leaders of innovation and growth: part 1 of gamechangers program by peter fisk

GAMECHANGERS innovative strategies to accelerate growth

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY www.Gamechangers.pro

Change your game Change your game

THINK Change your

vision

Change your story

Change your market

Change your strategy

Change your brand

DESIGN Change your

business

Change your potential

Change your results

Change your relationship

Change your experience

RESONATE

MOBILISE

EXPLORE

IMPACT

AMPLIFY

DISRUPT

ENABLE

INSPIRE

Peter Fisk

THE GAMECHANGERS PROGRAM

Are you ready to change your world?

Gamechangers are disruptive and innovative, start-ups and corporates, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They dont believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns. Why be 10% better, when you could be 10 times better?They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.


THINK Change your

vision

Change your story

Change your market


Change your brand

DESIGN Change your

business


Change your results



RESONATE

MOBILISE

EXPLORE

IMPACT

AMPLIFY

DISRUPT

ENABLE

INSPIRE

Peter Fisk

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

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Download articles, case studies,toolkits, videos and more at

www.Gamechangers.pro

1

Airbnb

Create your better future

THE GAMECHANGERS PROGRAM : AGENDA

2

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

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IMPACT

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MY CURRENT PLAN FOR GROWTH

Focus market

Growth drivers Strategic fit

Customers want Competitors do

Current strategy

es

1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight

1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Trader Joes 9. Rackuten Ichiba 10. Zappos

1. Apple 2. Beautyin 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova

1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi

1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars

1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla

1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri

1. Ashmei 2. Beats 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Toms

1. Aspiration 2. La Caixa 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Robinhood 8. Square 9. Umpqau 10. Zidisha

1. Al Jazeera 2. Coursera 3. Netflix 4. Periscope 5. Pledge Music 6. Red Bull 7. RiotGames 8. Spotify 9. Ushahida 10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakers futurebank

futuretravel

N/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator

1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. Lovemarks 6. ParkRun 7. Planetary Res 8. WWF 9. Zoe Suggs 10. You

futureservice futurebrands

Peter Fisk 2016 [email protected]

GAMECHANGERS: WORLDS DISRUPTIVE INNOVATORS

futurestore

4

THINK Change your vision

More audacious More purposeful More imaginative

From capability to imagination

From making to connecting From profits to purpose

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

THINK Change your vision

Out-thinking the competition, with ideas that can change the world. We live in an ideas economy, with possibilities limited only by our imaginations. The past is no guide to the future. What we can do matters more than what we have done. The best companies are guided by an inspiring purpose, exploring new possibilities, being curious and connected, daring and ingenious, working from the future back, to develop more audacious and disruptive ideas, to out-think the competition. Key concepts to change your future: Ideas the power of imagination Audacious creating ideas with attitude Foresight thinking from the future back Ambition finding your higher purpose Rethink seeing things differently Challenge asking the right question Creative be curious and connected


THINK Change your

vision

Change your story

Change your market


Change your brand

DESIGN Change your

business


Change your results



RESONATE

MOBILISE

EXPLORE

IMPACT

AMPLIFY

DISRUPT

ENABLE

INSPIRE

Peter Fisk

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Case Studies

Aeromobil

23andMe

Li & Fung

Google

Xiaomi

7

Volatile Uncertain

Complex Ambiguous

+genius

Vibrant Unreal Crazy Astounding

Worldchanging decade

2010 Pop 6.9Bn GDP $63T

G7

2020 Pop 7.7Bn GDP $90T

E7

Worldchanging decade

2010 Pop 6.9Bn GDP $63T

G7

2020 Pop 7.7Bn GDP $90T

E7

Middle

Urban

Travel

Carbon

Anything is possible

Uber and beyond

Periscope by Twitter

Robot heart surgery

Simple is often better

Global internet for all

Indias frugal future

Worldchanging Growth

Guiyang Circle

Guiyang China

106.6 E, 26.6 N 4100km radius

Most of the world lives here

Data connections

DISRUPTIVE TECHNOLOGIES

New opportunities to grow

+genius

+genius

Google Moonshot factory

Google

10 times not 10%

+genius

What is 10 times better for you?

THINK

EXPLORE

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INSPIRE

DESIGN

RESONATE

ENABLE

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What is 10% v 10x better? What is 10% better for

your business? What is 10x better for

your business?

Sales

Operations

Innovation

East Small

West Big

+genius

Profit Volume

Speedboats beat

fast and focused

supertankers

Imagination Capability

+genius

Collaborative Independent Disrupting Evolving

Consumers in control

+genius

Context and relevance

Customer Pull

Relevance

Business Push

Average

+genius

Every second

Exponentially changing world

1 2 4 8

16 32

64

Exponential rise of big data

2010 1ZB

2015 7ZB

2020 40ZB

Zetta = 10 1 Zettabyte = 1 trillion GB

21

Contacts Emails SMS messages Direct marketing

Photos Blogs Search E-Commerce Advertising Digital marketing Recommendations

Music Photos Video Games M-Commerce Sensors Transactions Log files eGovernment Weather Conferencing GPS Locations Internet of things Intelligent processes CRM/ERP

Web 2.0

Big data Data Volume

Data Complexity

10 B 18

10 B 15

10 B 12

10 B 9

Exponential change

Intelligent everything

Wanted data scientists

23andMe

Every second

The 99 cent business model

Winning in a digital world

The $900 business model

Digitally enabled real world

Digitally enabled real world

Xiaomi, the new Apple

Exponential growth

Megatrends 2025

Human Technology

Global

Personal

Circular Economy

Reputation and Privacy

Collaborative Consumption

Anytime Anywhere

Wearables and Sensors

Primary Megatrends

Enabling Megatrends

Supporting Megatrends

Human Technology

Global

Personal

Circular Economy

Robotics and Intelligence

Big Data and Clouds

Smart Cities & Creative Hubs



Social Change and New Tribes

Wellbeing and Biotech

Anytime Anywhere


Primary Megatrends

Enabling Megatrends


Human Technology

Global

Personal

Connectivity & Convergence

New Business Models

Circular Economy

Robotics and Intelligence

Big Data and Clouds

Smart Cities & Creative Hubs



Social Change and New Tribes

Wellbeing and Biotech

Emerging markets

Urban Living and Travel

Anytime Anywhere

3D Printing & Smart Systems


Primary Megatrends

Enabling Megatrends


GAMECHANGERS: WORLDS MOST DISRUPTIVE INNOVATORS

9

What are the big change drivers in your world?

What are the big change drivers in your world?

2025 2016 2020 2016 2020

2025

Customers

Technolog

y

@geniusworks www.theGeniusWorks.com

We live in a time of awesomeness

Think different

RATIONAL

ANALYTICAL

FOCUSED

EMOTIONAL

INTUITIVE

CONNECTED

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

Intelligence + Imagination

LEFT BRAIN + RIGHT BRAIN

Ideas world

idea[ahy-dee-uh, ahy-deeuh] a thought, concept or notion that is an excellent idea a point of view, opinion or belief his ideas were revolutionary a purpose, intention or plan of action our idea is to go to the moon

What makes a great idea? Better the idea solves a problem, or seizes an opportunity, in a way that is distinctive and better than the current and alternative solutions. Valuable not only does it do something better, but there are sufficienct people who potentially want it, and would pay for it. It makes their life better. Achievable it can be done, even if it requires new capabilies and processes, at costs and risk reasonable given it perceived benefits. It can be commercial.

The Gamechangers

+genius

Aeromobil 1.0

Aeromobil 2.0

Aeromobil 3.0

The Gamechanger

Audacious ideas

+genius

Shaping the future

+genius

es

1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight

1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Trader Joes 9. Yihaodian 10. Zappos

1. Apple 2. Beautyin 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova

1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi

1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars

1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla

1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri

1. Ashmei 2. Beats 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Toms

1. Aspiration 2. La Caixa 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Robinhood 8. Square 9. Umpqau 10. Zidisha

1. Al Jazeera 2. Coursera 3. Netflix 4. Periscope 5. Pledge Music 6. Red Bull 7. RiotGames 8. Spotify 9. Ushahida 10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakers futurebank

futuretravel

N/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator

1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. Lovemarks 6. ParkRun 7. Planetary Res 8. WWF 9. Zoe Suggs 10. You

futureservice futurebrands

Peter Fisk 2016 [email protected]

GAMECHANGERS: WORLDS MOST DISRUPTIVE INNOVATORS

futurestore

Change

Why enabling

Change the game

collaborative

intelligent

audacious

networked

audacious

Google X 23 and Me

Syngenta Tesla Motors

Amazon

Fidor Bank

Scanadu

Intuitive Surgical

intelligent

Airbnb Nike+

Lego

Threadless

collaborative

Li and Fung

Tencent

Alibaba 3DHubs

networked

Disney Moven

Epocrates

Safaricom

Change

Why enabling

Li and Fung

Topper the Terrier $29.99

Li and Fung

Future Back

Future back

Now forward 2016

2020

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

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AMPLIFY

Starting from the future back

10

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Case Studies

Aeromobil

23andMe

Li & Fung

Google

Xiaomi

7

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

MY GAMECHANGERS PLAN

My applications My actions

!

EXPLORE Change your market

More expeditionary More contextual More insightful

From competing to creating From categories to context From average to individual

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

EXPLORE Change your market

Making sense of the kaleidoscope, to shape markets in your own vision. Finding the best opportunities for growth in connected and fragmented markets, disrupted by tectonic shifts in power and new technologies. The best companies have foresight beyond traditional borders, geographies and categories. From masses to niches, averages to individuals, geography to global tribes. They look east and south, to digital natives and migrants, women and entrepreneurs. Key concepts to change your market: Kaleidoscopes making sense of changing

markets Reorder tectonic shifts of markets Eastwards reawakening the Asian tiger Southwards Africa and Latin America Tribes redefining markets by attitude Millennials understanding gen X, Y, Z Women the power of female customers


