kschick design overview & portfolio
DESCRIPTION
An overview of KSchick Design and Kristen Kelley, and a small smattering of work samples to give you an idea of what we\'re all about.TRANSCRIPT
KSCHICK DESIGN, LLC 2011
Welcome to
KSchick Design, LLC, a full-service design firm specializing in graphic design, branding, promotion, and print coordination.
Whether you are an established company looking to drive more business or a small, start-up in the beginning stages of building your dream, KSchick Design can help. We make the design process easy to understand, working hand-in-hand with you to ensure complete satisfaction. Our combination of creativity, discipline and focus enables us to bring your vision to life in a way that not only is pleasing to the eye, but will also achieve the results you’re looking for. Capable of handling every job from concept-to-completion, we provide a one-stop-shop for you. Who doesn’t love that?
Industry experience includes but is not limited to:
Agriculture
Childcare
Commercial Construction
Financial Services
Hand-held Technology
Health & Human Services
High-end Lighting
Interior Design
Leadership Training
Motorsports
Non-Profits
Public Relations
Real Estate
Tourism
Wine Industry
Women’s Clothing
Kristen Kelley, Owner/Creative Director/Lead Designer
Kristen is a creative services professional educated in the disciplines of fine art and graphic design, and highly experienced in creative direction, graphic design, project management and print coordination. With over ten years of experience, her creativity, leadership and attention-to-detail helps KSD address to client needs from both a business and design perspective.
Plus, she’s pretty funny. Makes for some good meetings.
KSchick Design, LLC | [email protected] | 303.997.6938
MARKETING COLLATERAL
CATALOG dEsIGN Energie Lighting
AudIENCE Architects, designers and Lighting specifiers
CONCEpT 2011 Energie Catalog, 138 pages + cover. Book is divided into two sections, highlighting the two distinct families of products, and each product is given its own spread of pages to tell its story.
project handled from concept design through to completion, including production and delivery.
COVER ANd 4 spREAds shOWN
EVENT pROMOTION/MARKETING
INFORMATION CARd Farm Credit
AudIENCE AG Media Attendees
CONCEpT Tip Card to be handed out at AG Media 2010 conference; Card is a tri-fold, 2.5” x 4” card that had the option to house a business card in the center panel. Look/feel followed the brand standards already set forth, but epxanded on them. Goal was to communicate the messages of stability and reliability, as well as diversity in demographic and well as farming industries.
FRONT COVER BACK COVER
INsIdE spREAds
EVENT pROMOTION/AdVERTIsING
EVENT COLLATERAL Farm Credit
AudIENCE NAFB Attendees
CONCEpT Reporter’s Notebook created for NAFB attendees in 2011. Notebooks were used to take notes while listening to various featured guests at the conference.
MARKETING COLLATERAL
BROChuRE dEsIGN Farm Credit
AudIENCE prospective customers; Media; competitors
CONCEpT Redesign of Farm Credit brochure to better match brand direction of existing collateral.
EVENT pROMOTION
CORpORATE MEETING Republic Financial
AudIENCE high-level executives from Republic Financial and their operating companies
CONCEpT Event was held at the Broadmoor and in the past has had the look of a very high-end yet “stuffy” event; desire to keep same level of appearance but make the event more fun. utilized the location of the event for the theme and used vibrant images in the materials.
developed event concept and all event materials: invite, 44-page conference guide, pocket agenda, nametags, place cards and signage.
44-pAGE CONFERENCE GuIdE
sIGNAGE
pOCKET AGENdA
MARKETING & EVENT pROMOTION
NAsCAR spONsORshIp shell
AudIENCE Race fans, clients and prospective clients
CONCEpT shell’s 2011 NAsCAR sponsorship collateral, including the autograph card for driver of the No. 22 car, Kurt Busch.
Front of the card is lenticular, with a 3-d presentation. Back of the card is offset printing, outlining his stats and achievements.
BACK
FRONT – LENTICuLAR
MARKETING & EVENT pROMOTION
NAsCAR spONsORshIp shell – 2011
AudIENCE Race fans and business clients
CONCEpT shell’s 2011 NAsCAR sponsorship collateral, including printed handouts for race fans.
NAsCAR 101 and shell Team sheet created for handout in the hospitality Tent. Look and feel followed the design created for the Autograph Card.
TEAM shEET, FRONT/BACK
NAsCAR 101: 8.5 X 11, FOLdEd
MARKETING COLLATERAL
BROChuRE dEsIGN sport dimensions (3 of 6 spreads shown)
AudIENCE prospective Clients
CONCEpT 12-page, 6 x 8 wire-o bound brochure; capabilities piece for sports marketing company; Look/feel to loosely follow design of website (www.sportdimensionsinc.com); piece serves as first leave-behind piece for this company.
FRONT ANd BACK COVER spREAd
spREAd 1
spREAd 2
MARKETING/MERChANdIsE
TshIRT dEsIGN sport dimensions
AudIENCE Current and prospective clients
CONCEpT “throw-back” tshirt design for sports marketing company; look/feel – a 50s full-service garage.Creation of shirt handled from concept to completion, through to final delivery.
