launch memphis workshop
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A presentation I gave at the launch Memphis/Southern Growth workshop in Memphis on April 23, 2009TRANSCRIPT
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Hello Memphis.
April 23, 2009
Monday, April 27, 2009
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A brief introduction to Zeus Jones.
Monday, April 27, 2009
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Monday, April 27, 2009
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Monday, April 27, 2009
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Monday, April 27, 2009
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Monday, April 27, 2009
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Monday, April 27, 2009
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Monday, April 27, 2009
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Monday, April 27, 2009
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We build modern brands.
Monday, April 27, 2009
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© Z
eus
Jone
s 20
09
The top 10 marketing and advertising books.
As voted by readers of Advertising Age.
March 2, 2009
Monday, April 27, 2009
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Eight of them were written before Google started selling ads.
Monday, April 27, 2009
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© Z
eus
Jone
s 20
09
Monday, April 27, 2009
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The role of a brand is still the same but almost everything else has changed.
Monday, April 27, 2009
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A (classic) brand is simply a collection of perceptions in the mind of the consumer.
Paul Feldwick - 1991
Monday, April 27, 2009
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Brand building through imagery.
Monday, April 27, 2009
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From the Flickr of Pink Ponk
Brands built using communications.
Monday, April 27, 2009
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From the Flickr of
From the Flickr of
Branding solves communications problems.
Monday, April 27, 2009
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A (modern) brand is... simply the sum of the great ideas used to build that brand.
John Grant - 2006
Monday, April 27, 2009
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From the Flickr of Justin Case
Brand building through actual experience.
Monday, April 27, 2009
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From the Flickr of jurek d
Brands built through interactions.
Monday, April 27, 2009
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Branding propelled by more interactions.
Monday, April 27, 2009
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Brand Innovation Manifesto - John Grant
Monday, April 27, 2009
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Modern branding isn’t taught in books it’s being created in the market.
Monday, April 27, 2009
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Fallon | Minneapolis
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Jamie Caliri
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Bob Barrie
Stuart D’Rozario
Paul Morita
Kelly Yaremchuk
Shawn Smith
Stuart D’Rozario
Ryan Van Haaften
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United
ual12243
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13.86 x 21.14
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Arial and Arial Black for marks and slug
Project Manager:
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C-11 (coming out of) — Balloon
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Fallon | Minneapolis
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Jamie Caliri
Stephanie Samalis
Bob Barrie
Stuart D’Rozario
Paul Morita
Kelly Yaremchuk
Shawn Smith
Stuart D’Rozario
Ryan Van Haaften
Art Director:
Writer:
Producer:
Art Buyer:
United
ual12243
n/a
13.86 x 21.14
none
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Arial and Arial Black for marks and slug
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It’s time to fly.
Fallon | Minneapolis
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01.19.06 3:17 PM
Jamie Caliri
Stephanie Samalis
Bob Barrie
Stuart D’Rozario
Paul Morita
Kelly Yaremchuk
Shawn Smith
Stuart D’Rozario
Ryan Van Haaften
Art Director:
Writer:
Producer:
Art Buyer:
United
ual12243
n/a
13.86 x 21.14
none
FP 4C
WSJ
CMYK
Helvetica Neue 45 and 55
Arial and Arial Black for marks and slug
Project Manager:
Ink Colors:Group Head:
Account Executive:
C-11 (coming out of) — SilverBirds
5
Artist:
13.86 in
21.1
4 in
Monday, April 27, 2009
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Brands are a tool for business success.
Monday, April 27, 2009
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Classic branding prevents business success.
From the Flickr of hey mr glen
Monday, April 27, 2009
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Modern brands are built for a modern world.
Monday, April 27, 2009
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Modern brands aren’t built through communications.
Monday, April 27, 2009
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Modern brands are defined by what they do.
Monday, April 27, 2009
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Regardless of industry, modern brands are service businesses first and foremost.
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Via PSFK
Modern brands invest in people, products and experiences instead of media.
Monday, April 27, 2009
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Modern brands aren’t built around a promise, they’re built around a belief.
Monday, April 27, 2009
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Modern brand strength is built by sticking to your beliefs not by opening your wallet.
From the Flickr of niznoz
Monday, April 27, 2009
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Modern brands live in the hearts of your employees not in the minds of your customers.
Monday, April 27, 2009
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Modern brand strategy is an HR discipline.
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The differences between modern brands and classic brands are profound.
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Classic brands
Delivering a promise
Internal structure
Singular consistent messages
Communicate an image
Trust through authority
Controlling
Marketing as a layer
Create a transactional relationship
Modern brands
Guided by a purpose
Internal culture
Multiple coherent ideas
Deliver an experience
Trust through transparency
Empowering
Marketing is built-in
Create a community
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Our industry needs to ask the profound questions.
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What business are we in?
What’s our role?
What do we actually produce?
How do we do it?
What kinds of people do we need?
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The best thing about these questions is there isn’t one right answer.
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The worst thing about these questions is that they aren’t being asked enough.
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Thank you.
zeusjones.com/blog
twitter.com/adrianho
Monday, April 27, 2009