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  • 8/9/2019 KOREA magazine [May 2010 VOL. 6 NO. 5]

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    May 2010 www.korea.net

    People & CultureMAY2010

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    PRELUDE

    The Beauty of KoreaThe Tidal Flats on the southwest coast of Korea,spread around Gomso,Yeoja and Hamhae bays and the Sinan archipelago, are

    unique macrotidal flats where typical embayed tidal flats turn into open-coast tidal

    flats during the monsoons. They have no barrier islands, just like other tidal flats in

    the Yellow Sea. During winter, strong waves create sand flats, while in summer, the

    mud flats expand as tidal currents overpower the waves. The Southwestern Coast

    Tidal Flats, including Suncheon Tidal Flats (pictured on this page), were included

    on UNESCOs Tentative List of World Heritage sites in January 2010.

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    CONTENTSMAY 2010 VOL. 6 NO. 5

    PUBLISHERSeo Kang-soo,Korean Culture and Information Service

    EDITING HEM KOREA Co., Ltd

    E-MAIL [email protected]

    PRINTING Samsung Moonwha Printing Co.

    Allrightsreserved.No partofthispublicationmaybereproducedinany formwithoutpermissionfromKOREAandtheKoreanCultureand InformationService.

    Thearticles publishedin KOREAdonot necessarilyrepresenttheviewsofthe publisher.The publisherisnotliableforerrorsoromissions.

    Lettersto theeditorshouldincludethewritersfullnameandaddress.Lettersmaybe editedfor clarityand/orspace restrictions.

    Ifyou wanttoreceiveafreecopy ofKOREAorwishto cancela subscription,pleasee-mail us.AdownloadablePDFfileofKOREAandamapandglossarywithcommonKoreanwordsappearinginourtextareavailablebyclickingonthethumbnailofKOREAonthe homepageof www.korea.net.

    : 11-1110073-000016-06

    COVER STORY 04

    From difficult beginnings, Koreas car

    industry is the fifth largest in the world. And

    for this, we can thank for strong localiza-

    tion policies and old-fashioned Korean grit.

    TRAVEL 24

    With some of the countrys finest tradi-

    tional porcelain and its most exquisite

    rice, Icheon, on the outskirts of Seoul, is

    a real hotspot for traditional Koreana.

    MY KOREA 32

    Besides the sounds and sights, a crucial

    part of Seouls charms is its smells

    especially those coming from its array of

    irresistible street foods.

    SUMMIT DIPLOMACY 36

    At the 1st Nuclear Security Summit last

    month, 47 nations gathered in Washing-

    ton DC in April to discuss issues related

    to nuclear weapons and security. In mak-

    ing it a successful event, Korea played its

    role, too.

    GLOBAL KOREA 40

    Cited as a key part in Koreas rapid

    growth, the countrys Saemaul

    Movement is now being tried out in Africa

    with encouraging results.

    NOW IN KOREA 44

    Long an identifying landmark in Seoul,

    today the Han River is increasingly serving

    as a locus for walking, cycling, swimming

    and practically every sport you can think of.

    PEN & BRUSH 16

    For Jeon Gyeong-rin, love is invariably

    accompanied by pain or loss. With a world-

    view like this, it was perhaps inevitable that

    she would become a novelist.

    PEOPLE 20

    Throughout Korea, a group of profession-

    als is offering their work for free through a

    group called Pro Bono. This is the story of

    one such altruist: Dr. Lee Soong-in.

    www.korea.net

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    Topic

    Photo

    On the global stage, Koreas automobiles raise rapidly nowadays.The Hyundai-Kia Automotive Group, in particular, strongly spot-lighted on its own quality and reliability. Yet the companys successoverseas certainly hasnt been an overnight affair.It has been builtthrough exhaustive research into local conditions and, in part, itsfactoriesrole in helping revitalize local economies.And as Hyundai-Kias star has continued to rise, otherKorean automakers have being v italized,too.by Shim Hui-jeong

    COVER STORY

    Koreas Motor WayON THE FASTTRACK

    TO SUCCESS

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    07

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    GM Daewoos compact car model Gentra drive along winding

    roads (above). Kia opened a production factory in Georgia,

    U.S., positively affecting the local economy (below). Koreancars are exported to all over the world (bottom).

