leveraging your brand for growth

Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom

Leveraging Your Brand for Growth:

5 Pillars to Marketing Wisdom


Know Like Trust

New Definition of Marketing

Leveraging Your Brand for Growth:5 Pillars to Marketing WisdomImage: www.sharpbrains.com

New Brain

Middle Brain

Old or Reptilian Brain

Three Parts of the Brain

Leveraging Your Brand for Growth:5 Pillars to Marketing WisdomImage: www.salesbrain.com

Six Stimuli of the Old Brain


WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD CARE

Marketing Pillar #1: Strategy


Demographics | Geographics | Behavioral | Psychographics

Describe Your Ideal Client


Marketing Pillar #2 Differentiation

Steve Jobs


Interview Your Clients

1. Why did you hire us?2. What do we do better than others?3. What could we do better?4. Do you refer us? Why? How?5. What would you Google to find us?

Ask Them…


How Are You Different?

• Product• Service• Market niche• Offer• Solve a problem• Unique habit• Guarantee• A way of doing business


#3


Positioning is not what you do to aproduct; it is what you do to the mindof a prospect.Ries and Trout (1972)


Positioning Statement


Marketing Pillar #4


Marketing Purpose Statement


Talking Logo


Core Marketing Message


Marketing Pillar #5Content


• Blogs• Social media• Reviews• Testimonials

Content That Builds Trust


• White papers• Webinars• FAQs• Success stories

Content That Educates


The Sales Funnel


•Who and how •Advertising•ReferralsKnow•Website/blog•Reception•NewsletterLike• Search•Expert content• Sales presentationTrust•Webinar•Evaluation•NurturingTry• Service team•New customer kit• Finance/deliveryBuy•Post project survey•Cross selling•Quarterly eventsRepeat•Results reviews•Partner intros•Peer2peer eventsRefer


Leveraging Your Brand for Growth:

5 Pillars to Marketing Wisdom

• Strategy• Differentiation• Positioning• Branding• Content


What Do You Think?

leveraging your brand for growth

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