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Editorial Board Chairman:Brian Robinson

General Manager:Betsy Stevens

Director:Jonathan Doe.

Research Editor:Jason Parker

Assistant Director and Projects:Paul Anderson

Editors:Kathy Wilson

Columnist:Oliver Andrews

Contributors:Michell West, Hanzel morgan, Britanie tisdale, Steffany Wayman, William Parker, Frank bloom, Peter Matews, Stuart Rose, Dylan Drake, Alice Jane.

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Wendy ElsmoreWendy Elsmore / Principal

WelcomeI have some 20 years experience in fashion styling and as a result I have been fortunate enough to work with some of the most influential people and publications in fashion. One of these, the brilliant hairdresser Trevor Sorbie, I have worked closely with over the years. He hugely influenced my creative thought process and my ability to become extraordinarily cre-ative. He guided me to raise my standards in styling to a level of excellence and created styling opportunities for me at a time when I was undiscovered. As founder of The London Col-lege of Style, I am adamant that the same key ingredients form the foundation of all fashion styling education throughout our curriculum. I believe them to be the key ingredients to success.

Equality and Diversity Statement

The London College of Style is committed to achieving an educational and working environment which provides equality of opportunity, and freedom from discrimination on the grounds of race, colour, nationality, ethnic origin, gender, marital status, disability, religious or political beliefs, age, sexual orientation or social or economic background.

‘It’s not just education that matters – it’s the right education that makes the difference’

Introduction

Content

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Dancing with the stars 14

4 Content

6 Static Content

8 Article with an image

12 Article with a photo 2

15 Profile

15 Header

20 Article with Collage

24 Biography

Inspiring excellence in our students is at the heart of everything we do at The London College of Style. Accredited by the British Accreditation Council for Independent Further and Higher Education as a short course provider, our focus is to educate in a nurturing and vibrant environment with access to real industry opportunity. We drive our students to achieve and our unique educational approach creates a platform for the possibility of real industry success. LCS first class tutors including fashion lecturers, fashion designers, editors, stylists, photographers, brand and creative directors and business entrepreneurs educate our students to the highest industry standards. The London College of Style’s innovative approach to learning is practically based in an environment that encourages creativity and develops confidence. Our goal is to help students succeed in the fashion industry with an emphasis on practical assessment and professional development. We support freedom of thought and expression, so whoever you are and at whatever stage your creative ability, LCS will transform the way you look at yourself and everything around you.

The LCS community believes wholeheartedly in the traditional values and attitudes of hard work and dedication to the task as key ingredients to success. Our students are a shining example of brilliant creative voice and a willingness to make things happen – tomorrow’s creative movers and shakers in fashion styling.

Top model session 27

Interview witn Johana Doe 34

Interesting Text Here

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“Fashion styling is a fantastic career choice that requires skill. I am delighted to see the next generation of styling talent being taught the

right way by The London College of Style. Cosmopolitan Magazine”

Foundation In Fashion Styling 08

Course Outline 12

Content

2 Introduction

4 The Worx

6 Content

8 Foundation in fashion styling

10 Entry requirements

12 Course outline

14 Module 5

16 Professional

18 Required materials

20 Additional information

22 E-Learning with LCS

24 Course Outline

26 Perosnal Clients

28 Editorial

30 LCS qualification

32 Location

34 Personal syling

36 Course outline

38 Starting a business

40 Additonal information

42 Nearby

Course Outline 24

Location 32

44 LCS community

32 Who we have worked with

34 Terms & conditions

36 Course fees

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Once it has been successfully completed, the college based Foundation in Fashion Styling course provides students with the necessary skills to begin their careers. The fashion industry tends to favour hands on experience and photographic evidence of individual talent. Therefore, our aim is to create a broad scope of exposure to real styling jobs for our students during the course. The experience gained on the LCS Foundation in Fashion Styling course is invaluable to anyone interested in working in the industry. It can be utilised in many ways including gaining access to non-vocational, full time courses at college or university.

The London College of Style Foundation in Fashion Styling course is suitable for complete beginners or those already working in the industry wishing to further develop their skill set. The in-depth and intensive course addresses all aspects of the industry and enables students to develop understanding of an exciting, glamorous and rewarding

career as a professional fashion stylist.

The Foundation in Fashion Styling course takes place one day a week for twelve weeks – the duration of an education term. We structure our classes to be small and intimate with limited spaces per course. This allows students more time for practical work and encourages individual learning. High profile lecturers and guest speakers, who are experts in their field, form an integral part of the course and work alongside the skilled teaching team.

Every term at LCS we invite a select group of fashion industry influencers to assess our stu-dents and their calibre of work. At the end of each term outstand-ing students are given access to professional opportunities with leading fashion brands and will be considered for employment/contracts and work experience.

The Foundation in Fashion Styling course provides opportunity for professional photographic studio shoots where students are able to put into practice their now in-depth knowledge of fashion styling. The photographic studio shoot and evidence from the practical elements of the course provide documentation for a carefully chosen photographic portfolio of fashion styling work. Students will also be equipped with the relevant contacts in order to assist in finding work once the course is complete. LCS advises each student individually as to the area of the industry that best fits their demonstrated skills.

The Foundation in Fashion Styling course starts at 9am and finishes at 5pm. It is important for all LCS students to arrive promptly be-fore the 9am start.

Foundation In Fashion Styling

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et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ip-sum dolor sit amet.

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Duis autem vel eum iriure dolor in hen-drerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

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enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobor-tis nisl ut aliquip ex ea commodo conse-quat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse moles-tie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

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The London College of Style is ‘the’ college for any aspiring stylist. I highly recommend it.

Stephanie Perez, LCS graduate

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Banner advertising

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Colored HeaderEntry requirements

You should have a passionate interest in fashion and style and need to be highly motivated. You will want to develop excellent styling skills from leading industry experts. Your goal may be to work in the fashion industry, or you may simply wish to ignite your personal knowledge. The course is ideal for students who have completed school or university and are looking for first class training as access into the fashion industry.

You should also:

- Have an enthusiastic and broad interest in the fashion industry.

