life. extraordinary - edipresse...

LIFE. ExtraordInary

HonG KonG tatLEr MEdIa KIt 2017

HonG KonG tatLEr MEdIa KIt 2017 2

LIFE. ExtraordInaryHonG KonG tatLEr

Since 1977 Hong Kong Tatler has been the city’s most trusted and enduring high society and luxury lifestyle magazine. Our well-heeled readership shapes opinions and trends in Hong Kong and across the region.

This affluent and influential group is impossible to reach except through Hong Kong Tatler. The sophistication of our brand is matched by award-winning designs and stylish photography on both print and digital platforms, as well as creative events services.

• PrInt • dIGItaL • EvEnts

aboutus

MarketingMagazine

2011, 2012, 2013, 2014,2015, 2016

LUXUrY Magazine

OF tHe YearMarketing Magazine

Survey 2011-2014

LUXUrY WeBSite

OF tHe YearMarketing Magazine Survey 2011,2012,2014

SOcietY OF pUBLicatiOn

deSignerS (US)2008, 2013

Wan-iFraaSian Media

aWardS2008,2015,2016

Wan-iFraaSian digitaLMedia aWardS

2013, 2016

MarketingMagazine,

WeBSite2011, 2012, 2013, 2014,

2015, 2016

SOcietY OF pUBLiSHerS in

aSia (SOpa)2010, 2015, 2016


LIFE. ExtraordInary

Hong Kong Tatler is a member of the Tatler group of publications in Asia that connects high society and the most influential people in nine Asian markets.

EdItorIaL ExcELLEncE - The editorial environment is characterised by incisive reporting and insider knowledge. Our voice is distinguished by sophistication, wit and savoir faire.

award-wInnInG vIsuaLs - Hong Kong Tatler is a tour de force of art direction, photography and graphic design.

PowErFuL HErItaGE - The Tatler name commands respect and is internationally acknowledged as a leader in its field.

EstEEMEd rEadErsHIP - We reach an audience unrivalled by any other publication – esteemed and affluent trendsetters and thought leaders with whom any brand would proudly associate.

ExtEnsIvE rEacH - With our brand extensions and supplements that cover a variety of topics from lifestyle and beauty to finance and school, we are able to reach varied groups of readers with diverse interest through our extensive network of distribution channels.

PrInt

tatLEr LIFE. ExtraordInary


LIFE. ExtraordInary

concIErGE From which trends are in, to the great new places to eat and shop, Concierge is the perfect opener for those seeking to know the best Asia has to offer.

FacEs Tatler prides itself on unparalleled access to Asia’s most exclusive parties and events, featuring the crème de la crème of the region’s A-listers.

styLE This newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season’s most significant looks are captured by our world class team of editors, stylists and photographers for the front-row fashionista.

FEaturEs In-depth articles that explore every facet of luxury, from histories of the most famous luxury brands to the latest in lifestyle trends and exclusive personality profiles.

tHE FInEr tHInGs This is where we showcase luxury experiences to savour. We cover every aspect of the good life, from fine dining to fine art, to wealth management and philanthropy.

contEntPrInt


LIFE. ExtraordInary

MaGaZInE dIstrIbutIon

Hong Kong Tatler is available on subscription and is sold at Hong Kong’s best bookstores, specially selected newsstands and convenience stores. Our publications are also available at online magazine stores Magzter and

Zinio. In addition, copies are placed in the city’s five-star hotels, private jets, private and residential clubhouses, airlines, airport lounges and

luxury serviced apartments.

Private & Residential Clubhouses

Airlines, Airport Lounges

*Others

5-Star Hotels

*others include banks, restaurants, café, health and fitness, beauty salon and spa.