    An exterior of Korean car company SsangYong Motors

    Chairman H(top). A dashboard ofLacetti Premiere of GM

    Daewoo Auto & Technology another Korean automobilecompany (above).

    It was like a desert here, and Kia was the fountain. So said Annie Davison last

    February as she breathlessly thanked the Korean automaker for setting up shop

    in her hometown of West Point, just south of Atlanta, Georgia. In an astonishing

    turnaround for the area, which had suffered a long, slow economic decline, con-

    struction began on the Kia plant just before the subprime mortgage crisis

    engulfed much of the U.S. economy. In 2008, Kia Motors America started hiring

    online, a first for the U.S. automotive industry. In addition to 1,100 local hires

    of its own, Kias 25 business partners, which all entered the country together,

    has hired another 4,000 people thus far. As a result, Kias Georgia plant has

    created 5,100 new jobs.

    Kia is planning to hire a total of 3,300 people by 2013, with its business

    partners upping manpower to 7,500 over the same period, for a grand total of

    10,800 employees. The Georgia Tech Research Institute has forecast that

    Kias plant will create over 20,000 jobs in nine neighboring counties by 2012

    and its overall economic impact will be as high as US$6.5 billion.

    A GLOBAL CONCERN Among major automakers, Hyundai-Kia a group formed in

    1998 when Hyundai bought a controlling interest in Kia is fast becoming a glob-

    al company with local characteristics. Just a few years ago, however, nobody was

    predicting Hyundai would be one of the major auto-making success stories. Though

    today one of the fastest growing car brands in the United States, Hyundai Motor

    Company (as it was known back then) was long hamstrung by a largely deserved

    image as a low-cost, low-quality producer. Selling 126,000 cars in its first year

    in the market, 1986, and 264,000 cars the following year, Hyundai was undone by

    a reputation for being shoddy and unreliable. As a result, sales suffered and sec-

    ondhand Hyundais could be had for practically nothing. But things started to

    change in 1999, when Chung Mong-koo became the CEO and president of

    Hyundai-Kia. Meetings were scheduled twice a month just to address quality

    issues, and employees from every single department acknowledging that

    quality had to be tackled from the ground up conducted product quality man-

    agement with a renewed sense of purpose.

    By 2009, just eight years after theyd placed rock bottom, Hyundai cars were

    recorded top on a product quality analysis list compiled by J.D. Power and

    Associates, a marketing information firm. In March 2010, Hyundai ranked sixth in

    J.D. Powers durability performance analysis, a measure of automobile reliability

    three years after purchase. Coming higher than stalwarts of trust such as BMW

    and Volkswagen, Hyundai reveled in its second top 10 finish in two years.

    TURNING CRISIS INTO OPPORTUNITY When asked to select the most intimi-

    dating automaker to emerge in recent years, automakers around the world

    named Hyundai. This success has brought increasing attention from internation-

    al media, who are analyzing just how a company that was something of a joke

    less than 20 years ago has grown into the worlds No. 5 automaker (by numberof cars produced and sold).

    Just as Hyundai made a name for itself 10 years ago with its Americas Best

    Warranty promotion campaign, the company again adopted an astute marketing

    strategy targeting the United States in the midst of the global financial crisis. In

    January 2009, under its Hyundai Assurance Program, Hyundai succeeded in

    making hesitant Americans open their wallets with an astonishing promise to

    pay up to three months of installments for people who were looking for work, or

    to buy back the cars if employed customers lost their jobs. In a month when

    automakers suffered the biggest decline in U.S. car sales since 1963, Hyundai

    actually posted a growth of 14 percent.

