U n i v e r s i t y T e a m w o r k P l a t f o r m

Business & Economics Universities

Digital dependent university students

Companiestargeting students

segment

Teamworks Frustration rate= 54%

“More than 1 platform”

“Involvement at different levels”

“Time-consumption to

book meetings”

SOCIAL MEDIA

€7.716

PPC

€61.593

VIRAL MARKETI

NG

€6.500Competition

Videos

MARKETING AND SALES EXPENSESUSERS

€78.953

FairsSEO and

the LeadTea

m platform

E-mail Marketin

g and Tele-

Marketing

juan.designer.co

ana.hustler.pt

victoria.systemoriented.fr

clémence.massconector.fr

012345678 LeadTeam

FacebookCloud Services

593 124 6 25 0

2M 418K 20K 9K1st YEAR

NOW

18 848 users5 universities

ucp

1/2

10.000 +4

Net income

Cumulative FCF

1

50.000 +6

Net income

Cumulative FCF

150.000 +10

2

Net income

Cumulative FCF

350.000

3

+16

Net income

Cumulative FCF

freemium 108,823€

fees

freemium 108,823€

246,400 €

fees

freemium

ads

108,823€

246,400 €

148,164 €

fees

freemium

ads

180M people

bootstrapping

108,823€

246,400 €

148,164 €

fees

freemium

ads

180M people

bootstrapping

Investment Required: 45.000€

108,823€

246,400 €

148,164 €

Thank you !

BACK-UP SLIDESValidation Results

Customer Segment DefinitionFacebook as a channelRevenue Model – PricingFeature definitionValidation BoardTAM SAM SOM University StudentsUniversitiesAdvertisers

Revenue ModelFeatures

Minimum Viable Product

Marketing PlanValue Chain

Organizational Chart

CompetitiorsOverviewAzendooDropboxFacebook groupsGoogle DriveEvernoteMoodle

Financial StatementsCash FlowsP&LBalancesheetRevenue forecastRequired InvestmentBreakeven AnalysisSensitivity AnalysisCost Structure

SLIDESCustomer SegmentsMarketing and SalesTeamValue CurveTractionCalendar

Financial Analysis

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

5%

13%

13%

13%

8%6%

8%

4%

8%

4%

5%

5%

1%4% 3%

Usage of more than one platform Time consumed to book meetings

Involvement at different levels Not available people to respond

Dont understand what the teacher wants and the expectation Discussion tracking

Files management - tracking changes and many versions of the same document Getting distracted by notification on facebook

Different perspective and expectations for final grades Fight among team members

Find a place to meet Very difficul to form a group

You never remember the deadlines No peer review

Used to differet tools making it difficult to synchrnozine everything

Graph 2: Problems faced by University Students (20 interviews + 100 surveys)Graph 1: Platforms currently used by University Students (100 surveys)

Validation Results: Customer Segment Definition

Graph 4: How much are students willing to pay? (20 interviews + 100 surveys)

Validation Results: Facebook as a Channel and PricingGraph 3: Rating Facebook App – from 1 to 5 (20 interviews + 100 surveys)

1 "I don't like it" 2 3 3,5 4 5 "Perfect"0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

16%

35%16%

33% 50 cents

1 euro

1 euro 50 cents

2 euro

Graph 6: What features are most valuable to our students? (20 interviews + 100 surveys)

Graph 5: What features are our students willing to pay for? (20 interviews + 100 surveys)

Validation Results: Features DefinitionGraph 7: What features would bring more value in University integration?

11%

11%

11%

11%

7%11%

7%

8%

10%

8%3% 3%

Task allocation Scheduling and calendar File sharing in cloud

Templates for planning Chat with easy tracking References organizer

Reminders Additional storage Research organizer

Assistant Find people Student profile

12%

14%

5%

7%

16%

13%

8%

3%

7%

7%4% 4%

How many times appeared in Top 3Chat with easy tracking File sharing

Find people Reminders

Scheduling and calendar Task allocation

Templates for planning Additional storage

References organizer (bibliography) Research Organizer

Adviser assistant Student Profile

17%

9%

7%

19%10%

9%

11%

5%3%

6% 4%

Automated Calendar and Scheduling Template for planning uploaded by the teacherSubject Page Upload directly assignment Class Page Find former students of the subjectAssignment description Find Team Assignment descriptionEvaluation metrics Find Colleagues

Validation Results: Validation Board

Valid Invalid ----------------

TAM SAM SOM: University Students and Universities

TAM = University students worldwide = 178 M (2010)

