linkedin; what financial services professionals can't ignore in 2015
TRANSCRIPT
What Financial Professionals can’t afford to ignore in 2015
By David ReillyLets learn Digital
Summary
1. Why LinkedIn is a critical tool for Financial Services Professionals in 2015
2. Company Brand: How your company profile can make or break you
3. Content: How the most successful companies use content to create their own LinkedIn Profile
LinkedIn’s Mission
To connect the world’s professionals to enable them to be more productive and successful
2009 2010 2011 2012 2013 2014
In millions
15
84.5
3
1
10
UK Membership GrowthDirect access to 15 million subscribers profiles of valuable and important information
Linkedin Data
4 out of 5 British professionals are now LinkedIn members
2.5 million registered users in London
820 000- UK Financial Services Professionals registered
Fantastic targeting
Excellent targeting for Sponsored updates or targeted ads
1,891,391 linked subscribers in the UK, age 18- 24, 25-34
Priority areas for companies to Build Trust
Company BrandHow your company profile can make or break you
Why Company Pages?
Companies that inform and engage aren’t just selling
..they are building relationships
LinkedIn company followers are
…3 x more likely to buy from your company …78% more likely to respond to Inmails ..10 X more likely to share your content
Source: LinkedIn Research 2013
Company pages
Hero page image
How you are connected
Careers
Recent Updates
Showcase pages
Showcase pages
Segment company pages by product and service
Host content for that product and promote it to an individual segment
Join relevant Groups
You can link to 3 Groups via your company page
Your profile is 5 times more likely to be viewed if you have joined or are active in a Group
Groups (cont)
Click on Iicon
You can see critical information about a Group: when created, owner, members, how active
Groups (cont)
Joining a relevant Group allows to email all members directly
Groups (cont)
Content from Atom Bank
Comment from the City Commercial Director
ContentHow companies use content to build their LinkedIn Profile
Be useful to your audience
Example: Atom content
Topical, nostalgic themes around mobile devises
Ask Questions to cultivate debate
Use Images, infographics and video
Company updates with images have a 98% higher engagement rate than those that don’t Source: Social Media Week
Brand Pages- great analytics