    BRINGING THE WORLD TOGETHER In 2000, Hyundai-Kia had only 3 overseas

    plants. As of April 2010, the group has 11 overseas production bases. In addi-

    tion, Hyundai is currently constructing a factory in Russia with a production capaci-

    ty of 100,000 cars, and is preparing to build other plants in Brazil and China.

    As Hyundai-Kia becomes more global in scope, it is investing heavily in locally

    customized community services. In China, the group is taking the initiative in

    preventing desertification and helping the environment by conducting a five-year

    project to turn 50 million square meters of arid land in Inner Mongolia intograssland by 2012. In the Indian market, where Hyundai-Kia is the top seller,

    the group donates 100 rupees to the Hyundai Motor India Foundation (HMIF) for

    each car it sells there. This year, Hyundai-Kia donated approximately

    US$750,000 to the foundation, a 67 percent increase over the previous year.

    The company is also helping improve medical and educational conditions in

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    GMD

    aewooAuto&

    Techn

    ologyCompany(top);HyundaiMotorCompany(middle,

    bottom)

    SsangYongMotorCompany(top);GM

    DaewooAuto&

    TechnololgyCompany(above)

    y

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    remote and marginalized regions of the country.

    Last March, the Hyundai-Kia Group provided US$200,000 in relief funds to earth-

    quake-stricken Chile. Also, in cooperation with Hyundai Mobis, an affiliate that pro-

    vides auto parts, the group conducted repair tours for cars damaged by the earth-

    quake and offered discounts on auto parts. In previous years, Hyundai-Kia has

    looked to fulfill its social responsibilities by providing funds and resources following

    disasters such as the 2003 Bam earthquake in Iran, the 2004 Indian Ocean tsuna-

    mi, the 2006 Java earthquake in Indonesia and the 2007 Greek forest fires.

    In the United States, Hyundai Motor America employees travel across the coun-

    try in white Santa Fe to offer financial support to child cancer patients. The compa-

    ny is also working as a sponsor of the Soccer for Hope program, which raises

    awareness for children with cancer by teaching them how to play the sport.

    KOREAN AUTOMOTIVE BRANDS GAINING LEVERAGE OVERSEAS GM Daewoo,

    whose parent company is the new GM, is being revitalized as the global auto-

    motive industry shows signs of recovery. From January to March this year, GM

    Daewoo exported 116,479 cars, while selling 259,508 complete knockdown

    (CKD) kits to overseas markets. Those numbers represent a 19.7 percent and

    38 percent increase, respectively, over the same period last year.

    The rising status of GM Daewoo can be seen through at the Beijing Motor

    Show 2010. Ambitious entries from the company are next-generation vehicles

    that GM Daewoo has taken the initiative in developing. CEO Mike Arcamone,

    who has held his position since last October, said, It shows the importance of

    GM Daewoo that the next-generation global cars, whose development was led

    by GM Daewoo, were shown as major models fromChevrolet at a recent interna-

    Topic

    Photo

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    tional motor show. The company is playing a leading role in designing cars for

    the future as it also develops parent company GMs compact cars. This is seen

    in GM Daewoos Seoul Advanced Design Studio, which analyzes trends of the

    global automobiles design for GM develops. At present, only four countries

    have more than two GM design centers, Korea, the US, UK, and Germany.

    Renault Samsung Motors Company is enjoying the greatest boom in its histo-

    ry thanks to high sales of its new cars this year. In April 2010, the company cel-

    ebrated its 10th anniversary since acquiring Samsung Motors. Over that time,

    Renault Samsung has established itself as a premium brand in Korea and has

    earned the respect of customers around the world by exporting models melding

    Renaults cooperative development platform with Koreas unique style. Indeed,

    Renault Samsungs decade of success clearly shows the brand power of

    Samsung. Furthermore, as Renault Samsung achieves substantial results with

    its great product power in Korea and overseas, the Renault Group has pro-

    longed its contract to use the trademark and Samsung name until 2020.

    Renault is paying 0.8 percent of domestic sales (2 million to 3 million Korean

    won) as royalties to Samsung every year.