25%

VIPS

Direct Subscriptions

Retail outlets

dIstrIbutIon cHannELs

cIrcuLatIon brEaKdown

21%

18%

13%

Luxury Serviced Apartments 2%

2%

6%

6%

Private Jets 7%

Circulation:

34,985

7,000Qualified

VIPS6,000Direct

Subscriptions

16,435Strategic Display

Locations

4,550CopySales

PrInt

Hong Kong Tatler Reader Survey 2014/2015


LIFE. ExtraordInary

audIEncE

13%

sHoPPInG HabIts

ProFEssIon

Others

Owner/Partner

Director/GM/Vice-President

18%

18%

19%

Professional (doctor, lawyer, etc)

CFO/Treasurer/Company Secretary/Controller/Department Head/manager

CEO/Chairman

12%

20%

Luxury Watch

Collectible Wine worth over HKD 7,500

Jewellery worth over HKD 100K

Art / Antiques

Luxury Car worth over HKD 1.5M

Premium Club membership

Boat & Yacht

75%

48%

58%

40%

35%

43%

5%

47%

34%

OwnIntend to buy

34%

32%

22%

16%

6%Luxury items owned/intend to buy in the next 12 months

Readership Loyalty Gender Average Month Ad Affinity

4-10 years29%

0-1 year17%

2-3 years23%

31%More Than

10 years

HK$2.5 Million Annual Personal Average Income

Tatler readers own financial products and investments. Avg number of products/investments owned: 3

of Tatler readers pay attention to the ads

confirm they find the ads affecting their brand choice

Watches & Jewellery HK$ 384,400

Wine and Fine Dining HK$ 80,000

Fashion and Beauty HK$ 55,000

PrInt

Distinguished by wit and savoir faire, Hong Kong Tatler has been an indispensable part of life for the city’s sophisticates for almost 40 years. Our well-heeled readership shapes opinions and trends in Hong Kong, in China and across the region. This affluent and influential group is almost impossible to reach – except through the pages of Hong Kong Tatler.

174,925 Readership

Age

Below 255%

25-3423%

35-4421%

32%19%45-5455+

Marital Status

Others4%

Single

Married

46%

50%

Male Female43% 57%

89%

90%

45%


LIFE. ExtraordInary

tEstIMonIaLsPrInt

I’m an avid reader of Hong Kong Tatler, as it gives me a very focused lifestyle snapshot of what is happening in Hong Kong, with interesting writing and quality photography.

dEnIsE Lo Regional Development Director at Christian Dior Couture Asia Pacific

‘‘ ’’

Hong Kong Tatler elegantly and tastefully captures the essence of high society events, fashion, travel and life style of the glamorous and elite in Hong Kong. It is no wonder that Tatler remains to be the only magazine with elegance and a touch of class.

davId LEE Chairman of Lee Kum Kee

‘‘ ’’

Tatler always has experts writing for them. Real people. That’s unique to Tatler.‘‘ ’’

You know that if it’s in Tatler, it’s the best.‘‘ ’’

Tatler has the best covers and photography.‘‘ ’’

Tatler has the credibility to educate people about things like wine and art – because they’re at the heart of high society.‘‘ ’’


LIFE. ExtraordInaryPrInt

The above editorial content is subject to change without prior notice.

2017 annuaLsuPPLEMEnts

MARCH MAY

OCTOBER

MARCH

SEPTEM-NOVEMBER

MAY

NOVEMBERSEPTEMBER

GEnEratIon t Our annual guide to 100 of the brightest connectors, creative visionaries, infuential innovators and disruptive talents transforming Hong Kong

JEwELs Dazzling haute joaillerie is as valuable as it is beautiful. This dedicated supplement features the latest in high jewellery from the best-known luxury brands.

bEauty Our guide to the most cutting-edge skincare and revolutionary spa treatments that socialites and those in the know swear by.

PrIvatE banKInG A guide to the city’s best private bankers and financial institutions for those who demand access to the finest financial services.

scHooLs GuIdEA well-curated selection of education institutions in Hong Kong and abroad.

ProPErty An annual publication offering thought provoking coverage on a wide range of issues related to the property market.

wEaLtH ManaGEMEnt A comprehensive guide to wealth management, including all there is to know on investments and exclusive insights from experts.

cHrIstMas The ultimate guide to what’s happening during the festive season in Hong Kong.

art basELWe cover all the names, faces and information you need to keep you ahead of the curve and in with the in crowd during Art Basel and beyond.

