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LED Display white paper forarchitects &designers

© copyright Corporate Initiatives

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LED display can vary in price significantly, even whenspecifications appear to be very similar. LED is thereforea technology in which it is very easy to make apurchasing mistake, or give erroneous costing advice.This white paper attempts to outline the issues involvedso as a professional designer you are better informed onthe pitfalls.

There are a number of aspects that need to beunderstood in order to get the complete picture on LED.These aspects include: build quality, ease of installation,serviceability, support, viewing distances, viewingangles, cooling method, colour accuracy, content,content management and more. You also need tobecome aware of the different specialist applications ofLED technology in order to maximise your designpossibilities.

As authors of this white paper, Ci (Corporate Initiatives) canoffer some serious industry credentials. Ci achievementsinclude Australia’s best stadium LED (MCG/Etihad), bestlight transparent media façade (Emporium) and Australia’smost impressive shopping centre LED examples, bothindoor and outdoor. Future achievements will includeAustralia’s most ambitious civic LED project.

Introduction

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LED Component Quality

It is well known that LED technology creates imagesfrom an array of individual light source components(LED = Light Emitting Diode). What is less well known isthe extent to which these components can varyenormously in price, even when appearing on the faceof it to have a similar specification. Two different lightemitting diodes, for example, can offer the samebrightness levels but differ hugely in cost. This isbecause one is engineered to last a long time beforerequiring replacement and the other is not.

Some applications of LED display don’t actually needdurable components because the set up is onlytemporary and there is always someone on hand toreplace sections if need be. An example would be LEDfor a theatre set or trade exhibition. A billboard 10metres in the air, however, is another matter entirely.Getting up there is difficult and with several billboardsspread over a wide territory frequent panel replacementbecomes costly. Such an LED installation, like LEDinstallations at shopping centres or civic plazas needs tobe considered as mission critical. The more reliable anddurable such a display is, effectively the less expensive itis to manage.

Leaving an LED display in a less than perfect state is notan option for most permanent installations, so you needto choose the right quality level of component in thefirst place. Higher value LED componentry looks better,lasts longer, and in the context of a mission criticalapplication, offers a total cost of ownership thatgenerally works out to be much lower than its cheaperbut less reliable rivals.

Componentry suitable for mission critical applications,however, also varies in price. The best value for money isderived from matching each project specifically with theright product. Just as it is possible to spend too little onLED, it is also possible to spend far too much dependingon the project. Helpful expertise in product selectionmakes all the difference.

Build QualityHow it varies. Why it varies.

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There is more to image quality and reliability than justthe light emitting diodes. An LED display comprises ofthousands of these tiny light sources so the quality ofconnection and conductivity within the overall systemalso becomes an issue. Without unequivocal industrystandards it’s a buyer beware situation, so you need tobe able to trust your manufacturing source. These areaspects that affect both reliability and performance.Quality control in this area is therefore a keyconsideration and something necessary to have at thepoint of manufacture.

System Component Quality

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There are essentially two types of LED; SMD and DIP.

DIP (Dual In-line Package) is the older of the twotechnologies. DIP components have higher opticaldecay, lower CRI and efficacy than the later SMD(Surface Mount Diode) variety. However DIP LED is stillused for certain applications for which it remains bettersuited.

Physically DIP displays comprise of separate RGB lightsources as shown below on the right, while SMDdisplays comprise of single point light sources as shownon the left.

Where DIP continues to hold the advantage is inoffering a higher brightness level, an importantconsideration for outdoor locations exposed to directsunlight. It is also more economical to waterproof. Inpractically every other respect, however, SMD holds theadvantages; in angle of view, in precision of image, andin reducing weight and bulk. The brightness of SMD willdoubtless improve over time but for now is its limitingfactor. Sometimes DIP is still the optimal choice.

A good supplier offers both types of display. Bothtechnologies have their uses, and a good supplier willmake sure you choose the right one for your particularapplication.

LED Component TypesSMD vs DIP - Understanding the differences

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A hidden cost of LED projects, especially substantial LEDprojects, is the cost of installation. This can be affectednot only by the intended location of the display, but thespeed at which the product can be assembled. Time ismoney, especially on a building site or for installationswhere disruption to ongoing business operation needsto be kept to a minimum.

The best LED products for permanent installation aretherefore designed to be easy to put together in aprecise manner. This entails industrially designedconstruction modules that fit together easily and alignperfectly, allowing the project to be successfully realisedin less time. In addition to speed such precisemodularity also leaves less room for error.