    In addition, Renault Samsung Motors Company is exporting more cars than it

    ever has since its launch in 2000. Starting with the export of its SM3 model,

    the company has increased the total number of cars it sends overseas, with

    exports making up 48 percent of total sales in 2008. This year, Renault

    Samsungs exports from January to March increased by 171.5 percent over the

    same period last year. Renault Samsung exports its SM3 CEmodel under vari-

    ous names Scala, Sunny, andAlmera to the Middle East, Europe, and

    Russia, while its SM5 model is sold as the Safran and the QM5 as the Koleos

    to over 60 countries worldwide (except North America).

    The SsangYong Motor Company is noted for its creation of a characteristically

    Korean SUV. The company was a breath of fresh air to the countrys automotive

    industry with the Korando series, Koreas first four-wheel drive station wagon.

    Since then it has continued to make SUVs like the Musso (the epitome of

    Korean four-wheel drive vehicles with its unique style and excellent perform-

    ance), which was first released in 1993, the luxury SUV Rexton in 2001, and

    the Kyron andActyon in 2005. SsangYong named its new crossover utility vehi-

    cle (CUV) the C200 Korando C, with the aim of reviving the legendary success of

    its predecessor, the companys best known model during its heyday, and mov-

    ing forward as the new SsangYong.

    Korea is the worlds fifth largest carmaker. Many automobile companies have

    succeeded in distinguishing their unique characteristics in the global auto mar-ket. Hyundai-Kia disposed of its old image selling low-priced cars and is

    instead transforming itself into a leading global brand with amazing product

    quality and design. GM Daewoo and Renault Samsung have also contributed to

    raising the status of Korean brands, while SsangYong is also continuing with

    production of its Korando model in domestic and overseas markets.

    SsangYong Motors Super Rexton continues its fame as SUV

    maker (top). The Hyundai-Kia Automotive Group supports s ev-

    eral sporting activities (above). Renault Samsung Motors,another Korean car company, unveiled its New SM5 model last

    January (below).

    An orange-colored Gentra of GM Daewoo (above). Hyundai is

    an official sponsor of the 2010 FIFA World Cup (below). The

    Busan International Motor Show 2010, a biennal motor show,is held from April 29 to May 9 (bottom).

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    GM

    DaewooAuto&

    Techn

    ologyCompany(top);HyundaiMotorCompany(middle);BusanInternationalMotorShow

    (bottom)

    SsangYongMotorCompa

    ny(top);KiaMotors(middle);RenaultSamsungMotors(bottom)

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    COVER STORY

    Throughout Southeast Asia, Korean cars are increasingly vying for

    road space with more established Japanese brands. Korean

    automakers more recent success in a region long dominated by

    Japanese cars is a testament both to Korean cars value for

    money, and their ever-improving standards of engineering. And as

    sales improve, so do peoples perceptions. In Vietnam, for

    instance, being made in Korea has become such a stamp of quali-

    ty for cars; many people make a point of not removing Korean-lan-

    guage stickers and brochures from the car after theyve bought it.

    When Korean cars entered the Chinese market in 2002,

    they became the vehicle of choice for taxi firms throughout

    Beijing, for their high product value. Building on this success,

    Korean automakers have already constructed two manufactur-

    ing plants in China with plans to build a third. Indeed, with

    sales so healthy in the country, Korean car makers plan to roll

    out new models for sale only in the Chinese market. In India,

    meanwhile, small Korean cars are having a big impact

    thanks to canny localization policies. After thorough research

    into local needs and tastes, Korean automakers worked out

    that a slightly higher roof in their cars would be very helpful for

    the large number of Indians who wear turbans.

    In the United States long the most competitive market for

    automobiles Korean-made cars are also enjoying great suc-

    cess. While top Korean brands continue to do well there, some

    American automobile brands manufactured in Korea notably

    the Chevrolet Aveo are also

    selling well, demonstratingKoreas increasing importance in

    all aspects of the automobile

    industry. The success story

    stretches right across the world

    to Russias Far East, where con-

    sumers have been attracted by

    Korean cars combination of

    good value and reliability.

