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Magda from HANNOPN doing her magic The RAZOR Edge team Buks Coetzee from Suidkaap FM was the MC for the evening

HANNON, The Glam GURU

Hannon Bothma, co-owner of the HANNON brand, is a house hold name where beauty is concerned. He is well-known for his work as a stylist and consultant on the make-over featured on television and in all the major magazines in South Africa. He is a well-known face on television and on national radio about fashion, beauty and image issues. A few ladies from Mossel Bay and Hartenbos attende a function on Monday, 5 December at RAZOR Edge Salon in the Langeberg Mall. The main attraction for the evening was Magda from the HANNON team with her quick and Easy steps for the perfect hair do and make-up.

Monthly edition from http://www.cre8ivemarketing.co.za.

Edition 1 March 2012

Shop 78/79 Langeberg Mall

Mossel Bay Tel: 044 692 0493

Fax: 086 550 6759

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The aim of the monthly online newspaper is to inform

people about what is happening in Mossel Bay and suroundings, but also to provide your company with value added advertising oppertunities. With a online distribution as well as on facebook, twitter, and Cre8ive Marketing’s website you can be assured that you will get the maximum value to advertise. Advertising options includes advertisements, product or service reviews, advertorials, competitions and feature sponsors. The choice is yours! Need I say more … This is it! You are looking at the first edition of the Mossel Bay Online News. Cre8ive Media & Marketing would like to take this opportunity to thank the advertisers for making the online publication possible. We are looking forward to the journey ahead. To all our Advertisers, Suppliers, Readers, we wish you a Prosperous 2012.

Trudi Stander

What is the Mossel Bay Online News?

Whant to advertise

Become a fan of Cre8ive Media on:

Pg 3 Hair & Beauty Pg 4 Property Trends for 2012

Pg 6 Internet Marketing that works Pg 7 Computers

Pg 8 Decor Trends for 2012 Pg 10 Travel

Pg 11 Security

IN THIS ISSUE

To advertise in Mossel Bay

Online News 076 422 6852

trudi@cre8ivemarketing.co.za

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The year marks the true start of a new decade, and yet 2012′s fashion trends are all about revival. True, there is a unique

undertone of a modernist style appearing, but take some of the most iconic styles of the 20th century, infuse them with

quality, and you’ll find the basis for the dominant styles of 2012.

The year’s hair trends are no different. For fashioners in 2012, hair is all about revivals and evolution. With styles and

colours we’re seeing the best of 2011 reborn, whereas cuts are offering reworked and luxurious revivals of styles that sit

perfectly with the year’s clothing trends.

hair & beauty

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PROPERTY 2012 Forecasting property trends by Dr Andrew Golding. Against the backdrop of a year beset by both global and local challenges, the property market has

continued it’s up and down performance in line with the past few years. While the South African housing

market experienced unprecedented growth over the past decade or more, local residential property

values did not experience nearly as sharp a decline as some other countries. Over the past 10 years, the

South African housing market has delivered an average annual return of almost 23%, surpassing equity

returns of just over 17% over 10 years. In comparison, bonds returned a little over 10% while the return

on cash was 9%. A comparison (by Coronation Fund Managers) shows global equity at just 2.3% and

global bonds at 5.7% over the same period. In addition, while the return outlook for local property over

the next decade is likely to be less than that of the past 10 years, returns on local equity and bonds are

forecast to drop.

International market

Looking at property markets abroad,

the housing market in the UK returned

an average growth rate of around

eight% over the past 12 months.

However, demonstrating that, just like

in our South African market, there are

pockets of excellence which outshine

the rest of the market, the prime

London market has streaked ahead of

the rest of the country, showing returns

of nearly 30% over the past three

years - one of the best global

performers, if not the best.

The US housing market is still under

duress, showing an annual average

drop of 5.9%, while Ireland is in an

even more critical state, with house

prices falling 12.9% over the past year.

Australia is also facing challenges,

although the prime Sydney market

remains strong. Apart from some

notable exceptions, global residential

housing performance is still struggling

along generally, amid renewed global

economic recessionary concerns and

particularly off the back of recent Euro

concerns.

