lecture 3 perception

8/6/2019 Lecture 3 Perception

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PERCEPTION

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Definition,Nature, importance

Factors influencing perception

Perceptual processPerceptual organization

Perceptual errors

Ref : OB, S.P.Robbins

OB,Text & cases, Suja R.Nair


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Opening case :

Swiss hiring Indians angers swiss staff:

Switzerlands national carrier Swiss planned to layoff swiss

workers and replace them with flight attendants from India

and Thailand, This resulted in loud protests by the trade

unions saying that Swiss cannot hire others at the cost of

domestic workers. The Swiss management was underpressure to cut costs and started hiring India based flight

attendants who were paid salaries & perks in keeping with

Indian standards. This made Swiss flight attendants

redundant. Trade unions protested that a public enterprise

cannot chop 100 cabin crew jobs and give the same toIndia and Thailand. Switzerland had become a major

tourist destination forIndians and they preferred to fly with

Swiss. Indians were spending second most next to

Americans. This being the state, Swiss authorities were

courting moreIndian tourists and bollywood moviemakerswith special facilities.


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What Is Perception, and Why Is It Important?

What Is Perception, and Why Is It Important?

Peoples behavior isPeoples behavior is

based on theirbased on their

perception of whatperception of what

reality is, not onreality is, not on

reality itself.reality itself.

The world as it isThe world as it is

perceived is the worldperceived is the worldthat is behaviorallythat is behaviorally

important.important.

Perception

A process by which individualsorganize and interpret theirsensory impressions in order togive meaning to their

environment.

- S.P .Robbins


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Story:

Three workers were breaking rocks at the

construction site of a huge temple. When

asked, what are you doing?, one of them

answered, Dont you see Im just breakingrocks? The other one said, I am working for

Rs.30 a day whereas the third man replied, Im

proud of the fact that Im helping to build this

huge temple!


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Nature of perception:

is a complex cognitive process

information is selected, cognitively

organises the perceived information in aspecific fashion, and then interpreted.

is a subjective process.


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Importance of perception:

helps in understanding the difference between the perceptual world and

the real world.

Individuals have different degrees of readiness to respond to objects,

people, and events.

Perception is what helps individuals to use the knowledge they have in an

entirely different situation from that in which they learned it. Ex. Uses ofknife.

A universal managerial assumption that subordinates always want

promotion eventhough in fact, many subordinates really feel

psychologically compelled to accept a promotion.


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Factors influencing perception


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Process of perception:

Perceptual inputs

Stimuli

Perceptual

mechanism

Receiving Selecting

Interpreting Organising

Perceptual

output

Actions


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TURN

OFF THE

THE ENGINE


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Perceptual Organisation

Process by which people group

environmental stimuli into recognizable

pattern

Forms of perceptual organisation:

1. Figure ground principle

2. Perceptual grouping

3. Perceptual constancy

4. Perceptual context


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1. Figure- ground principle: perceived objects isviewed as separate from the background

Figure is viewed in contrast to the background

Positioning of the object


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Contrast


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Perceptual constancy: (higher form of

perceptual organisation)Attributing some constant and repeatable characteristics to events and

people and objects. Irrespective of the information received by the senses,the size ,color& the characteristics of the object remains constant. learning

plays a very important role.

Ex. Apple in different colors and context

A newspaper print of a photo of 3 x 5 inches

lecture 3 perception

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