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5774 / SUMMER 2014

THE BARAN ENDOWMENT— A TRUE LEGACY

PRESIDENT & CEO, JEWISH COMMUNITY FOUNDATION

FROM THE

DESK OF MARVIN I. SCHOTLAND

(L-R) Aaron Spiwak, Sophy Cohen, Alain Cohen, Evelyn Baran, Josh Gelbart, Sheila Baran Spiwak, Alan Spiwak, Alissa Spiwak, Sarah Gelbart, Gloria Baran

JEWISH COMMUNITY FOUNDATION OF LOS ANGELES

Legacy NEWS

One Family ... Five Generations of Passionate Philanthropy

Ava Spiwak, born just last October to Alissa and Aaron Spiwak, represents the fifth generation of an extended family that lives—and loves—to give tzedakah from the bottom of their hearts. It won’t be long before little Ava learns of the

Baran-Spiwak family’s incredible legacy for supporting Jewish causes locally, nationally, in Israel, and around the world with the guidance of the Jewish Community Foundation of Los Angeles.

Little Ava’s great-grandparents Ben and Sarah Baran were the first family members to approach The Foundation. In 1976, they established the Jacob and Zlata Colloff Endowment to honor Sarah’s parents. Sarah, who died in 1982, inspired her family with her

communal work and commitment to tzedakah that she had learned from her parents. Impressed with The Foundation’s capabilities, Ben and his brother, Milton, created a second endowment in 1978 to honor their parents, Max and Anna Baran.

“They’re a truly amazing family,” says Marvin Schotland, president and chief executive officer of The Foundation. “Ben Baran was a larger-than-life-person. Over the years I’ve met many generous philanthropists, but Ben was one of the purest charitable individuals I’ve ever met.”

Continued on page 2

Striving for Peace and Understanding

As I write this column, the conflict between Israel and Gaza continues with its inevitable difficulties. The quest for a permanent peace remains ever elusive.

Against this backdrop, I have been reflecting on The Foundation’s role as an unwavering supporter of Israel through our annual Israel Grants program. In addition, a recent Foundation emergency grant of $50,000 is strengthening our Federation’s Israel

Terror Relief Fund, which is helping many Israelis.

Locally, the Creative Community For Peace— established by a cross-section of entertainment professionals and made possible by Foundation seed funding in 2013—is countering artists’ boycotts of Israel and building

cultural bridges through music and the arts (p. 6).

Among our 2014 Cutting Edge Grants awardees (pp. 4–5) is The Jewish Federation’s Campus Impact Network, which will train Jewish students to be leaders on local college campuses and to build coalitions. The timing is opportune, due to growing anti-Semitic rhetoric on campus including Boycott, Divestment and Sanctions (BDS) calls against Israel. Once again, Federation programming, supported by Foundation funding, is pivotal in advancing opinion and fighting campus anti-Semitism.

Initiatives like these are made possible by our endowment funds, including—to name just two— the Baran Endowment featured here and the Lange Endowment, featured in the spring Legacy. Thankfully, 225 endowments created at The Foundation over its 60-year history are ensuring that the values and causes held important by their founders are supported in perpetuity.

To bring our community together, we created Voices of LA: The Krupnick Festival of the Arts (see back page)—through Krupnick Endowment funding—to serve as a valuable cross-cultural collaborative among artists from diverse communi-ties. It is raising the creative bar, spurring dialogue, and allowing for more understanding through a free summer series of music, dance, and other artistic performances across Los Angeles. We encourage you to join us at the day-long Culminating Festival at the historic Wilshire Boulevard Temple on Sunday, September 14.

I close with heartfelt wishes for a Shana Tova—may the New Year bring blessings of health, happiness, and peace to us all.