SOM = 0.2% SAM = 350.000 University Students

SAM = Students using the internet for teamwork = 97% University Students = 172.66 M

University Students

UniversitiesTAM= Higher education institutions in the world = 16.000 Universities and colleges

SOM = 0.15% SAM= 16 Universities subscribed

SAM= higher education institutions that consider online learning a critical part of their strategy = 65%TAM = 10.400

TAM= Companies Worldwide using Digital Marketing = $105 billion

SOM = €12.000 monthly feeSAM=Companies worldwide targeting Univ. Students through digital marketing = 2,5%TAM =

$2,6bn a year

Advertisers

Minimum Viable Product

Minimum Viable Product: Channels

LeadTeam Desktop

LeadTeam App

LeadTeam Tablet

LeadTeam Facebook

Features: LeadTeam versions

LeadTeam Free LeadTeam Premium LeadTeam Universities

All Free and Premium version features

PLUS

Automated Scheduling and Calendar

Upload directly the assignments

Template for planning uploaded by the teacher

Class Page

Assignment description

All Free version features

PLUS

Templates planning

References Organizer

Research Organizer

The following features

Scheduling and Calendar

File sharing Cloud

Task Allocation

Chat with easy tracking

Reminders

If University Subscribes

Revenue Model

LeadTeam Premium

LeadTeam Universiti

es

22% of total Sales in year 3

51% of total Sales in year 3

28% of total Sales in year 3

€800/month

€1/year

€0.56 CPM

Marketing Plan

August 2014

August 2015

LeadTeam PlatformFacebook Ads

Prize for CompetitionSocial MediaVideoFairs

Adwords

€61.593

€6.500

€7.716

Weebly Blog

Pay per click

Viral Marketi

ng

SEO and LeadTea

m Platfor

m

LeadTeamer

s

Word-of-

Mouth

Email Marketi

ng

Social Media

547+ uniqu

e visito

rs

512 click

s

80 likes

183 Pintere

st reach

Engaging

University

24 Linkedi

n

Start-up Infrastructure (quality service ensurance follow-up)HR ManagementFinancial & Accounting (outsourced)Informatic Services (database, storage capacity)

Customer Development

Social Media, Community

Interviews, surveysLanding Page A/B test

Minimum Viable Product

Marketing

Social Media, Community

PPCViral MarketingInnovation FairsEmail and Tele-

Marketing

Sales & Distribution

Manage LeadTeam:- Desktop

- App, Tablet- Facebook

R&D & Support

Software: - Development

- Upgrade- Maintenance

- Support

Value Chain and Organizational Chart

Top ManagementAna & Clémence

Marketing and SalesJuan

R&DHacker Co-founder

H.R & QualityVictoria

Competitors: OverviewFacebook Google Drive Moodle Dropbox Evernote Azendoo Average

User-friendly 3 7 3 9 9 8 6,5

Storage capacity 3 10 1 7 6 3 5

Interactivity 4 4 2 2 4 7 3,83Customized for

teamwork 2 7 1 8 8 6 5,33

All-in-one tool 2 7 2 1 2 6 3,33

Project Planning 1 3 1 1 1 1 1,33

Bibliography tool 1 1 1 1 1 1 1

Number of users 10 9 7 9 5 2 7,17

Calendar 1 3 1 1 1 1 1,33

Customer service 7 5 8 7 5 7 6,5

Financial power 10 10 6 9 6 4 7,5

Personnalization 5 1 1 1 7 2 2,83

Discussion tracking 2 1 1 1 1 1 1,17Professional environment 1 1 1 8 6 1 5

Average 3,71 4,93 2,5 4,71 4,43 3,57 4,13

Strengths Weaknesses

˃ Time Consuming FactorDepending on the scope of the teamwork activity for the students the platform could consume more time to be understood and in unnecessary planning. Can be integrated with cloud services and provides a more effective discussion tracking than Facebook.

˃ User-friendly/ intuitivenessIntuitive layout and pleasant workspace. Easy to use considering it is a project management tool.

˃ InteractivityCollaborative workspace and notifications.

˃ Customized for Team WorkTasks can be allocated and it work can be planned. At some point it could be too sophisticated for a university assignment.

˃ All in one platformIntegration with Evernote, Box, Dropbox and Google Drive

˃ Mobile accessAndroid, iPhone-iPad, Web-based.

˃ Customer Service and relationshipHas a FAQs section, video tutorial and provides customer support by e-mail.

