lesson 11.6 – press releases copyright © 2014 by sports career consulting, llc
TRANSCRIPT
LESSON 11.6
SEM Communications
Commonly referred to as a news or media release
Press Release:
A prewritten story about an organization or athlete/entertainer that is disseminated to various media
Press Releases
Copyright © 2014 by Sports Career Consulting, LLC
LESSON 11.6
SEM Communications
Press Releases Should Address Specific Information
Date
Release Statement
Headline
Contact Information
Press Releases
The Lead
Text (Body of Release)
Pitch
End
Copyright © 2014 by Sports Career Consulting, LLC
LESSON 11.6
SEM Communications
Three Categories of Press Releases
1) Pre-Release
2) Live-Release
3) Post-Release
Press Releases
Copyright © 2014 by Sports Career Consulting, LLC
LESSON 11.6
SEM Communications
If a team wanted to release the signing of a key free agent to the media, an advance story would alert the media to a press conference the following day
Pre-Release:
A press release that occurs before the event takes place
Press Releases
Copyright © 2014 by Sports Career Consulting, LLC
LESSON 11.6
SEM Communications
A second story is released at the actual news release when the new player is formally introduced to the media at the press conference
Live-Release:
A press release that occurs during the event
Press Releases
Copyright © 2014 by Sports Career Consulting, LLC
LESSON 11.6
SEM Communications
The next few days following the press conference, additional releases are sent out referencing details of the player’s new contract, plans for success and past statistics
Post-Release:
A press release that occurs after the event has taken place
Press Releases
Copyright © 2014 by Sports Career Consulting, LLC
LESSON 11.6
SEM Communications
Typical Information Communicated Via Press Release
Announcement of a team’s key free agent acquisition
Release of game schedules
Highlights of a new blockbuster film to be released
Announcement of an upcoming promotion
Description of an upcoming community relations event
Press Releases
Copyright © 2014 by Sports Career Consulting, LLC
LESSON 11.6
SEM Communications
Copyright © 2014 by Sports Career Consulting, LLC
Discussion Topic
Review the press release handout and answer the following questions:
* What information is being communicated?
* What type of release is this?
* Does the release address key information?
* Overall, is this an effective release? Why or why not?
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LESSON 11.6
SEM Communications
Copyright © 2014 by Sports Career Consulting, LLC
Sports & Entertainment Communications
LESSON 11.6 REVIEW (ANSWERS)LESSON 11.6 REVIEW (ANSWERS)
1) Create a press release with all its essential elements
A good press release includes a date, release statement, catchy headline, contact information, the lead, text, the pitch and the end.
Copyright © 2014 by Sports Career Consulting, LLC