leadteam start-up: step 11 validating hypothesis

Week 10Validating and Financial

Subtitle subtitle

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Hypothesis ValidationStudents Interviews

Hypothesis 19

3

Component: Channels Code: CH07

Hypothesis Users will prefer the platform as a Facebook App.

Test Survey 100 and interview 20 students and survey 15 teachers from a scale from 1 to 5 (being 1 "I don't like it" to 5 "perfect").

Validation 80% responded 3 and above.

2.0leadteamHypothesis FormModel Version

Valid

Facebook App – “Yes”

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˃ 90% rated 3 and above

˃ Many envision it connected with Facebook but not inside it:

1 2 3 3,5 4 5

0

1

2

3

4

5

6

7

8

Rating Facebook App – from 1 to 5

Connected with Facebook but actually separated

There are some people that don’t have Facebook

Facebook app is probably the best place to make sure everyone will be able to

use it.

Hypothesis 27

5

Model

Component: Value Proposition Code: VP09

Hypothesis University students find our MVP user-friendly.

Test Interview 20 University Students, show our MVP, ask if it is easy to learn.

Validation 75% of the students responded “yes”.


Valid

User-Friendly – “Yes”

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˃ One of our students believed it:

˃ Yet, most of them thought it didn’t need any instructions and it was very simple to use

Seemingly skipping the need for any instructions as you go along

It is visual and intuitive, as well as organized

It’s nice that you can keep track discussions by week/subject which is one of the main problems of the Facebook chat when you are 5 people speaking on the wall (and even

worst, on the chat)

It could be nice to be able to choose if you want to have the chat or not (when you want to work and don’t want to get the comments from others)

Is it user-friendly and easy to learn?

NoYes

I would imagine something more simple and easy. But the ideas of the features seem very

good

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But...Can we still improve?.˃ Biggest mistake: colours

˃ Further suggestions to improve

I would change the pattern of the colors to something more "serious" (black/white, dark blue/white)

Colors don’t fit with Facebook

Have a customizable working environment with different colors (Included a more classic or sober version).

Is it possible to create “course folders” for yourself without sharing it?

Customize it depending on the workload.

The design of the interface could be more attractive.

Well organized so that students from different areas could use it in an efficient way.

Pre-order?

8

Model

Would be interested in testing it to be more convinced and then, I could adopt it perhaps.

If it is free, yes! If not maybe just to try the first year

even if I personally like it, it also depends on how much my teamworkers are willing to use it or not.

Importance of Network Effects

˃ Most of the students would only try it if it was for free

˃ They would test it first, and only then adopt it

˃ One student even pointed out that:

Hypothesis 28

9

Model

Component: Value Proposition Code: VP

Hypothesis University students struggle in communicating with their University – poor integration.

Test Interview 20 University Students, from a scale from 1 (terrible) to 10 (very good), how do they feel regarding this communication.

Validation 75% of the students responded 5 or below.


Invalid

Communication – “Satisfied”

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˃ Only 25% rated 5 or below – it really depends on the teacher. Still, most chose 6.

˃ Most are done by e-mail, so it might take a while!

˃ Office hours are rigid

˃ Some teachers are just not very technological, so in the end it is not about not having a platform to do it3 4 5 6 7 8 9 10

0

1

2

3

4

5

6

Rating communication between teachers and

students

Hypothesis 29

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Model

Component: Value Proposition Code: VP

Hypothesis University students find integration with University valuable because they would be able to:

Upload directly assignmentLook at Assignment Description

Evaluation metricsFind team

Have Class Page

Test Give list of 10 additional features our platform could have from integrating with University – interview 20 students.

Validation These are our top 5.


Invalid

Communication – “Satisfied”

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Our Top 5 Features are:

Automated Calendar and SchedulingUpload directly assignment

Class PageAssignment description

Template for planning uploaded by the teacher

17%

9%

7%

19%10%

9%

11%

5%

3%

6%4%

Valuable FeaturesAutomated Calendar and Scheduling Template for planning uploaded by the teacher

Subject Page Upload directly assignment

Class Page Find former students of the subject

Assignment description Find Team

Assignment description Evaluation metrics

Find Colleagues

Subtitle subtitle

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Hypothesis ValidationTeachers Surveys

Hypothesis 5

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Component: Value proposition Code: VP04

Hypothesis The main problems with the current platform for the Universities are that it is not efficient for communication with students and is not user friendly

Test Survey 12 teachers – open question about the main 4 problems.

Validation 75% agreed that they have these 2 problems between the main 4.


Valid

Satisfaction – “Yes”

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50%

30%

10%

10%

From 1 to 10 how satisfied with current solution

rate 7 rate 8 rate 5 rate 6

Partially friendly and we have to open several places to create the class

websiteIt is not user friendly.

One has to learn by doing. Not very friendly.

Does not allow real time interaction easily

Could be more versatile for evaluation purposes.

˃ Biggest problems:

Hypothesis 23

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Component: Customer segments Code: VP

Hypothesis Students are not satisfied with the platforms they are currently using.

Test Survey 15 University Teachers and 100 University Students

Validation On a scale from 1 (worst) to 7 (best) the average is below 4


Invalid for University Teachers

The average is 5 (against 5 of Students too)

Satisfied

Somewhat Disat-isfied

Somewhat Satis-fied

Very Satisfied

Satisfaction – “Yes”

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˃ 67% of Teachers do not think Facebook is appropriate to Teamwork

Information protection still is a problem.

Missing project management tools, such as: task scheduling and assigning, milestones definition

First of all, I don't think students should have the same platform for work and for personal use.

Secondly, it is missing some key functionalites, such as tasks calendar, files manager, etc.

The Facebook may provoke some undesirable distractions.

Difficult to upload big files. You have to be sign in to Facebook - not everyone is.

Everybody has an account and people can interact and store information there

Hypothesis 19

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Component: Channels Code: CH07

Hypothesis Users will prefer the platform as a Facebook App.

Test Survey 100 and interview 20 students and survey 15 teachers from a scale from 1 to 5 (being 1 "I don't like it" to 5 "perfect").

Validation 80% responded 3 and above.


Valid ˃ 89% consider

it should be a Facebook App

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˃Features, by importance to teachers, on the interaction between them and Students:

Easily knowing who the members of each team areShare content

Book meeting with studensSubmit grade

Easily give feedback to students' teamwork

˃89% of the teachers want our platform and they have further suggestions!

New Business Model

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Universities

University Students

Advertisers

All-in-one Platform

Efficient information exchange

User-friendly

Information data-base

for Advertisers

Integration with

University -

Synergies

Free for Students

Customer Segments

Channels

Customer Relationships

Integration with

Facebook

App Store

University Website

Web

Online Support

Social Network and

Blog

Value Proposition

Facebook App

Revenue Streams

Advertising

University fee

Premium Version

Key Resources

Key ActivitiesKey Partners

Marketing

I.T.

Users Database/ Network

H.R. Platform

Facebook App

Social NetworksFacebook

I.T.H.R.

Marketing

Cost Structure

leadteam start-up: step 11 validating hypothesis

Education