kschick design overview & portfolio

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KSCHICK DESIGN, LLC 2011

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An overview of KSchick Design and Kristen Kelley, and a small smattering of work samples to give you an idea of what we\'re all about.

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Page 1: KSchick Design Overview & Portfolio

KSCHICK DESIGN, LLC 2011

Page 2: KSchick Design Overview & Portfolio

Welcome to

KSchick Design, LLC, a full-service design firm specializing in graphic design, branding, promotion, and print coordination.

Whether you are an established company looking to drive more business or a small, start-up in the beginning stages of building your dream, KSchick Design can help. We make the design process easy to understand, working hand-in-hand with you to ensure complete satisfaction. Our combination of creativity, discipline and focus enables us to bring your vision to life in a way that not only is pleasing to the eye, but will also achieve the results you’re looking for. Capable of handling every job from concept-to-completion, we provide a one-stop-shop for you. Who doesn’t love that?

Industry experience includes but is not limited to:

Agriculture

Childcare

Commercial Construction

Financial Services

Hand-held Technology

Health & Human Services

High-end Lighting

Interior Design

Leadership Training

Motorsports

Non-Profits

Public Relations

Real Estate

Tourism

Wine Industry

Women’s Clothing

Kristen Kelley, Owner/Creative Director/Lead Designer

Kristen is a creative services professional educated in the disciplines of fine art and graphic design, and highly experienced in creative direction, graphic design, project management and print coordination. With over ten years of experience, her creativity, leadership and attention-to-detail helps KSD address to client needs from both a business and design perspective.

Plus, she’s pretty funny. Makes for some good meetings.

KSchick Design, LLC | [email protected] | 303.997.6938

Page 3: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

CATALOG dEsIGN Energie Lighting

AudIENCE Architects, designers and Lighting specifiers

CONCEpT 2011 Energie Catalog, 138 pages + cover. Book is divided into two sections, highlighting the two distinct families of products, and each product is given its own spread of pages to tell its story.

project handled from concept design through to completion, including production and delivery.

COVER ANd 4 spREAds shOWN

Page 4: KSchick Design Overview & Portfolio

EVENT pROMOTION/MARKETING

INFORMATION CARd Farm Credit

AudIENCE AG Media Attendees

CONCEpT Tip Card to be handed out at AG Media 2010 conference; Card is a tri-fold, 2.5” x 4” card that had the option to house a business card in the center panel. Look/feel followed the brand standards already set forth, but epxanded on them. Goal was to communicate the messages of stability and reliability, as well as diversity in demographic and well as farming industries.

FRONT COVER BACK COVER

INsIdE spREAds

Page 5: KSchick Design Overview & Portfolio

EVENT pROMOTION/AdVERTIsING

EVENT COLLATERAL Farm Credit

AudIENCE NAFB Attendees

CONCEpT Reporter’s Notebook created for NAFB attendees in 2011. Notebooks were used to take notes while listening to various featured guests at the conference.

Page 6: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

BROChuRE dEsIGN Farm Credit

AudIENCE prospective customers; Media; competitors

CONCEpT Redesign of Farm Credit brochure to better match brand direction of existing collateral.

Page 7: KSchick Design Overview & Portfolio

EVENT pROMOTION

CORpORATE MEETING Republic Financial

AudIENCE high-level executives from Republic Financial and their operating companies

CONCEpT Event was held at the Broadmoor and in the past has had the look of a very high-end yet “stuffy” event; desire to keep same level of appearance but make the event more fun. utilized the location of the event for the theme and used vibrant images in the materials.

developed event concept and all event materials: invite, 44-page conference guide, pocket agenda, nametags, place cards and signage.

44-pAGE CONFERENCE GuIdE

sIGNAGE

pOCKET AGENdA

Page 8: KSchick Design Overview & Portfolio

MARKETING & EVENT pROMOTION

NAsCAR spONsORshIp shell

AudIENCE Race fans, clients and prospective clients

CONCEpT shell’s 2011 NAsCAR sponsorship collateral, including the autograph card for driver of the No. 22 car, Kurt Busch.

Front of the card is lenticular, with a 3-d presentation. Back of the card is offset printing, outlining his stats and achievements.

BACK

FRONT – LENTICuLAR

Page 9: KSchick Design Overview & Portfolio

MARKETING & EVENT pROMOTION

NAsCAR spONsORshIp shell – 2011

AudIENCE Race fans and business clients

CONCEpT shell’s 2011 NAsCAR sponsorship collateral, including printed handouts for race fans.

NAsCAR 101 and shell Team sheet created for handout in the hospitality Tent. Look and feel followed the design created for the Autograph Card.

TEAM shEET, FRONT/BACK

NAsCAR 101: 8.5 X 11, FOLdEd

Page 10: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

BROChuRE dEsIGN sport dimensions (3 of 6 spreads shown)

AudIENCE prospective Clients

CONCEpT 12-page, 6 x 8 wire-o bound brochure; capabilities piece for sports marketing company; Look/feel to loosely follow design of website (www.sportdimensionsinc.com); piece serves as first leave-behind piece for this company.

FRONT ANd BACK COVER spREAd

spREAd 1

spREAd 2

Page 11: KSchick Design Overview & Portfolio

MARKETING/MERChANdIsE

TshIRT dEsIGN sport dimensions

AudIENCE Current and prospective clients

CONCEpT “throw-back” tshirt design for sports marketing company; look/feel – a 50s full-service garage.Creation of shirt handled from concept to completion, through to final delivery.