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South African housing market returning All in all the South African housing market has not fared badly - prices have probably dropped a total of 15% since the peak of the market and volumes are slowly but surely returning since 50% of the existing market disappeared when the market crashed (from a volume perspective) in 2007. Today sentiment has improved; there is a growing acceptance among sellers for the need to price properties realistically in line with current market conditions, and buyers are continuing to place their confidence in solid, tangible real estate as a sound investment. There is also a pent-up demand among potential and aspiring home buyers, exacerbated by the continued restricted access to finance or credit. There is even an uptick in demand and consequently sales at the top end of the market in the R20 million and R30 million upwards price range. From a group perspective, we have has seen a steady increase in show day attendance and enquiries and, over the past 12 months have achieved an increase in sales volumes or units of almost 8%, representing an increase in sales turnover of 13.7% or R9.64 billion last year to R10.96 billion this year. The group has seen a significant increase at the top end of the market, reflected by an increase of 40% in units sold priced above R6 million, while units from R3 million to R6 million have increased by 21%, and units priced from R1.5 million to R3 million are up by 16%. However, sales to international buyers remained low at 2.7% of total units sold, with the bulk of these buyers from the UK, Germany, Namibia, Zimbabwe, Ghana, USA, China, Belgium and Switzerland. We continue to see increasing demand from buyers in other African countries such as Ghana, Nigeria, Zambia and Uganda, as well as other BRICS (Brazil, Russia, India, China, South Africa) countries such as China and India. Developers re-enter field Developers continue to show a growing appetite to re-enter the property market. Currently there is also a strong demand for modern accommodation particularly in the R900 000 to R1.6 million price range, which presents an opportunity for developers with vision. Cash buyers remain evident in the market and, coupled with those with access to credit, are able to select from a wide range of stock, with good buying opportunities available and presenting the potential for meaningful capital returns in the future. Some buyers are capitalising on the current scenario in order to plan by downscaling from a large, high-maintenance property to a more manageable yet equally high quality, high-end primary residence, while simultaneously acquiring a second, highly 'lettable' property in a high-demand area as a sound investment for retirement years. Other trends which we believe will play an ever-increasing role in the marketplace are locations with access to good schools and educational facilities; areas with good infrastructure, roads and requiring less travel time or distance to the workplace; and a migration to locations which offer a better quality lifestyle and secure environment. There is also growing evidence of buyers seeking to reside in communities among like-minded people who share common lifestyle interests - eg within a family-oriented community, lifestyle or equestrian estate. While the Gautrain and improved Bus Rapid Transit transport systems are impacting positively on the demand for homes in accessible areas, the proposed toll roads are expected to add to the consumer burden in terms of costs and will further result in a desire to reduce travel and live close to the workplace.

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Internet

MarketinWhy is a WEBSITE important? The internet has

become a part of everyone’s life. From online shopping, to research, to gaming, people are spending more and more time online each year. Most of that time is looking for solutions to their problems, and answers to their questions. No matter who your target audience is, they’re online looking for answers. People often think that having a website for their business is nonessential, therefor they skimp out on having one professionally done or put no time into it. In reality, whether your business is online or offline (brick and mortal) it is very important to have a great website. Not just a facebook or twitter account either. People think that having a social network page as their online presence is just fine. It Isn’t. You need to have a place to call home, to give directions, sell products to stylize your way. Mosr of all, you need to own your own content. If twitter goes down, your whole online presence goes down. Same with facebook. If facebook decides they no longer need LIKE (fan) page anymore for business and celebrities, then you could ne axed. All that hard work you put in would be gone.where they are, they can find your products and ser Having your own website is about owning your own destiny. You are able to control every minute detail about your content, which is a very powerful and beneficial aspect of having your own website or blog for your business. By getting a website up and running you’re giving your customers one more way to find you. No matter who they are or where they are, they can find your products and services if they nedd them. By having your own site with your own design and layout, your giving your barand a change to shine. Your products will be shown in the light that you want them shown in, and your customers will see your message presented the way you want to present it. In short, your website is an essential part of your company, and it’s marketing strategy. Don’t miss out on all the benefits a good website has to offer.

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Limited Edition Range

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Canyon X-Ray:

Canyon Rising Star:

Canyon Stripes:

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Langeberg Mall Mossel Bay

TEL (044) 692 0493

FAX (086) 613 2149

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From raw natural materials to mesmerising murals and tantalising textures – 2012’s décor forecast is full of exciting inspirations that will no doubt provide homeowners with an array of interesting options to give their homes a fresh new look. Focus on furniture Today’s furniture coverings are moving away from prints – instead plainly coloured coverings that are highly textured are increasingly popular.The actual design lines of the furniture is also becoming more streamlined.For example, yesterday’s bulky sofas are giving way to smaller styles withlower backs and sleeker looks, preferring to cluster them into conversation groups for added flexibility. All things natural remains a popular focus, but instead of the darkMahogany and espresso-coloured woods, lighter and mid-tone woods are fast gaining popularity, such as natural Walnut, Cherry and White Oak being especially dominant. Stunning statements Not new to the décor wall, feature walls are here to stay, being popular creations in almost any room in the home, but especially in the bedroom,living areas and office. Feature walls can be created using a multitude of materials that vary in cost for a wide variety of different effects, including natural stone cladding, tiles, mosaics, paint, wallpaper and decals. Tantalising textures Soft furnishings and fabric are at the heart of any good décor composition, and the range of fabrics set to be introduced in 2012 will not fail to impress.The most popular fabric trends include iridescent metallic, strong patterns and bold prints, modern florals, richly textured woven fabrics, velvet, silk and faux fur. Mother Nature is never far behind in inspiration, with natural fibres such as bamboo, jute, eucalyptus, cotton raw silk, wool and cork making their presence felt. Colour contrasts As mentioned before, décor compositions comprise mainly plainly coloured items and materials, but spruced up with the addition of interesting textures, and the odd soft furnishing or piece that boasts an interesting pattern or bright colour. As such, neutral hues, such as taupe, beige, cream, grey, black and stone, as well as a range of various off-whites remain ever popular. These are then accented with boldly coloured accessories to pack a punch – vibrant colours that are especially popular include bright yellow, royal blue, deep teal, fuchsia, scarlet, lime green, coffee and gold. Life light As before, lighting remains an integral part of any décor scheme – with the emphasis being on layered lighting design for a full and complex aesthetic result.Popular lamps include those styles that boast linen shades, clean tailored lines and a play towards texture. Lamp bodies that celebrate nature, such as those made from reclaimed woods that showcase the soft raw wood grain for example, remain a popular choice. Feature light fittings that add a touch of glamour, such as chandeliers for example, remain bang on trend – playing the part of the piece of jewellery in the room.