˃ Cloud Storage10 GB Storage.50 GB: 5$/monthUnlimited: 9$/month

˃ OrganizerDoesn’t allow users to synchronize schedules and plan meetings

˃ Bibliography ManagerDoesn’t exist

˃ Number of usersJust available in 2 languages. Small number of users.

˃ Financial ValueSmall number of user and a correspondent low financial value.

˃ PersonalizationLow level of customization.

Competitors: Azendoo

Strengths Weaknesses˃ User friendly Very user-friendly, almost no writing, very intuitive.˃ Storage Cloud 2 Go free, additional storage by inviting people, buying capacity,

or upgrade to Dropbox Pro.˃ Teamwork customized It is customized for sharing files between team members˃ Dominant design 200 million people and 4 million businesses use Dropbox. Used for different purposes: students, professionals, friends,… ˃ Customer Service “dropbox tour” to learn how to use it, Facebook page, Twitter

account and blog to interact with the customers ˃ Financial Power “Freemium” model: 200 million in revenue in 2013 8 billion valuation˃ Professional environment Business version of Dropbox for 795$ / year, with 1000GB for 5

users, admin controls for secure sharing. ˃ Multi platforms Website, iPad & iPhone apps, application on your computer

desktop, direct access from Facebook to import files.

˃ Interactivity There is no chatting feature, the only way to interact with people

is to invite them to share a folder. ˃ All-in-one Tool The only feature of Dropbox is to share files, there is no

additional features.

Competitors: Dropbox

Strengths Weaknesses˃ Dominant design

Almost every university students has subscribed Facebook and they may search for other students easily. There and has a strong brand

˃ BrandThey already have a strong brand with a wide worldwide notoriety.

˃ Customer Service It is already established

˃ Financial Power Very strong financial power with $1.5 billion profit for 2013. This allows them to constantly innovate and retain the most talented developers

˃ User-friendlyConcerning teamwork it is not very Intuitive and time effective. It is not customized for teamwork.

˃ Interactivity is poor

˃ Discussion Tracking The chat is not intuitive and it is very difficult to track all the comments. Many times students have plenty discussions at the same time and the posts keep moving up and down despite of its importance and subject.

˃ All-in-one Does not provide all the tools necessary to do the teamwork

˃ No Bibliography manager nor organizer˃ Storage Cloud

Although it allows uploading files, they are constraint to 25 Mb and it does not provide the possibility to change them at the same time (like in Google Drive). In fact, it only includes “post”, “upload photo/video”, “question” and “upload a file” – many important tasks are absent obligating students to use several platforms.

˃ Personalization There is no possibility of customizing the design and layout of the platform.

˃ Unprofessional environmentIt incorporates both leisure and work related issues. This opens space for constant distraction from notifications

Competitors: Facebook

Strengths Weaknesses˃ User-friendly

Not easy to find when using Gmail: the apps is not that visible but, collaborative documents are very user-friendly: they allow you to see who and what the co-users are doing on the doc (1user = 1color)

˃ Time Consuming FactorCollaborative synchronized documents which allow users to gain time given everyone is able to participate at the same moment, this facilitates teamwork.

˃ Financial ValueGoogle Drive benefits from the huge financial power of Google Inc.: value = 328, 25 MDs; shares are traded over 1170$ (14/03/2014)

˃ Customer Service and relationshipOnline back-up service only

˃ All-in-one platformGoogle powerful search tools, documents (Excel, Powerpoint, Word), spreadsheets, Picmonkey.

˃ Number of usersGoogle Docs launched in 2006 and Drive opened to the public in April 2012 and counts more than 120 million active users. Google Drive reached to attract many users platform in only 2 years thanks to Gmail. Gmail users no longer need to download attachment: they share. Google Drive is linked with other Google features. (Gmail, Google+, Googleplayer)

˃ Mobile accessAndroid app are available for for free on Google Play: allows to view, create and edit docs and Ios apps

˃ Cloud StorageAllows 15GB for the free version. It cut down its prices for additional storage to entice more users: 100 GB of cloud data from 4, 99$ to 1,99$ p/month and 1TB storage is now 9,99$ instead of 49,99$ monthly, which is cheaper than Dropbox

˃ Customized for Team WorkAs Dropbox, Google Drive offers a cloud storage service, a place for keeping all your files. However, it is not designed especially for teamwork: the “Mydrive” layout is a desktop folder and not a desktop group project.

˃ InteractivityThere is a chat tool to talk with the co-workers but not designed to track updates and discussions.

