kyra samantha jewitt portfolio
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Kyra Samantha Jewitt Portfolio Fashion CommunicationTRANSCRIPT
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Window Display, Matthew Williamson Boutique, Milan, S/S 09.
Initially inspired by the novel The Curious Incident of the Dog in the Night Time by Mark Haddon. The theme was developed from Autism and the idea that ‘Social Autism’ exists throughout society in that we avoid eye contact in lifts, look at the floor or stare into the distance as someone walks past like the narrative of Christopher Boone.
The window display uses nylon to ‘trap’ the bespoke mannequins. Progression from left to right shows the struggle to free themselves from these constraints. First able to break through revealing a hand with a beautiful piece of jewellry, followed by a leg and a glimpse of an opulant print for the season with a single shoe to compliment. The final mannequin is completely free and beautifully styled. A hole is visible in the nylon behind showing a key hole view into the Matthew Williamson Boutique.
VISUALMERCHANDISING
Final Window Display
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John Galliano, Fashion Show, A/W ‘10/11
The concept has developed the static catwak event into a theatrical performance and holistic experience. It takes the audience on a journey through a tunnel of love travelling on a two-seater gondola through the canals of Venice. Synonymous with the John Galliano persona the concept is dark, dramatic, devious and, of course, ultimately eccentric.
On the journey the audience will have a number of encounters; models crossing beautiful Venetian bridges, peering out of paneless windows, stepping on to balconies, swinging from lampposts and poised to perfection in archways and pillars. All will be wearing the gorgeous A/W ‘10/11 collection. Each of the 5 senses has been carefully considered to indugle and entertain.
FASHIONSHOW
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AUTUMN/WINTER 2010/11
WEDNESDAY 18TH JULY 2010/11
8PM
LE GOTHIQUE, LONDON
www.JOHNGALLIANO.COM
3D Invitation Wooden slice of a Gondola Punt Pole
A subtle hint at the theme to follow
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Model showing a cross section of the fashion show concept for John Galliano.
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Gondola the audience travel around the show in
Columns from which models appear
FASHIONSHOW
Backstage area for models to get into position change and prepare
Bridge for models to cross
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Fathom, Issue One. Concept developed to document a stream of consciousness in everyday life. This monthly magazine includes an array of images, thoughts, creativity, dreams, observations including poetry, photography and crafts.
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MAGAZINEDESIGN
This magazine concept was developed to exhibit a stream of consciousness in everyday life. A collection of images, thoughts, creativity, dreams and observations lie within.
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www.fathom.com Website Launched.
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Styling, Lighting & PhotographyPhotoshoot S/S 09
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CONCEPTSTORE
The Enchanted Bell Jar, Concept Store Development.
The experiential design concept is the result of extensive research to expand independent boutique Paris, currently based in North East England, into a high street multiple throughout the UK within the untapped market of Prom wear.
The concept will be based around a contemporary enchanted theme. The store will have a feeling of bringing the outdoor indoors, be quirky and yet have a simple base so as to best display the merchandise, taking full advantage of the strong colours and designs involved in most lines.
A twist to the British topiary maze - the design will be a series of moss walls with cut out geometric shapes creating a dramatic walk through for the customer. The design will only run parallel to the store entrance. Mannequins will be suspended and barely visible but merely shaping the dresses to create a ghostly effect and making them the main focus. Visual merchandising items consist of cuckoo clocks, Victorian bell jars, weathered and browned story books, birdcages.
The store designs puts emphasise on experience and shopping as entertainment with the removal of the standard ‘till area’ and inclusion of many interactive features to enhance the enjoyment and holist shopping experience.
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Shop Window View Point
Inside View Point - Interactive Touch Screen Dress Review
Green Screen Studio for Customers
Photoshoot Experience
CONCEPTSTORE
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In-sotre Touchscreen TerminalsCustomers sign up and log in to review their options with friends and family
Look Book Page Spreads
Life is full of beauty. Notice it. Notice the bumble bee, the small child, and the smiling faces. Smell the rain, and feel the wind. Live your life to the fullest potential, and f ght for your dreams.
Ashley Smith
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CONCEPTSTORE
Guerilla Marketing - Clean Advertising Campaign
Logo Design
KYRASAMANTHAJEWITT
Bilboard Advert at Various London Locations
Adverts for London’s Underground on Escalators