Tread lightly Currently, there seems to be a move away from wall-to-wall carpeting, and a more

DÉCOR TRENDS FOR 2012

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towards easier to clean materials, such as tiles, laminate or wooden flooring, which are warmed up and accented using a variety of rugs. There is renewed interest in rugs that are hand-woven or with chunky knotted textures. Popular rugs include those that makea design statement and serve as an interesting foundation for rooms with a neutral baseand upholstered or casework finishings. Bang on budget Times are still tough when it comes to finances, and in the light of this, people are continuously on the lookout for unique, but cost-effective ways to improve their homes. As such, DIY decorating remains ever popular, as does upcycling old, used furniture and décor items and investing in budget décor accessories. – Antonella Dési

Grey is the new beige

Long gone are the days where white or beige walls seemed to be the only wall colours that go well with almost everything. Lately, grey walls are seen everywhere especially in home decor magazines, furniture catalogues and design blogs.

Decorating with grey is an easy and popular choice because of its versatility and it provides a more dramatic colour compared to other neutrals. Grey works in all room settings from traditional spaces with dark wood furniture to the ultra modern spaces with sleek stainless steel furniture. A combination of cool grey wall with a warm grey sofa accented with shades of yellow, as on picture frames, stool, throw pillow, an area rug and other similar coloured small accessories, ties the room together while creating a casual and contemporary living room. Warm greys dominate this living room and splashes or bright yellow and aqua blue add uplifting colour. To achieve a bohemian look, use the same grey walls, retain the basic furniture, and change out the previous accessories adding splashes of yellow, orange, pink, blue and purple accessories and accent furniture to pull the room together. To achieve a simple, classic and timeless look for your living space, retain the basic furniture and keep the colour scheme to a minimal in shades of browns, greys and whites for accent furniture and accessories for a cohesive and uncluttered setting. Neither boring nor drab, grey is perfect for creating a chic new look in your home Grey is the ultimate neutral. It looks good with almost any colour and ranges from cool to warm. Grey also adds subtle sophistication to any space. Use it as a neutral to let a bright colour shine or do a whole room in grey for a contemporary retreat.Grey is a more elegant neutral that gives depth to subtle colours and makes bold tones pop (rather than shout).

However, getting the right shade of grey is essential to whether a space feel warm or cool, as the various hues and shades of grey can evoke very different feelings and have an enormous impact on the mood of a room. Choosing the right grey Grey can be warm or it can be cool. Deciding on the grey you like depends on what feel you want in your home. Choosing a grey from the blue side of the colour wheel will give you a cool, refreshing shade of grey that is ideal for a north-facing room.

Choosing a grey from the red side of the colour wheel will provide a feeling of warmth to a south-facing room.I love bold colour, but I think grey can be so soothing and calm, especially in a bedroom. You can make grey really work when you use lovely textures and patterns and use different shades of grey throughout the space. It's reallyinteresting how warm or cool a room can be, depending upon the shade of grey used. If you feel that grey may be too impersonal for a particular space, don't forget that grey works well with almost any other colour on the colour wheel

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Planning a

VACATION........

Contact us for all your We do ALL Aspects of Domestic & International Travel

SECURITY

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Make up for this year is taking a more natural route, away from last year’s bronzed-up looks. Predicts Ms Sharmili Rajput, Marketing Director of Oriflame, “Vintage make up with touches of shimmer, basically a more worked-out look, is trending this season.” Here are the make up trends that experts from the beauty industry have predicted and we tell you how to get the look!

What is Laserlipo

and what does it

do? Laserlipo is the latest non-invasive slimming and body contouring treatment. This procedure is designed to reduce levels of unwanted fat without surgery. The laser penetrates through the skin to the 3rd layer (the Hypodermis). The Laser then distorts the cellular membranes then Glycerol, water and free fatty acids emerge from the cells. The fat cells reduce in size and the lymphatic system then removes the fatty liquids through the venous system. The body needs to get the released liquids out through heat or energy in 24 hours (otherwise it will just go back in to the fat cells again). With one treatment the Laserlipo machine takes about 425 calories out of your fat cells

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Trudi Stander 076 422 6852

trudi@cre8ivemarketing.co.za www.cre8ivemarketing.co.za