THINK Change your

vision

Change your story

Change your market


Change your brand

DESIGN Change your

business


Change your results



RESONATE

MOBILISE

EXPLORE

IMPACT

AMPLIFY

DISRUPT

ENABLE

INSPIRE

Peter Fisk

Case Studies THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Alibaba

Beautyin

Tesla

Planetary Resources

Zespri

13

Thinking from the Future Back

Peter Fisk 2015 More details in the new Gamechangers book

DISRUPTIVE TECHNOLOGIES

8 of the worlds top 10 air

travel routes are now

between Asian cities

70% of listed companies will have a global business unit head in Asia by 2020

In 2015 size of middle class

in Asia will overtake those

in Europe and North

America

Women will outgrow China and India in new spending

over the next 5 years

3 times as many degrees

are awarded in the E7 as

the G7

Over 50% global CEOs concerned about rising

labour costs in emerging markets

Intra E7 trade is growing 5 times faster than intra G7

trade

7 of the 12 worlds largest

economies will come from

emerging markets by 2030,

the E7

China will replace USA as worlds largest economy

in PPP by 2020, and GDP by 2030

Kaleidoscope world

Kaleidoscope world

20% worldwide energy

consumption could be

saved through efficiency

measures

6% annual reduction in carbon required to achieve

2C targets

Average temperatures

predicted to increase y

over 2C by 2100

It takes 7 units of fossil fuel energy to produce 1 unit of

food energy

Global population

predicted to demand 50%

more energy by 2030

Total carbon in known coal oil and gas reserves would create 6C temperature rise

50 years supply left in proven oil reserves at

current level of demand

3% of all water in the world

is fresh water, 75% of

which is locked in glaciers

35% increase in global food demand by 2030

Kaleidoscope world

The worlds 85 richest

people own as much

wealth as the poorest 3.5

billion

400 schools are shut in Japan each year due its

declining birth rate

50% of worlds population

growth to 2050 is expected

to come from Africa

50% increase in global travel predicted by 2020

By 2020 the majority of

births in Europe/Nam will

be to mothers over 30

70% of household budgets in G7 are controlled by

women

Average person born in 2014 will live for 10 weeks

longer than if they were born in 2013

300 million of that increase

predicted to come from

those aged over 65

1 billion expected increase in the worlds population by 2025

Kaleidoscope world

By 2020 digital natives will

be the majority of the UK

population

7000 houses could be powered by the energy

used by users of Nike+ app

Around half of US jobs at

risk of being computerised

over next two decades

If Facebook was a country, it would be second largest

population after China

76 years for telephone to

reach 50% penetration.

Smartphone in 7 years

Only 0.5% of data generated digitally is

currently analysed

90% of the data that exists today was created in the

last 2 years

7 times more connected

devices than people in the

world by 2020

58 minutes average time a consumer spends using smartphone each day

Alibaba

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Exploring adjacent markets

Geography

Customer Category

Capability

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Where is your future growth?

Profit potential

3 year growth

Teslas market

+genius

Business narrow view

Your narrow view

Customer broader

view

You Customer

Seeing things differently Thinking different things

The customers world

The customer agenda

Always connected

Want to participate

Sharing together

Simple and

intelligent

Anywhere anytime

Instant and real-

time

Caring for people

Expect fairness

Positive impact

+genius +genius

GeniusWorks 2014

The customer agenda

Wellbeing and

happy

Privacy and

security

Friends and

family

Dont trust ads

Info Online

Physical and local

Authentic trust big to small Personal

Power average to individual

Better together

take to collaborate

Simply Smart

complex to easy

Positive Difference be good to

do good

Balanced lifestyle wealth to

health

Making things

Always learning

Achieve more

Enabling action

consume to create

Personal relevance

Strong opinions

Express myself

GeekSquads market

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

What is your customers agenda

Zespris market

BeautyIns market

Gen

X Gen

Y Gen

Z

Born 1965-1980

50 million

Born 1980-1995

75 million

Born 1995-2010

100 million

Influenced by fall of Berlin Wall, capitalism, Live Aid Open-minded, practical and pragmatic Self-reliant, reject the rules, whats in it for me Career professionals, but also seek work-life balance Computer adopters, emailers, but like face to face

Influenced by 9/11, reality TV, and social media Ethnically diverse, realistic and optimistic Self-inventive, rewrite the rules, make the most of life Seek freedom and flexibility, work with not for company Digital natives, big texters and social media users

Influenced by economic and climate crisis, Arab spring Global minded, caring and opportunistic Collective, dont know the rules, in it together Seek security and stability, multi-takers, project workers Digitally immersed, driven by mobile and crowd behaviour

Changing attitudes

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

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IMPACT

AMPLIFY

How will you connect with Gen ABXYZ

Gen A Traditionalists

1915 - 1945

Gen B Baby Boomers

1945 - 1965

Gen X Diversifiers 1965 - 1980

Gen Y Millennials 1980 - 1995

Gen Z Digitalistas 1995 - 2010

Factors about this generation relevant to your business:

Factors about your business relevant to this generation:

Future markets

Case Studies THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Alibaba

Beautyin

Tesla

Planetary Resources

Zespri

13

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY



!

DISRUPT change your strategy

More disruptive More creative

More agile

From direction to disruption From playing to changing

From consistency to agility

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

DISRUPT Change your strategy

Finding your own space, with a strategy that disrupts the future. Strategy is about finding your space in crowded and convergent markets. It cannot be an extrapolation of the past, nor a fixed point in the future. Through a more stretching vision and disruptive thinking, you choose your future reframing your context, choosing a different audience, playing by new rules. Strategy is then about pivoting to this better place, from mediocrity to magic, staying focused yet agile as you progress. Key concepts to change your strategy: Focus Finding best opportunities for

growth Break Changing the possibilities,

achieving more Vision Imagining a better place Choices Developing a winning strategy Frame Defining your own space Shape Writing the new rules of the game Pivot Moving from mediocrity to magic


