lean startup – how it all started
DESCRIPTION
Short introduction to Lean Startup, where does it come from and what does it mean. Lean Startup has become very popular in startup scene in the last few years. But how is Lean Startup affecting MBA programs? This presentation was given to MBA students at Cotrugli International Business School Alumni Forum.TRANSCRIPT
Lean Startup – How it all started?
By;
Miro Hegedić
Alumni Forum
Zagreb, October 17th
# Lean Thinker # Faculty of Mechanical Engineering and Naval Architecture # Startup founder # Co-Founder of Lean Startup Croatia # Lean Consultatnt
About me
More Than 90% Tech Startups Fail
Why?
Startups don’t build what customers really want
More startups fail from a lack of customer than from a failure of product development
Hypothesis & Startup?
Who is your customer?
What problem do you solve?
What is the solution for the problem
www.leanstartupmachine.com
Hypothesis & Startup?
Who is your customer?
What problem do you solve?
What is the solution for the problem
Do NOT define a solution until you’ve validated the problem!
www.leanstartupmachine.com
Lean Start(up) Eric Ries Co-founded IMWU In 2004
Steve Blank Invested in IMWU
Customer Development
Erice Ries i IMWU
The Movement That is Transforming How New Products are Built and Launched
Eric Ries – founder of Lean Startup
Eric wrote about his experience on blog
The Lean Startup Book
Eric Ries – founder of Lean Startup
In 2011 – the book
was published
Available in Croatian
Startup
Startups exist not just to make stuff, make money, or even serve customers.
-- Eric Ries
They exist to learn how to build a sustainable business.
Two words
Lean & „A human institution designed to create a new product or service under conditions of extreme uncertainty„ -- Eric Ries
Startup
Lean Thinking MIT: Why Japanese automotive industry is so competitive?
Lean – a way to eliminate waste and improve efficiency in processes. Lean is a new way of thinking!
Based on:
Toyota Production System
Automotive industry in 1980s
Productivity (hours/ vehicle)
16.8 25.1
Start of production to market (months):
1 4
Automotive industry in 1980s
Improvement proposals / Employee
61.6 0.4
Inventory (days):
0.2 2.9
Connection?
1) Define value (customer’s viewpoint)
2) Eliminate waste The biggest waste is to produce something what customer doesn’t want!
Agile
Scrum
Leap- of- faith question: if we can provide a superior customer experience, will people give our product a try?
Customers often don’t know what they want!
& Lean Starup
5000
75000
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50000
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80000
Before After
Beta waiting list 4 min video
Drew Houston, Dropbox CEO on lessons learned
& Lean Starup
It can be implemented everywhere!
From startups to establish business
Thank you!
Read more about at: www.netokracija.hr