Ava Helen Spiwak

$1.5 Million Awarded to Seven Cutting Edge Grant Programs SEE PP. 4–5

“Ben and his brother Milton were dedicated to creating a substantial endowment so their family could give back to the community in a significant way, and they wanted us to help fulfill their ideals,” Schotland continues. “Ben and Milton knew we could provide a structure to ensure that in future generations their family’s wishes would be fully carried out.”

Today, nearly 40 years after the family’s first endowment was established, the next generations—Ben and Sarah’s daughters, Evelyn Baran, Gloria Baran, and Sheila Baran Spiwak and husband Alan, as well as grandchildren Aaron Spiwak and Sarah Gelbart—work closely with The Foundation and its Center for Designed Philanthropy to distribute substantial grants each year to 30 or more worthy organizations through the Max & Anna Baran, Ben & Sarah Baran, and Milton Baran Endowment Fund. The fund was initially named for their grandparents, Max and Anna, but the Baran sisters renamed the endowment to also honor their parents, as well as their uncle, upon their passing. (Ben died in 2004, Milton in 2013.)

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Max and Anna Baran and Jacob and Zlata Colloff were first-generation members of the Los Angeles Jewish community—true pioneers—deeply committed to tzedakah, chesed and tikkun olam. (charity, kindness, and repairing the world). Their granddaughters reflect on their amazing legacy:

“He was my great role model,” says Gloria Baran of her grandfather Jacob Colloff—the beloved shamas (caretaker) at Congregation Shaarei Tefila on L.A.’s Beverly Boulevard—who was rarely without a satchel filled with tzedakah to help the needy.

The Most Important Accomplishment of Their Lives

Ben and Milton each worked for an astounding 70 years at Southwestern Bag Company in downtown L.A., which was started by their father, Max, in 1924. Alan Spiwak now runs the 90-year-old company along with his son, Aaron, who previously worked as an attorney but now represents the fourth generation working in the family business.

Ben and Milton, who came from humble beginnings and were very grateful for their success, felt that creating the Baran Endowment was the single biggest accomplishment of their lives. Every year, they dutifully contributed significant earnings from their business to the Baran Endowment. Ben often gratefully told Southwestern Bag’s customers they were his “charitable partners” because of the important role they played in supporting the endowment.

“Ben and Milton knew deeply what tzedakah was all about,” says Mark Meltzer, executive director of the Jewish Free Loan Association, a favorite charity that the Baran-Spiwaks have supported for decades. “When I met Ben in 1980, he was a true inspiration to this young nonprofit worker. Whenever I spoke with Ben, I felt elevated that I was really doing G-d’s work.”

Reflections on the Baran & Colloff Pioneers

Jacob and Zlata Colloff, parents of Sarah Baran, circa 1945

Max and Anna Baran, parents of Ben and Milton Baran, circa 1913

Ben and Sarah Baran

“He used to say that when someone is in need, you can’t judge them—rather, you have to help everyone, and it’s best to do so in a quiet, anonymous way.”

Evelyn Baran vividly recalls her grandmother Anna Baran’s charitable activism. “I still remember her on the phone, chatting away in Yiddish, enthusiastically trying to raise money for the West Coast Talmudical Seminary. She was a model of the classic immigrant Jewish matriarch with a spine of steel and a heart of gold. And she made it feel so natural to help others.”

“What is amazing is how my grandparents—and my parents—devoted their whole being into making enough money so they could share it with people in need,” says Sheila Baran Spiwak. “I know they would all be quite proud of how their hard-earned resources have helped so many people and organizations.”

The Baran family business. Southwestern Bag Company’s original location was at the corner of Seventh and Alameda Streets in L.A.

THE BARAN ENDOWMENT— Intergenerational Support from a Family That Cares

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“Ben and Milton were very concerned about the availability of Jewish education for future generations,” says Gil Graff, executive director of Builders of Jewish Education (BJE), another long-time Baran Endowment grantee. “They recognized that Jewish education is an essential platform for meaningful Jewish life.” Now, Sheila and Alan Spiwak carry on the family tradition by serving in leadership roles at BJE.

