Imagine you are creating your own one-person online brand. Write a ‘pitch’ to promote your brand and the type of content you would produce. Identify three one-word USP’s. - 250 Words

Task Five: FayeTravels

Introduction

FayeTravels is a Channel committed to showing young people there’s always somewhere beautiful local to you. No matter what your budget, travelling need not cost the world. Whether you’re in the UK or planning to go abroad, FayeTravels will be there to help and give advice on planning trips, Filming videos of beautiful places I travel too, not far from home and in the UK. FayeTravels will also explore the festivals and other exciting events across the globe and is committed to providing its viewers fun, exciting and education content on a regular and live basis.

Target Audience

My target audience for FayeTravels is both males and females between the ages of 16-30 as I believe young people will relate more to me and the content and places I will visit will be more appealing to this age group and both genders and all adventure lovers who love the great outdoors.

How will I distribute my content?

To distribute my media, I will primarily upload to my content to YouTube. Whether that be through a live stream on YouTube or regularly uploading content on a weekly basis. I will also share my content through social media platforms such as Facebook, Twitter, Instagram and Snapchat. There are options also to Live Stream on Facebook Live and speak to viewers, release or create my own content in a live stream on location or in my own home. With social media platforms linking to the same content it will be much easier to access my content and allow more followers to interact with my content.

Branding

For FayeTravels branding, I searched around DaFont.com for appropriate starter fonts for my Logo’s or Typography. The fonts found was ‘Cityscape’ and ‘Lie to Me Regular’. For colour’s I researched the psychology of colour and created a colour palette relating to the message/moods I want to give and make my viewers feel when they view my content.

USP’s

Student Aspect on Travel and Low Budget travel

Fun Loving personality/always smiling A desire to find local beauty in the UK and abroad Documentary/Vlogger ‘mash-up’

References:

Color Psychology Chart (Unknown) [Online Image]. Available from: < https://uk.pinterest.com/pin/541206080191791650/> [Accessed 11th March 2017].

Misti’s (2017) Lie to Me [Online Image]. Available from: <http://www.dafont.com/lie-to-me.font> Accessed at: 11th March 2017.

Taylor, E. (2012) Cityscape [Online Image]. Available from: <http://www.dafont.com/cityscape-font.font> Accessed at: 11th March 2017.

Figure 1 - Colour Psychology Chart - Pintrest