    In response to the competi-

    tion, Japan, whose carmakers

    have traditionally been the

    strongest here, has begun offer-

    ing state support for exports of

    its used cars, in order to enable

    dealers in Russias Far East to

    sell Japanese automobiles atlower prices. As yet, however,

    the measure has had only a lim-

    ited effect in stemming the gen-

    eral consumer tide toward

    Korean cars.

    A key part of Korean automakers success overseas has

    been their stringent efforts to adapt to regional market condi-

    tions. When Korean car firms initially set up a plant in a foreign

    country, their first priority is to establish relations with con-

    sumers as a means of gauging local sentiment and adjusting

    their sales strategies accordingly.

    Perhaps most important in the ascent of Korean car firms,

    though, has been their willingness to diverge from most major car

    makers who tend to rely on unchanged existing models when

    they build plants overseas and release new models that are

    adjusted for different markets. This has served to reassure local

    consumers, who seem more willing to trust the commitment of a

    firm that brings new models to a foreign market. In India and

    China, for instance, brand-new Hyundai models such as the i10

    and a customized version of the Avante have been big sellers.

    Korean car makers have gone to great lengths to connect with

    local employees, too. Korean managers overseas have tried hard

    to adopt local cultural practices and to give workers plenty of

    opportunities to air their grievances or make suggestions. Having

    had time to fine-tune their employee relations policies, Korean

    companies are gaining an ever better reputation as desirable

    places to work.

    This emphasis on human resources and on adapting to cul-

    tures has won Korean automakers a lot of respect around the

    world. Thanks in large part to these localization strategies, the

    overseas production of Hyundai,

    Koreas largest automaker, noweclipses that of its domestic facto-

    ries. Between January and March,

    2010, Hyundai produced 397,000

    cars in Korea, as compared with

    442,000 cars at overseas plants,

    providing still more evidence of

    just how international the Korean

    auto industry has become.

    From being considered cheap

    knock-offs of better brands,

    Korean cars are now regarded as

    some of the best quality, yet rea-

    sonably priced, cars in the world.

    Today, the Korean car industry is

    increasingly snapping at the

    heels of the big boys, with salesforecast to account for as much

    as 7 million units 10 percent

    of the global market by 2015.

    Korean cars, it seems, have

    plenty of places to go yet.

    KOREAN CARS: MAKING

    INROADS OVERSEASKorean cars are going places. Thirty years after first selling cars worldwide, Korea isnow the fifth biggest car producer in the world, according to research carried out bythe Korea Automobile Manufacturers Association (KAMA). This commandingposition is evident in the global expansion of local automakers. In addition toKorean carssuccess in the United States, practically every growing market is home

    to auto plants run by Korean companies. Furthermore, one domestic brand hasrecently announced plans to establish an automotive plant in Brazil, the heart ofthe South American market.Today, Korean cars are a truly global presence.by Kwon Yong-ju

    HyundaiMotorCompany

    SsangYongMotorCompa

    ny

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    When people think of eco-friendly cars, they usually imagine some

    form of alternative fuel: EVs, say, or fuel cells. Much of the focus,

    however, is in fact on cars with a higher fuel efficiency or reduced gas

    emissions. Today, all major efforts at cutting the use of fossil fuels in

    cars include ideas on how to use oil and gas more effectively, while

    not compromising on looks or performance. This is why, at last years

    Geneva Motor Show, Hyundais next-

    generation hybrid concept car caused

    such a stir.

    Called the i-flow, the car drew at

    least as many plaudits for its sleekdesign as for its hybrid-system

    power unit. At just 0.25, the i-flows

    drag coefficient (Cd) is less than

    that of a sports car, meaning low

    resistance while driving and greater

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    ECO-FRIENDLY:

    CLEANER

    AND GREENER

    fuel efficiency. As the whole concept of eco-friendliness with

    car fossil fuels refers to getting more kilometers to the liter,

    the lower Cd on this hybrid car was a big development.