˃ No Bibliography Manager˃ Organizer

The Google Agenda tool is useful but doesn’t allow users to synchronize schedules and plan meetings.

Competitors: Google Drive

Strengths Weaknesses˃ User-friendly

Evernote is very user-friendly and intuitive tool, particularly easy to use.

˃ Storage Cloud It has 60 free Mo per month, and a maximum of 1Go of notes per month with the premium version.

˃ Customized for teamworkIt is mainly designed for team work by creating and sharing notes. There is no other social distraction.

˃ Dominant designThere are 23 million users, even if only 5% of them upgrade to the premium version.

˃ Customer serviceThere is a possibility to send your rating and comments, and also ask for a support assistance, with a guided tour if you need help.

˃ Financial powerIt has 1 billion of valuation. It took them 16 months to make 1 billion of revenue after its launch. Almost half of its revenues come from Premium the premium.

˃ PersonalizationPossibility to custom the theme color, the order of your sections.

˃ Professional environmentIt is a professional environment, and even more with the premium version: Diaporama mode, better sharing with colleagues, and numeration of business cards.

˃ InteractivityThere is no chatting feature, but you can share your notes with other people in order to work on projects.

˃ All-in-oneOnly designed to make notes and share them, not many other additional features.

Competitors: Evernote

Strengths Weaknesses˃ Financial Value

Moodle is free of financial obligations, revenue streams come from donations to pay the developers and from the development fund that partners are financing as they benefit from Moodle services

˃ Customer Service and relationshipDeveloper and contributor communities provide online support. There is a strong customer relationship through surveys and forums, and the contributors are users and participate to make evolve the system (roadmap).

˃ Number of usersIt is a Global Platform (214 countries, 75 languages) with a user base of 83,008 registered and verified sites, serving 70,696,570 users in 7.5+ million courses with 1.2+ million teachers (June 2013). Free source license: Co-creation process given any developer is allowed to create new features and modules.

˃ Mobile access Iphone and Android apps are available

˃ User friendlyIt is a not intuitive tool with basic categories, simple design and layout.

˃ Time Consuming FactorIt is time-consuming, and the users are losing time by switching from Moodle platform to teamwork customized platform, getting contacts etc. The students don’t use Moodle webmail address but look for people on Facebook.

˃ Customized for Team WorkIt is not customized for teamworks at all: there is no interaction between students, no cloud allocated to students, only the teachers can post docs (pdf, ppt).

˃ InteractivityThere is only a webmail address available and forums: no messenger on the platform which means no interaction and no collaborative work on the platform.

˃ All-in-one platformCommunity website designed to share ideas, course contents, information, free support from teachers to students but not from students to teachers nor between students

˃ No Bibliography Manager˃ Organizer

It doesn’t allow users to synchronize schedules and plan meetings.

˃ No Cloud StorageThere is no cloud for students to share folders which makes it difficult to build teamwork

Competitors: Moodle

Financial Statements: Cash Flow Year 1 Year 2 Year 3 Starting cash 0 € 3.102 € 40.302 €       Receipts      Collections 30.443 115.478 241.688Subsidies 8.300 0 0Financing 65.000 0 0Total receipts 103.743 € 115.478 € 241.688 €       Disbursements       Trade Mark 900 0 0 Patent 6.500 0 0 Computer (with Microsoft Office PRO Licence) 1.439 0 0 Website 36.470 0 0 Upgrade Outsourcing (workforce) 5.832 3.888 5.832 Maintenance 540 780 1.140 Servers 240 1.320 3.600 Website hosting 527 1.097 1.636 Financial Outsourcing 1.017 2.400 3.360 Wages 18.000 39.500 64.800 Social Security 0 7.838 12.231 Adwords 19.056 11.835 18.702 Facebok Ads 4.000 4.000 4.000 Prize for competition 1.000 1.000 1.000 Social Media 2.572 2.572 2.572 Video 1.500 1.000 1.000 Fairs 1.048 1.048 1.048 Interest Expenses 0 0 0 Tax Expenses 0 0 25102Total Disbursements 100.641 € 78.278 € 146.023 €       Net Increase in Cash 3.102 € 37.200 € 95.664 €Cumulative Cash 3.102 € 40.302 € 135.966 €       Operating Cash Flow -20.497 € 41.088 € 126.598 €CAPX 49.702 € 3.888 € 5.832 €Free Cash Flow -70.199 € 37.200 € 120.766 €Subsidies 8.300 € 0 € 0 €Owners cash flow 65.000 € 0 € 0 €Net Cash Flow 3.102 € 37.200 € 120.766 €

