LinkedInFor Business Development

Ashley Candy, MS and Michael D’Ambrosia, MSHuman ResourcesFebruary 19, 2015

What is LinkedIn?

• Business oriented social media website

• Allows users to:

• Find other business associates, clients, and colleagues

• “Connect”

• Join Groups

• Advertise Open Positions

2

Latin America

3%

Other

0%

North America

61%

Europe

24%

Asia

8%

Africa

1%

Middle East

1%

Oceania

2%

Who Uses LinkedIn?

• 120 million+ professionals• Over 150 industries• Executives from every

Fortune 500 firm• 6.5 million+ students

• 9 million+ recent college grads

• 37,000 college and university alumni groups

• People are joining LinkedIn at a rate faster than 2 new members per second!

Overview

• Definitions and the Basics

• How to build the perfect profile

• Overview and Benefits

• Growing Your Network

• Organizational Use

• Recruitment

• Managing Your Online Reputation

• Features to build a business

• Connections

• Second-Degree Connections

• Third-Degree Connections

• Profile Page

• Recommendations

• Introductions5

Definitions

Overview and Benefits

• Marketing

• Establish Credibility

• Sourcing

• Fundraising and Partnerships

• Search Engine Optimization

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Growing Your Network

Building your network from the beginning: 1. Start out by connecting with people you know

2. Search feature

3. Let LinkedIn scan your email address book and select who you want to connect with

Growing Your Network: Best Practices

• Seek out current employees, clients, friends, and professional connections

• Introduce contacts to one another

• Suggest an expert in the industry

• Answer questions in relevant groups or forums or in the answer feature

Industry Groups

Growing Your Network: Best Practices

• Do Research

• Notify your contacts on interesting events happening in your company

• Recommend employees, partners, or vendors

• React on the successes of your contacts

• Start and have conversations with those in your industry, including prospects and leads!

Organizational Use

• Increase Visibility

• Conduct Research on Other Organizations

• Tell Your Company Story

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Recruitment

• Use LinkedIn for Recruitment

• Attract New Talent

• Connect with Top Prospects

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LinkedIn for Online Reputation Management • Update often

• Tell the truth

• Use LinkedIn as an informal “media center” for your business

• A more social, but professional, look at your company

• Celebrate your employees and successes

Many people use LinkedIn to gauge the health of a company and what it’s like to work there

Be Professional and DO NOT GOSSIP!

Features to Build a Business

• Build a creative headline to brand yourself

• Use your summary as your personal elevation pitch

• Add keywords for search capabilities

• Upload a picture to build trust

• Join groups…and participate

• Continue to grow your network of connections

• Ask and answer questions - Be an expert

• List what you are working on

• Promote your profile everywhere

The secret of LinkedIn.....

..... The more you give, the more you get!