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October - 2013

CompanyCredentials

Member of

LF Channel – who we are?We are a marketing and communication agency serving the Iberian market with a strong background in consumer electronic and technology markets that can provide a positive change in our daily life.

About us :

LF Channel has 17 years of experience in marketing below the line and communication.Team of 40 professionals.Turnover of 3 million euros in 2012.Founded and managed by our CEO, Imma Folch.LF Channel is one of the most importat marketing and communication agencies in the IT and CE Channels in IberiaOffices in Barcelona, Madrid and Lisbon.

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something new to offer

• wide coverage

• proven experience

• unique knowledge in consumer electronics

• economic solvency

• high qualified staff

• agile and flexible structure

• excellence in management

• excellence in recruitment

• permanent internal training

• the best possible refrences

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agile and flexible structure

multitask team, client oriented and used to work by objectives.

Managing Director

Marketing

Events Task Forces

Channel Specialists

Assistants

Account Mgrs

Promotional Campaigns

Account Mgrs

PR

Account Mgrs

Documentation

Assistants

On Line

Direct Marketing

SEM / SEO / SM

Community Mgr

Admin

Finance

Admin

IS / IT

LF Channel passion for service

.marketing consultancy

pr and communication

online marketing

commercial marketing

events

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market introductionintroduce our customers to key players in the Spanish market

account Managementoffer personal support to distributors, resellers and third party companies

marketing Plansdrive marketing actions to increase mind-share in a multi-vendor market

trainingsconstant training on product and programs, tailored for each partner

quantitative and qualitative studies designed ad-hoc for each customer and specific market

online research consumer panelsspecific data bases

field Market Research covering all Spain with trained field interviewers

market intelligence tools and methods

marketing consultancy

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sales promoters – task forces

a good service to the distribution channel positions our brand top of mind of our resellers. Implementing a Task Force allows us to constantly train the channel, follow up on product orders and analyze each point of sale for specific promotional strategies.

point of sale promoters

besides increasing sales, a demo days campaign offers brand recognition and knowledge of our products, services or company by our potential clients and customers

merchandisers

a good product placement and rack management facilitates clerk’s work at the point of sale. With the information we obtain from our visits, we can define distribution strategies and adapt the best product mix for each point of sale.

commercial marketing

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public relations• analyze media awareness• design communication plans and programs• introduce our customers to the media• build messaging and strategic planning• draft/localize and distribute press releases• write background articles, bylines, advertorials.• article placement.• develop case studies.• manage review and award programs• crisis communication programs• media training for representatives acting locally• track competitors activities and media coverage• organize press events and product launches• secure one2one interviews and speaking opportunities• ...intensive search of synergies between PR and marketing to

increase results and reduce costs

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event management

the organization of events includes an infinite multitude of activities, as it is characterized by a customization of the service and a great creativity.

we organize all kind of events, for example:• conventions, congresses, conferences and seminars • promotional acts, presentations and product launches• incentive trips • sport and cultural events • road shows; workshops• special services for trade shows (renting space, stands,

staff,...) • VIP cocktails, dinners and other activities

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online marketing

• SEO (Search Engine Optimization)• optimizing contents & meta tags• analyze optimal keywords for leads

• SEM ( Search Engine Marketing )• building Adwords Campaign after analyzing competence keywords,

rankings and leads.• increase current PPC campaigns• campaign tracking and monitoring

• website development and audit• analysis of website issues• analysis of how Google reads your page• analysis of the usability and navigability of your website• website development optimized, content reach and with the convenient

usability• online Reputation Audit

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online marketing• social media marketing

• creating social strategies for your company• analysis of social media and search of potential customers among social

media users • generation of engagement• managing online reputation

• affiliate marketing• implementation of strategies for affiliation programmes• management of affiliate sites & partner relationships• tracking & monitoring affiliate strategies

• email marketing• in-house design and development of email marketing campaigns• conversions tracking and content development improvement to achieve

customers goals