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pic by: http://www.flickr.com/photos/jiazi/From KPIsto DashboardsFrom KPIsto Dashboards

ANI LOPEZ

SEO Manager &Web Analytics Consultantat CardinalPath.com

http://dynamical.biz/blog/http://twitter.com/anilopezhttp://www.linkedin.com/in/anilopezfrom KPIs to Dashboards

from KPIs to Dashboards

Index

Basic conceptsDashboard stylesDesign processfrom KPIs to Dashboards

The myth

from KPIs to Dashboards

Objectives

Measure efficiencies / inefficienciesExpose business trends or patternsIdentification of data outliers & correlationsAlign strategies targeting same goalsHelp to make more informed decisionsfrom KPIs to Dashboards

Why a Dashboard

Web Analytics solutions don't knowthe objectives of your business

Limited ability of the dashboardingtools within Web Analytics products

Dashboards communicate betterwhat is important, better analysisfrom KPIs to Dashboards

Whats a KPI

KPIs evaluate the success ofa particular activity in termsof making progress toward strategic goalsfrom KPIs to Dashboards

Identify a real KPI

If trend increases or decreasesIs it really significant?

If it is significantHave we resources to invest?from KPIs to Dashboards

Whats a Dashboard

A dashboard is a visual display of the most important information needed to achieve one or more objectives which fits entirely on a single computer screen* so it can be monitored at a glanceStephen Fewperceptualedge.com*think on printed dashboards too

Visual Business Intelligence forenlightening analysis and communication

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Design Stylesfrom KPIs to Dashboards

Lady Gaga style

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from KPIs to Dashboards

from KPIs to Dashboards

from KPIs to Dashboards

from KPIs to Dashboards

STYLE

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from KPIs to Dashboards

from KPIs to Dashboards

Tron Legacy stylefrom KPIs to Dashboards

from KPIs to Dashboards

from KPIs to Dashboards

from KPIs to Dashboards

from KPIs to Dashboards

Minimal stylethe right one actuallyfrom KPIs to Dashboards

from KPIs to Dashboards

from KPIs to Dashboards

from KPIs to Dashboards

from KPIs to Dashboards

Design process

Define Business objectives, KPIs & metricsCollect and process the dataReportlets: Charts, tables & other elements Hand-drawn mockupsMove design to ExcelTest with real datafrom KPIs to Dashboards

Collect & process data options

Manual exportGoogle Analytics API, Facebook, Linkedin, TwitterExcel pluginsNextAnalytics, ExcellentanalyticsWeb based servicesMix of the two last onesreportlets

Reportletsinformational units in a dashboardfrom KPIs to Dashboards

from KPIs to Dashboards

reportlets

a reportlet / dashboard is not an infographic

reportlets

Does this one provide any perspective?reportlets

Timeline adds better context reportlets

Does type of chart help understand it?reportlets

Less fancy, better insight

from KPIs to Dashboards

Moving design to Excelmove design to Excel

move design to Excel

test with real data

from KPIs to Dashboards

A good Dashboard

Only important dataDesign subject to informationUnderstandable at a glanceProvide contextfrom KPIs to Dashboards

Dashboard sides must have

GlossaryReportAnalysisRecommendations

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*a link to http://dynamical.biz/blog/ would be great, thanksAni Lopez

from KPIs to Dashboards