Apple Selfridges Hollister John Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s Burberry Republic Asics Donna Karan D&G Hamley’s

HMV Marks & Spencer Footlocker MUJI Gap Schuh Aldo Mexx French Connection House of Fraser Top Shop Nike Esprit Apple Selfridges Hollister John Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s

Burberry Asics Donna Karan D&G Hamley’s HMV Marks & Spencer Footlocker MUJI Gap Schuh Aldo Mexx French Connection House of

Fraser Top Shop Nike Esprit Apple Selfridges Hollister John Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s Burberry Asics Donna Karan D&G Hamley’s HMV Marks & Spencer Footlocker MUJI Gap Schuh Aldo Mexx French Connection House of Fraser Top Shop Nike Esprit Apple Selfridges Hollister John Lewis Paul Smith Zara Reiss Mango

H&M Tiffany’s Burberry Asics Donna Karan D&G Hamley’s HMV Marks & Spencer Footlocker MUJI Gap Schuh Aldo Mexx French Connection House of Fraser Top Shop Nike Esprit Apple Selfridges Hollister John

Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s Burberry Asics Donna Karan D&G Hamley’s HMV Marks & Spencer Footlocker MUJI Gap Schuh Aldo Mexx French Connection House of Fraser Top Shop

Nike Esprit Apple Selfridges Hollister Republic John Lewis Paul Smith Zara Reiss Mango H&M Tiffany’s Burberry Asics Donna Karan D&G Hamley’s HMV Marks & Spencer Footlocker MUJI Gap Schuh Aldo

Mexx French Connection House of Fraser Top Shop Nike Esprit Apple

Contact

Ray DowseDirector, Retailray.dowse@capita.co.uk

Alan DornfordDirector, Marketsalan.dornford@capita.co.uk

Tel: +44 (0)20 7544 2000

Case study

Abercrombie & Fitch is one of the most successful retail brands currently trading in the UK. They’ve managed to break into the UK market in the last four years, despite one of the most unsettled economic climates in history. But their success is no accident… As is the Abercrombie way, careful planning and meticulous attention to detail was at the root of it.

The flagship store opened in March 2007 adjacent to Savile Row, a location with a globally renowned tailoring heritage, yet untested as a mainstream retailing location. Abercrombie’s vision was spot on, of course, and the store has proved a huge success – a genuine brand builder with tangible influence well beyond London and the UK. It took A&F a further year before deciding on their next move. A busy year, during which they took time to really get under the skin of the UK consumer market and figure out how best to position their product range and make an impact.

The wait was worth it. They now have 28 stores for their sub brand Hollister which is trading fantastically and more are in the pipeline. Its sister brand Gilly Hicks, specialising in underwear and care products, has also opened successfully and is looking to expand. We are delighted to have been advisor to Abercrombie & Fitch through every step of this journey.

Abercrombie & Fitch • Hollister • Gilly Hicks

Your brand in the UK making your vision a reality

© Capita Symonds 2011. All rights reserved.

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We are passionate about building relationships with retailers

We want to help you generate real and long lasting excitement for your brand in the UK.

Our strategy is to thoroughly understand your vision for growing the brand and to identify the perfect site and location where you’ll capture the hearts and minds of the UK’s brand‑hungry consumer.

We have over 200 specialist services, all under one roof, providing innovative commercial solutions.

We’ll analyse all the key data for the market location we’ve identified, produce a robust master plan for your launch and secure property on the best possible terms to suit your growth plan.

Retail is at the heart of who we are and what we do

Getting to know your brand vision Essentially we need to understand the essence of your brand and plans for growth. When your future business and marketing objectives are clear to us, we’ll be ready to start the process of securing and opening a store to launch your brand in the UK.

1 Advising on the implications of UK property law British occupational law is both unique and complicated. Our team includes qualified Chartered Surveyors and members of the Royal Institution of Chartered Surveyors. Our experience and knowledge in UK property law underpins our advice.

6

Finding the right locationYou’ll receive our recommendations for retail locations with all the fundamentals including accessibility, footfall, perception and rental comparisons. We want to make your decision as simple and as easy as possible.

3

Liaising with solicitors Regular contact with you and your legal advisor is essential to ensure that costs are minimised and to speed up the acquisition process.

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Liaising with your marketing team Your PR and marketing team will need support from everyone involved with the store launch. Our team has a wealth of marketing experience and will be able to provide useful advice in the run up to store openings and for on-going communication campaigns.

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Securing you the right storeWe are experienced in helping retailers analyse and evaluate the size, shape and store configuration to ensure that you choose the one that will serve your brand best.

4

Supporting servicesDedicated departments are available to assist you in all aspects of your business including shop fitting, employment, logistics, storage, distribution and PR to ensure your entrance to the UK market is carefully planned and effective.

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Negotiating the best financial terms Our team is well versed in negotiating leases and meets regularly with major landlords across the UK.

5Ongoing property management and rent review advice Our experience in managing retail portfolios for some of the UK’s largest retailers makes sure you will be regarded as the tenant of choice.

Building a bespoke team to realise your dreamsWe have planning, leasing and management specialists as well as designers, architects, project managers, accoustic specialists, energy and environmental consultants, telecoms advisors, health and safety specialists and even landscape gardeners! No project is too big or too small.

10

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we canhelp to launch your brand.

10 ways

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