Age: 24 Weight: 240lbs

Born: December 30, 1884 Akron, Ohio

Saint Vincent-Saint Mary School Position: Forward

Ranked 35th on TV/Radio 60th on the web

21st ranked in Press clips

•NBA Eastern Conference Champion with the Cavaliers: 2007 •2-time NBA All-Star Game MVP: 2006, 2008 •NBA Rookie of the Year: 2004•4-time NBA All-Star: 2005, 2006, 2007, 2008 •4-time All-NBA: 2005, 2006, 2007, 2008 •FIBA Americas Championship: 2007 •Olympic Champion: 2008 •Youngest player to be named NBA rookie of the year, youngest to record a triple-double, to score 40 points in a game, youngest to reach 50 points, youngest to average 30 points, awarded All-NBA honors, youngest to be named All-NBA First Team, All-Star MVP

PPG RPG APG C-PPG

C-RPG

C-APG

Endorsements

Kobe Bryant 25 5.3 4.6 25 5.3 4.6 Adidas, Nike, Sony, Vitamin Water

Shaquille O’Neal

18.1 9.0 2.6 25 11.4 2.6 Chinese sneaker-Li-Ning, Pepsi-Cola, Taco Bell, Burger King, Radio Shack, Super Bowl Ads, and ESPN commercials

Paul Pierce 19.5 5.8 3.8 22.9 6.3 3.9 Pepsi, ..etc.

Lebron James

27.8

7.5 7 27.4 7.0 6.6 Upper Deck, Nike, Vitamin Water, Vogue, Sprite

James not in the top 20 highest paid NBA players

1. Kevin Garnett 24,751,9342. (tied) Jason Kidd and Jermaine

O”Neal 21,372,0004. Kobe Bryant: 21262,5005. Shaquille O’Neal 21,000,000

My client is seeking a new contract that would total approximately $60 million over the next three years. Features of the contract would include:

§ Signing bonus of $15 million § Added incentives would include: • $1 million for each year the Cavaliers win

more than 50 games • $2 million each year the Cavaliers make the

playoffs • $3 million each year the Cavaliers win the

Eastern conference championship  $5 million for each year the Cavaliers win the

NBA championship

My client, LeBron James, is seeking three new endorsement deals from the following companies: – Kellogg’s cereals: Looking for someone

wholesome to represent your product? LeBron James is your man! Target: Children ages 5-16 across the U.S

• Mr. James’ asking price for this endorsement deal is $5 million a year for the subsequent five years. – Hilton Hotels: Who better to represent your line of

business-travel hotels than LeBron James, the ultimate business man! Target: Business men and women across the U.S,

who are constantly traveling due to work.

• Mr. James is seeking $35 million over the next five years, as well as a complimentary suite in every city his team travels to during that time. – Mercedes Benz: Already an owner of a Mercedes

Benz, LeBron shows great brand loyalty and would be a great endorser of your product.

• Mr. James would like $50 million over the next five years, as well as one new Mercedes Benz SLR. Target: Citizens ages 16+ across the U.S

•http://www.eskimo.com/~pbender/contracts•http://www.insidehoops.com/nbasalaries.shtml•http://www.tvacres.com/advertising_endorsements.htm•http://gossiponthis.com/2008/03/31/celebrity-endorsements-lebron-james-for-vitamin-water-jay-z-for-fendi/•http://www.forbes.com/lists/2005/53/IIOW.html•http://www.cleveland.com/datacentral/index.ssf/2008/10/compare_your_salary_to_what_le.html

•http://www.nba.com/playerfile/lebron_james/career_stats.html