The following video link demonstrates such modularengineering in action.

https://vimeo.com/209514956/848456e320

LED product with thoughtfully designed modularconstruction systems can slash the overall project cost.

Ease of Installation

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Just as an LED display needs to be easily installed, it alsoneeds to be easily serviced. Unlike previous displaytechnologies, LED displays are regenerative. Rather thanrequiring total screen replacement, sections can bereplaced as needed. Serviceability and ease ofmaintenance are therefore key product considerations.An LED screen needs to be kept in good working orderover its lifetime.

Screens that go on walls generally need to beserviceable from the front otherwise you face majorservicing costs in removal and replacement. Thealternative is servicing from the rear, which requiresspace behind and access to that space. In manyinstances such a provision is either impractical orimpossible.

The choice between front or rear servicing is not youronly consideration. The ease at which the servicing canbe carried out is also a cost factor. Display systems thatare well designed for access make such servicingsimpler to accomplish. The design therefore impacts onthe total cost of ownership.

Regeneration of displays also comes with an extrachallenge. You need the section you are replacing tomatch the remainder of the screen in displaycharacteristics otherwise you end up with a patchworkeffect on screen. Mission critical LED displays allow foreasy screen calibration so sections both old and newwork coherently as one seamless display.

The following video demonstrates what is meant byease of serviceability.

https://vimeo.com/209514578/1dfb4993de

Ease of Serviceability

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We have already spoken of factoring in regenerationwith LED display. Regeneration not only needs LEDcomponents that are easy to replace successfully, youalso need continuity of supply for such componentsplus skilled personnel available to change them over. Inother words, the ongoing support factor is crucial.

You therefore need to choose a supplier that is likely tobe around for you in the years ahead, and that can offerready access to replacement panels as needed. You alsoneed them able to provide you with skilled people forongoing maintenance and upkeep at the screenlocation. National clients will need national support.

With LED your supplier choice effectively becomes ascritical as your product choice. Making an informed LEDchoice is therefore not just about what you purchasebut also from whom you purchase. The two aspectsbecome inseparable.

The ongoing support factor

An example of LED screens needing mission criticalongoing support - those located around the boundary atthe MCG and Etihad. These screens are seen by millions ofviewers each week and substantial advertising revenue isdependent on their operation.

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How viewing distance affects both price and value

A basic specification given for direct view LED display is pixel pitch, the distance expressed in millimetersbetween the individual LEDs arranged on the displaygrid. The shorter the pitch distance, the more pixels youhave per square metre and the cost per sqm of thedisplay increases accordingly. How many pixels you willneed per square metre, however, will depend on the sizeof the screen and the viewing distance. As a rough ruleof thumb, a metre for every millimeter of pitch will giveyou a minimum acceptable viewing distance, and 2 metres for every millimeter will give you an optimalviewing distance beyond which the image qualitydoesn’t really get appreciably better.

So the first lesson to be learnt with pixel pitch is thatmatching the pitch to the viewing distance helpsdetermine the cost necessary to succeed with thedisplay and the value for money that is delivered.Location counts. In some instances spending a greatdeal more per square metre will actually achieve verylittle because no one will ever get close enough tonotice. Opting for a better quality screen with a widerpitch would be a much better value proposition undersuch circumstances. Not only would it look better at theviewing distance, the expected upkeep cost over itslifetime would be significantly lower.

Screen location should therefore be considered as botha cost factor and a design factor. A screen located at ahigher elevation can drop the price per square metreneeded significantly because the minimum viewingdistance might jump from a metre or two to 8 metres ormore and the cost per sqm can drop accordingly.

A real world example of controlling viewing distancethrough height.

Height is not the only design element that can engineerviewing distances. Sometimes a barrier can be placedbetween the screen and the viewer, such as a void, agarden or a stage. Controlling viewing distances can bea great way to keep costs lower. Purchasing twice asmany pixels per sqm as needed, for example, on a 5mmpitch screen won’t deliver an appreciably better imageat a viewing distance of 20m or more. A 10mm pitchscreen will get the job done for considerably less.

Sometimes, however, shorter viewing distances areunavoidable and on those occasions other budgetarymeasures are needed. If the viewing distance is shortand the budget finite, the design element to control isthe screen size, because the cost will be proportional. A smaller screen with a better image will give a betterresult.

The great non-negotiable is the viewer experience. It has to remain uncompromised.