MARKETING COLLATERAL
LOOK BOOK Birdie
AudIENCE prospective buyers
CONCEpT spring/summer ‘08 Look Book for Birdie, introducing their new styles for the upcoming season. Book will be used at tradeshows and for buyer visits.
COVER ANd ThREE spREAds
MARKETING COLLATERAL
ELECTRONIC NEWsLETTER Birdie
AudIENCE potential Investors and Buyers
CONCEpT Monthly newsletter distributed electronically using Constant Contact; highlighting press, new items and events.
AuGusT 2006
JuNE 2007
CORpORATE IdENTITY
LOGO dEsIGN, IdENTITY The Meadows at FountainGrove Apartments Alliance Residential Company
AudIENCE Current and prospective residents
CONCEpT Logo design for a brand new, high-end community; design of business card and letterhead
MARKETING COLLATERAL
BROChuRE dEsIGN The Meadows at FountainGrove Apartments Alliance Residential Company
AudIENCE Current and prospective residents
CONCEpT Quadruple, gate-fold brochure. Client desired a high-end, trendy, clean and modern look, while also maintaining a sense of affordability. Emphasis on lifestyle of the up-and-coming professional. Brochure size is 5 x 7, folded.
FRONT COVER
BACK COVER
spREAd 1
spREAd 2
spREAd 3
CORpORATE IdENTITY
LOGO dEsIGN, IdENTITY Roberts drapery
AudIENCE Current and new customers; vendors and business partners
CONCEpT Refresh/update of current logo – company celebrating its 50th anniversary and desired a more updated look.
sTACKEd ANd hORIZONTAL LOGO OpTIONs
IdENTITY pACKAGE
MARKETING COLLATERAL
dIRECT MAIL Roberts drapery
AudIENCE Current and new customers
CONCEpT design and layout of direct mail campaign: general brand outreach, customer referral, cleaning services offered; direct mail artwork to be housed on an online portal for use by sales team as needed.
OuTdOOR AdVERTIsING
TRuCK WRAp Roberts drapery – design and layout of artwork for new company vehicle
AudIENCE Current and new customers
CONCEpT design and layout a rolling billboard for Roberts drapery; look/feel to follow their identity and direct mail campaign
MARKETING/AdVERTIsING
LIGhTRAIL WRAp simpson property Group – penterra plaza
AudIENCE prospective Residents, Lightrail passengers; traffic on I-25
CONCEpT promotion of penterra plaza as “the place to be” when it comes to new residences in the Tech Center. Look and feel loosely follows penterra’s website, highlighting the luxury homes available, their convenient location in the Tech Center, and messaging that drives people to their website.
shown here: working files for production
MARKETING/AdVERTIsING
LIGhTRAIL WRAp simpson property Group – penterra plaza
AudIENCE prospective Residents, Lightrail passengers; traffic on I-25
CONCEpT promotion of penterra plaza as “the place to be” when it comes to new residences in the Tech Center. Look and feel loosely follows penterra’s website, highlighting the luxury homes available, their convenient location in the Tech Center, and messaging that drives people to their website.
shown here: finished product
CORpORATE IdENTITY
IdENTITY pACKAGE secure MdE
AudIENCE prospective Customers
CONCEpT Identity design for a mobile technology recycling company. Client really liked the idea of water, as ultimately the recycling of these materials helps to keep this vital resource clean; wanted a simple logo that would translate well into print for various applications including brochures and truck wraps.
Additional: icon designed for the machine that actually recycles the material onsite - The shark.
STEVE FUELBERTHChairman & CEO
11809 E 51st AvenueDenver, CO 80239
office 888.312.2333cell 303.709.3552
www.SecureMDE.com
THE SHARKTM
EXPERIENCE
MARKETING COLLATERAL
BROChuRE dEsIGN secure MdE
AudIENCE prospective Customers, sales Tool
CONCEpT Brochure design for a mobile technology recycling company. Look and feel was to be clean and simple, reaching out to the C-level executive at large companies as well as owners of small companies. Brochure tells the story of secure MdE and how it can benefit your company. Brochure is currently available for viewing and download on their website: www.securemde.com.
Ksd coordinated production
FRONT ANd BACK COVER INsIdE spREAds
CORpORATE IdENTITY
IdENTITY pACKAGE paragon Audit and Consulting
AudIENCE small- to mid-size companies and corporations
CONCEpT Identity design for an internal audit and consulting company; look and feel was to be clean, simple and corporate looking. This is a small company, and needs to appear bigger than they are to facilitate the development of new business.
WEB
WEBsITE REdEsIGN paragon Audit and Consulting
AudIENCE small- to mid-size companies and corporations
CONCEpT Redsign of current website with a desire to give their company a better face to the online world. search Engine traffic is minimal, so main purpose is to validate the company and provide a way for prospective customers to contact them and/or download their capabilities piece.
www.paragonaudit.com
programming of site outsourced to contract developer.
MARKETING COLLATERAL
CApABILITIEs pIECE paragon Audit and Consulting
AudIENCE small- to mid-size companies and corporations
CONCEpT 2-page brochure for email and web download. Look/feel to follow identity and new website design.