Learning That Works for America

Kimberly A. Green, NASDCTEc

The Challenges

•Consistency

•Data

•Support

Consistency

The Challenge - Consistency

Greater Consistency in the Quality of Our Programs is Necessary to:

•Garner U.S. Department of Education and

Congressional support

•Earn the support of other stakeholders

•For future funding

Resources to Support Greater Consistency

• Common Core State Standards

• Common Core of Technical Standards (coming in June 2012)

• Programs of Study

• CTE Vision – Reflect, Transform, Lead

Reflect, Transform, Lead:

A New Vision for Career Technical

Education

Our vision's core principles are:

• CTE is critical to ensuring that the United States

leads in global competitiveness.

• CTE actively partners with employers to design

and provide high-quality, dynamic programs.

• CTE prepares students to succeed in further

education and careers.

• CTE is delivered through comprehensive

programs of study aligned to The National

Career Clusters Framework.

• CTE is a results-driven system that

demonstrates

a positive return on investment.

Data

• Consistent data

• Data that tells the full story

• Data that is comparable

• Data that is aggregatable

The Challenge: Data

A Collaborative Solution?

Seeking states with robust systems to collaborate and answer key questions:

•Graduation

•College going rates

•College completion rates

•Bonus question: How many students stay in same pathway and into the related career?

SUPPORT

What Did We Hear?

• The window is open for CTE

• Outdated notions of CTE

• Overall lack of clarity about CTE

• Need for greater consistency

• Need for metrics, standards and documented results

What Did We Hear? (cont.)

• Need for greater outreach and broader relationships

• Need for a shared vision

• The time for leadership has never been greater

• Interest in a common message—and tools to tell it

The Challenge of theCTE Brand Experience

• Inconsistent quality and rigor = Inconsistent brand experience

• CTE is evolving at different rates in different places

• CTE is moving toward a common goal

• Lack of uniformity cannot be overcome with a brand messaging initiative

• The name itself is a challenge

• Influencers remember the way CTE was—instead of what CTE has become

NationalCommunications Campaign

Strategies

• Clear, unified voice for CTE

• Engage/involve key advocacy groups

• Robust web presence

• Business & Industry relationships

• Data on the ROI of CTE

• Earned media

Why Is This Important?

The CTE Brand Promise

Career Technical Education promises an unrelenting commitment to:

• Provide American business and industry with a highly skilled, sustainable workforce;

• Provide dynamic, innovative leadership for the nation's educational system; and

• Serve as a strategic partner with secondary and postsecondary educators, business and industry to strengthen America's competitive position in the global economy

LEADING CHANGETRANSFORMING EXPECTATIONSMAKING THE DIFFERENCE