A Wide Range of Charitable Interests“The three sisters are a reflection of all the aspects of their parents

and grandparents. They share a similar perspective, connection to the community, and love of tzedakah,” says Schotland.

Evelyn, Gloria, and Sheila and Alan are all deeply involved in many different organizations and causes across the spectrum—from larger, more established programs to smaller, grassroots efforts. Baran Endowment grants support a wide range of interests; among them are Jewish education, children and the elderly, Holocaust survivors, people with special needs, food and basic necessities, and urgent humanitarian relief, as well as spirituality, meditation, and healing. Thousands of children and adults across many communities have significantly improved their lives through assistance and opportunities provided by the Baran Endowment.

One of their favorite grantees is The Good People Fund, which supports small nonprofits run by dedicated individuals who are creatively healing the world. According to Naomi Eisenberger, executive director, “There’s a tremendous compassion for others with this family, a deeply ingrained commitment to tikkun olam, repairing the world. They prefer not to draw attention to themselves in their giving, which is in line with the most idealistic levels of Maimonides’ Ladder of Tzedakah.”

Foundation Support on Several LevelsBecause the Baran Endowment is one of The Foundation’s largest—distributing a significant number of grants each year—it

requires close collaboration between The Foundation and Baran family members. According to Sheila, “The Foundation has been extraordinarily accommodating to us over such a long period. When The Foundation’s staff introduce us to new organizations and funding opportunities, it gives us a greater awareness of what’s going on in the world. They have breadth and exposure that we don’t have.”

“The Foundation has been wonderfully cooperative and supportive in assisting us in making the transition from my father’s and uncle’s endowment to what has now become our endowment fund,” Evelyn points out.

“While it’s very fulfilling and a privilege to help so many, the giving process can be a little overwhelming at times,” admits Gloria. “Working closely with The Foundation makes the grantmaking process more manageable and enables us to assist people in the most meaningful and effective way.”

The Younger Generations Come ForwardWhen Aaron Spiwak and Sarah Gelbart became B’nai Mitzvah,

their grandfather Ben and great-uncle Milton established charitable funds for them at The Foundation so they could begin making their own grants.

“It was a great hands-on, practical experience,” says their mother, Sheila. “They looked at the need, and they could actually do something because they had their own charitable funds. Whether it

was Katrina relief or animal shelters, it opened their eyes—they had to pay attention to the community and the world.”

Over time, Sarah and her husband, Josh, along with Aaron and his wife, Alissa, plan to take a more active, hands-on role with the Baran Endowment’s grantmaking.

Now a special education teacher in Culver City, Sarah says that “I think the biggest lesson I’ve learned from my family is that you should always give in any way you possibly can. It’s giving for the sake of giving and doing all you can to help others.”

According to Sarah’s brother Aaron, “This is a legacy I will pass on to my children. It’s important to instill in them, early and often, the idea that time and money can be used for other purposes than just for ourselves.”

Ava, like the Baran and Colloff generations before you, get ready to be a tzedakah superstar!

(L-R) Evelyn Baran, Sheila Baran Spiwak, and Gloria Baran

There’s a tremendous compassion for others with this family, a deeply ingrained commitment

to tikkun olam, repairing the world.” — Naomi Eisenberger, executive director of The Good People Fund, a Baran Endowment Fund grant recipient

(L) Grandfather Ben Baran and great-uncle Milton Baran celebrate with Sarah at her Bat Mitzvah in 1999. Sarah was named after her grandmother, Sarah Baran.

