la fleur's digital transformation

Building A Data-Driven, Customer-Centric Organization

©CODEI 2016 All Rights Reserved.

Engineering A Digital Transformationtm

But I just want to be customer-centric, why do I have to “engineer a digital transformation?”



Data.Accumulating everywhere, data is every organization’s path to sustained value and it is also the path to increasing risk, liability, confusion and chaos.

April 15, 2016

Our people. A cross generational group of people that must now be creative, critical thinkers using all kinds of new technologies in all kinds of new ways to meet all kinds of new demands ….

DIGITAL TRANSFORMATION

The realignment of, or new investment in, technology, business models, and processes to more effectively compete in an ever-changing

digital economy.

Brian SolisPrincipal Analyst, Altimeter Group (a Prophet co.), Author of X:

The Experience When Business Meets Design


THE SECRET?1.It’s Not Easy

2.It Isn’t Simple3.It Isn’t Quick


©CODEI 2016. All Rights Reserved.

It Can Be Done. Building A Data-driven and Customer-centric Organization In The Lottery Industry

Aligned revenue and income. Directed growth.

Stable return on sales rate.

Hoosier LotteryYear Over Year +/- %

Source: Hoosier Lottery financial reporting

By 2018, 67% of the CEOs of Global 2000 enterprises will have digital transformation at the center of their corporate strategy. 6 Predictions About the Future Of Digital Transformation, Gil Press, Forbes (Forrester, IDC and Gartner)

3 years into digital transformation

3 years into digital transformation10+ years into becoming data-drivenLottery Retailers

Already On Their Way.

Lottery – Just Getting Started.

Source: Strategy Not Technology Drives Digital Transformation, MIT Sloan Management Review.


Susan Golightly


WHO HAS A CHOICE?

Source: Brideworks http://bit.ly/19Msx5N via IoT Architecture, Trivadis 3/24/2015

©CODEI 2015-2016. All Rights Reserved.

It’s Only Just Begun.

http://bit.ly/19Msx5N

≠


Organization’s Aren’t Organized To Meet The Needs of the Always On Customer.

Big Data

Sales Technology

Marketing Automation

Marketing Analytics

Lots of Technology, Not A Lot of Solutions.


Source: Simon Blackburn

Source: chiefmartec.com

Source: venturebeat.com

Source: Matt Turck, Managing Director FirstMark Capital

August 2015


Convert “data” from bits & bytes into an integrated, measured & growing asset via transformed distributed,

self-service competencies across the organization.

Data-driven.

Continuously growing understanding of the customer and deploys integrated solutions and strategies

envisioned and built around them.

Customer-centric.

Iterative, transformative and disruptive innovation that accepts failures and create new markets.

Innovation as a strategy.

Continuously. Across the organization.

Agile.

Siloed and product-centric approach to the customer, push communications and

reach/frequency based measurements.

Yearly new products, rigid strategic planning.

Slow, centralized and iterative decision-making based largely on narrowly defined customer

needs, market protection and failure avoidance.

Disparate & growing data sets, limited data governance, siloed analytics, piles of reports and increasing security and privacy threats.

CODEI, LLC ©2016

Skills Now RequiredCritical thinkingCreativityChange, Risk, FailureCommunicationCollaborationData, Customer, Business, Technologies

New Approach to Education & TrainingBehavioral economicsContinuous training, expanded contentDigitally enabledMulti-generational

CODEI, LLC ©2016

Customer

People

Data

Planning &

Process

Systems &

Technology

Organization


How Long Will It Take?

It Will Never Be Done.

Changing The Way We Do Business Requires

Actually Changing The Way We Do Business.

• Executive ownership and organizational alignment. • Prioritize & be patient – gunky, clunky and fundamental first.• Be courageous – focus, stop, start, more.• Fully resource – today’s business & preparing for tomorrow. • Inspire, engage and inform – everyone, over and over, manage the change

effort.• Know and own your story – all of it. • Payment structures - align dollars with value creation. • Procurement - flexible, agile and responsive.• New metrics – value, track and measure.


•Understanding. •Audit.•People.

What Can You Do?


Susan [email protected]

317.496.4411


mailto:[email protected]

la fleur's digital transformation

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