THINK Change your

vision

Change your story

Change your market


Change your brand

DESIGN Change your

business


Change your results



RESONATE

MOBILISE

EXPLORE

IMPACT

AMPLIFY

DISRUPT

ENABLE

INSPIRE

Peter Fisk

Case Studies THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Uber

Renova

M-Pesa

P&G

Zico Water

21

The consumer is boss

PeterFisk2015

P&G Growth Strategy

Product-centric Consumer-centric

PeterFisk2015

P&G Consumer-centric

P&G Connect + Develop

Renova

What is the rule?

Break the rule

New rule

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

What rules could you break?

Old rule

Data connections

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

What would Apple do in your world?

Dont just play the game Change the game

MEXICO 1968

ZURICH 1982

SEATTLE 1992

Peter Fisk 2013 Gamechangers.pro


16 ways to innovate your business

Brand innovation

Purpose innovation

Strategy innovation

Concept innovation

Structural innovation

Process innovation

Resource innovation

Financial innovation

Market innovation

Customer innovation

Experience innovation

Relational innovation

Pricing innovation

Channel innovation

Service innovation

Product innovation

+genius

Rockets Creative Beer

+genius

Lululemons Yoga Beer

New Zealands Moa Beer

+genius

Beer 52 by Subscription

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Change the why and who

Why

Who

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Change the what and how

What

How

THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY



!

Case Studies THINK

EXPLORE

DISRUPT

INSPIRE

DESIGN

RESONATE

ENABLE

MOBILISE

IMPACT

AMPLIFY

Uber

Renova

M-Pesa

P&G

Zico Water

21

M-Pesa

AMPLIFY change your potential

Peter Fiskhelps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through insight and creativity, to rethink theirentire vision and strategy, business model and customer experience. Being 10% better is just enough to compete in todays world, to stand still. The real question is how to be 10 times better, to get ahead, to stand out, to be the leader who helps the businesscreate and deliver future success.

Peter works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the worlds top ranked business schools, whilst also founder andCEO ofGeniusWorks, a boutique consulting firm, helping clients across every sector to make sense of fast-changing markets, and find new ways to think, compete and win.

Having trained as anuclear physicist,Petermoved tomanaging brandslike Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As a highly experienced consultant he has worked in every sector and region of the world. As CEO of the worlds largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on whats best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with companies big and small, food to fashion, skincare to stock exchanges, high tech to human and brands as diverse as Aeroflot and Banyan Tree, Coca Cola and Club Med, Cooperative and Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hersheys and Mars, M&S and Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull and Sabre, Santander and Skanska, Shell and Tata, Telia and Turkcell, Unilever and VB Beer, Virgin and Visa, Vodafone and Yapi Kredi to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peters new bookGamechangers: Are you ready to change the world? explores the next generation of business and brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building,new business models, real-time marketing, harnessing social media, inspiring leadership and positiveimpact. It has been nominated for Management Book of the Year 2015.

His other books include Marketing Genius explores the left and right-brain challenges of success, and is translated into 35 languages. It wasfollowed by five others Business Genius on leadership andstrategy, Customer Genius on building a customer-centric business, People Planet Profit on sustainable innovation, and Creative Genius, the innovation handbook for business leaders, defining what it takes to beLeonardo da Vinci in the 21st Century.

Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 35 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z.

Inspired by his first job in the airline world, he loves to travel far and wide, indulge in Asian food, together with a well chilled Sauvignon Blanc. His favourite brands range from Ashmei running gear to Rapha cycle club, Paul Smiths fashion design and House Caf in Istanbul, New Yorks MOMA to New Zealands great Moa Beer.

Peter features in the Guru Radar of Thinkers50, and was described by Business Strategy Journal as one of the best new business thinkers. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change to be bold, brave and brilliant.

Email: [email protected]

Phone: +44 7834483830

Twitter: @geniusworks

Website: theGeniusWorks.com

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Find out more Email: [email protected] Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com