PRESENTING... Our New 2014 Cutting Edge Grant Recipients

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American Jewish University,for Institute for Jewish Creativity

$200,000

To establish a Jewish arts and creativity incubator to provide cultural programming for Jews of all ages and to encourage artistic collaborations.

www.aju.edu

InterfaithFamily.com, for InterfaithFamily/Los Angeles

$250,000

To connect people in interfaith relationships with resources on how to live Jewishly and incorporate religious traditions into their lives in a welcoming, inclusive way.

www.interfaithfamily.com

The Jewish Federation of Greater Los Angeles,for Campus Impact Network

$250,000

To provide Jewish student leaders with the tools to connect with campus influencers and non-Jewish student groups and engage a broader Jewish audience.

www.jewishla.org

This year’s Cutting Edge Grant recipient organizations and their programs reflect the vision of innovation-minded

social entrepreneurs who will drive the future of the Los Angeles Jewish community.”

— Marvin I. Schotland, Foundation President & CEO

Grant awards totaling $1.5 million were recently awarded to seven innovative programs that will engage diverse segments of the Jewish community. These programs will reach all ages—from teens to seniors—and will broaden inclusion and support for diverse segments across our community including LGBTQ and interfaith populations.

Since establishing the Cutting Edge Grants program in 2006, The Foundation has seeded 53 new programs with a total of nearly $10.5 million. We look forward to watching these programs grow in the community.

AMERICAN JEWISH

UNIVERSITY

American Jewish University (AJU) offers numerous creative programs at both the Familian Campus in L.A. and the Brandeis-Bardin Campus. Pictured above is a dance class from The Marilyn and Sigi Ziering Brandeis Collegiate Institute (BCI), an annual summer program at the Brandeis-Bardin Campus.

INTERFAITHFAMILY.COM

The InterfaithFamily/Los Angeles program will engage interfaith families in Jewish life around the Los Angeles area and community.

THEJEWISH

FEDERATION

Retreats, seminars, connections to Jewish civic leaders, and mentorship are offered to students who participate in this program, which empowers them to be effective leaders and activists.

To learn more about all of our Cutting Edge Grant recipients, please visit www.jewishfoundationla.org/grantsawarded.

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Jewish Graduate Student Initiative, for Center for Ethics and Fellowship

$100,000

To build future Jewish leaders with an appreciation for and dedication to supporting Jewish communal organizations and Jewish life as lay leaders and supporters.

www.thejgsi.org

JQ INTERNATIONAL, for Caring for LGBTQ Jews, Families, and Allies in Need

$250,000

To establish a one-stop resource and referral warmline for LGBTQ Jews and launch innovative programming for LGBTQ individuals and families.

www.jqinternational.org

USC Davis School of Gerontology, for Zekenim: Honoring and Celebrating Los Angeles’ Jewish Elders

$250,000

To engage Jewish elders in sharing their life stories and wisdom and connecting with the next generation through art.

http://gero.usc.edu

The Jewish Federation of Greater Los Angeles, for Jewish Teen Engagement Initiative

$200,000

To mobilize a groundbreaking collaboration of stakeholders to double the number of teens involved in Jewish life.

www.jewishla.org

Cutting Edge Grants Are Made Possible in Large Part Thanks to The Foundation’s Endowment Funds

We are grateful to the people who established endowment funds for the long-term benefit of our community. These funds were created to perpetuate the families’ and individuals’ personal legacies, and to play a vital role in The Foundation’s Cutting Edge Grants.

We have been featuring some of the families behind these endowment funds in recent issues of Legacy. Their gifts are supporting important programs that are shaping our community in profound ways.

THEJEWISH

FEDERATION

The Jewish Teen Engagement Initiative aims to involve thousands of Jewish teens in meaningful, fun, and relevant Jewish life.

JEWISHGRADUATE

STUDENTINITIATIVE

The fellowship program will introduce business and law students to Jewish ethical values and the importance of philanthropy and connect them to Jewish executives and community leaders.

JQINTERNATIONAL

Rabbi Rachel Bat-Or, MFT, recently announced the launch of the JQ International Warmline, which provides the LGBTQ and ally Jewish communities with extensive resources to serve their unique needs.

