linkedin 102: powering on your business
TRANSCRIPT
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www.linkedin.com/company/threesides
We help these businesses with their social media marketing:
Old Bus Depot MarketsNational Parks NSW – Wild about Whales
Lantern Apartments ThredboCanberra Business Council
Sportsmans WarehouseDeeks Health Foods
Michael MiltonCanberra BusinessPoint
Capital Region Farmers MarketThe RUC
(and more…)
Linkedin 102:Overview
1. Developing a business LinkedIn plan
2. LinkedIn for sales leads
3. Spend money to make money
4. Your 60 day plan
Digital Marketing Channels
Website and Blog
Paid and Organic Search
Mobile
Online and Offline
Advertising
Media and PR
Events
Direct and Email
Marketing
Social Media
Australia ranks 10th in the world for LinkedIn users.
23% of the online population is on LinkedIn = 35% of the workforce
3rd highest population penetration globally
http://socialmediatoday.com/steve-rayson/2258431/linkedin-drives-majority-b2b-leads-and-conversions
LinkedIn converts
http://socialmediatoday.com/steve-rayson/2258431/linkedin-drives-majority-b2b-leads-and-conversions
Why are you on LinkedIn - GOALS
1. Finding new business
2. Nuturing sales leads
3. Finding employees
4. Marketing / Brand Building
5. Business Intelligence
6. Networking
Build your Business Profile
1. Get to ‘All-Star’2. Develop consistent ‘company
line’ content3. Showcase your skills4. Upload product overviews or
a video5. Check your privacy
Improve your company Profile
1. Be found2. Build community3. Drive inbound web traffic4. Promote your products & services*
Professional
WORKPLACECurrent and past
colleagues
CURRENT Customers /
Suppliers
PROSPECTSClients, partners,
suppliers
SUPPORTERSPast customers /
suppliers (that still like you!)
What is your connection criteria to decide who to
connect with?
(hint: It’s okay to say no – they won’t know)
EXISTINGCONTACTS
• Search tool• Import via email• Import via database
or apps• Ideas from ‘People
You May Know’ tool
NEW CONTACTS
• Reach out• Market yourself and
drive invitations
Grow Your Connections
1. Target your best supporters
2. Personalise a message – make them an offer they can’t refuse
3. Get and give recommendations
4. Thank people on email, phone, let’s catch up
5. Reorganise your best recommendations to the top
Reccomendations
1. Be interesting and topical
2. Link back to original article or to your blog
3. Hook up to Twitter / Slideshare
4. If sharing, add thoughts and comments and have an opinion
1. What work about you about to bid on?
2. Do you have new products to showcase
3. What is in your sale pipeline – think ahead
4. How are you trying to position yourself
Be tactical – use your content strategy
Check out the LinkedIn profiles of:
1. Current Clients / Customers
2. Potential customers (search)
3. Partners
4. Suppliers
5. Your competitors
Awareness
Leads
ProspectsOpportunities
SalesDelivery
LinkedIn and your Sales FunnelLow Resistance
High Resistance
1. Is this sales lead connected on LinkedIn?
2. Where they referred by someone who is?
3. Have they viewed your profile prior to calling you?
4. Have the followed your company page?
5. Did you use LinkedIn to background and contact them?
Attribute value to LinkedIn
Increased Visibility – more stats and profile information
Greater Reach – Inmails and introductions
Better Search – more criteria and results
Kudos – the gold LinkedIn badge
1. Identify your goals and your plan
2. Login each day when you check your emails
3. Update your profile and company page
4. Post on your company page
5. Establish new relevant connections
6. Follow, Share, Like posts
7. Participate in Groups
8. Research and build intelligence on leads
9. Setup a recommendations plan
10. Setup your evaluation metrics and start measuring results.
The plan…
Stay In Touch
www.actdigitalenterprise.com.au
www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins