leadership learning community board report
DESCRIPTION
Board report for the January 2011 meeting. More info: www.leadershiplearning.orgTRANSCRIPT
Board Meeting Report
January 2011
Contents
•Strategic achievements•Online and social media strategy•Leadership for a New Era update•Consulting services
Strategic Updates since November•Continuing to increase awareness and
engagement through events and online/social media strategies
•First draft of Leadership and Networks report being edited by partners for June launch
LLC Website: Blog
LNE Website
Newsletter
Webinars
Increase awarenessIncrease awareness
Increase community engagement
Increase community engagement
Demonstrate thought leadership
Demonstrate thought leadership
Channels Goals
Primary Tools
SlideShare
Increase awarenessIncrease awareness
Disseminate contentDisseminate content
Channels Goals
Secondary Tools
•Uvs: Unique Visitors
Leadership Learning Community Website
21% of unique
pageviews related to
blog
(July – December 2010)
21% of unique
pageviews related to
blog
(July – December 2010)
Leadership and Race launch
The blog continues to be a dynamic section of the website. The launch of the Race publication significantly increased the number of visitors
The blog continues to be a dynamic section of the website. The launch of the Race publication significantly increased the number of visitors
Leadership for a New Era Website
Tota
l M
em
bers
The LNE site continues to gain members but engagement needs to increase
Twitter Followers:
1,273
Listed: 132
Klout Score*: 33
* The Klout Score is a measurement of overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence
Twitter is one of the most successful tools we use to share content, attract members, promote events, test ideas and content, and find partners/allies for our work
Twitter is one of the most successful tools we use to share content, attract members, promote events, test ideas and content, and find partners/allies for our work
LLC Newsletter
Did not send newsletter. Sent fundraising campaign
Current newsletter
base is 2,129
91% growth since June
2010
Great channel for keeping members engaged. The performance continues to increase – with the exception of November 2010. The drop may be due to seasonal factors
Great channel for keeping members engaged. The performance continues to increase – with the exception of November 2010. The drop may be due to seasonal factors
Webinars & Events
• Hosted 16 events from January 2010 – January 2011 (face to face, conferences, webinars)▫ 6 Leadership and Race▫ 5 Leadership and Networks▫ 3 Collective Leadership▫ 2 Other
• Engaged hundreds of participants across the nation
Webinars and events are one of the most successful channels for engaging members on an ongoing basis. Participation and interest continue to increase
Webinars and events are one of the most successful channels for engaging members on an ongoing basis. Participation and interest continue to increase
Facebook & LinkedIn
Tota
l M
em
bers
Effective channels for disseminating information and engaging in conversations about LLC and related content. Effective channels for disseminating information and engaging in conversations about LLC and related content.
Tota
l M
em
bers
Facebook Page
LinkedIn Group
SlideShare
Best performing presentation:428 views, 36 downloads
Total presentations: 12
Content Observations
The best performing content categories, ‘Leadership and Race’ and ‘Leadership and Networks,’ are consistent across multiple channels
A strategy that has proven to be successful is to create partnerships with other sites and blogs to disseminate the content and reach a wider audience
The best performing content categories, ‘Leadership and Race’ and ‘Leadership and Networks,’ are consistent across multiple channels
A strategy that has proven to be successful is to create partnerships with other sites and blogs to disseminate the content and reach a wider audience
Top Blog Content
• Key Topics:▫ Network leadership
▫ Leadership and Race
▫ Collective leadership
▫ Evidence Based practice
• Top Articles:• Leadership development
investment framework
• Leadership and Race report
• SNA and evaluation of leadership networks
• Shared leadership case study
• The future of leadership* Timeframe: January – December 2010
Top ReTweeted Content
* As of 1/24/11
Strategies Moving Forward
• Launch a webinar series to drive engagement and strengthen relationships with members
• Hold targeted face to face events with partners (i.e. Monitor Institute)▫Use post event surveys to get immediate
feedback (same for webinars)
• Continue to send newsletter every month to engage new and existing members
Strategies Moving Forward
• Continue to produce fresh content for the blog and work with other sites and blogs to include content as guest articles
• Strengthen our presence in Twitter – move more from listening to engaging
• Continue to use secondary channels (Facebook, LinkedIn and SlideShare) to communicate with some members active in those channels. However, most of the time will be invested in primary channels discussed above
• Finalizing synthesis with writing partners
• Co-hosted a webinar to engage Network of Network Funders with Monitor Institute
• Co-hosted a Bay Area Learning Circle with Monitor Institute
• LLC team currently participating in a Network Weaving Community of Practice
• LLC team currently learning about NodeXL (SNA mapping tool)
Leadership and Networks
Leadership and Race Launch
•1,286 downloads
•814 newsletter signups
•150 webinar participants
•60+ mentions in Twitter
•30+ online placements/mentions
* As of 1/25/11
Reach: 231.2K U.S.
Placements in Popular Sites
Reach: 68.8K U.S.
Reach: 9.1K U.S.Source: Quantcast.com
“A report released this summer by the Leadership Learning Community, a national
nonprofit that focuses on leadership development, calls into question the stale
commitment to diversity of so many progressive Americans. How to Develop and
Support Leadership that Contributes to Racial Justice, co-authored by a group of the
country's most cutting-edge thinkers on race and leadership, very politely points
out that the left shouldn't be so quick to point fingers.”
“A report released this summer by the Leadership Learning Community, a national
nonprofit that focuses on leadership development, calls into question the stale
commitment to diversity of so many progressive Americans. How to Develop and
Support Leadership that Contributes to Racial Justice, co-authored by a group of the
country's most cutting-edge thinkers on race and leadership, very politely points
out that the left shouldn't be so quick to point fingers.”
“A thought-provoking new report on leadership and race entitled “How to Develop and Support Leadership that Contributes to Racial Justice” has just been issued by the
Leadership Learning Community. The report suggests the leadership programs that
simply focus upon diversity practices, equal opportunity, and individualism, do not
recognize how systems such as culture, institutional practices, and policies, impact
career and life opportunities for disadvantaged groups.”
“A thought-provoking new report on leadership and race entitled “How to Develop and Support Leadership that Contributes to Racial Justice” has just been issued by the
Leadership Learning Community. The report suggests the leadership programs that
simply focus upon diversity practices, equal opportunity, and individualism, do not
recognize how systems such as culture, institutional practices, and policies, impact
career and life opportunities for disadvantaged groups.”
Current Consulting Projects
Client Type of Project
NatureServe Network analysis and network development
Switzer Foundation Network analysis and network development
Community Leadership Program
Evaluation
SeeChange Evaluation
Strategic Questions
•How to fund core mission work in a more restricted grant economy?
•How to become a more networked organization actively engaging our community?
Contact InformationLeadership Learning Community
www.leadershiplearning.orgTwitter.com/LeadershipEra_________________________
1203 Preservation Park Way #200Oakland, CA 94612
(510) 238-9080 Phone(510) 238-9084 Fax