    Also increasing the cars eco-friendliness is its weight and

    its power generation system, which has reduced the cars CO 2

    emissions to a minuscule 85 grams per kilometer. Getting a

    whopping 33 kilometer to the liter, its no exaggeration to say

    that the i-flow has raised the bar for hybrid technology.

    However, even more important than hybrids, at least if the vol-

    ume of interest in Geneva was anything to go by, are electric cars.

    Representing 80 percent of the eco-friendly cars on show at theSwiss car show last year, electric cars seem finally to have come

    of age, and Korean researchers and car makers are taking note.

    Last March, KAIST, a prestigious Korean technical university,

    developed an online electric vehicle (OLEV), which works by

    drawing on electric power carried in underground cables.

    Another notable emerging technology is neighborhood electric

    vehicles (NEVs), which are loaded with lead storage batteries

    and lithium-ion batteries. Designed for driving within cities at

    speeds of less than 60 kilometers per hour, NEVs are already

    being developed by some small- and medium-sized companies.

    For those who like a bit more bite in their green cars, Korean

    automakers are planning to start production of full EVs by next

    year. Though not, yet, quite as powerful as cars powered by inter-

    nal combustion engines, EVs are getting closer, and when one

    manages to go 200 kilometers at 160 kilometers per hour on a

    single charge, the age of electric vehicles will truly have arrived.To date, what weve seen is just a taste of the potential for

    eco-friendly cars. But if it can combine all the eco-friendly car

    technologies it has accumulated through the development of

    fuel cells and EVs, Korea has a good shot at being a contender

    in the global eco-friendly market.

    The term green has recentlybecome a buzzword in the automo-bile industry.Although there is anational drive to respond to theglobal financial crisis,there is also acollective need to deal with climatechange, which is why Korea is mov-ing foursquare into the field of eco-friendly automobiles.The Koreanautomotive industry has alreadycome up with the LPi hybrid, anLPG engine installed within a hybridvehicle,and i s about to release anext-generation hybrid in the form

    of an electric vehicle (EV). Today, aswith the rest of the world,Koreasautomotive industry is thinkinggreen in order to cut carbon.by Kwon Yong-ju

    COVER STORY

    AD

    Motors(oppositeleft,

    above);CT&

    T(oppositeright)

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    PEN & BRUSH

    THECONSOLER OFILL-FATEDLOVES

    If people define love according to theirown experiences, then Jeon Gyeong-rin has suffered a very painful life.Described by many as Koreas finestwriter of love stories, Jeon says that

    peoples loves resemble their lives inthat no one can bear to lose them.There is,she says, no alternative tolove, but thats what makes it so pro-found an experience.by Lim Ji-yeong | photographs by Kim Nam-heon

    Jeon Gyeong-rin is a woman for whom love has always

    been painful.All kinds of love between a man and a

    woman,a parent and a child, even between friends

    have at one time or another caused her great pain and

    torment.She began writing,she says, to ease the

    anguish that love had accumulated in her mind.And

    her stories quickly found an eager audience among the

    jilted, the lost and the sensitive.It may seem that I am obsessed by themes of love

    but that is simply not true,says Jeon.I just want to

    talk about women and cant avoid writing love stories,

    which are the main stream of their life.The women in

    my novels suffer from pain and conflict between their

    sense of identity and love.Love is not a new topic,of

    course, but I think I describe it with a more intense and

    extreme sensitivity.

