leveraging web and social media for professional development

Leveraging Web and Social Media for Professional

DevelopmentAdrian Chu

April 6, 2013

Leveraging Web and Social Media for Professional Development Adrian Chu | April 6, 2013

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UW alum – Electrical Engineering When I was in school…

“Engineer by Day” Software Engineer working on Hardware Products Worked in SF Bay Area (Silicon Valley) , now back in WA

Other Business development and startup incubation @ PDIC (Seattle-based real

estate development and venture firm) Licensed Real Estate Broker and Mortgage Loan Originator Interests: build communities, connect people, and support professional

development activities

Who I am


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I am not a career expert

I don’t do social media for a living

I offer tips that have been helpful as a student leader, recent college graduate, and in my own career Casual user of social media for networking

Everyone should know some web technologies and social media “Full-stack” mindset – social media is like the new Microsoft Office

Who I am not


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What today is meant to be: Interactive discussion Practical ideas and how to implement them Topics: Networking, web and social media tools,

and interesting things you can do

What today is not meant to be: One-way transfer of information A step-by-step “how-to” tutorial

Today


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“Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”

Source: http://en.wikipedia.org/wiki/Social_media

What is Social Media?

http://en.wikipedia.org/wiki/Social_media


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Social media provides a venue for networking

Good way to motivate yourself and go beyond boundaries

Consistency between your virtual persona and you as a person

Introvert or Extrovert?


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How do companies find people to hire?Source: http://www.linkedin.com/today/post/article/20130401172726-15454-the-importance-of-networking-the-hidden-job-market-and-recruiter-relevancy (April 1)

http://www.linkedin.com/today/post/article/20130401172726-15454-the-importance-of-networking-the-hidden-job-market-and-recruiter-relevancy







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“It’s about who you know, not what you know that counts.”

“It’s about who knows what you know!”

Networking


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LinkedIn (professional development, personal branding, networking, community building)

Facebook (groups, pages, your personal profile)

WordPress (building a web presence for yourself, a business or an organization)

LaunchRock (launch page for startup lead generation)

Twitter, Quora, Google+ and others (good to have...)

Social Media Tools


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Online resume/portfolio with lots of different sections Background

Summary, Experience, Education, Projects, Courses, Certifications, Volunteer Experiences & Causes, Organizations, Languages, Publications, Skills & Expertise, Honors & Awards, Tests Scores, Patents, and Additional Info

Recommendations Connections Groups

Keywords are good to have

LinkedIn is a good tool for professional networking

LinkedIn


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Use your “student card”

People don’t see you as a threat

Connect with people you want to meet

Find a common LinkedIn group and directly message through group

Search their name on Google for their direct contact info

Get introduced through a common connection

Take advantage of the 1 month free LinkedIn Premium account trial

LinkedIn


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Connect with the person Introduce yourself Say who referred you or mention that you came across his/her profile on LinkedIn Reason why you’re interested in talking to him/her (learn more about…?) Ask if you could set up a 1:1 informational interview in person (or by phone) Thank him/her

When you meet someone At the end ask, “Is there anything I can do to help support you?” (two-way

relationship)

Following Up Networking needs to be consistent and you need to follow up A relationship without follow up is not very effective

LinkedIn


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Q: Should my LinkedIn have the same content as your resume? A: Doesn’t have to be, you have more flexibility, develop a strong personal branding message (know who you are and what you want)

Q: Do recruiters reach out to potential candidates on LinkedIn? A: Yes, and if you put your phone number down, they might call you as well

Q: Do companies you apply to look at your LinkedIn profile? A: Yes, most of the time they do and this is helpful if there is a huge gap between the date of your application and interview

Q: What are some ways to get more visibility? A: Make connections, add more keywords, and view other people’s profiles

LinkedIn - FAQ


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Share your favorite LinkedIn experience…

LinkedIn


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What are Facebook Groups good for? Good for community building and facilitating discussion Add friends to the group, and your friends can add their friends Great for shared interests or activities

What are Facebook Pages good for? Your friend has to accept your invite to “Like” the page Easier to build something with an engaged community first Good for promoting an established business

How can you use Facebook professionally? One “you” (virtual “you” vs real person “you”) Facebook friends are generally closer to you than connections on other social

networks

Facebook


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Share your favorite Facebook experience…

That one status update that night?

Let’s not go there...

Facebook


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WordPress


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WordPress

Good tool for blogging or making a quick and easy website for yourself, projects, startups, businesses, organizations, and etc

No programming experience needed


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WordPress


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LaunchRock


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Twitter Share real time updates Connect with famous people and organizations

Quora Sophisticated version of Yahoo! Answers

Google+ It’s good to have… just another Facebook?

And others…

Others


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Create a LinkedIn Profile, get 500+ connections, endorsed and recommended

Schedule one or more informational interviews

Start a Facebook or LinkedIn group based on a common interest

Make your own website! Buy your own domain name (~$10 /year) www.YourName.com Get a hosting account (~$60/year) Try WordPress or make it yourself

Good Exercises

http://www.yourname.com/


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http://www.geekwire.com/2013/commentary-startup-marketing-minds-aka-fullstack-marketers/


http://www.adrianchu.com/top-posts/ (Don’t mind the self-promotion :P)

Good Reads









http://www.adrianchu.com/top-posts/

http://www.adrianchu.com/top-posts/


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Maintain consistency between the virtual “you” and real “you”

“Full-stack” mindset – treat web and social media like Microsoft Office

Don’t take social media for granted – following up is key for maintaining a professional or personal networking relationship

Final Points


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Say hello! Reach me!

Adrian Chu206.407.5452 | [email protected]://www.linkedin.com/in/adrianchu

Questions or Comments?

mailto:[email protected]

http://www.linkedin.com/in/adrianchu



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Backup


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LinkedIn http://www.linkedin.com/in/adrianchu http://www.linkedin.com/groups?gid=4047304

Facebook http://www.facebook.com/groups/UWCareerNetwork/ http://www.facebook.com/AdrianChuRealEstate

WordPress http://www.TrifectaCoworking.com http://www.AdrianChu.com

LaunchRock http://www.StudentLuxe.com (not for long!)

Demo


http://www.linkedin.com/groups?gid=4047304

http://www.facebook.com/groups/UWCareerNetwork/



https://www.facebook.com/AdrianChuRealEstate

http://www.trifectacoworking.com/

http://www.adrianchu.com/

http://www.studentluxe.com/