This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

• Publicar en Facebook

• Interactuar

• Ejemplos de buenas prácticas

Módulo 5 – Facebook para PYMES

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en Facebook

• Facebook no es una plataforma de ventas

• Necesitas tener unaestrategia o un plan de redes sociales (¿Quéquieres conseguir y cómo?)

• Haz seguimiento y trata de poner a prueba tusprácticas

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en Facebook

• Se auténtico (si tratas de ser alguien o algo que no eres la gente al final lo sabrá)

• Se coherente

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en FacebookLas principales razones por lasque a la gente “ Ya no le gusta” una página

• La empresa publica con demasiada frecuencia

• El contenido se hacerepetitivo y aburrido

• El contenido era demasiado publicitario o promocional

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en Facebook

www.flickr.com/photos/92501682@N00/5067471752/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en Facebook• Tus publicaciones no deben ser demasiado

largas (menos de 4 líneas en Facebook)

• Deben ser fáciles de entender

• Publicar fotos es bueno (hacen la página másvisual y fácil de leer)

• Los vídeos y enlaces solos, sin una presentación, no son con frecuencia suficientemente sencillos(tienes que ver el vídeo o cargar el enlace).

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en Facebook

Qué funciona en Facebook

• Opiniones de los clientes (Feedback, preguntas sobre productos, etc.)

• Noticias de la empresa

• Temas del día a día

• Trata de enfatizar las emociones

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en Facebook

• Dale al me gusta de la página de la competencia y sigue lo queellos publican

• Nunca publiques en la página de la competencia (legislación sobrecompetencia desleal)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en FacebookUna buena manera de aumentar tuaudiencia :

• Concursos

• Regalar algo

Tener en cuenta las condiciones paralas páginas de facebookhttps://www.facebook.com/page_guidelines.php

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicar en Facebook

Cuándo y con qué frecuencia - algunasrecomendaciones: • Mejor por la mañana• Después del horario de trabajo• Fines de semana• Menos es más, pero la gente no debe olvidarse

de que existes – es bueno publicar una vezal día en Facebook

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteractuar• Interactuar con los usuarios

y conseguir que se impliquen es la esencia de Facebook

• Responder a los comentariosde tus Fans (personas a lasque “les gusta” tu página)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Interactuar

EdgeRankLas publicaciones en tu página no se muestran a todos tus fans... El EdgeRank determina si éstos se mostrarán y a quién. -Afinidad-Peso -Time Decay

http://leaderswest.com/wp-content/uploads/2013/04/102.jpg

Google Chrome (2).lnk

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Interactuar

EdgeRank

Si publicas contenidos atractivos queestimulen la participación, el EdgeRankaumenta y tus siguientes publicacionesse mostrarán a más usuarios.

Interesante para saber más: http://www.communitycurator.com/que-es-edgerank-facebook/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

InteractuarPuede ser que haya personas que publiquencomentarios negativos: • Siempre hay que reaccionar a las críticas• Tomárselas en serio• Ser educado• Pedir disculpas si ha sido un error tuyo• Corregir al usuario de manera educada si es él

el que está equivocadoAdemás, trata siempre de dejar solucionado el problema

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Abercrombie & Fitch: https://www.facebook.com/abercrombie

Decathlon : http://www.facebook.com/decathlonespana?fref=ts

Best Buy: https://www.facebook.com/bestbuy

Best Buy tiene una configuración muy sencilla de F-commerce, donde los usuarios pueden buscar directamente categorías de productos y hacer compras online. La página también anima a los usuarios a compartir contenidos y productos con aquellosque conocen.

Ejemplos de buenas prácticas