Financial Statements: Cash FlowColumna1 Aug-14 Sept-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15Starting cash 0 € 19,255 € 17,347 € 18,058 € 18,417 € 18,700 € 19,101 € 13,627 € 12,230 € 10,289 € 7,244 € 5,075 €

Receipts

Collections 0 € 616 € 634 € 1,263 € 1,903 € 2,560 € 3,248 € 3,374 € 3,479 € 4,238 € 4,432 € 4,696 €

Subsidies 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 €

Financing 65,000 €

Total receipts 65,692 € 1,308 € 1,326 € 1,955 € 2,595 € 3,252 € 3,940 € 4,065 € 4,171 € 4,929 € 5,124 € 5,388 €

Disbursements

Trade Mark 900 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Patent 6,500 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Computer (with Microsoft Office PRO Licence)

1,439 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Website 36,470 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Upgrade Outsourcing (workforce)

0 € 972 € 0 € 972 € 972 € 972 € 972 € 0 € 0 € 972 € 0 € 0 €

Maintenance 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 €

Servers 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 €

Website hosting 11 € 20 € 20 € 29 € 38 € 47 € 56 € 56 € 56 € 65 € 65 € 65 €

Financial Outsourcing 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € Wages 0 € 0 € 0 € 0 € 0 € 0 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 €

Social Security 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Adwords 0 € 0 € 0 € 0 € 708 € 1,237 € 2,162 € 1,811 € 2,461 € 3,343 € 3,633 € 3,701 €

Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 €

Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 0 € 0 €

Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 €

Video 500 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 €

Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 €

Interest Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Tax Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Total Disbursements 46,437 € 3,216 € 615 € 1,596 € 2,312 € 2,851 € 9,414 € 5,462 € 6,111 € 7,974 € 7,293 € 7,361 €

Net Increase in Cash 19,255 € -1,908 € 711 € 359 € 282 € 401 € -5,474 € -1,397 € -1,941 € -3,045 € -2,169 € -1,974 €

Cumulative Cash 19,255 € 17,347 € 18,058 € 18,417 € 18,700 € 19,101 € 13,627 € 12,230 € 10,289 € 7,244 € 5,075 € 3,102 €

Financial Statements: Cash Flow

aug 15 sep-15 oct-15 nov-15 dec-15 ene-16 fev-16 mar-16 abr-16 may-16 jun-16 jul-16Starting cash 3,102 € 2,665 € 2,957 € 6,120 € 9,575 € 14,864 € 12,950 € 14,145 € 17,893 € 22,325 € 27,257 € 33,560 €

Receipts

Collections 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 €

Financing 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Total receipts 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 €

Disbursements Upgrade Outsourcing (workforce) 972 € 0 € 0 € 972 € 0 € 0 € 972 € 0 € 0 € 972 € 0 € 0 €

Maintenance 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 €

Servers 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € Website hosting 78 € 78 € 78 € 87 € 87 € 87 € 96 € 96 € 96 € 105 € 105 € 105 €

Financial OS 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € Wages 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 €

Social Security 0 € 0 € 0 € 0 € 0 € 7,838 € 0 € 0 € 0 € 0 € 0 € 0 €

Adwords 1,345 € 1,228 € 538 € 590 € 647 € 708 € 776 € 1,702 € 932 € 1,022 € 1,120 € 1,227 €

Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 €

Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 €

Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 €

Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 €

Tax Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Total Disbursements 6,237 € 6,755 € 4,436 € 5,469 € 4,553 € 12,953 € 8,293 € 6,118 € 5,848 € 6,419 € 5,545 € 5,652 €

Net Increase in Cash -436 € 292 € 3,163 € 3,455 € 5,288 € -1,913 € 1,195 € 3,748 € 4,432 € 4,932 € 6,303 € 6,741 €

Cumulative Cash 2,665 € 2,957 € 6,120 € 9,575 € 14,864 € 12,950 € 14,145 € 17,893 € 22,325 € 27,257 € 33,560 € 40,302 €

Financial Statements: Cash Flow

Colonne1 Aug-16 Sept-16 Oct-16 Nov-16 Dec-16 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16Starting cash 40,302 € 45,162 € 50,785 € 57,195 € 65,395 € 74,084 € 72,747 € 79,542 € 89,455 € 99,076 € 110,683 € 122,468 €