- Have a keen interest in the creative and technical aspects of fashion media, marketing and business.

- Be in pursuit of excellence with a willingness to learn and develop outstanding skills.

You are required to:

- Submit examples of visual and or written work.

- Write a personal statement.

Students must be 18 years of age or over.

All modules are taught in English and you are required to have a good level of written English. Students whose first language is not English must be proficient in written and spoken English as you will be required to participate in class presentations and group discussions. Ideally you should have an IELTS score of 6+. IELTS is the world’s proven English test.

Please refer to www.ielts.org for further information.

If you do not hold a UK, EU or EEA passport, you are responsible for obtaining the necessary visa that allows you to study in the UK for the duration of the course.

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Module 1 - Personal Styling & Bodyshape

•Practical sessions dressing real male and female body shapes using style, pattern and colour.

• Wake up your Wardrobe and Shopping Solutions

assignments

In this module students learn how to identify and dress body shapes, adapt styling to meet the demands of a client and further develop an independent working practice which feeds into and supports their integral skills as a professional stylist. In addition students are taught how to best combine styling skills to both flatter body shape and physique and to meet the brief of the client, either personal or corporate.

Through tutorials, assignments and practical experience students learn how to dress editorial models, plus size models and ‘real’ men and women.

Module 2 - Customisation

•How to customise to a professional level.

•Customising techniques including beading/ embellishment/printing/

painting.•Learn to customise professionally, practically, creatively and according to

various themes

During this module students study how to customise garments and accessories to a professional level. This Module teaches vital training that assists in understanding how clothing, materials and

colour can be combined to flatter and contrast in a styling environment. It also enables students to develop levels of creativity under expert guidance. Assignments and subject workshops support and supplement core teaching.

Module 3 - The History of Fashion

•Study of The History of Fashion from 1920s to

modern day.

In this module students study the History of Fashion from 1920s to the modern day. The History of Fashion is an important element of the syllabus and will feed into and support the integral skills of the professional stylist. This module is research based; requiring students to design

The Foundation in Fashion Styling course is 100% coursework driven, comprised of both written and practical assignments.

Course Outline

“My favourite thing about studying at LCS is the hands-on experience that you get, which I really believe will help me on my journey to

become a stylist.”Amy Clements, LCS graduate

and create a series of professional mood boards and accompanying sketchbooks. These are devoted to each key fashion era with reference to film, movie stars and period influences. These make sense of each fashion decade and enable students to learn key styles, fabrics and fashion terms

relevant to the period.

Module 4 - Editorial

•Styling for an editorial photo shoot. •Shoot etiquette – expectations.•Developmental review to discuss and progress ideas.

For this module students partici-pate in photographic editorial as-signments. The module follows a four phase process which be-gins with the introduction of the brief, a developmental review, the shoot and a feedback and critique session. There are three edito-

rial shoots throughout the course that increase in expectation of as-sessment criteria: level 1, 2 & 3 (Entry; Intermediate; Advanced). Students must collate evidence of research for the developmental re-view that comprises written forms, images, magazine tears, printed materials, fabric swatches, exam-ple clothing pieces and sketches.

“LCS really throws you in at the deep end at different points. But always with expert guidance and tuition so you develop your skills

and creativity.”Charlee Hussey, LCS graduate

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Module 5 - Television, Celebrity & Show Styling

•How to style models, presenters and actors for television, film and stage. •How to conduct an interview as a fashion expert on television.

Television and stage styling often requires working to the character traits of the broadcaster, presenter or actor and within the boundaries of the theme or brand of the show/film/TV series. In this module students learn clothing demographics and clothing styles, adapting their skills to cater for local, national and international projects. Fashion stylists are often required for personal television appearances or live television styling as Fashion Experts. This module also includes practical guidance for giving an engaging interview when making a personal appearance.

Module 6 - Business, Branding & Marketing

•How to set up and develop a styling business. •How to build great client relationships.•How to work with brands.

In this module students study Business, Marketing and Brand analysis. For this module students learn how to set up a business and run it successfully, how to seek agency representation and effective advertising and marketing skills. Additionally, understanding how to identify a company brand is integral to styling appropriately for a label and correctly translating their identity. Being imaginative whilst keeping the identity of the brand or label intact is a skill in its own right. Through tutorial sessions, group challenges and guest lecturers students are taught to research a brand; its history and its public identity.

Module 7 - Live Projects

• Work on live industry projects • How to interpret and work according to a brief

In this module students are given live project(s) to work on. Each live project has an individual brief. Students learn how to work to the brief and meet the demands of a professional client. Through tutorials and assignments students demonstrate an authoritative understanding of the brief combined with exploration and development of aesthetics, cohesiveness, creativity and design.

Module 8 - Fashion & Style Writing

• Write and maintain your own blog • Learn to write for fashion magazines• Underpin learning with a style essay

For this module students undertake a series of written assignments that underpin and support learning. Students write and maintain a fashion blog, fashion articles and an essay. The written elements of the course provide evidence of research methods and engagement with the course and should include reference to the source material that informs individual practice (e.g art, literature, film, music etc).

Television

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Module 9 - Portfolio and Professional Development•Create a professional portfolio.•Create and maintain a professional development folder

This module builds on student achievements in the professional presentation of work. It extends documentation and professional practice skills. The portfolio enables each student to highlight their achievements and produce documentation that can be applied to a range of career choices. The module develops an authoritative awareness of how to pursue an effective and professional career as a stylist and understanding the possibilities for success in both continuing as a stylist and moving into other related areas. Student’s ability to maintain, update and use the LCS Bible as a working reference document is reviewed and assessed. The LCS Bible is a Professional Development folder that charts knowledge and experience to date and is often used post study.

Individual Student Assessment Meeting The London College of Style appreciates that each student is unique, will have an individual eye for styling and individual artistic ability. The LCS tutoring team understand it is vital to spend time with our students to help and guide them to progress through the course. Tutors assess course work and guide students through each module answering any questions that may arise. According to individual development across the programme of study each student receives advice as to which area of the fashion industry their skill set would most suit.

