learning to love your cms
DESCRIPTION
Presented by Jeff Cram, ISITE Design & CMS Myth at Confab 2011 Overview: Content management systems won’t win many popularity contests among content folks. They can be clunky, obtuse and plain old frustrating to use. Yet, they are responsible for managing and delivering almost all of your content across websites and mobile devices. As a content strategist, you can’t afford to leave CMS just to the tech folks. It’s simply too important to your job and to your organization. We’ll drop the geek speak in this session and explore what a content strategist really needs to know about CMS.TRANSCRIPT
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Learning to love
your CMS
Confab 2011
Jeff Cram
CMS Myth & ISITE Design
@jeffcram
#cmslove
#confab
Source: Zazzle.com
First, a confession
http://www.cmsmyth.com/2010/03/the-ultimate-cms-mix-tape/
http://research.isitedesign.com/cms-wisdom-report/
“Content needs to be the central focus to a CMS strategy.
Without content, and a coordinated strategy, the most powerful
CMS will do nothing for you.”
Source: CMS Wisdom Report
Things we love
http://www.flickr.com/photos/firepile/120392136
http://www.flickr.com/photos/firepile/120392136http://www.flickr.com/photos/35958533@N08/5224577291/
http://www.flickr.com/photos/firepile/120392136http://www.flickr.com/photos/35958533@N08/5224577291/http://www.flickr.com/photos/riptidessportsgrill/5690670506
And then we have CMS
Navigating the CMS landscape
Why I CMS
Content management can enable great
customer experiences
Web content management enables
customer experiences
What is the primary business driver for
content management initiatives?
Website
Content Delivery
Content Management
Social Media
Behavioral Targeting
Multivariate TestingDynamic content
delivery
Mobile & devices
Onsite Search
Workflow
Taxonomy
WYSIWYG
Site Replication Custom Meta Data
Security
Multi-lingual support
Source: Adobe
Source: Adobe
Source: Adobe
Why you should CMS
http://www.flickr.com/photos/tonetonetone/1138382304
http://www.flickr.com/photos/seantubridy/5704148700/
Source: skillset.org
Storm the castle
http://www.flickr.com/photos/billward/3394074922
Who should use the CMS?
The workflow myth
Content modeling matters
data
data
datadata
data
From web pages To content objects
Building more relevant experiences
Segmentation & content targeting
Source: Canterris
Persuasive site architecture
What do we know?
Geography / Location
Company affiliation (via IP)
New vs. repeat visitor
Customer or prospect
Content interest
Existing customer
Organic search term
Campaign origin
What can we do?
Behavioral targeting
Product merchandising
Special offers
Saved shopping carts
Targeted landing pages
Contextual content features
Customer type targeting
Custom targeting rules
Beyond wireframes
Beyond wireframes
Your website is not a project
Keeping
momentum
http://www.flickr.com/photos/nj-simrick/5355444057
BEST PAIRING
SINCE CHOCOLATE
AND PEANUT BUTTER?
______ AND ______
CS CMS
Thank you
Jeff Cram
ISITE Design
617-401-2295
On Twitter: @jeffcram
Blogging at: www.cmsmyth.com