social converence - why you can't ignore it
DESCRIPTION
My presentation to the South Startup and Business Show 2012TRANSCRIPT
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Social Convergencewhat it is
…and why you can’t ignore it!
Chris Butler 27/09/12
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PLEASE ENSURE YOUR PHONES, TABLETS AND
LAPTOPS ARE SWITCHED…..
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• Online sales leads service with 21k
members • Using social networking
to broker valuable newrelationships
• 2.5m+ leads shared• Simple tools turning
contacts into customers
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Social Convergence?
• What on earth?• Sounds a bit wooly!• What do we mean 'social'…• Do you have any ideas?• Well this is my view …
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An unscientific experiment
• Hands up!• Hands down if you are not
on …– LinkedIn
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An unscientific experiment
• Hands up!• Hands down if you are not
on …– LinkedIn– Facebook
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An unscientific experiment
• Hands up!• Hands down if you are not
on …– LinkedIn– Facebook– Twitter
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An unscientific experiment
• Hands up!• Hands down if you are not
on …– LinkedIn– Facebook– Twitter– That'll do for now
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• So … we are all connected
• All the tools interlink• We have the capacity to
reach an unbelievable audience
• The stats don't lie … or do they…
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There are 238m Tweets per day…so…
Courtesy of http://www.cabletv.com/blametwitter
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But how do you make it work?
• Quick question – who has done business from their connected world?
• Was it easy?• Did the business just fall into your lap?• Time to blow away some of the myths.
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• Business on the web is just business• It won't just fall into your lap• BUT the tools make it easier• The more converged your 'world' is, the easier it
becomes
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• Social stuff interlinks – it is all built in• Use it!• You can find real leads using converged tools• Example – Twitter is FULL of people asking for
stuff
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This is just an example from our own tool set
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• There are great ways to not win business– Sit there and
aggressively wait for the phone to ring
– Or the tweet to come in– Or the 'Like' to happen
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• Or you could do something about it…
• There are only two real channels– Inbound– Outbound
• Which do you think works best in the Social World?
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• Let's consider outbound marketing.
• Do you like being on the end of it?
• Is it effective for small businesses?
• How can we make it work 'socially' – the Social Envangelist concept
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• Setting stuff up so leads come to you
• Blogs, Referrals, Subject matter expertise
• Creating Social Capital – any ideas?
• OVER TO YOU!
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• There is nothing new under the sun….
• …but there may be new ways of using sunbeams.
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• Questions and Answers
• But first I have one for you – What is the one thing that prevents
you from using all of the tools out there to do the things we have been speaking about?
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• This is my socially convergent intelligent whizzy business card which you can scan now …or for the luddites …