The LCS tutoring team assess student skills and communicate, where applicable, any resulting career opportunities that have arisen upon completion of study.

arisen upon completion of study. Students are provided with an extremely well researched industry contact resource book, which contains contact information for the fashion industry in the UK and US. It is our aim at LCS for students to complete the Foundation in Fashion Styling course with a strong idea of their personal career trajectory and a defined career plan.

LCS alumni are invited to stay in contact with the college and keep us informed of individual progress within the industry. We offer assistance for all our dedicated students in any way that we can and encourage communication beyond successful completion of the course.

LCS Qualification The London College of Style offers a specific learning experience to its students and facilitates access to creating and developing a career within the fashion industry.

After successfully completing the course, students are awarded the London College of Style Diploma Certificate either with a Pass, Merit or Distinction award demonstrating that students have met LCS exacting standards and those required by the fashion industry to work in a professional capacity as a competent fashion stylist.

Professional Development

“All students are taught in the classroom and on live styling jobs which helps to make sense of everything you have learnt.”

Georgina King, LCS graduateAll students are taught in the classroom and on live styling jobs which

helps to make sense of everything you have learnt.Georgina King, LCS graduate

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Required Materials

Students are required to bring a stationery kit with them that includes the following basic materials:- A4 pad of plain and lined paper. - Pens, pencils, ruler, rubber.- Scissors, spray mount, glue stick.- Craft knife/scalpel. - A4 sketch book; plain black outer.- A3 sketch book; plain black outer.

It is essential that students also have a camera in class. A good quality phone camera, with high PPI (pixels per inch), is sufficient. Please remember to bring all relevant connections to download images.

It is not a requirement, but it would be considered useful, for students to bring their own laptop computers to college. Laptops can be used for making notes, viewing videos, editing work and researching online. Internet access is provided.

Study in the UK

London is one of the greatest cities and leading fashion capitals in the world, home to many leading designers and fashion led business head quarters. With its mix of rich, contrasting culture, London houses a vast array of art galleries, art and music venues, museums and theatres coupled with an exciting retail trade and a vibrant social life. All these elements make London enticing and the perfect choice for creative learners looking for ideas and sources of inspiration.

There are many attractions close to The Worx that include Leighton House Museum, Fulham Palace, Proud Art Gallery Chelsea, Natural History Museum, Science Museum, Victoria and Albert Museum, Brompton Oratory, Kew Gardens and Saatchi Gallery.

RequiredMaterials

he diversity of London’s culture is reflected in its eclectic mix of retail shopping. Some of the best can be found at the world famous Kings Road, Knightsbridge and Kensington, Sloane Street, the West End including Covent Garden and Soho, and Westfield shopping centre.

Course times and break Times

The course runs from 9am until 5pm with morning and afternoon breaks. There is a one hour lunch break. All students are required to return to lectures promptly.

What to do for lunch? The Worx is a beautiful, modern events complex situated in the heart of the popular Parsons Green and offers on site catering. Alternatively, there is a great choice of cafés, eateries and restaurants close by. Refreshments are available from the café on-site throughout the day. LCS will provide water, tea, coffee and light refreshments throughout study time if requested.

LCS Address Details The Worx, 10 Heathmans Road, Parsons Green, London, SW6 4TJTel: 0844 879 7435 Web: www.theworx.co.uk

The Worx is fully wheelchair accessible and situated only 2 miles from London’s West End - conveniently placed between Fulham Road and New Kings Road with Parsons Green tube close by.

For all queries please contact:[email protected]

Getting to LCSLondon College of Style at The Worx is easily accessible and well served by underground, bus and mainline train services. For more information about planning your travel, you may find it useful to visit www.tfl.gov.uk and follow the Journey Planner link or phone London Travel Information on: +44 (0)20 7222 1234

Addtional Information

By Rail/Bus:The nearest tube station is Parsons Green, which is on the District Line. Turn right as you exit the station, walk for approximately two minutes and you will find Heathmans Road on the right. The Worx is half way down Heathmans Road, on the right hand side.If travelling by bus catch the number 11, 22, C3 or 211 to Parsons Green.

By Car:From central London follow signs to Earls Court and then Fulham. From west London follow signs to Hammersmith and then to Fulham. Once in Fulham follow signs to Parsons Green. There is no parking at The Worx, however there is a public (LCP) car park nearby. Go to www.londoncarparks.co.uk for details.

FeesThe 12 week Foundation in Fashion Styling course is charged at £3,480. A deposit of £750 is required from all students to secure their place on the course. it is possible for payments to be spread in monthly installments prior to commencement of study.

Course Availability Courses run throughout the academic year starting in September, January and April. Please check availability on the London College of Style website or contact an administrator via email or phone.

www.londoncollegeofstyle.com T: 0844 879 7435E: [email protected]

Addtional Information

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LCS has been a brilliant stepping stone into the community of fashion and styling for me. It made me think outside the box creatively and

realise talents I didn’t know I had. Haley Diston, LCS graduate

Successful completion of the E-Learning Foundation in Fashion Styling course provides students with the necessary skills to begin their careers. The fashion industry tends to favour hands on experience and photographic evidence of individual talent. Therefore, our aim is to create a broad scope of knowledge and creative evidence for our students during the course. The experience gained on the LCS E-Learning Foundation in Fashion Styling course is invaluable to anyone interested in working in the industry.

The London College of Style E-Learning Foundation in Fashion Styling course is suitable for complete beginners or those already working in the industry wishing to further develop their skill set. The in-depth and intensive course addresses all aspects of the industry and enables students to develop understanding of an exciting, glamorous and rewarding career as a professional fashion stylist.

We recommend that the eleven module course is completed at the pace of one module every one to two weeks. If you are not able to complete the modules within this time you can return them at your own pace, provided that the entire course has been completed within six months of commencement.

An integral part of the course is the skilled teaching team made up of high profile tutors. They will assess and critique each of your modules with a view to marking your assignments, driving your learning capacity and expanding your creativity - enabling you to achieve great results.

Students will also be equipped with the relevant contacts in order to assist in finding work once the course is complete. LCS advises each student individually as to the area of the industry that best fits their demonstrated skills.

