let me tell you a tale: the magic in everyday storytelling
DESCRIPTION
In December 2013, The Storytelling Tree was thrilled to be a keynote speaker at the annual National Association of Graduate Careers Advisory Services (NAGCAS) Conference on the beautiful Daydream Island. In Tristan's presentation “Let me tell you a tale: the magic in everyday storytelling, he explored how storytelling could revolutionise the way advisors interact with their clients. This adventure covered: • the neuroscience and psychology that explains why storytelling works; • a simple storytelling structure applicable to almost any business context; and • a series of practical and interactive case studies in which we told resonant and meaningful narratives using LinkedIn, Twitter and powerpoint.TRANSCRIPT
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The universe is made of Stories, not atoms.
~ Muriel Rukeyser ~
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Let me tell you a tale The magic in everyday storytelling
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Once upon a time...
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http://www.youtube.com/watch?v=nnsSUqgkDwU
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http://www.youtube.com/watch?v=gK9joE36SBI
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We are all storytellers.
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We are all storytellers.
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We are all storytellers.
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We are all storytellers.
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Yet something has happened.
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Stories are no longer considered valid method of business communication.
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Data alone does not motivate people to act.
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Humans are motivated by stories.
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Stories are no longer considered valid.
Prove why storytelling works.
Show how you can craft a story.
Explore practical storytelling examples.
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A little bit about me.
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Let me tell your love story
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Let me bring your stories to life
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So, how does storytelling work.
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http://www.youtube.com/watch?v=wp8ebj_yRI4
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We are 15-22 times more likely to remember a story
than a bulleted list.
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Cortisol Focuses our attention
Oxytocin Enhances care, empathy
and connection
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How do you craft a great story?
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The retelling of a moment in time explaining how and why life changes
that inspires your audience to think.
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Robert Mckee Screenwriting Legend
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The Beginning
Once upon a time…
Set the Scene
The Middle
But one day…
Identify the roadblock , catalyst or point of
tension
The End
And they lived happily ever after...
Show what happened or changed
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How can I tell great stories that solve my biggest business problems?
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Tell stories through...
Twitter Instagram
Mentoring
Performance Coaching
In reports and meetings
Elevator pitches
Case Studies on your website
LinkedIn Profiles
Seminars
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In conclusion.
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The end.
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www.thestorytellingtree.com.au