lecture 3.2 researching your audience lecture slides student notes
DESCRIPTION
TRANSCRIPT
11
Researching your audienceLecture 3.2
University of Alberta
ALES 204
Nancy Bray
1
2
Housekeeping
Questions about the assignment iClickers
3
Important information about grading
4
The bind of teaching
6
Grade Distribution at U of A
7
What’s an A? What’s a B?
What’s a C? What’s a D?
8
Lecture Outline
1.Why research your audience?
2.How to research your audience
3.Example: Who are your professors?
9
Define communication and understand a model of communicationDescribe the role that culture, hierarchy, perception, language, non-verbal behaviour, and generation play in communication
Informative Persuasive
Rhetorical Purpose
InterpersonalSmall GroupsPublicMass Communication
Context
Oral Written Visual Online
Channel
Analyze a communicative situationPlan an approach
Identify strengths and weakness of your approach
Course Map
10
YouAnother person
Culture
Perception
Hierarchy
Language
Non-verbal
Generation
11
1. Why research your audience?
1212
Why bother?
12
13
2. How to research your audience?
1414
How to research
14
15
What you want to know:
Demographics Psychographic
)
Relationship to you
1616
AudienceProfiles
16
1717
Audience Personas
17
1818
Build a persona
18
19
Who are your professors?
20
Demographics
2121
Your best guesses
21
22
Education
28
After the PhD - Part 1
29
After the PhD - Part 2
30
What do your professors do?
Research Teaching Service
3131
Others at the university Lecturers:
Adjunct professors.
Researchers
Administrators
31
3232
Difficulties of an academic life
32
3333
The perks
33
34
Build a profile
3535
Take Away
Know how to research your audience
Know how to build a audience profile and persona
Knowing about your audience can change your perception and attitudes
Read Chapter 4 in the textbook
35
36
Photo Credits
Slide 7: divide by mafleen Slide 9: audience by thinkmedialabs Slide 13: mystery man by Peter Remnemark Slide 23: professor from tulane university Slide 24: graduation by Goodimages Slide 25: professor by San Mateo County Library Slide 26: mystery man by Peter Remnemark Slide 27: profile by misteraitch Slide 28: persona by Community Photography 'now & then' Slide 29: personas by nona cachilup