E-Learning entry requirementsYou should have a passionate interest in fashion and style and need to be highly motivated. You will want to develop excellent styling skills from leading industry experts. Your goal may be to work in the fashion industry, or you may simply wish to ignite your knowledge. The course is suited to beginners or those aiming to enhance their existing careers. In each case the course offers first class training as access into the fashion industry.

You should:- Have an enthusiastic and broad interest in the fashion industry.- Have a keen interest in the creative and technical aspects of fashion media, marketing and business. - Be in pursuit of excellence with a willingness to learn and develop outstanding skills.

Students must be 18 years of age or over. All modules are taught in English and you are required to have a good level of written English. Students whose first language is not English should ideally have an IELTS score of 6+. IELTS is the world’s proven English test. Please refer to www.ielts.org/ for further information.

E-Learning with LCS

The E-Learning Foundation in Fashion Styling course is 100% coursework driven, comprised of both written and practical assignments.

Module 1 - Introduction•Introduction to fashion styling and roles of the fashion stylist. •Introduction to fashion designers.

In Module 1, LCS students receive detailed training and tuition in respect of fashion designers via extensive research and theory-based study. This study module also includes initial lessons in fashion styling plus an overview of the roles of the fashion stylist. Students sit practical assignments to asses existing styling skills. There is an accompanying video element to Module 1.

Module 2 - Bodyshapes and Fashion Terms•How to define and dress different body shapes.•Introduction to fashion terms A-Z.

As a professional stylist you will be required to dress all types of body shape: from editorial models, plus size models and ‘real’ men and women. Additionally, you may dress celebrities and personal clients. No two body shapes are alike and must be treated differently in terms of styling. LCS students learn how to best combine their styling skills to flatter the individual body shape and to express the look and feel of the brand.

Module 3 - Garment Construction•How trends are created.•How clothes are made – from pattern cutting to shop floor.•Customising and customising techniques.

It is an essential component of an expert fashion stylist to understand how trends are created and how clothes are made. Module 3 has been developed by esteemed fashion designers and pattern cutters, designers who have worked on costumes for world renowned Hollywood films and tour costumes for international stars including Britney Spears and Kylie Minogue. This vital training will assist all LCS students in understanding how clothing, materials and colour can be combined to flatter and contrast in a styling environment. There is dedicated time spent on studying the art of customisation and creating customising techniques to professional level.

Module 4 - Business & Marketing•How to set up and develop your own business. •How to build great client relationships. •How to seek creative representation.

Many professional freelance stylists run their own successful businesses as well as being represented by creative agencies around the world. Module 4 is devoted to enable all students to understand how to set up a business and how to seek agency representation. Effective advertising and marketing skills are taught as essential skills for developing styling careers.

Course Outline

The course makes you think, challenges you and takes you out of your comfort zone. By doing this course I’m now a far stronger and

more rounded stylist. Lisa Talbot, LCS graduate

Course Outline

LCS has helped me to be a more confident and artistic stylist and has also brought out the best in me. I’m so glad I chose this

course. Thank you LCS.Daniela Rodriguez, LCS graduate

Module 5 - Personal Clients•How to create and maintain a personal client base. •How to be skilled in styling personal clients.

A personal client can be anyone from a friend or colleague seeking a new look, a famous celebrity, film star or musician. In Module 4 LCS students learn how to adapt styling to meet the demands of the client with ease. Students are taught how to dress real people, expressing individuality through the client. Teaching also includes how to start and develop a successful personal client base.

Module 6 - Personal Shopping•How to manage ‘Wake-up Your Wardrobe’ sessions with personal clients.•How to manage ‘Shopping Solutions’ sessions with personal clients.

Module 6 teaches LCS students the skills required by a stylist to successfully re-organise wardrobes and shop on behalf of other people at a professional level. All students are taught to instinctively understand how to adapt to individual client needs and how to create confident clients who look and feel amazing. This Module enables students to acquire the skill set to develop as outstanding personal stylists/shoppers.

Module 7 - Television/Celebrity & Show Styling•How to style models, presenters and actors for television, film and stage. •How to develop self motivation to work well alone and as part of a team. •How to conduct an interview as a fashion expert on television.

Module 7 engages the differences between styling for television and show styling; including live shows for small audiences through to arena tours for international recording artists. Fashion stylists are often requested for live fashion styling on television and personal television appearances. This module teaches practical guidance for professional conduct during an interview when making a personal appearance. Students will utilise their research study of clothing styles affected by a character’s situation, setting and economic status throughout this module.

Module 8 - Brand Analysis•Understanding and recognizing the individual needs of a client and the brand.•Learning how to adapt styling skills between brand clients.

Students learn how to research a brand; its history and public identity and are taught how to adapt their skill set between clients. Understanding brand is integral to correctly styling for a label and translating the look of their garments, shoes, bags and accessories. Styling for a brand or label can entail the beautiful positioning of a single shoe or styling dramatic editorial campaigns for heritage or fantastical brands. Being imaginative whilst keeping the identity of the brand or label intact is an essential skill.

LCS has helped me to be a more confident and artistic stylist and has also brought out the best in me. I’m so glad I chose this

course. Thank you LCS.Daniela Rodriguez, LCS graduate

Personal Clients

Module 9 - Editorial•How to style a model for an editorial photo shoot.•Styling models versus styling personal clients. •Shoot etiquette - expectations.

Editorial styling, unlike styling for a specific store or brand, will often allow the stylist some or complete creative freedom and the opportunity to demonstrate extreme flair and talent. Students are taught how to communicate their styling skills to the Creative Director of a magazine/fashion design label. In addition, students learn the etiquette of a professional shoot, how to liaise with labels, stores and magazines. This module also teaches students how to source accessories plus loaning/borrowing clothing and accessories from contributors.

Module 10 - Creative Development•Styling development - learning how to create a signature style. •Presentation of students’ signature style.