The following video link shows an example of 2.5mmpitch LED display used in a retail context for up closeviewing.

https://vimeo.com/210200582/04dfea72bf

Viewing Distance and Pixel Pitch

Raising the screen elevation changes the viewing angleand viewing distance. It also pushes the viewer back a littleto obtain a more comfortable view.

4m

8m

6m4m

10m 10m

Due to viewing distance, most billboards are more than10mm in pitch.

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The likely viewing angles entailed are important factorsto consider for many screen locations. A screen locatedat the end of an arcade or on a highway billboard, forexample, is less likely to have off axis viewers. An LEDscreen in a building foyer, on the other hand, may beviewed from far more acute vantage points due to thefloor layout. In most instances maximum viewers meansmaximum value, especially if advertisers are involved. So getting this aspect right is worth your while.

110 Degreeviewing angle

in Arcade

110 Degree viewing angle in Food Court (almost 25% of theseats can’t see such a screen)

Viewing Angle

Screen with110° viewing

angle

Screen with 110° viewing angle

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If ever an LED specification needed to be betterunderstood it is brightness. Brightness levels with LEDare like volume levels with a sound system. You need itset to the right level for the task at hand. An outdoorLED in direct sunlight needs to be very bright, but thesame brightness level on an overcast day and even moreso at night will look over bright and garish. In fact insome jurisdictions a sign that is too bright will beconsidered a visual pollutant and incur a financialpenalty.

Brightness level as a specification is important becauseit indicates the headroom you have to reach the rightlevel of brightness as required. However brightnessshould also be viewed as an aspect that needs to besuccessfully controlled. The use of light sensors inconjunction with a control system can controlbrightness levels in response to prevailing lightconditions. Great LED display therefore requires controlexpertise. In the case of the MCG, for example, patronsat the ground are spared the glare of daylightbrightness LED when sections of the perimeter signagefall into shadow. This required some clever engineering.

A good example of display management, this sign isluminous within the location without being overpowering,colours are not overblown, solids are flawless, and legibilityof the fine print is impeccable.

Brightness

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Grey scale is one of the key determinants of colouraccuracy, and colour accuracy is an importantconsideration for most mission critical LED applications.This is not just a matter of having better-looking images.Advertisers in particular can be very demanding ofcolour accuracy. Cadbury purple is very exact, forexample, as is ANZ blue or Coles Red.

A screen with inaccurate colours is less likely to attractadvertisers, so the price ultimately paid for it needs toinclude lost revenue.

Colour Accuracy

Another specification that should not be overlookedwith LED display is the refresh rate. A screen with aninsufficient refresh rate will not look good on cameraeven though it looks fine to the naked eye.

This aspect does not matter in an environment wherethe taking of photographs is forbidden, but it matters agreat deal in locations where photographs areencouraged or likely.

Photographs play such a huge role in the success ofsocial media and people are less likely to postphotographs that don’t look good. Generating interestthrough social media is desirable for most businessesand institutions, so this aspect becomes a real screenselection issue. A screen with a poor refresh rate killsthat enthusiasm stone dead.

Camera Friendliness

This outdoor screen shown above actually looks ok to thenaked eye in real life, but due to its specification it won’tever look good to a camera. This is a pitfall worth avoiding.Ensuring camera friendly LED requires expertise, a keyreason why the MCG and Etihad perimeter screens look somuch better on TV than do all the rest.

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Screen content is actually what makes a screeninteresting. The LED display hardware can make thatcontent look as good as it should, but it is the contentitself that generates the interest.

Not all screen content is advertising. In fact a screen canbe composed of various elements within the onecomposition. A single screen, for example, might featurea corporate video as the main image in conjunction witha ticker tape news feed, a display of the currenttemperature and weather outlook, and the time. Or it might feature the wellness dashboard or theenvironmental dashboard of a building in real time.

Screen content can also be generated in artisticallyinteresting ways. In the examples shown here from ESIDesigns in the USA, the imagery is driven by algorithms,or based on real time data whether sensory or numeric.The result is screen content that is forever changingrather than endlessly looping so it becomes far moreinteresting to watch. This is particularly relevant forscreens located where they will be mostly seen by thesame people everyday, such as screens located in officefoyers.

Content

This reactive media created by ESI Design for buildingowner Beacon Capital Partners makes an otherwiseordinary building lobby extraordinary. 1700 square feet ofmedia offering a variety of content modes ensure thatthings are never dull.

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We mentioned on the prior page how a screen could becomposed of various elements simultaneously. Having acontent management system that can provide suchflexibility is therefore useful. However a contentmanagement system can also do a great deal more. Itcan schedule content to the time of day, keep track ofpaid advertisements and when they got displayed, andensure the image displayed always looks good (andwith minimal drag if a moving image). A really goodcontent management system never leaves you with ablank screen.

