LCA Newsletter \1

Redesign the Leeds College of Art Newsletter for 2010/11.

The design needs to engage with creative students, age 16+, who are considering applying to study at LCA, as well as tutors.

The tone is informative, factual yet light-hearted and inspiring from a design point of view.

The newsletter is handed out to prospective students at UCAS fairs, careers fairs and open days. A quantity are also mailed out to tutors and career advisors.

All copy and images supplied.

A printed newsletter.

Mandatories stated folded size must not exceed A4, contain 10-12 articles with a body copy of Helvetica, use no more than two colours plus black, and be printed on uncoatedm recycled stock.

Professional printers quotes were also obtained.

Brief Audience Context Resolution

Colours

The colours are both reflective and complementary of the College’s current promotional material and website.

Type

As with the colour, type is reflective of the College’s current materials, plus one other.

Process Black

Used for all body copy.

HelveticaUsed for all body copy as required.

Body type is 10pt, with 12pt leading.

No underline, bold or italic.

Avenir LT Std

Avenir is used for all headings and any other large type. As with Helvetica, Avenir is a sans-serif, easily readable, and works great at both large and small scales, alongside Helvetica.

Headings are 18pt Heavy.

Pantone Warm Red C

All titles and headings.

Pantone 3135 C

For any imagery element, such as the monotoned photographs & shapes.

Size & Format

Folded down the newsletter is >A4.

Layout & Grids

While at a glance it may not be evident, there are strict rules for the layout of all content, including type, imagery and any other objects. All rules are easily adaptable to new content.

Printing

Quotes to print 1,000 copies on 160gsm recycled, uncoated stock.

- Printed at: A2- Printable area: 400mm x 400mm- Folded size: W283mm x H141.5mm

Document Settings

- 3mm Bleed- 20mm Document Margins- 16 Column Grid- 4.233mm Gutter

- Duffield (Leeds): - North End (Sheffield): - Team Impression (Leeds):

Layout Rules

- Horizontal guides split the page into three rows of content.- These rows define the maximum height for any given object.- If an article requires only one textbox, it spans over 4 columns.- If an article requires 2 textboxes, they span for 3 columns each.- As the type leading is 12pt, all image and column spacing is also 12pt to ensure uniformity throughout.

LeedsCollegeofArt 10/11

newsletter

Ian Prentice

£686.00£615.00

£954.50

LCA Newsletter \2

Printed newsletter makes use of innovative folding conventions, while being a strong editorial piece.

The first folded size is large visual type, flipped it then displays the institution details, introduction and map. The final unfolded piece is a large, square format editorial piece with ten articles and images.

Strict grid rules allow for dropping in new content.

(As sent to printers)

Printable area;- 400mm x 400mm

Folded down;- w 283mm x h 141.5mm

Stock;- 160gsm recycled white offset

- 4 colour process

- Folded diagonally corner-to-corner, then in half horizontally

Print Specs