laura morrison portfolio

Laura Morrison, Portfolio

How can un-sustainable tourist systems be redesigned to preserve the environment and ensure tourists and stake holders are aware of the negative impact their trip may have?

Task Three, Proposal 2:

Environmentally Aware Tourism

Sustainability, Environment, Education, System Design, Tourism

Tourism is a continually growing industry especially as the world becomes smaller and far away places easier to reach. In ‘Extreme Cultural Tourism from Antarctic to the Moon’, Spennemann suggests humans have a curiosity for adventure and that history shows the continuous exploration of places previously deemed ‘out of reach’ (2007). Tourists are constantly searching for pristine natural environments that seem untouched by humans, giving way to the feeling that they may be among the first to witness that particular site. Pioneers may be the first intrepid explores but they will inevitably soon be followed by floods of tourists (or those that can a ord it). One negative impact of the growth in tourism is the degradation of beautiful environments as more and more visitors flock to these destinations. This project aims to review one particular popular tourism destination and the negative impacts of tourism on its environment, using the findings to propose a new system in which tourism is able to operate in a more sustainable fashion. This project also aims to provide education to both the stakeholders and potential tourists for this destination so that they may become

Question

Key Words

Abstract

Contents

Multimedia

Sex Sells - Women in the MediaWho Made You? - Identity StudyActivating Change - The Sustainable Fish Bowl

The Feathered LanternTeeKessel

Solar Sterilization Bag

Service Design & Experience Design

Antarctic Adventure ParkA Tourism System for Local Kenya


Human Centred ProductsHow can un-sustainable tourist systems be redesigned to preserve the environ-ment and ensure tourists and stake holders are aware of the negative impact

Tourism is a continually growing industry especially as the world becomes smaller and far away places easier to reach. In ‘Extreme Cultural Tourism from Antarctic to the Moon’, Spennemann suggests humans have a curiosity for adventure and that history shows the continuous exploration of places previously deemed ‘out of reach’ (2007). Tourists are constantly searching for pristine natural environments that seem untouched by humans, giving way to the feeling that they may be among the first to witness that particular site. Pioneers may be the first intrepid explores but they will inevitably soon be followed by floods of

ord it). One negative impact of the growth in tourism is the degradation of beautiful environments as more and more visitors flock to these destinations. This project aims to review one particular popular tourism destination and the negative impacts of tourism on its environment, using the findings to propose a new system in which tourism is able to operate in a more sustainable fashion. This project also aims to provide education to both the stakeholders and potential tourists for this destination so that they may become

Library Service System Design

Service Design & Experience Design

Tourism is on the rise on Antarctica as adventure seekers flock to this

exciting place in search of exciting activities and beautiful sights.

Numbers continue to grow as tourism companies see the financial

benefits of ignoring IAATO and Antarctic Treaty guidelines, taking

larger ships and leading more expeditions. The impact on the

environment takes its tole as effects are becoming more obvious.

Tourism and environmental stake-holders begin to plan policy changes

and strategize enforcement of restrictions in order to limit tourism

and prevent great further harm to the Antarctic environment.

Tourism companies rally to take over the industry and the Antarctic

Adventure Park proposal is put forward.

The Antarctic Adventure Park is constructed with animals from the Antarctic; all tourism is halted and

combined into the one company as the Antarctic Adventure Company conducts all further tourism in the

Antarctic Peninsular. All other tourism, including on-land activities

in Antarctica is banned.

Conditions in the Arctic begin to endanger wildlife, plans are made to transport and combine endangered species with the Antarctic Adventure

Park. Animals are sedated and shipped and monitored through their

introduction to the new habitats.

Humans continuously maintain the Park, however secretly, as tourists seek a natural and holistic adven-ture, wildlife continues to adapt to the new environment and further

damage and human influences are kept to a controlled minimum,

construction and implementation is completed.

The Park continues to thrive as tourists seek out the magnificence of

Antarctica, where the rest of the world’s ice is depleted to near

non-existence. Restoration and rehabilitation of the further Antarctic environment begins to take place

with the relief from humanised stress. Climate change is still very much

present, however constant mainte-nance and consistent control keeps the Park’s environment in near stable

condition.