USC DAVISSCHOOL OF

GERONTOLOGY

Foundation donor Rachel Gindi (R) shares her life story through sketches and illustrations, with her son, Elie Gindi, also a Foundation donor, who is an instrumental lay leader in the Zekenim program. These will be visually translated by high school and college artists into symbolic pictograms and other art forms that will ultimately be a part of a community-wide exhibition.

To learn more about creating an endowment fund, please visit www.jewishfoundationla.org/endowment or call (323) 761-8704.

RELIEF FOR ISRAEL

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CREATIVE COMMUNITY FOR PEACE

Foremost in our thoughts and prayers is the situation in Israel. In this time of need, The Foundation is supporting Israel with a $50,000 emergency grant to The Jewish Federation’s Israel Terror Relief Fund. This fund is providing expanded trauma relief to tens of thousands of Israelis and greater support to Israel’s first responders. One hundred percent of donations are being distributed to The Jewish Federation’s network of partners on the ground in Israel.

In recent weeks, Jewish Community Foundation donors have contributed $550,000 to this fund and other organizations providing relief to Israel.

To support Israel, please consider contributing to The Jewish Federation’s Israel Terror Relief Fund via your Foundation fund, or by making a credit card donation online at www.jewishla.org/terrorrelief.

Cyndi Lauper performed in Israel in 2014 despite pressure not to do so. ”I have tried my whole life to bring people together,” she said.

Supporting Artists’ Right to Perform in Israel

ultimately seen by hundreds of millions. CCFP also educates the team behind the artist, which has prevented the cancellation of numerous tours and visits.”

With support from CCFP, more artists are performing for their fans in Israel. “Artists like Paul McCartney—who performed in Tel Aviv in 2008 despite facing pressure and even physical threats—are such valuable role models.”

CCFP helps artists sort through the issues. When actress Scarlett Johanssen was pressured earlier this year because of her sponsorship affiliation with Sodastream, a business with a major production facility in the West Bank, CCFP worked with her team to provide accurate, balanced information about the company and the groups behind the boycott campaign. As a result, Ms. Johanssen was able to make her own informed decision and stood up for Israel, making a well-publicized statement that she does not support the boycott of Israel. A letter-writing campaign initiated by CCFP inspired 10,000 e-mails supporting Johanssen’s principled stance, and her representatives posted on CCFP’s Facebook page, “A big thank you to Creative Community For Peace for building a bridge between Scarlett and her fans.” This is but one of the many examples that demonstrate the vital work being done by CCFP.

“Individuals and organizations can help make a difference,” Melman says. “The grant we received from The Foundation has significantly expanded our educational and outreach programs.”

Our Universal Freedom of Expression “This issue is important to everyone who cares about artistic

freedom and peace,” Melman explains. “Artists can help people connect across cultural, political and religious boundaries. Art and music are universal languages that can bring people together and foster dialogue and peace.”

“Artists and musicians who plan visits or concert tours in Israel encounter enormous pressure to cancel by anti-Israel boycott pro-ponents,” said Lana Melman, director of Creative Community For Peace (CCFP). Melman works to educate the entertainment community and the public about this issue and inspire them to take action to counter the cultural boycott of Israel.

CCFP co-founders, entertainment executives David Renzer, Ran Geffen-Lifshitz and Steve Schnur, launched the organization in 2010 following a rash of cancellations of artists’ tours planned in Israel. The organization received a $250,000 Foundation Cutting Edge Grant in 2013 that enabled it to expand its ability to educate and mobilize the entertainment community and the public.

Melman explains how artists are pressured: “When boycott proponents learn of an artist’s upcoming performance in Israel, the artist’s social media pages are flooded with false accusations, claiming, for example, that it is an apartheid state and implying or stating that if the artist keeps his or her concert date, the artist supports apartheid. This propaganda can potentially be seen by millions of the artist’s fans and often gets picked up by mainstream media.”