Module 9 – During the Creative Development module LCS students are given the opportunity to combine the styling skills they have learned so far culminating in the formulation of a personal ‘signature style’. This creates a trademark that easily identifies students’ work as theirs in time. During this Module, LCS students learn how to style at a level that is unguided by trend, trusting their own capacity to style free fall. Some of the world’s most influential fashion stylists are responsible for creating trends through their work following the same process.

Module 11 - Individual Student Assessment•Evaluation of individual skill sets and career opportunities within the industry. •List of relevant industry contacts.

The London College of Style appreciates that each student is unique, will have an individual eye for styling and individual artistic ability. The LCS tutoring team devote time to our students to help them progress through the course. Tutors assess course work and guide students through each module answering any questions that may arise. According to individual development across the programme of study, each student receives advice as to which area of the fashion industry their skill set would most suit.

Students are provided with an extremely well researched industry contact resource book, which contains contact information for the fashion industry in the UK and US. It is our aim at LCS for students to complete the E-Learning Foundation in Fashion Styling course with a strong idea of their personal career trajectory and a defined career plan.

LCS alumni are invited to stay in contact with the college and keep us informed of individual progress within the industry. We offer assistance for all our dedicated students in any way that we can and encourage communication beyond successful completion of the course.

Editorial

The past 12 weeks at LCS, while hard work has been exciting, fun and rewarding. I’ve found something I love to do and thanks to

LCS I get to make a career out of it.Brittany Green, LCS graduate

I miss this experience. It was so challenging and literally changed my life.

Nicole Scudamore, LCS graduate


After successfully completing the course, students are awarded the London College of Style Diploma Certificate either with a Pass, Merit or Distinction award demonstrating that students have met LCS exacting standards and those required by the fashion industry to work in a professional capacity as a competent fashion stylist. Required MaterialsStudents will require access to the following basic materials:- A4 pad of plain and lined paper. - Pens, pencils, ruler, rubber.- Scissors, spray mount, glue stick.- Craft knife/scalpel. - A4 sketch book; plain black outer.- A3 sketch book; plain black outer.

It is essential that students have access to a reliable PC or Mac computer with up-to-date software for creating text and image documents, streaming videos and internet research. We recommend students use Microsoft Word in most instances and prefer documents to be returned in PDF format. Regular access to a camera and the ability to download images to a PC or Mac is also essential. A good quality phone camera, with high PPI (pixels per inch), is sufficient.

Additionally, access to software and hardware such as Adobe Photoshop and a scanner would be beneficial but is NOT a requirement.

Returning assignmentsFull information for returning assignments for marking is included within the Modules. Each module is returned to students with individual assessment and feedback. This vital guidance from industry professionals assists with progression through the course. Access to tutors is also available via email and telephone appointment.

LCS qualification

By Car:From central London follow signs to Earls Court and then Fulham. From west London follow signs to Hammersmith and then to Fulham. Once in Fulham follow signs to Parsons Green. There is no parking at The Worx, however there is a public (LCP) car park nearby. Go to www.londoncarparks.co.uk for details.

Further opportunitiesStudents may wish to participate in studio based editorial styling whilst studying the e-learning course. Though it does not form part of the assessment criteria, students who are interested in participating in the continuing editorial programme are welcome to do so. This includes the opportunity to participate in up to three editorial shoots with a professional photographer at an additional charge of £250 per shoot. The price also includes a set of edited images.

Fees and AvailabilityThe 11 module E-Learning Foundation in Fashion Styling course is charged at £650. The e-learning course is open for enrolment throughout the year. To book a place on the course please contact the college via email or phone and speak to an administrator to make the necessary arrangements.


At LCS we encourage our students to keep in contact post study. Additionally, where possible, we welcome the opportunity for e-learners to come and visit the college whilst they are studying. This often provides the chance for people to put names to faces and can aid the learning process in some instances.




By Rail/Bus:The nearest tube station is Parsons Green, which is on the District Line. Turn right as you exit the station, walk for approximately two minutes and you will find Heathmans Road on the right. The Worx is half way down Heathmans Road, on the right hand side.

If travelling by bus catch the number 11, 22, C3 or 211 to Parsons Green.

The experience was a good mix of practical against theory. I also found meeting industry experts very inspiring.

Vicky Ivie, LCS graduate

Location

The experience was a good mix of practical against theory. I also found meeting industry experts very inspiring.

Vicky Ivie, LCS graduate

I have loved this course and I am so glad I chose to study at LCS . I have learnt so much.

Nicola Williams, LCS graduate

The London College of Style Personal Styling course is taught by a leading team of experts. Personal Styling is one of the most rewarding career choices within the styling industry. Learn how the right clothes can transform a client’s life, body and confidence levels and how to start and develop a successful business that focuses on offering expert services to personal clients delivered to the highest quality.

The expert team teach you how to deliver personal styling services with a modern approach that combines an extensive knowledge of fashion and style adapted to the individual, combined with dynamic attitude and flair.

The course is split into 5 key study Modules that are taught over one working week (Monday to Friday) at The Worx in central London. In addition, students complete a practical external personal styling assignment over two days. This assignment forms part of the overall assessment. Several elements of the course involve case study work with exposure to working with real clients including Body Shape, Wardrobe Management and Personal Shopping. Class study is taught on an individual and group basis. All course participants learn to present to their class in this friendly and fun environment. We invite high profile fashion industry speakers to join us throughout the course including owners of notable personal styling businesses, trend and fashion setters and fashion brand directors.

Course fees include a Professional Development bible with extensive information on each study module and personal styling contacts.

Entry requirementsYou should have a passionate interest in fashion and style and need to be highly motivated. You will want to develop excellent styling skills from leading industry experts. Your goal may be to work in the fashion industry, or you may simply wish to ignite your knowledge. The course is suited to beginners or those aiming to enhance their existing careers. In each case the course offers first class training as access into personal styling.

You should:- Have an enthusiastic interest in the fashion industry and personal styling- Have a keen interest in the creative and technical aspects of fashion media, marketing and business. - Be in pursuit of excellence with a willingness to learn and develop outstanding skills.

Applicants are expected to complete a Personal Statement as part of the application process.