Receipts

Collections 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 €

Financing 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Total receipts 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 €

Disbursements Upgrade Outsourcing (workforce)

972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 €

Maintenance 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 €

Servers 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 €

Website hosting 114 € 114 € 123 € 123 € 132 € 132 € 141 € 141 € 150 € 150 € 159 € 159 €

Financial OS 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € Wages 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 €

Social Security 0 € 0 € 0 € 0 € 0 € 12,231 € 0 € 0 € 0 € 0 € 0 € 0 € Adwords 1,026 € 1,101 € 1,182 € 1,268 € 1,361 € 1,461 € 1,568 € 1,682 € 1,805 € 1,937 € 2,079 € 2,231 €

Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 €

Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 €

Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 €

Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 €

Tax Expenses 0 € 178 € 1,562 € 1,835 € 2,313 € 2,724 € 1,672 € 2,388 € 2,605 € 2,943 € 3,318 € 3,565 €

Total Disbursements 8,654 € 9,542 € 10,359 € 9,746 € 11,298 € 23,067 € 13,002 € 10,731 € 12,553 € 11,550 € 13,047 € 12,475 €

Net Increase in Cash 4,860 € 5,623 € 6,410 € 8,201 € 8,689 € -1,337 € 6,795 € 9,914 € 9,621 € 11,607 € 11,785 € 13,498 €

Cumulative Cash 45,162 € 50,785 € 57,195 € 65,395 € 74,084 € 72,747 € 79,542 € 89,455 € 99,076 € 110,683 € 122,468 € 135,966 €

Financial Statements: P&L   Year 1 Year 2 Year 3

Revenue       Premium version 0 28.044 80.779 Universities fees 35.200 81.600 129.600 Advertising 4.336 40.327 103.501 (Value Added Tax) -9.093 -34.493 -72.192 Net Sales 30.443 € 115.478 € 241.688 €

CoGS       Maintenance 540 780 1.140 Servers 240 1.320 3.600 Website hosting 527 1.097 1.636 Depreciation 13.976 15.542 17.162 Total CoGS 15.284 € 18.739 € 23.538 € Gross Profit 15.159 € 96.739 € 218.149 €

Operating Expenses       Financial Outsourcing 1.017 2.400 3.360 Wages 18.000 39.500 64.800 Social Security 4.275 9.381 15.390 Adwords 19.056 11.835 18.702 Facebok Ads 4.000 4.000 4.000 Prize for competition 1.000 1.000 1.000 Social Media 2.572 2.572 2.572 Video 1.500 1.000 1.000 Fairs 1.048 1.048 1.048 Depreciation 288 288 288 Total Operating Expenses 52.756 € 73.024 € 112.160 €

    0 € 0 €

EBIT -37.597 € 23.714 € 105.989 €

Non-operating 0 € 0 € 0 €

IAPMEI Subsidies 8.300 € 0 € 0 €

Interest expense 0 € 0 € 0 €

Taxable Income -29.297 € 23.714 € 105.989 €

Tax Expense 0 € 0 € 25.102 €

Net Income -29.297 € 23.714 € 80.888 €

Financial Statements: P&LAug-14 Sept-14 Oct-14 Nov-14 Dez-14 Jan-15 Fev-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15

Revenue

Premium version 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Universities fees 0 € 800 € 800 € 1,600 € 2,400 € 3,200 € 4,000 € 4,000 € 4,000 € 4,800 € 4,800 € 4,800 € 35,200 €

Advertising 0 € 0 € 23 € 41 € 71 € 125 € 218 € 381 € 518 € 704 € 956 € 1,299 € 4,336 €

(Value Added Tax) 0 € -184 € -189 € -377 € -568 € -765 € -970 € -1,008 € -1,039 € -1,266 € -1,324 € -1,403 € -9,093 €

Net Sales 0 € 616 € 634 € 1,263 € 1,903 € 2,560 € 3,248 € 3,374 € 3,479 € 4,238 € 4,432 € 4,696 € 30,443 €

CoGS

Maintenance 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 540 €

Servers 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 240 €

Website hosting 11 € 20 € 20 € 29 € 38 € 47 € 56 € 56 € 56 € 65 € 65 € 65 € 527 €

Depreciation 1,066 € 1,093 € 1,093 € 1,120 € 1,147 € 1,174 € 1,201 € 1,201 € 1,201 € 1,228 € 1,228 € 1,228 € 13,976 €

