This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMódulo 9 – Otras herramientas Web 2.0 para PYMES

Clasificación de Medios Sociales

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMedios SocialesLos Medios Sociales son todos aquellos medios (plataformas) que sirven a los usuarios para intercambiar información de manera interactiva y para la comunicación mutua.

(http://es.wikipedia.org/wiki/Medios_sociales)

(http://en.wikipedia.org/wiki/Social_media)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Visión general

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Clasificación de Medios Sociales/ FuncionalidadConectar, intercambiar, y comunicarse

Publicar

Colaborar

Reflexionar

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Módulo 9 – Otras herramientas Web 2.0 para PYMES

Herramientas Sociales de comunicación para

PYMES

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Herramientas sociales para comunicación

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Comunicación con SkypeFácil de usar para:•Mensajería instantanea/ conversar en línea con una o más personas•Debátes en línea con una o más personas•Video Conferencia en conversación de 1 a 1•Intercambio de archivos•http://www.skype.com/es/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Cómo usar Skype en asuntos cotidianos• La función de Chat es adecuada para

comunicarte facilmente con tus colegas e intercambiar información

• Organizar reuniones de equipo online si tus compañeros de trabajo están en lugares distintos

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Cómo usar Skype en asuntos cotidianos• Herramienta de apoyo, por ejemplo, para

ofrecer servicios de atención al cliente a través de Skype

• Construir tu propia red online con trabajadores, compañeros y clientes importantes y estar en contacto con ellos fácilmente

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Buenas prácticas en el uso de SkypeInteresante consultar:http://blog.panel.es/wp-content/uploads/downloads/2013/02/Skype_GuiaBuenasPracticas_Panel2013.pdf

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euComunicación con Google+

• Red Social de Google

• Alrededor de 500 millones de usuarios registrados

Funcionalidades más relevantes de Google+• “Circulos” – los amigos/seguidores se pueden organizar facilmente

en “circulos” para compartir.• “Hangout”: herramienta de comunicación online por video; se

puede emitir en línea en YouTube.• “Comunidades” para compartir información, noticias, etc. Sobre

temas específicos • “Página de empresa de Google+”: negocios locales, organizaciones

instituciones, etc. Pueden crear una Página de Empresa de Google.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Buenas prácticas en Google+Interesante http://www.slideshare.net/susanapuigmarti/gua-y-manual-para-el-uso-de-google-plus

http://googleplus.com.es/manual-de-buenas-maneras-en-google-plus

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

LinkedIn• La Red profesional más grande

del mundo. • Posibilidad de crear una página de empresa con

actualizaciones de estado -> 3 millones de páginas de empresa

• Únete a grupos temáticos para participar en los debates y poner de manifiesto los conocimientos y experiencia de tu empresa en ese campo específico.

• http://linkedin.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euLinkedIn• Publica contenido relevante para tus

seguidores y no tanto sobre lo estupenda que es tu empresa.

• Escucha a tu audiencia, lee los comentarios• Añade una imagen para dar la bienvenida y

mostrar tu marca • Enumera los Productos y Servicios de tu

empresa para que sepan lo que puedes ofrecer.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Buenas prácticas en LinkedInInteresante http://www.etnassoft.com/biblioteca/las-mejores-practicas-en-redes-sociales-para-empresas-guia-y-casos-de-exito/

http://www.slideshare.net/tomara/linkedin-en-mi-plan-de-marketing-online-9770144

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Otras herramientas de comunicación• Facebook - visto en módulo 5• Twitter – visto en módulo 7

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMódulo 9 – Otras herramientas Web 2.0 para PYMES

Herramientas Sociales de Publicación para

PYMES

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublicación

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Slideshare• Plataforma online para compartir

presentaciones y documentos

• Posibilidad de presentar tu empresa como experto en un campo específico http://slideshare.net

• Herramienta fácil de usar para hacer tu trabajo más visible y público.

• Posibilidad de identificar otros socios potenciales para tu negocio y a potenciales clientes

• Incrementas el tráfico en tu web cuando integras un enlace

• Las presentaciones se puede insertar muy facilmente en cualquier otro sitio web.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euYouTube

• Es el mayor servicio de alojamiento de video online

• Se pueden ver, subir e insertar vídeos de manera gratuita

• 4 billones de visionados diarios, se suben 24h de videomaterial/min

• http://www.youtube.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euYouTubeBeneficios para tu empresa:

•Gran herramienta de Marketing

•Puedes hacer demostraciones de tus productos

•Resolver problemas de los clientes, p.ej, mostrando como utilizar una herramienta o un aparato.