Students must be 18 years of age or over. All modules are taught in English and you are required to have a good level of written English. Students whose first language is not English should ideally have an IELTS score of 6+. IELTS is the world’s proven English test. Please refer to www.ielts.org/ for further information.

Personal Styling

The Personal Styling course is 100% coursework driven, comprised of both written and practical assignments.

In order to receive certification students must complete a separate Wardrobe Management and Personal Shopping assignment in addition to the 5 day programme of study.

Module 1 - An introduction to Personal Styling and managing clients• Industry insight.• Value of networking.

The first module introduces students to the exciting world of personal styling and offers a fascinating and in-depth insight to the working mechanics of the industry. Key styling speakers provide an invaluable overview of the essential elements that create great personal stylists. They provide practical knowledge in client presentation and how to start, manage and develop a successful client base.

Module 2 - Body Shapes•Practical sessions dressing real male and female body shapes using style, pattern and colour.• How to select colour tones for clients.•Live case studies.•Where to shop for different body types.

Learning how to recognise and dress a variety of womens’ body shapes and mens’ physiques forms the basis of enabling great personal styling. This module focuses on determining shape and learning which styles and colours flatter individual shapes and skin tones. This interactive study module includes live case studies of body shapes and physiques as students learn to dress men and women of all age groups with confidence.

Module 3 - Wardrobe Management • Learn how to deliver a professional wardrobe consultation. • Practical case study with real clients.

This exciting module takes students through all the stages of managing an effective professional wardrobe consultation. Students learn how to take the lead as a personal stylist, sorting through real client wardrobes easily and effectively. Learning how to guide real clients as to what items flatter and those that don’t forms the core of this module with students gaining the knowledge to explain why. Students are taught how to re-organise clothes into a clear workable order and create an effective priority shopping list according to client budgets.

Module 4 - Personal Shopping• Learn how to conduct personal shopping sessions. • Practical case study with real clients.

Module 4 teaches students how to shop quickly and effectively with and on behalf of real personal clients. Students acquire the knowledge of how to shop according to brand, specific to their client. Understanding what’s in store and where to shop for clients is an essential skill for personal shoppers. Students learn how to explain clothing choices and outfits to real clients with ease and professionalism as well as how to plan shopping routes and style selections in advance of the day. Students are taught the necessary skills to work within budget for every client and become an expert at making shopping an easy and enjoyable experience.

Courseoutline

Rachel Zoe, Celebrity personal Stylist

I really enjoyed my time at LCS. I was really pushed to explore my creativity and loved the guest lectures.

Hanna Tanajura, LCS graduate

Module 5 - Starting a Business• Industry insight.• How to establish a business.

In this module students learn how to start and develop their own business with finesse and success. The programme of study includes how to define a business, market the business and create PR in key areas. The module also teaches fundamentals such as creating business cards, designing and creating a website, price structure, learning how to manage budgets and cash flow and legal considerations when setting up a business. Key high profile business owners share their invaluable insight.


After successfully completing the course, students are awarded the London College of Style Diploma Certificate either with a Pass, Merit or Distinction award demonstrating that students have met LCS exacting standards and those required by the fashion industry to work in a professional capacity as a competent fashion stylist. Required MaterialsStudents will require access to the following basic materials:- A4 pad of plain and lined paper. - Pens, pencils, ruler, rubber.- Scissors, spray mount, glue stick.- Craft knife/scalpel. - A4 sketch book; plain black outer.- A3 sketch book; plain black outer.

It is essential that students also have a camera in class. A good quality phone camera, with high PPI (pixels per inch), is sufficient. Please remember to bring all relevant connections to download images.

It is not a requirement, but it would be considered useful, for students to bring their own laptop computers to college. Laptops can be used for making notes, viewing videos, editing work and researching online. Internet access is provided.

It is essential that students have access to a reliable PC or Mac computer with up-to-date software for creating text and image documents, streaming videos and internet research.

Additionally, access to software and hardware such as Adobe Photoshop and a scanner would be beneficial but is NOT a requirement.

Starting a business

Building links between industry and education keeps new talent coming through and gives the next generation of stylists a chance to

show the world what they can do.Kim Draper, Donna Ida MD

I had an amazing time at LCS and learnt so much. I never thought I could be this creative. All the tutors are very friendly and extremely

helpful too. Ellie Brown, LCS graduate

By Rail/Bus:The nearest tube station is Parsons Green, which is on the District Line. Turn right as you exit the station, walk for approximately two minutes and you will find Heathmans Road on the right. The Worx is half way down Heathmans Road, on the right hand side.If travelling by bus catch the number 11, 22, C3 or 211 to Parsons Green.

By Car:From central London follow signs to Earls Court and then Fulham. From west London follow signs to Hammersmith and then to Fulham. Once in Fulham follow signs to Parsons Green. There is no parking at The Worx. However, there is a public (LCP) car park nearby. Go to www.londoncarparks.co.uk for details.

FeesThe 5 day Intensive Personal Styling course is charged at £1,800 including UK VAT. A deposit of £750 is required from all students to secure their place on the course. It is possible for payments to be spread in monthly installments prior to commencement of study.

Course Availability Courses run throughout the year. The next course is booking for June 11th 2012. Please check availability on the London College of Style website or contact an administrator via email or phone.


Course times and break TimesThe course runs from 9am until 5pm for one week (Monday to Friday) with morning and afternoon breaks. There is a one hour lunch break. All students are required to return to lectures promptly.

What to do for lunch? The Worx is a beautiful, modern events complex situated in the heart of the popular Parsons Green and offers on site catering. Alternatively, there is a great choice of cafés, eateries and restaurants close by. Refreshments are available from the on-site café throughout the day. There is constant access to water.


The Worx is fully wheelchair accessible and situated only 2 miles from London’s West End - conveniently placed between Fulham Road and New Kings Road with Parsons Green tube close by.