Total CoGS 1,142 € 1,178 € 1,178 € 1,214 € 1,250 € 1,286 € 1,322 € 1,322 € 1,322 € 1,358 € 1,358 € 1,358 € 15,284 €

Gross Profit -1,142 € -562 € -544 € 50 € 653 € 1,274 € 1,926 € 2,052 € 2,157 € 2,880 € 3,074 € 3,338 € 15,159 €

Operating Expenses

Financial Outsourcing 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 1,017 €

Wages 0 € 0 € 0 € 0 € 0 € 0 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 18,000 €

Social Security 0 € 0 € 0 € 0 € 0 € 0 € 713 € 713 € 713 € 713 € 713 € 713 € 4,275 €

Adwords 0 € 0 € 0 € 0 € 708 € 1,237 € 2,162 € 1,811 € 2,461 € 3,343 € 3,633 € 3,701 € 19,056 €

Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 €

Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 0 € 0 € 1,000 €

Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 €

Video 500 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,500 €

Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 €

Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 €

Total Operating Expenses 1,076 € 2,183 € 554 € 554 € 1,261 € 1,791 € 9,057 € 6,078 € 6,727 € 7,609 € 7,899 € 7,968 € 52,756 €

EBIT -2,217 € -2,744 € -1,097 € -504 € -608 € -516 € -7,131 € -4,026 € -4,570 € -4,729 € -4,825 € -4,629 € -37,597 €

Non-operating

IAPMEI Subsidies 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 8,300 €

Interest expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Taxable Income -1,526 € -2,053 € -406 € 188 € 84 € 175 € -6,439 € -3,334 € -3,878 € -4,037 € -4,133 € -3,938 € -29,297 €

Tax Expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Net Income -1,526 € -2,053 € -406 € 188 € 84 € 175 € -6,439 € -3,334 € -3,878 € -4,037 € -4,133 € -3,938 € -29,297 €

TOTAL YEAR 1

Financial Statements: P&LAug-15 Sept-15 Oct-15 Nov-15 Dez-15 Jan-16 Fev-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16

Revenue

Premium version 0 € 1,433 € 1,947 € 2,645 € 3,594 € 4,882 € 1,774 € 1,944 € 2,130 € 2,334 € 2,558 € 2,803 € 28,044 €

Universities fees 5,600 € 5,600 € 5,600 € 6,400 € 6,400 € 6,400 € 7,200 € 7,200 € 7,200 € 8,000 € 8,000 € 8,000 € 81,600 €

Advertising 1,933 € 2,118 € 2,322 € 2,544 € 2,788 € 3,055 € 3,348 € 3,669 € 4,021 € 4,407 € 4,829 € 5,292 € 40,327 €

(Value Added Tax) -1,733 € -2,105 € -2,270 € -2,666 € -2,940 € -3,298 € -2,834 € -2,947 € -3,071 € -3,390 € -3,539 € -3,702 € -34,493 €

Net Sales 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 € 115,478 €

CoGS

Maintenance 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 780 €

Servers 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 1,320 €

Website hosting 78 € 78 € 78 € 87 € 87 € 87 € 96 € 96 € 96 € 105 € 105 € 105 € 1,097 €

Depreciation 1,255 € 1,255 € 1,255 € 1,282 € 1,282 € 1,282 € 1,309 € 1,309 € 1,309 € 1,336 € 1,336 € 1,336 € 15,542 €

Total CoGS 1,508 € 1,508 € 1,508 € 1,544 € 1,544 € 1,544 € 1,580 € 1,580 € 1,580 € 1,616 € 1,616 € 1,616 € 18,739 €

Gross Profit 4,293 € 5,539 € 6,091 € 7,380 € 8,298 € 9,496 € 7,908 € 8,286 € 8,701 € 9,735 € 10,232 € 10,778 € 96,739 €

Operating Expenses

Financial OS 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 2,400 €

Wages 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 39,500 €

Social Security 713 € 713 € 713 € 713 € 713 € 831 € 831 € 831 € 831 € 831 € 831 € 831 € 9,381 €

Adwords 1,345 € 1,228 € 538 € 590 € 647 € 708 € 776 € 1,702 € 932 € 1,022 € 1,120 € 1,227 € 11,835 €

Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 €

Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 1,000 €

Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 €

Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,000 €

Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 €

Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 €

Total Operating Expenses 5,748 € 7,239 € 4,920 € 4,971 € 5,028 € 5,709 € 7,906 € 6,702 € 6,433 € 6,022 € 6,120 € 6,227 € 73,024 €

EBIT -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 €

Non-operating

Interest expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Taxable Income -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 €