DECEMBER

JUNE

GEnEratIon t Our annual guide to 100 of the brightest connectors, creative visionaries, infuential innovators and disruptive talents transforming Hong Kong


LIFE. ExtraordInary

MorE Luxury tItLEs FroM tatLEr

PrInt

HonG KonG tatLEr wEddInGs (APR/AUG/DEC)The quintessential guide for high-society brides, Hong Kong Tatler Weddings showcases the region’s most spectacular weddings, dress designers, banquet venues and much more.

HonG KonG tatLEr HoMEs (JUN/DEC)Hong Kong Tatler Homes takes readers inside the world’s most beautiful abodes, showcasing outstanding architecture, inspirational articles about luxury interior design and the latest real estate information.

socIEty: tHE 500 LIst (DEC)The who’s-who guide to Hong Kong, Society reveals the 500 most influential individuals in the city, as well as lists of last year’s best parties and essential dates for the year ahead.

HonG KonG tatLEr bEst rEstaurants GuIdE (DEC)The annual publication is the authority for fine dining in the region since 1984. Bringing you unbiased expert reviews and celebrating the best in culinary experiences. It is the perfect complement to HongKongTatler.com/Dining.

The above editorial content is subject to change without prior notice.

APR/AUG/DEC

DEC DEC

JUN/DEC


LIFE. ExtraordInary

PrIntratEs& MatErIaL sPEcIFIcatIons

booKInG dEadLInESix weeks preceding the month of publication.

cLosInG dEadLInENo postponement accepted after the fifth week preceding the month of publication. Closing date forall material is the first day of the month preceding the month of publication.

cancELLatIonNo cancellation accepted after 6 weeks preceding the month of publication.Bookings for fixed and prime position advertisements are non-cancellable.

accrEdItEd advErtIsInG aGEncy coMMIssIons 15% gross

GuarantEEd PosItIonsDepending on availability of space and subject to the following surcharges:

- Fixed position: 20% loading - Page facing editorial: 15% loading

non-standard advErtIsInGRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

MaGaZInE sIZE MEasurEMEnt In MM (w x H)

size trim bleed** type areaFull Page 228 x 305 234 x 311 208 x 285

Double Page Spread 456 x 305 462 x 311 208 x 285 each page

Front Cover Reverse Gatefold 452* x 305 458 x 311 206 x 285 each page

*226(L)+226(R)

**BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE

For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team ([email protected])

PrInt

type no./pages Rate (HK$) 6x 12x

standaRd adveRtising

Full page (Rop) 1 96,900 93,030 87,255

double page spread (Rop) 2 193,800 186,060 174,405

special inseRtion

outside Back 1 152,700 146,580 137,445

inside Back 1 116,000 111,405 104,475

iFc spread 2 253,200 243,075 227,850

1st dps 2 242,500 232,785 218,190

2nd dps 2 232,700 232,785 209,370

3rd dps 2 223,000 214,095 200,760

4th dps 2 213,400 204,855 192,045

1st ad facing toc 1 111,900 107,415 100,695

2nd ad facing toc 1 109,500 105,105 98,595

3rd ad facing toc 1 104,700 100,485 94185

Masthead 1 101,600 97,545 91,455

editor’s note 1 101,600 97,545 91,455


LIFE. ExtraordInarydIGItaL - HonGKonGtatLEr.coM

HonGKonGtatLEr.coMHongKongTatler.com is the digital platform of the renowned Hong Kong Tatler magazine, producing all exclusive online content and providing daily Hong Kong and Macau updates on the latest events and most important lifestyle trends.

Our experienced and savvy editors and prominent columnists, showcase all things luxury in a wide range of topics, from people to lifestyle, high-end fashion to fine dining, captivating and entertaining our well-heeled readership.

MobILE and aPP oPtIMIZatIonHongKongTatler.com allows automatic user-interface adjustments to all smartphones and tablets. Both mobile and app version is designed for easy browsing while offering alternative display opportunities to maximize your brand exposure to target audience in a clutter free advertisement environment.

dIGItaLPLatForMs

An array of services are available from customized content to email marketing, display advertising to social media interactions. Product

listings, video promotions and live broadcastings are offered to enhance advertisements goals and create a 360-degree approach to digital marketing

in an exclusive curated space for luxury brands.

