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Turkcell Digital Transformation Journey Emre Erdem TM Forum Digital Transformation ME 2020

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  • Turkcell Digital Transformation JourneyEmre Erdem

    TM Forum Digital Transformation ME 2020

  • Our Digital Transformation Journey

    DIGITAL SOLUTIONPROVIDER

    B e f o r e

    2 0 1 5

    MOBILE TELECOMOPERATOR

    DIGITALINTEGRATOR

    LIFECELLVENTURES

    MOBILE & FIXEDCONVERGENCE

    ‘’Your Trusted Digital Transformation Partner’’

    DIGITALSOLUTIONS

    2015 2016 2017 2018 2019

    Business Solutions

  • CORE COMPETENCIES

    STRATEGIC FOCUS AREAS

    Digital Business Solutions Techfin ServicesDigital Services

    Strong Bond With Customers

    State-of-the-art Infrastructure

    Advanced Analytics & Technology

    Strong & Agile Team

    Telecom Services

    Well-Positioned to Create More Value

  • DIGITAL COMMUNICATION &

    ADVERTISING

    MESSAGING & MARKETPLACE

    DIGITAL ENTERTAINMENT

    SMART PLACES &BUSINESS

    APPLICATIONS

    PAYMENTPLATFORM

    PARTNER NETWORK & TURKCELL SECURE E-COMMERCE INNOVATION

    STRATEGIC PARTNERSHIPS

    Digital Services Platform

    ADVANCED MONITORING &

    REAL TIME ACTION

  • Differentiation with Unique Skills

    Telco-OTT Power

    App2NW/NW2App2nd NumberVirtual NumberMulticloud –Interconnected Communication

    Quality of ServiceDedicated BandwithOTT BoxBuild-in CDN

    Top-Notch Features

    Multilingual Instant MessagingGroup Video CallDisappearing Message

    LyricsMusic VideoLive BroadcastingRecommendation

    Timeshift & Cloud RecordingRegional CMS

  • Managing Integrated Experiences

    Yaani powers keyword search in Dergilik

    Yaani

    Recommends fizyPaycell enables chat-like money transfer in BiP

    Lifebox: A social media recommendation tool

  • Do your weekly tasks and get

    your gift immediately!

    Fizy Week

    2 different days

    Listen 10 songsdaily

    TV Week

    2 different days

    Watch TV for 10 minutes daily

    Dergilik Week

    2 different days

    Read / download 5 magazines daily

    Paycell Week

    Spend 25TLWith paycell card

    Gift2GB

    (Valid for 48 hours)

    Gift2GB

    (Valid for 48 hours)

    Gift2GB

    (Valid for 48 hours)

    Gift15GB

    (Valid for 48 hours)

    29 April. - 5 May 6-12 May 13-19 May 27 May- 2 June

    BiP Discovery Channel: #senyapdiye #youdoit

    Powered by

  • Dergilik

    Download at least 5

    magazines

    (in 1 month)

    TV+

    Watch at least 25 min. TV, 5

    min. in 5 different days

    (in 1 month)

    fizy

    Listen at least 5 songs

    (in 1 month)

    Targeting Turkcell Platinum Tariffs

    Do your tasks to collect coffee beans

    Track your coffee status from Platinum App

    Get your coffee when your mug is full

    Turkcell Platinum Tariff: Digital Services Gamification

    Powered by

  • Smile as musch as you can ☺

    Take a photo

    Digital Operator app will catch you smile

    More Food for pets in streets

    Using AI Capabilities

    Easyintegration

    With API

    social responsibility

    project

    «Spread Your Smile» Campaign

  • ARTIFICAL INTELLIGENCE & MACHIENE LEARNING

    Advanced Analytics & Technology

    Image Processing

    Voice Assistants & Chatbots Text/Speech AnalyticsRecommendation Engines

    Real Time Monitoring & Real Time Action

    E-Mobility

  • TURKEY

    Done Deal

    Negotiation

    Global Expansion

  • Thanks,

    Lifecell [email protected]

    TM Forum Digital Transformation ME 2020

    mailto:[email protected]