leon lategan - website conversion
TRANSCRIPT
WINEBIZ CONFERENCE HOW TO INCREASE YOUR CONVERSION RATES!
Presented by Leon Lategan
www.conversioncamel.co.za
Twitter @conversioncamel
• 1997 started my career in the Internet marketing industry.
• 1999 joined IOL (www.iol.co.za - Independent Online, the digital division of Independent Newspapers). I was MD from 2003 to 2005. I was involved and responsible for launching a range of websites including 11 newspaper titles websites including The Star, Cape Times, The Argus and ……..
• 2005 started Purple Cow (a full service internet marketing agency)
• 2012 started Oxygen Interactive (a Conversion Company and more)
• I have worked with Tongaat Hulett, Pam Golding Properties, Jeep, Quickbooks, Tempest Car Hire, Virgin Active, The Foschini Group, Renault, TransUnion, Nashua Communications, Panasonic, Nedbank, Renault & many SMEs.
INTRO
Conversion:
an action a visitor takes that has a value to your business
Optimisation:
modify to achieve the best possible outcome
CONVERSION OPTIMISATION
is the methodology used to increase the percentage of visitors that convert into customers
…..in respect to this conference, it’s about converting visitors that visit your website into customers
WHAT IS CONVERSION OPTIMISATION?
Don’t
Make Me Think
MATCH CONTENT TO DESIRE
Banana
Get your bananas now.
Click here and get a banana
www.banana.co.za
Gorilla
Gorilla’s desire
Promises to fulfills his desire
Desire is fulfilled
Banana
MATCH CONTENT TO DESIRE
Gorilla
Banana
Maintain the AROMA!
Google Adwords or Pay Per Click advertising
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5
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Natural or Organic Search
MATCH CONTENT TO DESIRE
WHY MOST WEBSITES FAIL
QUICK FIXES
QF#1: CHECK WHAT’S ON EACH PAGE
QF#2: MAKE SURE YOUR SITE WORKS
QF#3: CHECK YOUR WEB PAGES PERFORMANCE
QF#4: ARE YOU MOBILE READY
QF#5: CREDIBILITY
QF#6: TRUST
QF7: BROWSER COMPATIBILITY
QF#8: TRACK ALL CONVERSION FUNNELS
QF#9: DON’T ACT AS A ONE MAN DATABASE
4 critical questions your visitor will ask:
€Where am I?
£What can I do here?
¥Why should I do it here?
$What is in it for me?
QF#10: GET YOUR CONTENT ‘RIGHT’ THROUGHOUT THE SITE