Cultural Exchange vs. Cultural BoycottThere is a growing campaign working aggressively to

dissuade consumers from purchasing Israeli products and artists from performing in Israel. “By educating artists about Israel, especially the country’s thriving democracy, equal rights, rich culture, and its people’s desire for peace,” says Melman, “we do our part to counter the misinformation that can be

To learn more, please visit www.creativecommunityforpeace.com.

DONOR PROFILE Wendy Marantz Levine/The Beauty Bus

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The Healing Touch of Beauty BusGiving back is more than a value to longtime Foundation

donor Wendy Marantz Levine; it is an integral part of how she lives and is a long-standing tradition in her family. “My grandparents were role models,” Wendy recalls of Gertrude and Leo Marantz, who established a Family Support Organization in 1986 at The Foundation as a vehicle for their family’s philanthropy.

Formerly the director of litigation for Bet Tzedek Legal Services advocating for low-income clients, Wendy transitioned in 2010 to her current mission—one that is very near and dear to her heart.

Wendy, along with her cousin Alicia Marantz Liotta, established the Beauty Bus Foundation, delivering dignity, hope, and respite to chronically or terminally ill men, women, and children and their caregivers through beauty and grooming services. The two founded the nonprofit after the loss of Wendy’s sister, Melissa, at age 28 to a degenerative neuromuscular disease.

A Foundation of Support“After Melissa died in 2005, friends

and family wanted to make donations in Melissa’s memory to causes of our choice,” Wendy said, “so our family established a Donor Advised Fund and a Family Support Organization at The Foundation—the Melissa Marantz Nealy Memorial Fund and the Melissa Marantz Nealy Foundation.” Initially, they made grants to organizations in medical care, education and a park with a beautiful lookout point named Melissa’s Vista at Wilshire Boulevard Temple Camps.

Several years later, Beauty Bus was born. Wendy described the inspiration. “When Melissa was sick, our cousin Alicia arranged to have stylists do her hair, makeup, and nails. This gave her time when she wasn’t ‘Melissa the patient,’ but just Melissa. It meant so much to her.”

“In 2007, Alicia and I discussed how we might bring these services to others who are chronically or terminally ill,“ Wendy said. “Alicia was a senior beauty editor and I am a lawyer, so actualizing this idea happened quickly. We thought this was a perfect way to honor my beautiful sister.”

Wendy started with one telephone and stored the donated beauty and grooming products in Alicia’s garage. Now in its sixth year, Beauty Bus has five employees and has served thousands. “The Foundation continues to help pave the way,” says Wendy, “lending expertise, providing sound advice, and helping us make important connections.”

Salon to Go: A Beautiful Thing“We offer hope and a compassionate touch for someone

who is sick,” says Ronda Wilkin, Beauty Bus’s CEO. “We provide haircuts, manicures, and facials for caregivers, too, because we recognize that the incredible stresses that

come with living with illness create a ripple effect from patient to caregiver—no one goes untouched,” she explained. Beauty Bus provides a volunteer beauty professional for each home visit and a volunteer “Beauty Buddy” to assist.

“The medical routine of check-ups and treatments consists of probing and pricking,” Wendy notes. “In contrast, the contact for beautifying and pampering is pleasant and nurturing.”

“It is so important to make someone who is sick feel cared for,” says Ronda.

Beauty Bus organizes “Pop-up Salons” in hospitals and social service agencies, bringing teams of volunteer hairdressers, manicurists, estheticians, and Beauty Buddies to service up to 80 people or more in one day at places like Ronald McDonald House, City of Hope, and UCLA Mattel Children’s Hospital. Beauty Bus also mails thousands of beauty and therapeutic products through its national Bags of Beauty program.

A Legacy of Love“When Melissa was little, she

would put makeup on our grandma,” Wendy said. “When she had the chance to experience beauty treatments when she was ill, I saw what a difference it made in how she felt. We want that same positive impact for others.”

“There are so many lives that can be enhanced through Beauty Bus,” explained Ronda. “The cosmetics industry has been generous, and individual donations and support from The Foundation help make our work possible. All services are free, and we are so grateful to all our supporters.”

