list with jeff perry

T h e P o r c h L i g h T M a r k e T i n g S y S T e M

2

Understanding the working relationship.

» Seller’s agent

» Buyer’s agent

» Transaction Broker

works solely on behalf of the seller

works solely on behalf of the buyer

assists buyer and seller through transaction

3

The dangers of overpricing:

» reduces interest and activity of motivated prospective buyers

» makes competing homes more likely to receive an offer

» means fewer real estate agents will show your home

» guarantees buyers will be less willing to negotiate

» wastes time and increases days on the market

4

2%+10%

-5%

+5%

-10%

30%

80%

92%

F a i r M a r k e T v a L U e 60%

Asking price in relation to fair market value.t

Percent of prospective buyers who will look at property.

t

Percentage of buyers who will view a property.

5

When will buyers generally view a property?

w e e k s o n t h e m A r k e t

bu

ye

r v

iew

ing

Ac

tiv

ity

1 2 3 4 5 6+

6

Merchandising your home: how to get the most return.

Home Improvements Typical Cost Increase in Sale Price Average Return

Fix Plumbing or electrical $436 - $621 $1,205 - $1,590 164%

kitchen or bath upgrades $1,404 - $1,828 $3,216 - $3,934 121%

repair Flooring $628 - $878 $1,633 - $2,061 145%

Paint exterior walls $663 - $938 $1,757 - $2,205 147%

replace or shampoo carpets $562 - $808 $1,532 - $1,950 154%

we’ll work with you to determine what you need to do to get your home ready for market.

7

PorchLight provides a consultation with a professional stager.

» we will bring in a professional designer to stage your home. it is imperative that we make your home show its best.

» in occupied homes we will come in and help you move things around for optimal presentation and traffic flow.

» if your home is vacant, you don’t have to worry about a thing—we’ll do it all!

8

The benefits of staging.

Average days on the market of a staged home » 35

Average days on the market of a non-staged home » 175

Percentage equity increase for a staged home » 5.9%

equity increase on a typical $350,000 home » $20,650

9

Professional cleaning.

we give all of our listings a market shine clean.

we will bring in a professional service to clean your bathrooms, floors, dust, and vacuum to give your home the ever important “market shine.” it is one less thing you have to worry about the day before your home goes on the market.

10

Professionally photographed virtual tours.

» virtual tours allow buyers to form an emotional attachment to your property from the comfort of their own home.

» our virtual tours include both moving panoramic shots and still-photos.

» the same photos are used in your property’s brochure.

» All pertinent property information is easily viewed.

» we make it easy for buyers to see your property, inside and out.

11

Professionally measured floor plans.

we have a licensed appraiser measure all of our listings for three important reasons:

» to make sure we have accurate representation; often times the Public record is wrong and not in the seller’s favor.

» to transfer liability from you and the seller to the appraiser.

» to provide accurate room dimensions and floor plans for internet marketing and in the brochures.

12

Special Feature cards emphasize your home’s attributes.

special Feature cards have the following benefits:

» they point out the obvious and not so obvious features of your home.

» they ensure brokers and their clients will not miss valuable characteristics of your home.

» they enable your home to sell itself.

PorchLightGroup.com | 303.733.5335

Description of super cool special feature goes here.

13

how we market your home to sell.

O f f i c e . 3 0 3 . 7 3 3 . 5 3 3 5 F a x . 3 0 3 . 7 3 3 . 1 5 4 62 0 1 F i l l m o r e S t r e e t , D e n v e r C o l o r a d o 8 0 2 0 6 www.PorchLightGroup.com [email protected]

Neig

hbor

hood

Desc

riptio

n

Exclusively marketed by: Bob Aspinwall

1283 Newport Street - Montclair

Move-in Ready Montclair Tudor Style Home. Featuring Three Main Floor Bedrooms! Also featuring a full finished basement with 4th bedroom and 2nd bath, plus family room and Laundry; a Total of approximately 2240 Finished Square Feet! Located just one Block from Montclair Park for tennis and great play area, not to mention the renovated Molkery. And so very close to shopping in the Mayfair Center and Lowry and just minutes from Cherry Creek.

1283 Newport Street - Montclair

360VIRTUAL TOURSVIRTUAL TOURS

« internet

« email

« brochures

« location

« print advertising

14

internet marketing in today’s market.

» 94% of home buyers start their home search online.

» 7 out of 10 buyers use the internet as a significant part of their home buying process.

» only 12% of all home buyers look at newspaper/magazine ads to search for homes.

Data from the Chief economist at California Association of Realtors

15

Top internet search engines.

PorchLight is ranked and pays for sponsorship to be listed on the first page of Google, Yahoo, MSN and AOL for the top real estate search terms, as well as many others.

google: 65%

yahoo: 17%

All others: 7%

microsoft sites: 11%

16

PorchLight website rankings.

Rankings as of 03/2011

top 10 search terms

wordtracker per Day

google per month

PorchLight google rank

Denver real estate 464 201,000 6

homes for sale Denver 282 201,000 5

Denver homes for sale 282 201,000 5

Denver homes 96 246,000 8

Denver colorado real estate 92 27,100 15

real estate Denver colorado 92 27,100 9

real estate Denver 58 201,000 3

Denver co real estate 31 12,100 8

Denver mLs 24 9,900 4

real estate in Denver colorado 4 4,400 7

17

More internet exposure than any other local real estate company.

» it doesn’t matter how attractive a real estate website is if buyers can’t find it.

» PorchLight drives thousands of buyers to our website each month.

» A link to your home’s virtual tour will be on our website for thousands of buyers to view.

18

Most popular internet resources used by home buyers.

54%

realtor.com mLs real estate company sites

real estate Agent sites

newspaper websites

50% 38% 31% 15%

» virtual tours and photos continue to be the highest rated online feature that buyers use to sort listings.

» All PorchLight listings feature virtual tours and photos which means buyers choose our listings first.

19

Showcase Listings on realtor.com

we enhance all of our listings on realtor.com; these showcase Listings have great benefits:

» they receive 116% more clicks than non-enhanced listings

» they differentiate PorchLight listings from non-enhanced listings

» they increase your property’s exposure

» they capture and send more buyers to your home

20

online classified advertising.

» PorchLight uses Postlets to create online ads that are automatically submitted to all of the following sites: backPage, byownermLs, enormo, FrontDoor, google base, hotPads, Local.com, Lycos, oodle, overstock, trulia, vast, and Zillow

» we also use Postlets to post your property on craigslist.

» online classified ads are more popular with young adults and higher income households.

» online classified ads target buyers not currently working with realtors.

21

exposure to other realtors with email marketing.

» we pay an email marketing service to send eye-catching e-flyers to thousands of realtors in the area.

» realtors can instantly access the property’s virtual tour by clicking on the link created specifically for your property.

22

virtual tours are attached to the MLS listings.

» other agents will email their buyers your property’s virtual tour via the mLs.

» buyers can instantly click on your virtual tour and form an emotional attachment to your home.

23

Print advertising drives buyers to our website and to your virtual tour.

» we use print advertising to drive buyers to our website where they will find your virtual tour.

» we consistently advertise in 5280 magazine.

» 5280 outsells most national magazines in colorado and reaches a home-buying audience.

the 5280 AuDience

» 91%: College graduates

» 42%: Post-graduates

» $169,130: Avg. houshold income

» $1,105,706: Avg. net worth

» 93%: Own a home

» 25%: Own 2 or more homes

» $488,733: Avg. home value

» 22%: Plan to buy a home

» 92%: Have purchased a product based on an ad seen in 5280

24

Signage and brochures.

» we keep brochures constantly available for potential buyers.

» we use custom designed, tastefully large yard signs for maximum impact, exposure and visibility.

» A solar-powered light guides potential buyers to your home at night.

» buyers are steered to our website to view your virtual tour.

25

environmentally friendly, full-color brochures.

» in an effort to reduce paper waste, we hang a permanent, laminated color brochure from your sign so visitors can look at the price and details without wasting paper.

» buyers can get all the information they need in full color and take the smaller bookmark brochure if they are interested.

» All pertinent property information and interior/exterior photos are incorporated into the brochure.

» Professional measurements and floorplans created by a licensed appraiser are included in the brochures to ensure proper representation of room dimensions, layout and square footage.