•Crea una comunidad y recibe su feedback p.ej sobre tus demostraciones

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPicasa

• Organizador y visor de imágenes para organizar y editar tus fotos digitales

• Es propiedad de Google• Posibilidad de crear un album web vinculado a tu

cuenta de Google+• Excelente herramienta de marketing, p.ej. Para

atraer a más gente a la página web de la empresa• http://picasa.google.com/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euFlickr• Flickr es una plataforma de publicación

de fotos y vídeos• Pertenece a Yahoo• Las fotos se pueden integrar facilmente en páginas

web como presentaciones y hacer así tu página mas atractiva.

• Se pueden subir fotografías en diferentes formatos. • Ayuda a incrementar el tráfico a tu página web• http://flickr.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

FlickrCómo usar Flickr para tu negocio:• Crea etiquetas para los álbumes para mejorar las búsquedas • Añade descripciones al album y subtítulos a cada fotografía

– Añade la fuente de cada fotografía – Posibilidad de añadir una licencia, p.ej Creative Commons• Utiliza fotografías interesantes para anunciar tu negocio • Ofrece a la prensa acceso a tu Flickr para promocionar tus

productos • Sigue a grupos relevantes para entrar en contacto con

potenciales clientes en empresas similares a la tuya • Nunca publiques entradas de publicidad en los foros de

debate

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Instagram• App para compartir fotos y videos online • Propiedad de Facebook http://instagram.com• Se utilizan palabras clave y hash tags para organizar

en categorías las fotos y vídeos que se suben • Las empresas pueden hacer que los clientes

compartan e intercambien información sobre sus productos con sus contactos.

• Se pueden subir a facebook, twitter, Flickr o enviar por email sin tener que visitar cada página por separado

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMódulo 9 – Otras herramientas Web 2.0 para PYMES

Herramientas Sociales de Colaboración para

PYMES

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Herramientas Sociales de Collaboration

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euDropbox• Sistema de almacenamiento online gratuito para guardar e

intercambiar archivos • Posibilidad de trabajar sobre un documento

de forma colaborativa con tus compañeros.• Posibilidad de acceder desde cualquier lugar

y dispositivo• http://dropbox.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euGoogle Drive• Sistema de almacenamiento web gratuito y servicio de sincronización

de Google• Ofrece servicios en la nube, intercambio de

archivos y edición colaborativa. • Todos los datos están almacenados en los

servidores de Google• http://drive.google.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Google DriveBeneficios para tu negocio• Excelente herramienta para trabajar de

manera colaborativa. • Los archivos son accesibles de manera remota. • Es fácil enlazar con otros servicios de Google

(hangouts, gmail, etc)Desventajas• Seguridad de la información

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euDoodle

• Herramienta online gratuita útil para evaluación y para programar eventos

• No es necesario registrarse• Simplifica el proceso de organización del tiempo

para grupos que trabajan de manera remota. • Se puede utilizar para hacer evaluaciones

pequeñas, no muy complejas. • http://doodle.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Wiki

• Aplicación Web que permite trabajar y escribir de manera colaborativa sobre un tema, un proyecto, etc.

• El wiki más conocido es Wikipedia, la enciclopedia libre

• Software wiki gratuito

http://en.wikipedia.org/wiki/List_of_wiki_software

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eudelicious

• Herramienta de marcación Social• Almacena tus sitios web favoritos• Puedes crear categorías a través de etiquetas • Intercambia tus favoritos con tus amigos,

compañeros, etc. • Los marcadores guardados en delicious son

accesibles desde cualqueir sitio y no solo desde tu ordenador.

https://delicious.com/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euMódulo 9 – Otras herramientas Web 2.0 para PYMES

Herramientas Sociales de Reflexión para

PYMES

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euReflexión

Blog:Ver la explicación realizada en el módulo 7.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInformación adicionalPara leer:http://smallbiztrends.com/2013/06/create-a-google-plus-page.htmlhttp://www.martinshervington.com/google-plus-pages-for-business-and-brands/http://www.business.qld.gov.au/business/running/marketing/online-marketing/using-youtube-to-market-your-business/benefits-of-youtube-for-business http://blog.nonlinearcreations.com/2012/11/the-value-and-use-of-slideshare/ http://www.studio1c.com/seo-and-internet-marketing/496-promoting-your-business-with-instagram.html

Para escuchar:https://www.youtube.com/watch?v=JP2Qsl0vWI0 http://www.youtube.com/watch?v=wKJ9KzGQq0w http://www.youtube.com/watch?v=1WTE6pa-EY4