    As befits one whose characters are such hostages to

    emotion, Jeon says she became a novelist not because

    she wanted to,but because she had to. Her literary

    career began withMoon in the Desert, a short story forwhich she won an annual literary contest hosted by the

    Dong-A Ilbo, a Korean daily,in 1995. The success con-

    tinued over the next three years, with an award from

    the Hankook Ilbo (another local newspaper) for 1996sJeon Gyeong-rin17

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    A SHEPHERDESS(LA FEMME LA CHVRE)> Language French

    > Publisher Edipolis (Lyon)

    > Published 2000

    The novelA Shepherdesswas published in 1996 in Korean

    language. In this novel, for which she won the 29th Hankook

    Ilbo literary award, Jeon Gyeong-rin depicts the ups and

    downs of life for a woman who has always lived her life fol-

    lowing a socially-accepted destiny. Like many others, howev-

    er, she doesnt try to escape her fate in the hopes of finding

    an easier life. For the heroine of this book, departing fromdestiny is not a way to overcome your problems, but just a

    temporary, and ultimately unsatisfying, release. Because of

    this, the woman who drives

    goats stays within her

    course, only dreaming of

    change. A powerful, moving

    allegorical tale, A Shepherdess

    is Jeons meditation on rebel-

    lious love and human destiny.

    THREE TOMBS,THREE VALLEYS ANDTHREE WATERFALLS(LE TROISIOMETOMBEAU,LATROISIOME VALLEE,LA TROISIOMECASCADE)

    Jeons third collection of novels, published five years after

    1988s The Last House onthe Beach, Water Station includesthe famous short story Bride of Moon. Translated, along with

    Jeons masterworkA Shepherdess (La Femme la Chvre),

    into French, Water Station describes collision and conflict

    between a conventional man trying to protect his family and

    the desire of a woman trying to find her identity.

    A STORY ABOUT ORDINARY WATER-DROPPATTERN DRESS(EIN GANZ EINFACHESGEPUNKTETES KLEID)

    > Language German

    > Publisher Pendragon (Bielefeld,

    Germany)

    > Published 2004

    This short story is part of the Novel

    Collection of Korean Modern Female

    Writers, a selection of works by Korean

    authors that was translated into German.

    Its great psychological power prompted

    one German newspaper to describe

    Jeons contribution to looking at a

    womans tears falling like water drops.

    In the novel, the author compares the

    sexual experience of a girl to a worn

    dress, soberly describing the fraying of

    the fabric as the girl grows up.

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    A Shepherdess ,theMunhakdongne novel prize for the

    full-length novelA Man in No Place (1997), and a 21st

    Century Literary Award for her 1998 short story

    Merry-go-round Circus Woman . Famously self-depre-

    cating of her own talent,Jeons insistence that she

    merely scribbled her own thoughts in order to hone

    her writing ability makes her even more of a favorite

    among her ever-growing coterie of fans.

    LOVE, PAIN, LOSS As well as having a strong sense of

    identity,Jeon often seems to be more affected byevents, or to interpret them differently,from the norm.

    Whereas the age of 20 is an exciting time for many, as

    youth crosses the threshold into adulthood, for Jeon it

    represented a sad farewell to her teens,a sense of loss

    she communicated beautifully in her novel While Black

    Sugar is Melted.

    Birth, old age,sickness, and death in life are all just

    too heavy for me,says Jeon.The reason we live is not

    because our life is full of happiness. We just live

    because life was given to us.We experience painful loss

    everyday but we have to overcome it in order to live.

    And this task is even harder for women, who are more

    physically and socially vulnerable.

    The characters in Jeons novels are,very often, not so

    different from herself.They are intense and sensitive,with a strong consciousness oftheir own identity. They

    love more deeply and get hurt more.With her tendency

    to draw out and analyze the hidden desires of women,

    Jeon is often referred to as a feminist author, but one

    neednt be a feminist, nor even a woman,to take some-

    thing from her work. In Habit ofPassion, her most

    acclaimed book so far,Jeon talks less about sexual

    inequality,and more about the loves and relationships

    of women whose lives have been restricted by customs

    and traditions.

    With her newest novel,Meal on the Grass , released

    this year,Jeon hints at a slightly sunnier outlook,with

    an underlying optimism that had thus far been hidden

    beneath emotional turmoil.At one point writing,One

    who has loved more and deeper doesnt get hurt bylove,Jeon demonstrates a genuine warmth, and a

    belief that no matter how severe the heartbreak,we can

    all eventually heal through the redemptive power of

    love. The bigger danger, she seems to be saying, is of

    never trying to love for fear ofbeing hurt. After the

    desolation of loss, we can all refill our souls through

    intimacy and connection.