ANTARCTIC ADVENTURE PARK

2015 2020 2025 2030 2035 2040 2045 2050 2055 2060

NO MORETOURISM

Implimentation of the Antarctic Adventure Park

Polar Possibilities - Laura Morrison

Trim Line

AntarcticAdventurePark

Antarctic Adventure Park

Antarctica is becoming more popu-lar as a tourist destination for its pristine environment, and the appeal that it is wild and natural and ‘untouched’ by humans. There is also a growing interest in environ-mental tourism as well as Ad-venture tourism, including ex-treme on-land and sea-based activi-ties. This presents a paradox as the tourists wanting to explore Antarctica’s wonders are destroying the very land they want to experi-ence just by venturing there.

PARADOX

The Park aims to provide tourists with a first class experience, to satisfy through a range of activities includ-ing education and adventure. The park is intended to achieve environmental stability and rehabilitation of Antarctic eco-systems, to maintain a successful tourism enterprise where proceeds may go towards maintenance and re-search, to inspire the world to end global warming and to provide a sanctu-ary for animals where they may thrive in a ‘pristine’ and ‘natural’ environment.

OUTCOMES

tourism system in a way that works for them without feeling the pressures of tourism giants to conform to a specific tourism operation. Locals will be included in the design process and asked for their input to innovate a system that works for them and has the ability to expand and function on a sustainable level.

A Tourism System for Local Kenya

How can service design influence tourism to benefit local communities and give tourists an honest experience of their culture?



Culture, Heritage, Tourism, Symbiosis, Service Design, Sustainability

Tourists today are continually reaching out to explore more extreme cultures in hard to reach places. This largely includes developing nations. A rising concern due to this growth in tourism exploration is the degradation and loss of culture as it is exploited as entertainment to attract these tourists. In ‘Nation Branding Explained’, Lee Hudson Teslik discusses some of the negative impacts of using culture to attract tourism stating that ‘questions are beginning to emerge about the ramifications of nation branding’. (2007) This project aims to design a greater functioning tourism system in rural Kenya, to help preserve heritage in local communities without exploiting cultural practises as a tourism attraction. The aim is to design a system that will intertwine naturally with local lives and culture, to o er a tourism experience that is honest and transparent and does not interrupt daily routines. Tourists will have a natural and holistic experience and locals will benefit from their revenue without turning their cultural practice into an entertainment show. Another aim of this project is to help rural communities grow, to build upon their own culture and run their tourism system in a way that works for them without feeling the pressures of tourism giants to conform to a specific tourism operation. Locals will be included in the design process and asked for their input to innovate a system that works for them and has the ability to expand and function on a sustain-able level.

Question

Key Words

Abstract

Photos were taken by myself and various family members on a trip to Africa in 2005, though some experiences were unforgetabley real, aspects of the trip felt like a show put on for tourists, exploiting local culture, including a visit to a

tourism system in a way that works for them without feeling the pressures of tourism giants to conform to a specific tourism operation. Locals will be included in the design process and asked for their input to innovate a system that works for them and has the ability to expand and function on a sustain-

Photos were taken by myself and various family members on a trip to Africa in 2005, though some experiences were unforgetabley real, aspects of the trip felt like a show put on for tourists, exploiting local culture, including a visit to a Kenyan Maasai tribe.

(A) Morrison Family Photos 2005

How can service design influence tourism to benefit local communities and give tourists an honest experience of their culture?



Culture, Heritage, Tourism, Symbiosis, Service Design, Sustainability

Tourists today are continually reaching out to explore more extreme cultures in hard to reach places. This largely includes developing nations. A rising concern due to this growth in tourism exploration is the degradation and loss of culture as it is exploited as entertainment to attract these tourists. In ‘Nation Branding Explained’, Lee Hudson Teslik discusses some of the negative impacts of using culture to attract tourism stating that ‘questions are beginning to emerge about the ramifications of nation branding’. (2007) This project aims to design a greater functioning tourism system in rural Kenya, to help preserve heritage in local communities without exploiting cultural practises as a tourism attraction. The aim is to design a system that will intertwine naturally with local lives and culture, to o er a tourism experience that is honest and transparent and does not interrupt daily routines. Tourists will have a natural and holistic experience and locals will benefit from their revenue without turning their cultural practice into an entertainment show. Another aim of this project is to help rural communities grow, to build upon their own culture and run their tourism system in a way that works for them without feeling the pressures of tourism giants to conform to a specific tourism operation. Locals will be included in the design process and asked for their input to innovate a system that works for them and has the ability to expand and function on a sustain-able level. 2014.