When designing with display technology you also needto be mindful of how many pixels you are dealing withand how easy they are to manage. An easy mistake tomake with digital display is to use the wrong technologyfor the application. Using hundreds of LCD screens, forexample, to create something interesting in a hugeatrium might look good on the page, but each screencontains millions of pixels so when you start usinghundreds of them, you end up with billions of pixelsrequiring a lot of computing power in order to manage.To make matters worse, most of these pixels end up atotal waste of money because they are unnecessary atthe viewing distances involved.

Deploying LED for the same task would mean fewerpixels, a noticeably brighter image that is more vibrant,plus much lower power consumption and heatgeneration.

Here is an example of a digital signage composition thatcombines entertainment, advertising and information onthe one screen. This can also be done with LED screens.

Content Management

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Flexible LED

Specialised Applications

Retail DisplayLED

Floor LED

Back-to-backLED

Ceiling Tile LED

Pre PackagedLED Modules

Rooftop LED

LightTransparent LED

Staircase LED

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LED displays with 2 way flexibility not only allow therealsation of smoothly produced, uniformly curvedshapes like canisters or circles, but can also twist tohelical shapes. This opens up many more possibilities fora designer to be creative.

Pliable LED can be used up close for things like TVstudio set design, or be used at a greater viewingdistance such as being suspended on wires in an atrium.The brightness specification needs to vary accordingly.Atrium signage has to be brighter to compete againstthe daylight, and the up close variety needs to be toneddown for viewing comfort.

One of the best things about pliable LED is that it islightweight in comparison to standard indoor LEDconstruction. This allows it to be suspended successfullywithout much difficulty in engineering and be deployedin places that would otherwise have no usable locationfor LED. Foyers without vacant wall space, for example,can be brought to life in this way.

Flexible LED

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Floor LED can be a great deal more than just a colourfuldance floor. Integrated with the right technology it canbe interactively interesting. This interaction might be forthe sheer joy of visitor engagement, for educationpurposes such as at a museum, or for rehabilitationpurposes such as at a hospital.

LEDGO gait correction application for hospitals

An interactive walkway

Floor LED

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Developed by LEDGO a Dutch company who specialisein developing new uses for LED, these LED tiles can turnan ordinary section of suspended ceiling into somethingrather extraordinary. They are exclusive to Ci in Australia.This clever technology allows ceilings to be put to moreproductive use. In retail and civic environments theyafford more display space. In corporate environmentsthey enable spaces to be made more lively andinteresting.

Below is a link to a video

https://vimeo.com/209377758With LEDGO ceiling tiles, “having a blue sky outlook” canbe made literal in the boardroom

Retail space example

Ceiling Tile LED

Airport traveller information example

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Pre Packaged LED systems make really good senseunder certain circumstances. A multi outlet retailerwishing to put roadside signage outside all theirpremises, for example, would be well served by a selfcontained two way LED sign that could easily beinstalled on a pylon or pole. Installation would bestreamlined and the project overall made far moreaffordable.

Another example would be retailers wanting the “getme noticed” brightness of LED in their front window orshop entry. A pre-packaged system that was selfcontained and portable would let them deploy suchsignage as needed around the store, or possibly sharesuch signage with other stores.

Pre Packaged LED Modules

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Outdoor curtain LED is designed to answer thechallenges posed by certain locations. A large LED signon a rooftop for example can face problems of windresistance and noise. Similarly a large LED sign on acarpark may disrupt ventilation to the point where theair quality inside the carpark becomes compromised.Curtain LED allows both air and light to pass through,enabling LED screens to be successfully deployed inmore places.

Curtain/Rooftop LED

Outside Curtain LED

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Light transparent LED allows windows to retain theirwindow function while at the same time addingimagery to the outside of the building.

Media facades of this kind will transform the outwardappearance of many buildings in the years ahead. Theexample shown is the giant LED screen created on theEmporium Melbourne corner. When viewed from theoutside you see impressive screen content, but whenviewed from the inside looking out your view to theoutside world remains largely uninterrupted.

This allows giant screens to be installed on the sides ofbuildings without denying the building occupants onthe floors immediately behind a decent view. No oneshould design a media façade without some expertinput. Previous projects of this kind in Australia to datecan offer some excellent insights.