Wendy summarizes, “This is our passion.”

Melissa Marantz Nealy, of blessed memory (C) surrounded by (L-R) her sister Wendy Marantz Levine and cousins Lindsay Marantz Mauro and Alicia Marantz Liotta.

Alicia Marantz Liotta (L) and Wendy Marantz Levine, founders of the Beauty Bus Foundation

To learn more, please visit www.beautybus.org.

6505 Wilshire Boulevard, Suite 1200Los Angeles, CA 90048

ChairLawrence Rauch

President and CEOMarvin I. Schotland

Vice PresidentsAnthony ChaninWilliam R. FeilerAbby L.T. FeinmanHarold J. MasorEvan SchlessingerMichael G. SmookeAdlai W. Wertman

TEL (323) 761-8700FAX (323) 761-8720

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Please send your comments and suggestions to the editor.

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Editor:Bonnie Samotin Zev

Design:Maxine Mueller

Senior Vice President, Philanthropic ServicesDan RothblattCFO/Senior Vice President, Finance & AdministrationMichael J. JanuzikVice President, Charitable Gift PlanningElliot B. KristalVice President, DevelopmentBaruch S. LittmanSecretarySelwyn GerberTreasurerScott H. RichlandGeneral CounselSusan Mattisinko

©2014 Jewish Community Foundation. No portion of this publication may be reproduced or used without permission.

Printed with vegetable-based inks on recycled paper/10% post-consumer recovered fiber.

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P A I DPERMIT NO. 4330 LOS ANGELES, CA

SUMMER 2014 / Vol. 24 No. 2

Legacy NEWS

IN THIS ISSUE

•TheBaranEndowment

•CuttingEdgeGrantsRecipients

•ReliefForIsrael

•CreativeCommunityForPeace

•Wendy Marantz Levine/The Beauty Bus

Voices of LA: The Krupnick Festival of the Arts

Celebrating our city’s cultures through music, dance, art and food

Voices of LA is a free citywide collaborative festival bringing together artmakers from diverse communities.

It features musicians,dancers, spoken word, and visual artists. The Culminating Festival is an all-day,

family-friendly celebration on Sunday, September 14, from 11:00 a.m. – 5:30 p.m. at

Wilshire Boulevard Temple in Koreatown.

For more information, visit www.voicesoflafest.com

Voices of LA: The Krupnick Festival of the Arts is funded through a grant from The Harry and Belle

Krupnick Endowment Fund at The Foundation, and is presented by Wilshire Boulevard Temple and

produced by Community Arts Resources.

The Krupnick Festival of the ArtsAn Initiative of the

Jewish Community Foundation of Los Angeles

DON’T MISS THE CULMINATING FESTIVAL

ON SEPTEMBER 14!

Announcing the Max Steinberg Memorial FundIn 2012, L.A. native Max Steinberg went on a Birthright trip to Israel, and soon

after, he decided to join the Israeli Defense Forces. Max “fell in love with the State of Israel,” said his parents, Evie and Stuart Steinberg. On July 20, 2014, Sgt. Steinberg was tragically killed while serving in Gaza. He was 24 years old.

Max was laid to rest at Mount Herzl military cemetery in Jerusalem on July 23 with 30,000 people present to honor him. The L.A. community paid its respects at two local memorial services held in August.

“Max Steinberg gave his life in defense of Israel and the Jewish people,” said Consul General of Israel in Los Angeles David Siegel. “A native son of L.A, he was also an American hero. He honored our two nations by representing America and Israel and our shared values.”

To honor Max’s memory, the Steinbergs have established the Max Steinberg Memorial Fund. To contribute to the Fund, please visit: www.jewishfoundationla.org/max-steinberg.

May his memory be for a blessing.

Warm Wishes FOR A HAPPY AND HEALTHY NEW YEAR!