Question

Key Words

Abstract

Photos were taken by myself and various family members on a trip to Africa in 2005, though some experiences were unforgetabley real, aspects of the trip felt like a show put on for tourists, exploiting local culture, including a visit to a Kenyan Maasai tribe.


(1) Cultural immersion This method will be used to learn as much as possible about local culture so as to gain a deep understanding of their way of life, and therefore what their needs and values in relation to the tourism industry may be.



Methods

(2) Co-design This method will be used to involve the local community in the design process so as to develop a system that works for locals on their own terms so they are able to thrive without jeopardising their heritage.

(3) Mind MappingThis method will be used to determine how this design will be implemented, to brainstorm ideas of how to make the system work and how to get large tourism companies on side by presenting these ideas and their benefits.

(1 )TravelTravel to destianation, find local group to study and partake in project.

(2)IntergrationSpend time observing and getting to know locals.

(3)ImmersionJoin in with all cultural activites and take on life style of group.

(4)Co-DesignInvlovel locals in the design process and discussion, to create a system including their ideas and understanding.

(5)DevelopmentDevelope these ideas into realistic, working touch points that do not hinder cultural values or heirtage.

(6)Impliment ChangesBrainstorm ways to impliment these changes while continueing to accomodate tourists.

(7)Involve Tourism IndustryPresent this initiative to tourism companies to get their co-operation.




Methods













Methods










This project is expected to range over a minimum six –eight month period including the following stages: Stage one: Cultural Immersion – learning about the culture, becoming a local. (2months). Stage two: Co-design – working with locals to develop tourism touch-points and systems that work with their culture. (2months) Stage three: Implementation – mind mapping and illustrating diagrams to show how the project will be implemented within the community, present this to tourism companies and get their co-operation with applied changes. (2-4months).

Total Estimated Time: 202 days



Schedule

This project will have a relatively small budget, around $8000, apart from flight costs to Kenya, the project will run on a relatively limited budget with only necessities for the project provided such as paper, writing instruments and technologies, as the idea is to get as close to the cultural roots as possible, therefore as the project centres around rural Kenyan communi-ties who generally live below the line, the researcher will live as the locals. Implementation is where most of the money for this project may be spent, where any building of infrastructure or

Budget

Stage 1

Stage 2

TravelTime: 3 daysCost: $2000

IntergrationTime: 14 daysCost: $100

ImmersionTime: 45 daysCost: $300

Total

Time: 62 days

Cost: $2400

Time: 60 days

Cost: $1000

Co-DesignTime: 30 daysCost: $500

DevelopmentTime: 30 days





Schedule

This project will have a relatively small budget, around $8000, apart from flight costs to Kenya, the project will run on a relatively limited budget with only necessities for the project provided such as paper, writing instruments and technologies, as the idea is to get as close to the cultural roots as possible, therefore as the project centres around rural Kenyan communi-ties who generally live below the line, the researcher will live as the locals. Implementation is where most of the money for this project may be spent, where any building of infrastructure or development with tourism businesses and regulations may have extra costs involved.

Total Estimated Cost: $7900

Budget

Stage 1

Stage 2

Stage 3




Total

Time: 62 days

Cost: $2400

Time: 60 days

Cost: $1000

Time: 80 days


DevelopmentTime: 30 daysCost: $500





Schedule



Budget

Stage 1

Stage 2

Stage 3




Total

Time: 62 days

Cost: $2400

Time: 60 days

Cost: $1000

Time: 80 days







Schedule



Budget

Stage 1

Stage 2

Stage 3




Total

Time: 62 days

Cost: $2400

Time: 60 days

Cost: $1000

Time: 80 days

Cost: $4500



Impliment ChangesTime: 40 daysCost: $2500

Involve Tourism IndustryTime: 40 daysCost: $2000


more aware of the impact their trip may have and be more respectful of the environment during their visit. Stakeholders may also be given the opportunity to participate in the re-structuring of their tourism systems, in which they would become responsible for helping to preserve the environment. By developing this system the destination may be a feasible tourist spot for future generations to enjoy and the global footprint of tourism ventures may be lowered to help save our planet from environmental ruin.