Light Transparent LED

Light Transparent LED from inside

Light Transparent LED from outside

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Retail is already one of the most significant users of LEDglobally and it will become even more so in the yearsahead. Designers who are clever about it will look totailor LED specification to location, even within thesame project. An LED located high above a stairwellmight be specified at a 6mm pitch, and a screen closerto eye level at a 4mm pitch. The trick is to chooseproduct from within the same manufactured series inorder to match colour temperature and brightnesslevels. Companies like VideroLED, for example, offer afamily of indoor LED products for this purpose.

There are so many ways in which LED can be applied toretail and this is true for other display and AV integrationtechnologies as well. If you have a retail project in searchof ideas it would be worth asking experts what’spossible. The variety of LED on offer only scratches thesurface.

Retail Display LED

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There are many purposes for which two-sided LEDdisplays are required. Roadside premises signage, forinstance, visible from both directions, or signage hungin voids with vantage points either side. Usually it is notjust a matter of putting two screens back to back.Further specialised integration and packaging isinvolved. Shrouds, for example, might be needed toensure the sign is presentable when viewed edgeways.Combining display technology with such fabrication is aspecialised undertaking. Not every installer has thenecessary skills.

Back-to-back LED

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Staircase LED is one of the more popular applications ofLED to architectural detail. However it is by no meansthe only one. With LED it is possible to customisedisplays to be very site specific. So rather than have astandard screen shape imposed on a space, it is feasiblewith customised LED to have the screen made to ashape that better suits the architectural lines.

Staircase LED

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Taking many of the aspects raised so far intoconsideration, it is clear the value of mission critical LEDdisplay needs to be evaluated over its lifetime. For anLED product choice to succeed you need a supplier thatwill be around to support it, replacement productavailable to support it, and the upkeep of the screen tobe economical.

It is therefore helpful when the product warranty goessome way to keeping the upkeep cost down. The bestLED products come with a decent warranty becausethey were actually built to last. For mission critical LEDthree years warranty should be considered a startingpoint, with the possibility of adding more years ifneeded. Better suppliers offer a warranty of up to sixyears as standard.

The track record of the supplier will give you someindication of longevity. How long have they been inbusiness, what projects have they done and whatprojects do they currently support?

The lifetime commitment

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LED display allows built environments to become moreproductive. This might be on a commercial basisthrough the generation of advertising revenue or thevalue added to tenancies. Or it might be on a lesscommercial basis such as successfully providing a newartistic or civic medium.

LED display will doubtless become more prevalent inthe years ahead, and architects should therefore getinvolved in order to protect the design integrity of theirbuildings. As a designer it is much smarter to make LEDpart of what you offer upfront and seek some experttechnical assistance in your endeavour.

$Why go to the bother?

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Standard practice with building design is to develop aseries of specifications and drawings, document what’srequired and put the whole thing out to tender. Whilethis method probably works out fine for buildingmaterials, furniture finishes and construction detail, it isless likely to work out well for LED display. This isbecause LED display is still an emerging technology andmoving at a fast pace. It is therefore better to treat LEDdisplay as a separate package and make the call onspecification much closer to the realisation date.Nothing is sadder than an LED screen being installedthat is effectively already out of date on the day ofinstallation. Sometimes it happens on a very large scale.

Time is not on your side

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Every architect these days understands the importanceof reducing power consumption, not just for economybut also for the green credentials of a building. You needto consume power for LED display. It is unavoidable.However you need to get the balance right between thedisplay imperative and the power necessary to achieveit. Brighter displays consume more power. The best ofthem, however, do so more efficiently. What you don’twant to do, however, is specify a screen that is good forpower consumption but not good for display in itschosen location.

Power Consumption

All screen display involves light sources and lightsources generate heat. This is true not just for LEDarrays, but for LCD screens and projection. How this heataspect is managed needs to be taken into considerationwhen documenting the design. Merely noting LEDscreen on a floorplan does not stipulate you need a ’nofan‘ design in this location because otherwise the noiseof the fans will drive people crazy.

Some LED screens do need fans in order to function, butthese are usually located where the noise of the fan isnot a problem, such as high up on a building exterior oron a billboard gantry well away from people.

Heat Dissipation/Management

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Airflow is an important consideration in many locations.Carparks for example need sufficient ventilation in orderto let exhaust fumes escape. This means that an LEDscreen located on the outside of such a carpark shouldnot compromise the level of airflow necessary.

AirflowWe have heard of property owners discouraged fromputting an LED screen on the side of their buildingbecause they have been advised that such a screen willblock out the natural light to the occupants on the threefloors behind it. Such advisors have clearly never heardmedia facades.

