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When Task Completion Is Not Enough Experiential Aspects of University E - Services Liene Viļuma, University of Latvia

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Page 1: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

When Task Completion Is Not Enough

Experiential Aspects of University E-Services

Liene Viļuma, University of Latvia

Page 2: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

User experience

is influenced by

• the user’s internal state (predispositions, expectations, needs, motivation, mood, etc.),

• the characteristics of the designed system (complexity, purpose, usability, functionality, etc.)

• and the context within which the interaction occurs (organisational/social setting, meaningfulness of the activity, voluntariness of use, etc.)

Page 3: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

Aims

To investigate

• user experience of university website

• the relative importance of pragmatic and hedonic aspects of userexperience

To assess

• the suitability of sentence completion as a method

Page 4: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

Findings

Page 5: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

Effectiveness

Page 6: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

User experience questionnaire I

Page 7: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

User experience questionnaire II

Page 8: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

User experience questionnaire III

Page 9: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

Using this website, I felt (was)…

Page 10: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

This website is…

Page 11: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

This website looks…

Page 12: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

Using this website is…

Page 13: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

Completing the tasks was...

Page 14: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

Conclusions

• Low results on all scales (esp. Novelty)

• High actual task performance vs overwhelmingly negative subjective experience

• Sentence completion provides additional, more specific feedback, but analysis takes more time and effort

Page 15: Liene Viļuma - When Task Completion Is Not Enough: Experiential Aspects of University E-Services - BOBCATSSS 2017

Thank [email protected]