How can un-sustainable tourist systems be redesigned to preserve the environ-ment and ensure tourists and stake holders are aware of the negative impact their trip may have?




Tourism is a continually growing industry especially as the world becomes smaller and far away places easier to reach. In ‘Extreme Cultural Tourism from Antarctic to the Moon’, Spennemann suggests humans have a curiosity for adventure and that history shows the continuous exploration of places previously deemed ‘out of reach’ (2007). Tourists are constantly searching for pristine natural environments that seem untouched by humans, giving way to the feeling that they may be among the first to witness that particular site. Pioneers may be the first intrepid explores but they will inevitably soon be followed by floods of tourists (or those that can a ord it). One negative impact of the growth in tourism is the degradation of beautiful environments as more and more visitors flock to these destinations. This project aims to review one particular popular tourism destination and the negative impacts of tourism on its environment, using the findings to propose a new system in which tourism is able to operate in a more sustainable fashion. This project also aims to provide education to both the stakeholders and potential tourists for this destination so that they may become more aware of the impact their trip may have and be more respectful of the environment during their visit. Stakeholders may also be given the opportunity to participate in the re-structuring of their tourism systems, in which they would become responsible for helping to preserve the environment. By developing this system the destination may be a feasible tourist spot for future generations to enjoy and the global footprint of tourism ventures may be lowered to help save our planet from environmental ruin.

Question

Key Words

Abstract

Photos taken by Photogra-pher Ben Fon, on his recent

more aware of the impact their trip may have and be more respectful of the environment during their visit. Stakeholders may also be given the opportunity to participate in the re-structuring of their tourism systems, in which they would become responsible for helping to preserve the environment. By developing this system the destination may be a feasible tourist spot for future generations to enjoy and the global footprint of tourism ventures may be lowered to help save

Photos taken by Photogra-pher Ben Fon, on his recent trip to Antarctica where the e ects of climate change are evident and even tour guides admit the very presence of tourits has some impact.

(B) Ben Fon Photography

How can un-sustainable tourist systems be redesigned to preserve the environ-ment and ensure tourists and stake holders are aware of the negative impact their trip may have?




Tourism is a continually growing industry especially as the world becomes smaller and far away places easier to reach. In ‘Extreme Cultural Tourism from Antarctic to the Moon’, Spennemann suggests humans have a curiosity for adventure and that history shows the continuous exploration of places previously deemed ‘out of reach’ (2007). Tourists are constantly searching for pristine natural environments that seem untouched by humans, giving way to the feeling that they may be among the first to witness that particular site. Pioneers may be the first intrepid explores but they will inevitably soon be followed by floods of tourists (or those that can a ord it). One negative impact of the growth in tourism is the degradation of beautiful environments as more and more visitors flock to these destinations. This project aims to review one particular popular tourism destination and the negative impacts of tourism on its environment, using the findings to propose a new system in which tourism is able to operate in a more sustainable fashion. This project also aims to provide education to both the stakeholders and potential tourists for this destination so that they may become more aware of the impact their trip may have and be more respectful of the environment during their visit. Stakeholders may also be given the opportunity to participate in the re-structuring of their tourism systems, in which they would become responsible for helping to preserve the environment. By developing this system the destination may be a feasible tourist spot for future generations to enjoy and the global footprint of tourism ventures may be lowered to help save our planet from environmental ruin. 2014.

Question

Key Words

Abstract

Photos taken by Photogra-pher Ben Fon, on his recent trip to Antarctica where the e ects of climate change are evident and even tour guides admit the very presence of tourits has some impact.


(1) ObservationThis method will be used to learn about destina-tions a ected negatively by tourism and what the environmental issues are, and how these may be reduced in a way that works for that specific destination.



Methods

(2) User Centred DesignThis method will be used to design education systems that involve the stakeholder and tourists so that they may be informed about their impacts as well as develop activities they may participate in so as to counter the negative impacts of their visit to a specific destination. For example tourists may be invited to plant a tree when visiting a rain forest or adopt and ice-berg before travelling to Antarctica.

(3) Actor Network TheoryThis method will be used to determine how this education system and positive environmental activities may be implemented for the destination(s). How the tourists may partake in these activities and the details involved, helping ensure their experience is a positive one.

