lesley sims - resume + portfolio

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LESLEY SIMS “If you want a professional who is passionate, enthusiastic and capable, look no further than Lesley.I recommend her highly.” - Andrew Griffiths, Australia's #1 Small Business Author “Lesley is a truly innovative marketing professional, who provides practical, common sense solutions, which deliver results in a timely and cost-effective way. She is great to work with.” - Gerard Byrne B Com FCPA FAIM, Presenter, CPA Australia Entertainment Publications Australia - Awarded Best Sellers trophy and won an international sales trip for reaching 103% of my financial target - Won ‘Top Performers’ prizes for 3 months running - Named highest business acquisition for ‘13 across Australia & New Zealand, introducing 80+ new book distributors Silver Lining Marketing - Doubled a clients revenue in 6 months by acquiring a record number of new customers - Invited to speak as a specialist on Social Media at an industry conference, also sat on the expert panel ACT for Kids - Tripled revenue from the annual signature event within my first year {$60,000} - Established Social Media for ACT for Kids and created a strong following of supporters - Named #1 fundraiser for the organisation 07/08, winning by 42% in revenue Entertainment Publications Australia Account Manager {JAN ‘13 - DEC’13} Business Development Lead generation, ensuring new business potential at all times Face -to-face sales meetings Account Management Managing 160+ accounts Relationship building with stakeholders, distributors and benefiting organisations Motivating staff and maximising sales through, including sales and marketing training Managing distribution and point of sale marketing for 160+ distributors Silver Lining Marketing Marketing Consultant and Account Manager {DEC ‘08 - JAN ’13} Account Management Manage client accounts including local, national and international brands Relationship management - key clients and strategic partners Plan, imlement and host corporate hospitality events Plan, negotiate and project manage contracts - quoting all jobs Business Management Identify and develop new business Create budgets and manage finance Source suppliers and negotiate working agreements Client Consulting Strategic marketing advice Graphic design and brand creation Public Relations Event management and production Direct marketing mail campaigns Project management for website design - static and e-commerce Grant/Award/Tender submission writing Marketing seminar presentation ACT for Kids Corporate and Community Relations Officer {MAY ’07 - DEC ‘08} Marketing Create and manage local and national fundraising campaigns Preparation of the local strategic marketing plan Merchandising Event Management Create and manage budgets Plan and run corporate, youth and fundraising events Public Relations Public speaking Liaison for media enquiry’s Media release writing and distribution TV and radio interviews Hosting media crew Experience Achievements Testimonials Professional Skills Adobe Illustrator Adobe Indesign Adobe Photoshop Webdesign Facebook Wordpress Shopify Wordpress PROGRAMS ONLINE MARKETING marketing | pr | business development au.linkedin.com/in/lesleysims/ [email protected] 0412 452 702

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LESLEY SIMS

“If you want a professional who is passionate, enthusiastic and capable, look no further than Lesley.I recommend her highly.” - Andrew Gri�ths, Australia's #1 Small Business Author “Lesley is a truly innovative marketing professional, who provides practical, common sense solutions, which deliver results in a timely and cost-e�ective way. She is great to work with.” - Gerard Byrne B Com FCPA FAIM, Presenter, CPA Australia

Entertainment Publications Australia- Awarded Best Sellers trophy and won an international sales trip for reaching 103% of my �nancial target

- Won ‘Top Performers’ prizes for 3 months running

- Named highest business acquisition for ‘13 across Australia & New Zealand, introducing 80+ new book distributors

Silver Lining Marketing - Doubled a clients revenue in 6 months by acquiring a record number of new customers

- Invited to speak as a specialist on Social Media atan industry conference, also sat on the expert panel

ACT for Kids - Tripled revenue from the annual signature event within my �rst year {$60,000}

- Established Social Media for ACT for Kids and created a strong following of supporters

- Named #1 fundraiser for the organisation 07/08, winning by 42% in revenue

Entertainment Publications AustraliaAccount Manager {JAN ‘13 - DEC’13} Business Development • Lead generation, ensuring new business potential at all times • Face -to-face sales meetings

Account Management• Managing 160+ accounts• Relationship building with stakeholders, distributors and bene�ting organisations• Motivating sta� and maximising sales through, including sales and marketing training• Managing distribution and point of sale marketing for 160+ distributors

Silver Lining Marketing Marketing Consultant and Account Manager {DEC ‘08 - JAN ’13} Account Management • Manage client accounts including local, national and international brands • Relationship management - key clients and strategic partners • Plan, imlement and host corporate hospitality events • Plan, negotiate and project manage contracts - quoting all jobs Business Management • Identify and develop new business• Create budgets and manage �nance • Source suppliers and negotiate working agreements Client Consulting • Strategic marketing advice • Graphic design and brand creation • Public Relations • Event management and production• Direct marketing mail campaigns • Project management for website design - static and e-commerce • Grant/Award/Tender submission writing • Marketing seminar presentation

ACT for Kids Corporate and Community Relations O�cer {MAY ’07 - DEC ‘08} Marketing • Create and manage local and national fundraising campaigns • Preparation of the local strategic marketing plan • Merchandising Event Management • Create and manage budgets • Plan and run corporate, youth and fundraising events Public Relations • Public speaking • Liaison for media enquiry’s • Media release writing and distribution • TV and radio interviews • Hosting media crew

Experience

Achievements

Testimonials

Professional Skills

Adobe Illustrator

Adobe Indesign

Adobe Photoshop

Webdesign

Facebook

Wordpress

Shopify

Wordpress

PROGRAMS ONLINE MARKETING

marketing | pr | business development

au.linkedin.com/in/lesleysims/ [email protected] 0412 452 702

Portfolio

I have had experience in Social Media, Online Marketing, Website Design, Events

and Public Relations. Here is just a small sample of my portfolio...

WEB DESIGNI am able to build websites on various platforms, including; static sited Wordpress and E-commerce websites on Shopify. I have also project managed websites using web developer contractors.

PUBLIC RELATIONSI have worked with print, radio and TVmedia through various campaigns and newsworthy pr opportunities

DESIGN & PRINTI have worked with small to large businesses, in projects ranging from full branding to campaign speci�c projects. I am able to design and package items for printing.

LESLEY SIMS

“If you want a professional who is passionate, enthusiastic and capable, look no further than Lesley.I recommend her highly.” - Andrew Gri�ths, Australia's #1 Small Business Author “Lesley is a truly innovative marketing professional, who provides practical, common sense solutions, which deliver results in a timely and cost-e�ective way. She is great to work with.” - Gerard Byrne B Com FCPA FAIM, Presenter, CPA Australia

Entertainment Publications Australia- Awarded Best Sellers trophy and won an international sales trip for reaching 103% of my �nancial target

- Won ‘Top Performers’ prizes for 3 months running

- Named highest business acquisition for ‘13 across Australia & New Zealand, introducing 80+ new book distributors

Silver Lining Marketing - Doubled a clients revenue in 6 months by acquiring a record number of new customers

- Invited to speak as a specialist on Social Media atan industry conference and sat on the expert panel

ACT for Kids - Tripled revenue from the annual signature event within my �rst year {$60,000}

- Established Social Media for ACT for Kids and created a strong following of supporters

- Named #1 fundraiser for the organisation 07/08, winning by 42% in revenue

Achievements

Testimonials

marketing | pr | business development

au.linkedin.com/in/lesleysims/ [email protected] 0412 452 702

SOCIAL MEDIASocial Media is a passion of mine. I’ve helped small business gain an online presence through their social media, engaging with their audience.

EVENT MANAGMENTI have planned, managed and produced large charity events to corporate events.