I had an amazing time at LCS and learnt so much. I never thought I could be this creative. All the tutors are very friendly and extremely

helpful too. Ellie Brown, LCS graduate

Additional Information

Hotels in the area:We have compiled a condensed list of affordable hotels located nearby to the college:-

Premier Travel Inn3 Putney Bridge Approach, SW6 3JPTel: 0870 238 3302www.premiertravelinn.co.uk

Jurys Inn, ChelseaImperial Road, Imperial Wharf, SW6 2GATel: 0207 411 2200www.londonhotels.jurysinns.com

Express by Holiday Inn London Earls Court 295 North End Road, London, W14 9NS Tel: 0207 437 4370www.hiexpress.co.uk

Chelsea FC Hotels (Millennium and Copthorne) Stamford Bridge,London, Hammersmith and Fulham, SW61HSTel: 0207 565 1400www.millenniumhotels.co.uk

Rafayel Hotel34 Lombard Road,London, Battersea, SW11 3RFTel: 0207 801 3610/3603www.hotelrafayel.com

Student accommodation:The following establishments provide assistance and accommodation for London students.

UniteUnite offers a wide range of properties throughout London, where you can chose to live in a variety of room types, from en suite rooms in shared flats to 1 bedroom flats. To help you find the right property, you can refine your search by criteria that suit you. Alternatively, you can view all our properties as a list or on a map.www.unite-students.com

Opal Opal was voted best student accommodation provider 2009 by a survey of over 9,000 students. They deliver a great community and student homes where you can live and work in safety and comfort supported by an in-house team on-site 24hrs a day. Opal has a variety of student accommodation available. www.opalstudents.com

Liberty Living for StudentsLiberty Living plc manages student and key worker accommodation on behalf of funds under the investment management of Brandeaux, working in conjunction with universities and other representative bodies to provide modern, stylish and affordable accommodation to the growing student population in the UK. www.libertyliving.co.uk

Nearby ...

I’ve never come across more inspirational or lovely tutors. My time at LCS was so enjoyable and I learnt years worth of

knowledge in only 3 months. Kate Farley, LCS graduate

Nearby ...

perfectly how the international designer circuit works and how it influences the high street. It can be hard work sourcing all this information. As a member of the LCS Community we do the hard work for you. Members have exclusive access to the seasons’ trends and colours via look books to share with clients, can view high street interpretations and discover where to find them all in one place, ensuring thorough and up-to-the-minute fashion knowledge.

The fashion industry is like an exclusive club. It can be hard to be aware of what’s really going on behind the scenes. Every month on the LCS Community forum, members are privy to exclusive invites and style offers to share with clients, enabling the development of a range of business services to share with personal styling clients.

As a member of the LCS Community, making professional friends couldn’t be easier: share tips and ideas with other personal styling members enabling and supporting business development, sharing contacts and growing success all year round.

FeesBecoming an LCS Community member couldn’t be easier. There is an annual charge of £250 including UK VAT which is payable on sign-up. New members subscribe by simply navigating to the LCS Community page via the main website at: www.londoncollegeofstyle.com.

The London College of Style provides first class training on the Personal Styling and Foundation in Fashion Styling courses. And it doesn’t stop there! Beyond training, The London College of Style recognise that establishing a new styling business can be daunting. We provide post-training support from the LCS Community that helps nurture and establish start-up styling businesses.

Membership to the LCS Community is easy and effective, equipping members with the right knowledge and support to make the best business decisions on the road to becoming an expert personal stylist.

Starting a personal styling business can raise many questions. The LCS Community gives all members the option to contact our friendly professional support team who answer all queries quickly and effectively. They are available with expert guidance from 9am to 5.30pm Monday to Friday and 9am to 12noon on Saturdays. Access to the LCS Community is via the website. Members can communicate with each other or post questions directly to the administrators in a forum section. In addition, regular news and features form part of the content embedded into the forum page along with a live chat feature.

Members of the LCS community are able to contact our professional business team for individual advice throughout the year.

A great personal stylist is someone who knows what each fashion season’s new trends and colours are. They keep abreast of trend developments whilst understanding perfectly how the international designer

LCS Community

ABOUT LCS GRADUATE HUGH METZGER:He was incredibly professional, extremely pleasant to work with and

brimming with solid style advice. Nathalie Gibbins, editor VStyle

This programme offers everything; brilliant guest lecturers,wonderful opportunities and amazing ways to jump-start your

career as a stylist.Tanja Johansson, LCS graduate

The London College of Style and it’s students have appeared in and worked with:

7th ManArcadia ASOSBritain and Ireland’s Next Top Model LiveCosmopolitan Crew Clothingn CoDolce & Gabbana Donna IdaElle MagazineFashionista.comFulhamroad.co.ukGlamourGraziaH&MThe Ideal Home Show ChristmasThe IndependentInStyleThe Little green MagLabel Lab For House Of FraiserLondon Fashion WeekLookLotty Dotty.comMarie ClaireMetroMore MagazineShiny StyleSticks Music GroupStyllizersStylistSwideTabitha Bags “Dannii Minogue’s Label”Time & LeisureTruffle ShuffleVery.co.ukVogueWrath of the TitansZoot

Amelia LilyAlan CarrCarly Rae JepsenEmeli Sand’eIDJourdan DunnJonathan SaundersLeona LewisLittle MixMr HudsonSarah Storey (Paralympic gold medalist)

With thanks to!All our students, The Worx, The London Make-Up Academy, Profile Model Management and

This programme offers everything; brilliant guest lecturers,wonderful opportunities and amazing ways to jump-start your

career as a stylist.Tanja Johansson, LCS graduate

Who we have worked with ...