Page 12: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

LOOK BOOK Birdie

AudIENCE prospective buyers

CONCEpT spring/summer ‘08 Look Book for Birdie, introducing their new styles for the upcoming season. Book will be used at tradeshows and for buyer visits.

COVER ANd ThREE spREAds

Page 13: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

ELECTRONIC NEWsLETTER Birdie

AudIENCE potential Investors and Buyers

CONCEpT Monthly newsletter distributed electronically using Constant Contact; highlighting press, new items and events.

AuGusT 2006

JuNE 2007

Page 14: KSchick Design Overview & Portfolio

CORpORATE IdENTITY

LOGO dEsIGN, IdENTITY The Meadows at FountainGrove Apartments Alliance Residential Company

AudIENCE Current and prospective residents

CONCEpT Logo design for a brand new, high-end community; design of business card and letterhead

Page 15: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

BROChuRE dEsIGN The Meadows at FountainGrove Apartments Alliance Residential Company

AudIENCE Current and prospective residents

CONCEpT Quadruple, gate-fold brochure. Client desired a high-end, trendy, clean and modern look, while also maintaining a sense of affordability. Emphasis on lifestyle of the up-and-coming professional. Brochure size is 5 x 7, folded.

FRONT COVER

BACK COVER

spREAd 1

spREAd 2

spREAd 3

Page 16: KSchick Design Overview & Portfolio

CORpORATE IdENTITY

LOGO dEsIGN, IdENTITY Roberts drapery

AudIENCE Current and new customers; vendors and business partners

CONCEpT Refresh/update of current logo – company celebrating its 50th anniversary and desired a more updated look.

sTACKEd ANd hORIZONTAL LOGO OpTIONs

IdENTITY pACKAGE

Page 17: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

dIRECT MAIL Roberts drapery

AudIENCE Current and new customers

CONCEpT design and layout of direct mail campaign: general brand outreach, customer referral, cleaning services offered; direct mail artwork to be housed on an online portal for use by sales team as needed.

Page 18: KSchick Design Overview & Portfolio

OuTdOOR AdVERTIsING

TRuCK WRAp Roberts drapery – design and layout of artwork for new company vehicle

AudIENCE Current and new customers

CONCEpT design and layout a rolling billboard for Roberts drapery; look/feel to follow their identity and direct mail campaign

Page 19: KSchick Design Overview & Portfolio

MARKETING/AdVERTIsING

LIGhTRAIL WRAp simpson property Group – penterra plaza

AudIENCE prospective Residents, Lightrail passengers; traffic on I-25

CONCEpT promotion of penterra plaza as “the place to be” when it comes to new residences in the Tech Center. Look and feel loosely follows penterra’s website, highlighting the luxury homes available, their convenient location in the Tech Center, and messaging that drives people to their website.

shown here: working files for production

Page 20: KSchick Design Overview & Portfolio

MARKETING/AdVERTIsING

LIGhTRAIL WRAp simpson property Group – penterra plaza

AudIENCE prospective Residents, Lightrail passengers; traffic on I-25

CONCEpT promotion of penterra plaza as “the place to be” when it comes to new residences in the Tech Center. Look and feel loosely follows penterra’s website, highlighting the luxury homes available, their convenient location in the Tech Center, and messaging that drives people to their website.

shown here: finished product

Page 21: KSchick Design Overview & Portfolio

CORpORATE IdENTITY

IdENTITY pACKAGE secure MdE

AudIENCE prospective Customers

CONCEpT Identity design for a mobile technology recycling company. Client really liked the idea of water, as ultimately the recycling of these materials helps to keep this vital resource clean; wanted a simple logo that would translate well into print for various applications including brochures and truck wraps.

Additional: icon designed for the machine that actually recycles the material onsite - The shark.

STEVE FUELBERTHChairman & CEO

11809 E 51st AvenueDenver, CO 80239

office 888.312.2333cell 303.709.3552

[email protected]

www.SecureMDE.com

THE SHARKTM

EXPERIENCE

Page 22: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

BROChuRE dEsIGN secure MdE

AudIENCE prospective Customers, sales Tool

CONCEpT Brochure design for a mobile technology recycling company. Look and feel was to be clean and simple, reaching out to the C-level executive at large companies as well as owners of small companies. Brochure tells the story of secure MdE and how it can benefit your company. Brochure is currently available for viewing and download on their website: www.securemde.com.

Ksd coordinated production

FRONT ANd BACK COVER INsIdE spREAds

Page 23: KSchick Design Overview & Portfolio

CORpORATE IdENTITY

IdENTITY pACKAGE paragon Audit and Consulting

AudIENCE small- to mid-size companies and corporations

CONCEpT Identity design for an internal audit and consulting company; look and feel was to be clean, simple and corporate looking. This is a small company, and needs to appear bigger than they are to facilitate the development of new business.

Page 24: KSchick Design Overview & Portfolio

WEB

WEBsITE REdEsIGN paragon Audit and Consulting

AudIENCE small- to mid-size companies and corporations

CONCEpT Redsign of current website with a desire to give their company a better face to the online world. search Engine traffic is minimal, so main purpose is to validate the company and provide a way for prospective customers to contact them and/or download their capabilities piece.

www.paragonaudit.com

programming of site outsourced to contract developer.

Page 25: KSchick Design Overview & Portfolio

MARKETING COLLATERAL

CApABILITIEs pIECE paragon Audit and Consulting

AudIENCE small- to mid-size companies and corporations

CONCEpT 2-page brochure for email and web download. Look/feel to follow identity and new website design.