TRANSCRIPT
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“LinkedIn is only valuable if you decide to be an
active member.”
Neal Schaffer, Maximizing LinkedIn for Sales and Social Media Marketing
LinkedIn Using LinkedIn to Find a Job
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Steps to Market Yourself
Your Profile
Connecting with Others
Engaging with Your Connections
Bob McIntosh©
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Your Overall LinkedIn Plan
Dedicate at least four days a week to LinkedIn
Update two times a day
Don’t make it your only means of looking for work
• Personal networking
• Use recruiters/staffing
• Alumni association
• Job boards
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Bob McIntosh©
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Percentage of Recruiters/Employers Who Use
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Percentage of
Recruiters/
Employers
Who Use
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Your Home Page
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CREATE A PRESENCE
Bob McIntosh©
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Your Profile
It’s your online résumé…well, sort of
Builds your online branding
Should be 100% or close to completion
Must be optimized
Bob McIntosh©
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What Constitutes 100% Completion?
A summary
Industry and postal code
A current position with description
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
Bob McIntosh©
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FIND OTHERS
Bob McIntosh©
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Understanding Degrees of Connections
Sharon + Phil + Jeremy + Nathan
John + Sue
Bill
Me
1st
2nd
3rd
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Add Contacts
Who will you target?
Former boss/supervisor & colleagues
People in same industry, same occupation
Software, marketing
People in other industries, same occupation
IT, marketing
Potential employers
Alumni
Bob McIntosh©
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Sea
rch
Fiel
d
Bob McIntosh©
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Companies
Create a company list
Find people who do what you do
Connect with them
Move to decision makers
Get introductions
Bob McIntosh©
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Find Alumni
Most likely to connect
Find people who do what you do
Find people who work at desired companies
Bob McIntosh©
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The Proper Way to Connect
Personalized Note
Bob McIntosh©
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BE ACTIVE
Bob McIntosh©
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Share an Update Communicate with your connections
At least once a day
Bob McIntosh©
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Communicate with Connections
Share status updates
You communicate with your contacts
Bob McIntosh©
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Recommendations
Employers can see the value others
see in you
Can be accepted or rejected
When you recommend someone, it
shows your values
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Skills & Endorsements
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Other Ways to Communicate
Like what other people post
Make comments to support Updates and Shares
Thank people for joining your network
Bob McIntosh©
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Jobs
Will allow you to apply on their website
Discover Alumni who work at companies
You may have a connection at the company
Bob McIntosh©
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Groups
Join groups of common interests
Network with group members
Discussions
Bob McIntosh©
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Groups
Join groups of common interests
Network with group members
Discussions
Bob McIntosh©
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How Employers Search for Talent
They use Search
This means you must have the
skills/keywords
"quality engineer" AND (CFR AND FDA AND
ISO AND GMP AND Boston)
They’ll look at the top profiles first
Bob McIntosh©
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Q & A
Bob McIntosh©