London College of Style certificate of VAT registration number is 105 8121 49. All fees must be received by the College without deduction, therefore any overseas/UK bank charges will automatically be added to the final balance payable. Educational courses are not exempt from VAT nor can VAT be claimed back by overseas students.7. A student is accepted for enrolment on and subject to the conditions that the student will attend the London College of Style on the commencement date and at the time specified in the confirmation letter which will be sent to the student upon receipt of the completed application form together with full payment.8. Fees are not refundable if the course is interrupted or cancelled through an act of God or terrorist act.9. Students will not be accepted on the commencement date unless full payment of fees has been made.10. Course fees, deposits and other payments are non-transferable.Hours, attendance & achievement11. Classes will commence promptly at the published times irrespective of whether all students are present. Classes will not be delayed to wait for latecomers, and teachers are not responsible for repeating work missed. Latecomers may be requested to wait until a suitable break in teaching before entering a class. Class hours can be varied at the discretion of the College’s Director without prior notice.12. Paying for and/or attending a course fully does not guarantee a qualification, diploma or certificate of achievement. Awards of achievement are gained by

Terms &Conditions: Fees, enrolment & refunds1. In the event of a student failing to attend the confirmed course or complete the course for any reason other than in the unlikely event that the course is cancelled by The London College of Style, no refunds or deposits of fees fully paid will be made. Entitlement to a later date course will be gained at the discretion of The London College of Style course directors.2. Fees are non-refundable but will be credited against the course fee.3. In the event of a visa refusal, non EU, EEA students are entitled to a refund of any course fees paid up to the date of refusal. However, in the event of a refusal The London College of Style reserves the right to charge an administration fee not in excess of £300. 4. The balance of the full course fee should be paid to The London College of Style on the agreed date set out in writing. Failure to comply with agreed payments may result in loss of secured course place and all prior payments are non-refundable. 5. Upon notification of the commencement date, no variation in the course date will be permitted without full payment of any outstanding balance and at least one month’s written notice being received by The London College of Style, who reserve the right to change and confirm another date - subject to availability. The applicant may make only one change of date.6. All fees quoted attract and are including VAT (UK GOVERNMENT TAX) at the current rate of 20%. The London College

Terms & Conditions

the successful fulfilment of the criteria set out by the various awarding bodies. The decision of the Education Director is final in all cases.13. Time off for official religious holidays, booked holidays, planned weddings, medical appointments etc. must be discussed and agreed before application. We recommend that all absence be avoided where possible.Overseas students14. It is the individual responsibility of all international students to gain their own visas for legal study in this country. We direct all international students to the UKBA for advice and assistance. 15. Students making arrangements for payment of course fees through overseas banks must ensure that either the fees or proof of payment from their bank, accompanies their application form. We advise students to mark requests to their banks for foreign exchange as ‘Priority’, being of an educational nature.16. It is vitally important that the remitting bank quotes the full name of the attending student on the details of payment. All bank charges must be prepaid in order that The London College of Style receives the amount in full.17. Please refer to clause 3 above for details of the College’s refund policy for students whose visa application has been refused. General18. It is regretted that due to the possibility of copyright infringement, the use of video cameras is not permitted. Audio recording equipment may be permitted by specific arrangement and for educational purposes.

for educational purposes. 19. It is not the responsibility of The London College of Style or individual teachers to provide additional teaching hours for students to ‘catch up’ on education missed due to lateness or absenteeism for whatever reason. However, The London College of Style will provide support where mitigating circumstances apply. 20. All course contents, their elements and fees are subject to change without any prior notice to students at the discretion of The London College of Style. 21. Students unable to understand or speak English will not be permitted to take part in practical sessions without the assistance of a suitably qualified interpreter. The interpreter must be arranged and at the expense of the student. Provision for assistance with written assignments will be handled on a one to one basis and during class time only. 22. Students failing to complete their assessments, including after provision of additional assistance, during the term of their course will be charged by the hour for any further teaching/supervision/assessing. These sessions will be at the convenience of The London College of Style. Check with the Administration department for the current rates.Disciplinary 23. If any student behaves improperly during a College day including any form of cheating during an assessment/exam, damages or removes any equipment belonging to the College they will be asked to leave immediately.

Terms & Conditions

Course Fees:The London College of Style course fees are outlined below.

Foundation in Fashion Styling – College based learning (12 week course, one day per week) £3,480Foundation in Fashion Styling - E-learning (11 module course, distance learning) £650Personal Styling - College based learing (5 consecutive days across one working week) £1,800

If you choose to enrol on the Foundation in Fashion Styling – College based learning course a deposit of £750 is required from all students in order to secure a place. Beyond the deposit charge you may either pay the course balance two months prior to study or spread payments in equal installments. To assist our students with financing the course, once the deposit charge has been accepted, we are happy to divide the course fees into three equal payments across three months. All outstanding fees must be settled prior to study.

Fees for the Foundation in Fashion Styling - E-learning course are £650 and are due before commencement of study. If you choose to enrol on the e-learning course, payment is due at point of booking. Once funds have cleared in the LCS bank account, which normally takes 3 working days, you will be sent an invoice as receipt of your payment and the first module so that you may begin study.

Enrolling on the Personal Styling course

Enrolling on the Personal Styling course - college based learning - requires students pay a deposit of £750 to secure a place. Beyond the deposit charge you may either pay the course balance two months prior to study or spread payments in equal installments. To assist our students with financing the course, once the deposit charge has been accepted, we are happy to divide the course fees into three equal payments across three months. All outstanding fees must be settled prior to study.

Payment for courses can be made via bank transfer or our secure PayPal system selecting the credit card of your choice. Once you have decided to study with the college please contact us regarding your preferred dates of study and payment method; a member of the administrative team will advise you on how to proceed.

The college is a private institute and as such there is no current provision for financial aid.

LCS Community Fees:Fees for the LCS Community are set at £250 including UK VAT per calendar year. Subscriptions must be renewed manually by the member prior to expiration. Fess are due at point of purchase.

Course Fees

Admissions Statement:The London College of Style is committed to achieving an educational and working environment which provides equality of opportunity, and freedom from discrimination on the grounds of race, colour, nationality, ethnic origin, gender, marital status, disability, religious or political beliefs, age, sexual orientation or social or economic background.

The process of gaining admission to College will be clear and transparent, and structured to allow ease of access to learners as appropriate to their needs. Information, advice and guidance will be available at each stage of the process so that prospective learners can make informed and appropriate choices. We will operate clear and consistent admissions procedures.

Whilst we aim to offer provision for all applicants, we recognise that for some learners the College, its programmes or facilities would not be the most appropriate. In these cases we will endeavour to provide accurate information and impartial advice and guidance on alternative provision.

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