(1)TravelTravel to destination, take note of mode of travel, may also have environmental impact.

(2)ObservationObserve tourists and activites in that destination.

(3)ResearchDetermine any environmental issues and the main impacts from tourists.

(4)PlanningPlan ways to minimise tourism impacts through an education system to make both tourists and stakeholders more aware.

(5)User StudiesStudy the way tourists may be invloved in helping to even out their footprint.

(6)Impliment EducationPresent eduction package to tourists/stakeholders, this may be through a range of brochures issued to customers when trips are booked.

(7)Impliment ActivitiesInvlove tourists in environmental activities with stakeholder co-operation as a compromise for negative impacts.

esearch(1) ObservationThis method will be used to learn about destina-tions a ected negatively by tourism and what the environmental issues are, and how these may be reduced in a way that works for that specific destination.



Methods

(2) User Centred DesignThis method will be used to design education systems that involve the stakeholder and tourists so that they may be informed about their impacts as well as develop activities they may participate in so as to counter the negative impacts of their visit to a specific destination. For example tourists may be invited to plant a tree when visiting a rain forest or adopt and ice-berg before travelling to Antarctica.

(3) Actor Network TheoryThis method will be used to determine how this education system and positive environmental activities may be implemented for the destination(s). How the tourists may partake in these activities and the details involved, helping ensure their experience is a positive one.

(1)TravelTravel to destination, take note of mode of travel, may also have environmental impact.

(2)ObservationObserve tourists and activites in that destination.

(3)ResearchDetermine any environmental issues and the main impacts from tourists.

(4)PlanningPlan ways to minimise tourism impacts through an education system to make both tourists and stakeholders more aware.

(5)User StudiesStudy the way tourists may be invloved in helping to even out their footprint.

(6)Impliment EducationPresent eduction package to tourists/stakeholders, this may be through a range of brochures issued to customers when trips are booked.

(7)Impliment ActivitiesInvlove tourists in environmental activities with stakeholder co-operation as a compromise for negative impacts.


This project is expected to range over a minimum four-month period including the following stages: Stage one: Observation – Identifying e ected areas and the environmental issues these destinations have (1 month). Stage two: User Centred Design: Brainstorming ideas for education and creative methods of countering negative e ects on the environment. (1 month). Stage three: Implementation – mapping actor networks and illustrating diagrams to show how the project will be imple-mented within the specific destination, present this to tourism stakeholders and get their co-operation with applied changes. (2-4months).




Schedule

The budget for this project needs to be relatively flexible depending on the chosen destination(s). The aim will be to design an education system and tourism activities to counter their negative impact of visiting the destination as quickly and cost e ectively as possible. Travel will be the greatest cost involved, however unforseen costs may be involved with implementation of education system and tourism activities,

Budget

Stage 1

Stage 2


ObservationTime: 14 daysCost: $200

ResearchTime: 14 daysCost: $200

Total

Time: 31 days

Cost: $2400

Time: 28 days

Cost: $500

PlanningTime: 14 daysCost: $100

User StudiesTime: 14 daysCost: $400





Schedule

The budget for this project needs to be relatively flexible depending on the chosen destination(s). The aim will be to design an education system and tourism activities to counter their negative impact of visiting the destination as quickly and cost e ectively as possible. Travel will be the greatest cost involved, however unforseen costs may be involved with implementation of education system and tourism activities, depending on regulations and any other obstacles.


Budget

Stage 1

Stage 2

Stage 3




Total

Time: 31 days

Cost: $2400

Time: 28 days

Cost: $500

Time: 60 days

Cost:



Impliment Impliment





Schedule



Budget

Stage 1

Stage 2

Stage 3




Total

Time: 31 days

Cost: $2400

Time: 28 days

Cost: $500

Time: 60 days

Cost: $2000



Impliment Education

Impliment Activities





Schedule



Budget

Stage 1

Stage 2

Stage 3




Total

Time: 31 days

Cost: $2400

Time: 28 days

Cost: $500

Time: 60 days

Cost: $2000



Impliment EducationTime: 30 daysCost: $1000

Impliment ActivitiesTime: 30 daysCost: $1000

the art train

melboune city libraries bringing cultural resources to you via the puplic transport metro system

LIBRARY

route

operating times

10am-4pmthursday- sunday

Library Service System Design

A part of a proposition to re-design Library Service Systems to bring cultural resources to the public via the metro system in Melbourne. To incorporate a visual library of the rapidly growing and changing street art culture in Melbourne city. The train may also inform people of some of the great cultural aspects Melbourne has to o�er. It is also an opportunity to preserve some of the short lived beautiful art forms created on our city walls. 2012.

