Lean Startup – How it all started?

By;

Miro Hegedić

Alumni Forum

Zagreb, October 17th

# Lean Thinker # Faculty of Mechanical Engineering and Naval Architecture # Startup founder # Co-Founder of Lean Startup Croatia # Lean Consultatnt

About me

More Than 90% Tech Startups Fail

Why?

Startups don’t build what customers really want

More startups fail from a lack of customer than from a failure of product development

Hypothesis & Startup?

Who is your customer?

What problem do you solve?

What is the solution for the problem

www.leanstartupmachine.com

Hypothesis & Startup?

Who is your customer?

What problem do you solve?

What is the solution for the problem

Do NOT define a solution until you’ve validated the problem!

www.leanstartupmachine.com

Lean Start(up) Eric Ries Co-founded IMWU In 2004

Steve Blank Invested in IMWU

Customer Development

Erice Ries i IMWU

The Movement That is Transforming How New Products are Built and Launched

Eric Ries – founder of Lean Startup

Eric wrote about his experience on blog

The Lean Startup Book

Eric Ries – founder of Lean Startup

In 2011 – the book

was published

Available in Croatian

Startup

Startups exist not just to make stuff, make money, or even serve customers.

-- Eric Ries

They exist to learn how to build a sustainable business.

Two words

Lean & „A human institution designed to create a new product or service under conditions of extreme uncertainty„ -- Eric Ries

Startup

Lean Thinking MIT: Why Japanese automotive industry is so competitive?

Lean – a way to eliminate waste and improve efficiency in processes. Lean is a new way of thinking!

Based on:

Toyota Production System

Automotive industry in 1980s

Productivity (hours/ vehicle)

16.8 25.1

Start of production to market (months):

1 4

Automotive industry in 1980s

Improvement proposals / Employee

61.6 0.4

Inventory (days):

0.2 2.9

Connection?

1) Define value (customer’s viewpoint)

2) Eliminate waste The biggest waste is to produce something what customer doesn’t want!

Agile

Scrum

Leap- of- faith question: if we can provide a superior customer experience, will people give our product a try?

Customers often don’t know what they want!

& Lean Starup

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80000

Before After

Beta waiting list 4 min video

Drew Houston, Dropbox CEO on lessons learned

& Lean Starup

It can be implemented everywhere!

From startups to establish business

Thank you!

Read more about at: www.netokracija.hr