MEDIA KIT – The Clarke Prize in Advocacy and Active Citizenship Mot ivat ing s tudents to s ign up for an advocacy proposa l compet i t ion

About the Clarke Prize in Advocacy and Active CitizenshipThe Clarke prize is intended to support undergraduate students who are advocating or wish to advocate for some type of meaningful social and/or political change.

The opportunity is intended to help students strengthen important professional and life skills by creating a proposal for an advocacy campaign in support of a topic related to advocacy and active citizenship. Topics might include poverty alleviation, policy change, women’s issues, student fees, indigenous issues, access to education, the environment, and many, many more.

Students will be required to partake in one, one-hour information session and a one-hour advocacy workshop with advocacy professional and contest supporter, Ryan Clarke.

Benefits to students: Experiential learning opportunity allowing students to expand upon theoretical

advocacy or citizenship work started in a course. Experience conceiving, articulating, and communicating ideas in a professional

manner. Experience crafting a proposal that highlights real issues and practical ways to

work towards bringing about real change in the community. Potential to win funding to support their advocacy goals or student life and

education.About the donor: The prizes were established in 2014 by Ryan Clarke (Class of ’88). Clarke’s company Advocacy Solutions [https://advocacysolutions.ca/] provides clients with teaching, training and tools needed to enable and empower successful advocacy.

Target audience and messagingOur target audiences:

All years Social Sciences students who have an interest in social justice activities.

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Students seeking to explore ways to create tangible plans for advocacy projects.

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General messages include:

Learn the art of advocacy and win cash prizes. The Clarke Prize in Advocacy and Active Citizenship.Do you have an idea that could lead to meaningful social and/or political change? Put your ideas into action through Clarke Prize in Advocacy and Active Citizenship.How will you use your voice? The Clarke Prize in Advocacy and Active Citizenship.Be a voice for meaningful social and/or political change. $6,000 in prizes for advocacy campaigns. The Clarke Prize in Advocacy and Active Citizenship.

Marketing assetsThis image works as both a digital screen and social media image:

Sample social media messages When posting on social media, please consider tagging our partners:

@McMasterSocSci (Facebook/Twitter/Instagram) @McMasterEE (Facebook/Twitter) @MacSSC (Facebook/Twitter/ Instagram)

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@McMasterAlumni (Facebook/Twitter/Instagram) For a complete list of social media accounts for all Social Sciences departments,

student clubs and societies visit: https://socialsciences.mcmaster.ca/social Shorter Social Media Messages:

Learn the art of advocacy and win cash prizes. The Clarke Prize in Advocacy and Active Citizenship drop-in info sessions for this year Feb. 28, 3:30-4pm in LRW1013 https://bit.ly/clarkeprize Do you have an idea that could lead to meaningful social and/or political change? Put your ideas into action through Clarke Prize in Advocacy and Active Citizenship and you could win up to $3,000. Check it out! https://bit.ly/clarkeprizeHow will you use your voice? The Clarke Prize in Advocacy and Active Citizenship. Drop-in info sessions for this year Feb. 28, 3:30-4pm in LRW1013 https://bit.ly/clarkeprizeBe a voice for meaningful social and/or political change. $6,000 in prizes for advocacy campaigns. The Clarke Prize in Advocacy and Active Citizenship. Learn more https://bit.ly/clarkeprize

Longer Social Media/Email Messages:

MESSAGE #1.0: HAVE YOUR VOICE HEARD.

Have your voice heard! Put your ideas into action — develop and deliver your vision for an advocacy campaign and you could win up to $3,000.

Gender and diversity Access to food and housing Living wage and precarious labour

Learn more about the Clarke Prize in Advocacy and Active Citizenship. https://bit.ly/clarkeprize

MESSAGE #2.0: WHAT MATTERS TO YOU?

What’s important to you?

Quality of student life Mental health Access to food and housing

Get involved with the Clarke Prize in Advocacy and Active Citizenship Advocate to develop and deliver your vision for an advocacy campaign to spark change

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and make a difference in areas that mean the most to you. $6,000 in cash prizes to be won. Learn more: https://bit.ly/clarkeprize

MESSAGE #2.1: WHAT MATTERS TO YOU?

What’s important to you?

Preservation of culture and heritage Human rights and social justice Environment and suitability

Get involved with the Clarke Prize in Advocacy and Active Citizenship Advocate to develop and deliver your vision for an advocacy campaign to spark change and make a difference in areas that mean the most to you. $6,000 in cash prizes to be won. Learn more: https://bit.ly/clarkeprize

MESSAGE #3.0: LEAD MEANINGFUL CHANGE

Do you have an idea that could lead to meaningful social and/or political change? Create a proposal for an advocacy project you’re passionate about and you could win up to $3,000. Learn more about the Clarke Prize in Advocacy and Active Citizenship. https://bit.ly/clarkeprize

Bonus: Learn the art of advocacy from McMaster Alumni and founder of Advocacy Solutions, Ryan Clarke.

Contact information:Ruthanne TalbotProgramming and Outreach Manager, Office of Experiential Educationphone: (905) 525-9140 x 23382email: talbotr@mcmaster.ca Stacey GabitousCommunications Officer, Faculty of Social Sciencesphone: 905-525-9140 x 20126email: gabitos@mcmaster.ca

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PPT slides for instructors:Suggested department(s): Political Science, Economics, Labour Studies

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Health, Aging & Society, Sociology, Soocial Pyschology, Psychology, Neuroscience &

Behaviour

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Geography & Environment Sciences, Indigenous Studies, Health, Aging and Society

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Indigenous Studies, Anthropology, Health, Aging and Society

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