Tax Expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €

Net Income -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 €

TOTAL YEAR 2

Financial Statements: P&LAug-16 Sept-16 Oct-16 Nov-16 Dez-16 Jan-17 Fev-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17

Revenue

Premium version 3,072 € 4,800 € 5,637 € 6,688 € 8,024 € 9,737 € 5,834 € 6,301 € 6,806 € 7,353 € 7,944 € 8,583 € 80,779 €

Universities fees 8,800 € 8,800 € 9,600 € 9,600 € 10,400 € 10,400 € 11,200 € 11,200 € 12,000 € 12,000 € 12,800 € 12,800 € 129,600 €

Advertising 5,679 € 6,095 € 6,541 € 7,019 € 7,533 € 8,084 € 8,675 € 9,310 € 9,991 € 10,722 € 11,506 € 12,348 € 103,501 €

(Value Added Tax) -4,037 € -4,530 € -5,009 € -5,361 € -5,970 € -6,491 € -5,913 € -6,167 € -6,623 € -6,917 € -7,417 € -7,758 € -72,192 €

Net Sales 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 € 241,688 €

CoGS

Maintenance 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 1,140 €

Servers 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 3,600 €

Website hosting 114 € 114 € 123 € 123 € 132 € 132 € 141 € 141 € 150 € 150 € 159 € 159 € 1,636 €

Depreciation 1,363 € 1,363 € 1,390 € 1,390 € 1,417 € 1,417 € 1,444 € 1,444 € 1,471 € 1,471 € 1,498 € 1,498 € 17,162 €

Total CoGS 1,872 € 1,872 € 1,908 € 1,908 € 1,944 € 1,944 € 1,980 € 1,980 € 2,016 € 2,016 € 2,052 € 2,052 € 23,538 €

Gross Profit 11,643 € 13,293 € 14,861 € 16,039 € 18,043 € 19,787 € 17,816 € 18,665 € 20,158 € 21,142 € 22,781 € 23,921 € 218,149 €

Operating Expenses

Financial OS 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 3,360 €

Wages 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 64,800 €

Social Security 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 15,390 €

Adwords 1,026 € 1,101 € 1,182 € 1,268 € 1,361 € 1,461 € 1,568 € 1,682 € 1,805 € 1,937 € 2,079 € 2,231 € 18,702 €

Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 €

Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 1,000 €

Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 €

Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,000 €

Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 €

Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 €

Total Operating Expenses 8,480 € 10,162 € 8,613 € 8,700 € 8,793 € 8,892 € 11,128 € 9,114 € 9,737 € 9,369 € 9,511 € 9,663 € 112,160 €

TOTAL YEAR 3

Assets

Current assets 1st half 2nd year 3rd year 4th half

Cash 18.699,5 € 14.863,5 € 74.084,3 €135.966,2

€

Total current assets18.699,5

€14.863,5

€74.084,3

€135.966,2

€

Fixed assetsPlatform (includes depreciation) 34.131,7 € 24.837,1 € 14.192,4 € 7.236,0 €Computer + Microsoft Licence (includes depreciation) 1.319,1 € 1.031,3 € 743,5 € 575,60 €Trademark 862,5 € 772,5 € 682,5 € 630Patent 6.274,3 € 5.732,6 € 5.191,0 € 4875,00

Total fixed assets42.587,6

€32.373,5

€20.809,3

€13.316,6

€

Total assets61.287,1

€47.237,0

€94.893,7

€149.282,8

€

   Liabilities

Current liabilities 1st yearSocial Security 0,0 € 7.837,5 € 12.231,3 € 8.977,5 €

Total 0,0 € 7.837,5 €12.231,3

€ 8.977,5 €

EquityCapital 65.000,0 € 65.000,0 € 65.000,0 € 65.000,0 €Reserves 0,0 € 0,0 € 17.662,4 € 75.305,3 €

Net Income -3.712,9 €-25.600,5

€ 0 0

Total Equity61.287,1

€39.399,5

€82.662,4

€140.305,3

€

Liabilities + Equity61.287,1

€47.237,0

€94.893,7

€149.282,8

€

Financial Statements: Balancesheet

Financial Statements: Revenue Forecast

Financial Statements: Required Investment and Breakeven Analysis

Trade Mark 900 € European Patent 6,500 € Computers & licences 1,439 € Website Investment 36,470 € Working capital 19,691 €

Total 65,000 €

Required Investment

Financial Statements: Sensitivity Analysis and Costs Structure