leveraging social media
DESCRIPTION
Presentation for the Center for Women & EnterpriseTRANSCRIPT
Leveraging Social Media: Make it part of your sales cycle
Why Social Media?
• Help your target market find you• Control what they do find• Virtual handshakes
– Reconnect – Meet new contacts– Stay top of mind
• Set it and (sometimes) forget it
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The Social Media Sales Cycle
©2010Diane K. Danielson
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The business meeting
The reunion/night out
The cocktail party
The big three social networks:
Creating an online footprint
How do search engines work?
Social media = exit sign off the Internet
LinkedIn: Your online portfolio
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LinkedIn company pages
Blogs: The Backbone of Social Media
Blogs = Virtual Home Base option
Target market
YouVirtual Home Base
Virtual Home Base
Blogs are SEO friendly
• Search engines love:– new content– websites with lots of pages– keywords in titles/links– back links (follow v. no-follow)
Keyword Success
Facebook Pages: Give them something to talk about
Facebook … really?• 500 million people• Easier than blogging• Visual• Free• SEO
The Social Media Sales Cycle
©2010Diane K. Danielson
Twitter: The 24/7/365 Cocktail Party
Why Twitter?
• What business problems do you need to solve?–Marketing–Networking–Publicity/brand awareness–Crises management–Customer service–Market research–CRM
Automate
Generate
Total outreach
Referral generation
• Broaden your reach• Stay top of mind• Online referrals are easy• High tech high touch
Thank you!
New Media Marketing Consulting
Email: [email protected]
Twitter: @DKDnewmedia
www.DianeDanielson.com