Drifferent Persona Approaches to Lirbrary Service System

Laura Morrison

Key:Disabled userYoung Child userForiegn userHomeless userIlliterate user

Reception

Computers

Teen Section

Children’s Section

Silent space for Reading/Studying

Silent space for Reading/Studying

Fiction

Non-Fiction

Magazines / Newspapers / Documents

Restricted Section

Archives

Videos / DVDs / Music

Office

Art

Large Function Space

Small Function Space

Small Function Space

Storage

LIBRARY

Kenyan Maasai tribe.


Multimedia

development with tourism businesses and regulations may have extra costs involved.


Stage 3

Time: 80 days

Cost: $4500



$4500ChangesTime: 40 daysCost: $2500

IndustryTime: 40 daysCost: $2000

Cost: $4500



Sex Sells - Women in the Media

Studying how women have been represented in the media over the last century, how products are marketed towards women and how societal beliefs are a�ected by these advertisements in conjunction with the evolution of technology since the industrial revolution led to the inspiration of this film. Focusing specifically on the period of 1970 – 1984, this film explores the rise in popularity of violence and slasher films on newly vividly coloured televisions, and how this may be related to society’s deep seeded fear of contraception as well as abortion. 2013.

e ects of climate change are evident and even tour guides admit the very presence of tourits has some impact.


Who Made You? - Identity Study

This project looks into how our identities are formed through di�erent trends in society. In particular this video looks into how New Zealanders Identify with Maori Culture, and how the media uses this to sell products or send messages, specifically in anti-drinking ads. I interviewed young NZ teens to get their thoughts on why NZ media does this and whether or not they think it is successful. Interestingly, though none of the interview-ees were of Maori decent, they all identified with the Ad’s as part of kiwi culture. 2013.

Total Estimated Cost: $4900 Stage 3

Time: 60 days

Cost: $2000

Impliment EducationTime: 30 daysCost: $1000

Impliment ActivitiesTime: 30 daysCost: $1000

$2000EducationTime: 30 daysCost: $1000

ActivitiesTime: 30 daysCost: $1000

Cost: $1000Time: 30 daysCost: $1000

Activating Change - The Sustainable Fish Bowl

The Sustainable Fish Bowl is our blog where we began our Activating change Project on Sustainable Fishing and is where we promote our cause by posting what we are up to, informa-tion on sustainable fishing, videos, photos and anything interesting that is relevant to our cause. The objective of the blog is to gain support for sustainable fishing, helping to keep our oceans alive and well. 2012.

Human Centred Products

The Feathered Lantern

A romantic and sustainable pendant light made of recycled plastic shopping bags, draped in delicate leaves of different size and density, giving off a soft-dappled glow, creaing an elegant yet intimate atmosphere. 2012.

Teekessel

TeeKessel

A porcelain, slip cast teapot large enough only for two cups of tea, creating an intimate social situation for two, centred around the age old and timeless activity of tea drinking, with a unique modern twist. 2013.

for East Timor

Laura Morrisons3328551

Upperpool Studios 2013

The other 90%Judith Glover

USE

IMPLIMENTATION

Solar Sterilisation Bag

sun add water insert bottle hang for 2.5h

helping to end malnutrition by

killing bacteria commonly found in

breastmilk and milk products

produced in Australia

supported by AusAID

imported to East Timor

introduced to ALOLA’s program

distributed to rural

mothers

for East Timor

Laura Morrisons3328551

Upperpool Studios 2013

The other 90%Judith Glover

USE

IMPLIMENTATION


sun add water insert bottle hang for 2.5h

helping to end malnutrition by

killing bacteria commonly found in

breastmilk and milk products

produced in Australia

supported by AusAID

imported to East Timor

introduced to ALOLA’s program

distributed to rural

mothers


A cheap and easy-to use product for East-Timorese women to help sterilise utensils such as baby bottles to help kill bacteria, which cause disease and mal-nutrition. Made from cheap or recycled materials and heated via sunlight. 2013.