JULIA CLAIRE CAMPBELLJULIA@JCSOCIALMARKETING.COMWWW.JCAMPBELLSOCIALMARKETING.COM

LinkedIn Boot Camp: Making It Work For You

November 8, 2012North Shore Community College

2

WELCOME! Objectives for the class

Get to know LinkedInLearn some of the best practices for

using LinkedIn Identify the different parts of the

LinkedIn profileLearn ways to connect with people and

grow your professional network using this online tool

Get your questions answered!

3

SLIDES ARE AVAILABLE

http://www.slideshare.net/juliagulia77

4

LINKEDIN RULESYou get out of LinkedIn (and all

social media tools) what you put into it.

It is not a strategy in and of itself – it is a tool.

It’s not really “free” – it takes time to maintain,update, connect..

5

LINKEDIN BEST PRACTICES• What is LinkedIn?

• LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

• Network professionally• Post and find jobs

6

LINKEDIN BEST PRACTICES• What is LinkedIn?

• LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

• Network professionally• Post and find jobs

7

LINKEDIN BEST PRACTICES• How do people use LinkedIn?

• Network professionally• Post and find jobs• Answer questions• Build thought

leadership• Remember names

8

LINKEDIN BEST PRACTICES• What makes it

different?• Facebook is like

the local pub or family reunion

• Twitter is like a fast-paced newsroom

• LinkedIn is like a trade show or conference

9

10

LINKEDIN BEST PRACTICES• Completing your LinkedIn Profile

• Go to menu bar, select Profile, drag down to “Edit Profile”

1) Include your full name and image.

11

LINKEDIN BEST PRACTICES

2) Personalize your Headline.

Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”.

Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”. 

12

LINKEDIN BEST PRACTICES

Headline Tips!

• Value proposition – how do you provide value?

• Target audience – whom do you provide value for and who will read this?

• Unique selling point • Keywords 

13

LINKEDIN BEST PRACTICES

3) Write a great Summary.• Use key words (think SEO).• Do not cut & paste the “about” page of your

website.• Show people how awesome you are!

14

LINKEDIN BEST PRACTICES

4) Add Work History to the Experience section.

• Be brief!• Short, short bullet

points.• DO NOT cut and

paste your resume.• Try to avoid jargon –

make it accessible.

15

LINKEDIN BEST PRACTICES

5) Post statuses.• NOT like Facebook. Share resources and be

professional.

16

17

LINKEDIN BEST PRACTICES

6) Customize your LinkedIn URL.

• Use your name not your company!

7) Customize your Website URLs.• Free Beer! Free Download! White Paper! My New

Book! Etc.

18

LINKEDIN BEST PRACTICES

7) Ask for Recommendations.• Personalize the message.• Ask for specifics (jog their memory).

19

20

LINKEDIN BEST PRACTICES

Grow your Network!• Request connections – use a short,

personalized message.• Be helpful. • Offer advice.• Connect others.

21

LINKEDIN BEST PRACTICES

Connect with care.• Recruiters, salespeople – advantageous

to connect generously.• Some people are picky.• It’s up to you!

22

LINKEDIN BEST PRACTICES

23

24

LINKEDIN BEST PRACTICES

25

26

LINKEDIN BEST PRACTICES

Sample profilesPam MooreJohn Haydon

27

28

29

30

31

LINKEDIN BEST PRACTICES

Using Groups wisely• Remember the social media rules! • Choose Groups carefully – you can join 50• Choose the ones that have the largest

concentration of your ideal client or customer• Smaller groups yield better results.• “Most Popular Discussions”• Schedule time to visit each group at least once

a week• Turn off email notifications if too overwhelming• Follow the group rules and etiquette

32

33

LINKEDIN BEST PRACTICES

Explore LinkedIn applications. • Amazon’s Reading List application• SlideShare (presentations)• WordPress (blog posts)• Any number of others!

Add sections to your profile (but avoid clutter).

• Showcase volunteer experience• Projects• Foreign language• Test scores

34

35

LINKEDIN BEST PRACTICES• Completing your Company Page

1) Connect your employees.

2) Include basic information.

3) Post jobs.

4) Post Products & Services.

36

MORE RESOURCES• My blog –

www.jcsocialmarketing.com• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner –

www.socialmediaexaminer.com