At Emporium in Melbourne the building occupantsbehind the giant corner screen are able to look outside.Around 70% of the natural passes through the sign tothe building interior, and likewise the view from inside islargely unimpaired.

Everybody knows architects love light. A knowledgeableadvisor can help you preserve it with LED productsappropriate to the task.

Let there be light

Wellness Factors

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Pixel ConfigurationThis identifies whether it is a single light source (SMD) orRGB cluster (DIP) configuration.

Pixel PitchThis measures the gap between individual LEDs. Thelower the number, the denser the LED array will be.

Pixel Matrix per panelThis numbers how many pixels are on the smallestreplacement panel module.

Module dimensionThis is the size of the smallest replacement panelmodule.

Enclosure DimensionThis refers to the size (or sizes) of enclosure the panelsare supplied in. An enclosure might house a number ofpanel modules, as appropriate to the likely size of screenbeing constructed. Panels for big outdoor LED, forexample, come in big enclosures.

Enclosure MaterialThe usual choice is aluminium or steel.

Enclosure WeightThis weight is inclusive of the LED panels beingenclosed. Multiplying it by the number of enclosuresnecessary to reach the required screen size gives youthe screen’s overall weight.

Colour Greyscale (BIT)The more bits on offer the more natural the image andcolour accuracy.

Grey Scale per Colour (Level)Higher specifications for this aspect offers greater colouraccuracy and finer control. This affords more displaypossibilities without the problem of colour banding.

Refresh RateThis measures the frequency at which the screen imageis refreshed. You need this number to be high enoughfor a smart phone pic of the screen to look good. A lot ofscreens will fail this test.

Driving TypeThis refers to the level of IC control.

Signal Transmission DistanceThis measures the distances at which a signal from asource can be carried to the screen depending on thecable selection.

BrightnessThis measures how brightly the screen can illuminate asa maximum.

Colour TemperatureA higher colour temperature means cool colours canbecome more vibrant.

Colour Contrast RatioThe higher the ratio, the better the colour contrast willbe. This aspect is affected not just by the choice of lightemitting diode but also the housing.

Optimal Horizontal Viewing AngleThis identifies the area forward of the screen that willoffer a vantage point for viewing.

Optimal Vertical Viewing AngleThis identifies the area above and below the screen thatwill offer a vantage point for viewing.

AC Input Power Maximum ValueThis indicates the maximum power consumed per sqmas measured in watts.

AC Input Power Typical ValueThis indicates the average power consumed per sqm asmeasured in watts.

Storage TemperatureThis indicates the temperature range at which theproduct can be safely stored.

Operating TemperatureThis indicates the temperature range at which theproduct can be safely operated.

Storage HumidityThis indicates the humidity range at which the productcan be safely stored.

Operating HumidityThis indicates the humidity range at which the productcan be safely operated.

IP Rating (Front/Rear)This gives the IP rating noting any difference in ratingbetween the front and rear of the enclosure.

Lifetime Typical ValueThis gives the expected mean time to failure (MTF) forthe product, expressed as hours of use.

Installation TypeThis indicates whether the installation cabinet type isfixed or portable.

How to read a specification sheet

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At Ci we realise in the years ahead Australian architectsand designers will be conceiving of many LED projects.Although Ci invariably end up working on the moretechnically challenging of them like Yagan Square inPerth and Emporium in Melbourne, Ci want tocontribute to the effort on a much broader scale. You can therefore get Ci involved with very simple LEDprojects as well. Sure Ci welcome large LED projects likethe MCG and shopping centres, but there is alsointeresting LED work to be done in boardrooms, atschools, at hospitals and in public places. Theapplication of LED to public art is largely untouched inthis country and Ci really want to see it happen.Interactive uses of the technology are also worthy ofdesigner exploration.

Ci are serious about supporting designers

The designer responsible for the best of theindividual LED projects we get to deliver over thecourse of a year will be awarded a business class tripto San Francisco to see some of the mostimaginative examples of LED lobby art in the world.Such an award will apply to a maximum of fourcategories. E-mail us for a registration page URL.

Best LED Digital Art Project

Best Civic application of LED Display

Best commercial application of LED Display

Best architectural application of LED Display

The Ci LED Design Competition

Melbourne • Sydney • Brisbane • Adelaide • Perth • Canberra • Townsville

www.ciasia.com.au1300 CI ASIA (242 742)

Enhancing thehumanexperience

Ci2017v.1