Online Reach:

240,000Email:

25,000Social Media Reach:

99,150


LIFE. ExtraordInary

traFFIc and statIstIcsHong Kong has one of the highest internet penetration rates within the region with currently 3.9 million unique internet users. (Source: OgilvyOne, Comscore)

2,220,000Page

Impressions

EMaIL PErForMancE

HK industry avg.

hongkongtatler.com

4%6%

17%

93%

18%

98%Average delivery

Average open

Averageclick-through

0% 20% 40% 60% 80% 100%

wEbsItE PErForMancE 25,000

99,150Social Media

Followers

Newsletter Database240,000

UniqueBrowsers

vIsItor ProFILE

dIGItaL - HonGKonGtatLEr.coM

CAREERLEVEL

63%Executive & Managerial

27%Professional

10%others

NATIONALITY

78%

22%

Asian

Non-Asian

AGE

25-45 years old 65%

45years old & above

35%

MARITALSTATUS

51%Single

44%Married

GENDER

59%

41%

Female

Male


LIFE. ExtraordInary

dIGItaLratEs

All prices quoted in Hong Kong Dollar

Contact our team of digital experts for a custom-tailored solutions to meet your campaign needs.

dIGItaL - HonGKonGtatLEr.coM

ad types HoMepage categoRies Run-oF-site(excluding Homepage)

desKtop

leaderboard Banner CPM $1,000 CPM $750 CPM $600

lRec CPM $1,000 CPM $750 CPM $600

Half page (300x600) CPM $1,200 CPM $950 CPM $800

crazy ad CPM $1,500 – –

skinner CPM $1,500 CPM $1,200 –

super banner (expandable) CPM $1,500 CPM $1,200 –

special creative format Please contact our sales representatives

MoBile apps

Mobile take over banner CPM $1,500 – –

Mobile middle banner CPM $1,000 – CPM $800

ipad take over banner CPM $1,500 – –

eMail MaRKeting one-oFF dataBase

endorsed edm $35,000 25,000

customised enewsletter $45,000 25,000

HongKongtatler.com regular $20,000 25,000

custoMised content one-oFF

Write-up advertorial $25,000

video advertorial $50,000

picks of the day $20,000


LIFE. ExtraordInary

EVENTSWith years of experience in event organisation, we have organised some of the most memorable corporate and social events in Hong Kong, such as the annual Tatler Ball as well as many brand-related events.

tatLEr baLLThe Tatler Ball has always been one of the most anticipated annual events on the social calendar of Hong Kong. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in Hong Kong, as well as in China, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.

GEnEratIon tThe who's who of young Hong Kong is brought together at this summer party which celebrates the city's top budding minds. The event marks the annual launch of the Generation T list – Hong Kong society's 100 most promising young leaders.

bEst rEstaurants GuIdE awards cErEMonyThe annual Best Restaurants Guide Awards Night is the talk-of-the-town, a culinary event that unveils the new year's guide alongside an awards ceremony payng tribute to premier chefs, restauranteurs and industry experts who paved the region's culinary landscape.

EvEnts


LIFE. ExtraordInaryEvEnts

HONG KONG TATLER BALL

LAuNCH COCKTAIL OF LE FRENCH MAY AND LANDMARK - ANDRéE PuTMAN EXHIBITION PERRIER JOuET BICENTENNIAL DINNEROPTERES – A MASTERPIECE uNVEILING GRAND PRIX D’ HOROLOGIE EXHIBITION

GREAT WINES OF THE WORLD

TAG HEuER EXHIBITION BEST RESTAuRANTS AWARD


LIFE. ExtraordInarycontact us

For Hong Kong and Macau advertising enquiries, please contact:

oceana ouGeneral Manager, SalesT: + 852 2859 4398E: [email protected]

For international advertising enquiries, please contact:

Edmond cheukInternational Sales Director T: + 852 2859 4458E: [email protected]

Edipresse Media Hong Kong Limited6/F Guardian House, 32 Oi Kwan RoadWanchai, Hong Kong T: +852 2547 7117F: +852 2858 2671 E: [email protected] W: www.edipressemedia.com

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