C R E AT I N G Y O U R F I R S T O N L I N E C O U R S E

L E V E R A G I N G Y O U R S K I L L S

Helena Denley - @helenadenleyDIYWebsiteCoach.com & TheNewSolopreneur.com

• Make More Money

• With Less Effort

• And Less Client Headaches

• Help More People…

• To Help Themselves

Y O U R O W N O N L I N E C O U R S ET I M E T O M O V E F R O M O N E - O N - O N E C L I E N T W O R K T O C R E A T I N G

P L A N N I N GS T E P 1

P L A N N I N G

• Assess The Market

• Survey your current clients

• Look for common problems in online forums

• Google

Find out what the market needs (and will pay for)

P L A N N I N G

• Assess Your Strengths

• What do your clients rave about?

• What do you feel comes easy to you?

• What do you enjoy?

Find an overlap with the market needs

PA C K A G I N GS T E P 2

PA C K A G I N G

• Work Out Your Minimum Viable Product

• What outcomes are essential?

• Smaller scope will allow you to get it out faster

• You can always add content later

PA C K A G I N G

• Create Your Course Outline

• Work from the objectives and desired outcomes

• Break down into logical modules

• Break modules into lessons

Bite size chunks are easiest to consume

D E L I V E R Y S T R AT E G YS T E P 3

D E L I V E R Y S T R AT E G Y

• Live Webinars vs pre-recorded?

• Do you want interactivity?

• Which are you more comfortable with?

• How quickly do you want to get started?

D E L I V E R Y S T R AT E G Y

• Launch vs Evergreen

• Evergreen just requires a sales page, but can take longer to gain traction

• Launch requires more work upfront, but will generally result in more sales initially

D E L I V E R Y S T R AT E G Y

• Content Available All At Once vs Dripped

• Dripped gives you more time to create

• All at once provides more flexibility for your participants

P L AT F O R MS T E P 4

A U T O -R E S P O N D E R S

• Pros

• Simple

• Cheap

• Quick

• Cons

• Less flexible

• No ongoing central access

M E M B E R S H I P S I T E

• Pros

• Most flexible

• More professional

• Cons

• More complex

• More setup effort

H O S T E D L M S

• Pros

• More focussed on learning experience

• More features

• Cons

• More expensive

• Generally locked in

M A K E I T H A P P E NS T E P 5

S E T A D AT E

I T ’ S N O T R E A L U N T I L Y O U A N N O U N C E I T

J U S T D O I T !

I T W O N ’ T H A P P E N I F Y O U D O N ’ T D I V E I N

I S T H I S F O R M E ?S T I L L W O N D E R I N G …

Y O U M I G H T B E T H I N K I N G …

• I don’t have time!

• You never will unless you make the commitment

• What if no-one buys the course?

• Completing step 1 almost guarantees sales

Y O U M I G H T B E T H I N K I N G …

• I don’t know enough to teach

• There are always people who know less than you (and they will see you as an expert)

• I don’t know how to set it all up

• Start simple

• Outsource the setup if needed

Q U E S T I O N S ?

T H A N K Y O U

@ h e l e n a d e n l e y

D I Y W e b s i t e C o a c h . c o m

T h e N e w S o l o p r e n e u r. c o m

Slides:

b i t . l y / W C B N E H e l e n a