linked in for small business 101
DESCRIPTION
You need to create a LinkedIn company page for your small business—it's a KADENZ™ BrandEssentials™ Social Media must-have, but before you do you'll need to create a solid professional LinkedIn profile. Learn the 10 Keys to a professional LinkedIn profile with this LinkedIn for small business presentation.TRANSCRIPT
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BrandEssentials™ / Social Media
Establish a Solid Professional LinkedIn Profile and Presence. Build Influence. Grow your Business.
LINKEDIN FOR SMALL BUSINESS 101: Pro Profile
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By completing your LinkedIn Profile 100%, LinkedIn suggests you’ll experience a 40% greater chance for networking success.
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Having a completed profile is the most effective way to showcase your talents, experience and expertise as well as appearing to be a more competant (Pro) user.
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Complete Your Profile① Upload a Professional Image. Make a great 1st
impression—essential to attracting the right connections.
② Create a Compelling Headline. You have 120 characters to describe what you do and grab attention. Use descriptive keywords to be discovered with LinkedIn search.
③ List Your Current and at Least 2 Past Positions. Use the same keywords used in your headline when describing your role for each.
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④ Complete the “Summary” Section. Writing in the 3rd person (avoid I, I, I...) describe who you are and what you do to help people.
⑤ Complete the “Specialties” Section. Use customer-focused keywords, to show up in search results within LinkedIn.
⑥ Give Recommendations First. The best way to receive recommendations is to give them first. LinkedIn won’t label your profile “completed” until you’ve received at least 3 recommendations.
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⑦ Add your “Interests” and join relevant “Groups”. The terms used are hyper-linked to users in the network who share your interests. Connect and share with people within specific targeted groups.
Good work, you’re almost there — 4 more steps to looking more professional.
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Optimize Your Profile⑧ Edit Your Public LinkedIn URL. For example, my
personal LinkedIn URL is http://www.linkedin.com/in/rikbjornson. This simple customization optimizes your linkedIn profile to show up in search results when someone searches for your name.
⑨ Customize Your Website Listings. When adding your website URLs, choose the “other” option to optimize the links with descriptive, relevant terms.
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⑩ Include a Link to Your Twitter Profile. Multiple Twitter accounts can be listed — one more method of communication available to connect with you and. . .
Make your Entire Profile Visible to Everyone. You want other people to find and connect with you right?
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To get found by contacts you need to Optimize your profile. Always include relevant keywords in your headline, summary and specialties sections of your LinkedIn profile.
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Build a LinkedIn Pro Profile① Upload a Professional Image.
② Create a Compelling Headline.
③ List Your Current and at Least 2 Past Positions.
④ Complete the “Summary” Section.
⑤ Complete the “Specialties” Section.
⑥ Give Recommendations First.
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Make Your Entire LinkedIn Profile Visible to Everyone and get Found by Great Connections.
⑦ Add “Interests” and join “Groups”.
⑧ Edit Your Public LinkedIn URL.
⑨ Create a call-to-action within Website Listings.
⑩ Include a link to your Twitter Profile and. . .
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① Use the media feature and display samples of your work within your Profile. Upload images, presentations, videos or documents.
② Connect a WordPress blog to your profile with the WP JetPack Plugin.
③ Add a compelling call-to-action within the list websites section.
④ Build your Professional LinkedIn Network.
⑤ Set up a Company Page and use LinkedIn to Market your Business.
Next Steps
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KADENZ™ can help you set up, optimize and manage all your Social Media Channels.
Call KADENZ™: +1 604.609.6604Go to our website: KADENZbrand.comEmail: [email protected]: /company/kadenz