lisa greathouse, simplek12 - a multi-channel strategy to producing web-based events
TRANSCRIPT
Secrets for Creating Multi-Channel Webinars That Convert
LISA
GREATHOUSE
Presented by:
@LisaJGreathouse
#MarketingUnited
secret:noun
Something that is meant to be kept unknown
By Day…….
Director of Sales and Marketing
….By Night
www.LisaGreathouse.com
Today’s Top Secret Agenda
A webinar structure that will blow your mind
The most important person on your marketing team
…The pictures you won’t believe I post…
Registration Date vs Attendance Rate Ultimate Show Down
My #1 secret weapon to increase attendance rates
Why webinar “no-shows” are the most valuable B2B leads
2 ways to use Facebook in conjunction with webinars
Today’s Top Secret Agenda
#1 Online Resource Community for K-12 Teachers and Staff
B2B Market B2C Market
How Valuable Are My Secrets?
6,000 – 7,500 Registrations/event
How Valuable Are My Secrets?
Avg. $35,000BTC Sales/event
How Valuable Are My Secrets?
20% BTB LeadsImmediately
How Valuable Are My Secrets?
Even More LeadsBTB – Aggregated Data
@LisaJGreathouse
#MarketingUnited
STRUCTURE
#1 Most Important Person on Your Team
Attendance Rates
Traffic Source Analysis
Attendance %
Event Analysis – Attendance by Source Data from Jan 30, 2016: $37,250
Registration Source Attendance %
Customers 53%
Website 40%
Free Members (email) 28%
Twitter (non-paid) 26%
SMS Text Invite 24%
Paid Facebook 18%
Email list 17%
When to run your Promotions
Registration DateVs
Attendance Rate
Attendance %
Event Analysis – Attendance by DateData from Jan 30, 2016: $37,250
Date of Registrations Attendance %
Day of Event 81%
1-5 Days Prior 35%
6-10 Days Prior 23%
11-15 Days Prior 21%
16-20 Days Prior 21%
21-25 Days Prior 23%
>25 Days Prior 33%
Attendance Game Changer
Facebook Game Changer #1
Facebook Game Changer #2
In testing!
www.lisagreathouse.com
You’re Homework…
Pick 1 Secret…Try it next week!