Exclusively Marketed by: Christopher Howey | [email protected]

402 Garfield StreetCherry Creek North $1,300,000

Special Features:4 Level Contemporary Cherry Creek North Townhome

Hardwood Floors and Custom Bamboo Cabinets

Chef’s Kitchen w/Granite Counters and Sub-Zero/Wolf Stainless Steel AppliancesFour Fireplaces (Including Outdoor Fireplace Off the Master Suite)

Master Suite w/His & Hers Closets, Laundry, Soaking Tub, & Steam ShowerWalk to Cherry Creek North Shops and Restaurants & Cherry Creek MallGeneral Information:Style:

Three StoryBedrooms: FourBaths: FiveFinished Sq Ft: 4306Parking: 2 Car AttachedYear Built: 2008Sub Area: Cherry Creek N.Construction: Stucco/BrickHeat:

Gas/Forced Air








Gas/Forced Air








Gas/Forced Air








Gas/Forced Air








Gas/Forced Air

O f f i c e . 3 0 3 . 7 3 3 . 5 3 3 5 F a x . 3 0 3 . 7 3 3 . 1 5 4 6

2 0 1 F i l l m o r e S t r e e t , D e n v e r C o l o r a d o 8 0 2 0 6

www.PorchLightGroup.com [email protected]

Neig

hbor

hood

Desc

riptio

n

Exclusively marketed by: Christopher Howey

402 Garfield Street - Cherry Creek North

Experience the Cherry Creek lifestyle in this Colorado contemporary townhome boasting

the finest features and most luxurious finishes across four stunning levels. No detail has

been overlooked in this 4 bedroom/5 bath 4,306 square foot home; including hardwood

floors, custom bamboo cabinets, a gourmet kitchen with granite and the finest stainless

steel appliances, four fireplaces (including one on your private balcony off the master

suite), two laundry rooms, an amazing master suite with steam shower and huge soaking

tub, and a private elevator to take you to all of it. Park your cars in the attached garage and

walk to all Cherry Creek has to offer!


360VIRTUAL TOURSVIRTUAL TOURS

www.P

orc

hLig

htG

roup.com

Exclusively marketed by: Christopher Howey

[email protected] | 303.733.5335

Experience the Cherry Creek lifestyle in this Colorado contemporary townhome boasting

the finest features and most luxurious finishes across four stunning levels. No detail has

been overlooked in this 4 bedroom/5 bath 4,306 square foot home; including hardwood

floors, custom bamboo cabinets, a gourmet kitchen with granite and the finest stainless

steel appliances, four fireplaces (including one on your private balcony off the master

suite), two laundry rooms, an amazing master suite with steam shower and huge soaking

tub, and a private elevator to take you to all of it. Park your cars in the attached garage and

walk to all Cherry Creek has to offer!


$1,300,000 | Four Bed + Five Bath | 4

,306 Finished Sq.Ft.

26

Location, Location, Location.

» with offices located on one of the busiest corners of cherry creek north and on broadway in the golden triangle the foot-traffic we get is unbeatable.

» information about your home will be showcased in our window displays at both locations.

» over 10,000 potential home buyers will walk by your home in our windows each week.

27

» All calls and emails about your home are answered promptly by well informed PorchLight agents.

» we use Centralized Showing Service to set showing appointments — a quick, efficient and professional way to schedule showings. with their extended hours — 8am to 8pm monday through saturday, 8am to 6pm sunday— css allows more time for showings to be set.

» with PorchLight you get a whole team of real estate professionals working together to sell your home.

We’re always available to show your home.

28

our technology gives you access anytime.

» we will create your own personal page online where you can log in anywhere, anytime.

» we will upload all of your real estate documents throughout the transaction process for you to review.

» you can also log in to see your home’s marketing materials, showing feedback and virtual tour statistics.

29

Weekly updates and communication.

» you can log in to your personal online page to see how many people are viewing your virtual tour and where they are coming from.

» we email and call each agent that shows your home and ask them for feedback.

» your PorchLight agent will call you weekly to discuss strategy and current market conditions.

30

Just relax at contract time.

» we’ll use our experience to negotiate the most money and best time line for you.

» we have an amazing track record of saving you money at inspection time .

» we’ll keep you up-to-date on the transaction and all its details.

31

PorchLight is committed to green practices.

» you will be able to electronically sign our company generated documents quickly and easily directly from your computer.

» you can log in to our website anytime to see your documents.

» After closing, we will give you a cD containing electronic versions of all of your documents.

» we are striving to be a paperless real estate company.

list with jeff perry

Documents

home guarantees buyers

home ready

nonstaged home

e tbuyer

tpercentage of buyers

s o n t h e

t h e p o r c h

i g h t