    In While Black Sugar is Melted, one passage reads,

    Time is like an ocean, the air,and a nail that is ham-

    mered into one point.Without perceiving it,I came to

    love vanishing time. To Jeon, love, just as much as

    time, helps us to recover from even the most unbear-

    able pain.And she knows,and relates, this catharsis as

    well as anyone.

    A CHANGING PERSPECTIVE For all this,as Jeon hasentered into her 40s, she says she realizes that love is

    simply illogical.From the beginning,she says, it is a

    kind of big trap.Now with a young,beautiful daughter

    of her own, Jeon says that though,superficially,women

    in Korea are freer than ever to advance and express

    their true feelings, this very openness has forced

    expressions of love to hide behind increasingly devious

    masks. Perhaps more than ever,p eople disguise their

    feelings in order to avoid being hurt.And this era th at

    forbids open love has,she says, actually made us all

    weaker than ever.

    Still, for Jeon,the battle against this affected indiffer-

    ence remains a noble one.Currently, she is working on

    a story about a man who spends all of his time staring

    at the same woman. The theme of the novel may

    sound like one that has been so discussed and dissect-ed it seems to have fallen into the realm of clich. But

    for Jeon, and for almost all of us,the theme of love

    continues to cast a bewitching spell from which we

    cannot escape.

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    PEOPLE

    GIVINGBACK

    Lee Soong-in doesnt fit the normal

    image of an Oriental medicine doc-

    tor. At just 34,Lee is a dashing figure

    who knows how to match a pink tie

    with a green doctors blazer. But

    KOREA didnt travel three hours just

    to admire his dress sense.Lee hap-

    pens to also be a member of the civic

    organization Pro Bono.by Cheon So-hyeon | photographs by Park Jeong-roh

    KOREA discovered Lee Soong-in through a recommendation

    from Pro Bono Korea. A shortened version of the Latin phrase

    meaning for the public good, pro bono refers to volunteerism

    or to volunteers who share their expertise with the community.

    In the past, the majority of pro bono work took place in the

    fields of law or conventional medicine. More recently, however,

    that scope has been growing to include such areas as educa-tion, culture and, increasingly, Oriental medicine, too.

    Through his membership in the Bokchi Medical Society, Lee

    had been volunteering for some time before getting involved

    with Pro Bono Korea. However, as Lee says, joining up with the

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    Lee Soong-in bottles Oriental medicine (top). A Pro Bono Korea volunteer doctor

    treats patients (middle). Lee says volunteering work is one of the most precious

    things in his life (above).

    Some natural materials for traditional Oriental medicine (above).

    civic group added new momentum to his voluntary work.

    I cant wait for our monthly voluntary sessions, says Lee,

    who works in Gwangju city. Doctors enjoy treating patients,

    obviously. But by volunteering, I get to meet people who cant

    otherwise go to Oriental clinics. It offers me valuable experi-

    ence as an Oriental doctor, but on a personal level, I just

    delight in watching the patients feel happy.

    Since last September, Lee has offered free treatment to

    patients on the last Thursday of every month. To assist with

    Pro Bonos medical work, the Nam-gu public health center in

    Gwangju offered use of its facilities and provided the group

    with a list of around 30 patients facing particular financial diffi-

    culties. Suffering from such illnesses as angina, asthma, skin

    problems and arthritis, the patients couldnt afford convention-

    al or Oriental medicine, and so the chance to receive three

    months treatment free of charge both from Lee and five

    other volunteer doctors was an enormous blessing.

    THE POWER OF HOPE As Lee acknowledges, most Koreans

    feel somewhat uncomfortable using Oriental remedies, both

    because they take longer to work and because they cost more

    than Western medicine. But this, he says, is precisely why his

    pro bono patients were so pleased to receive the treatment,

    and even more delighted when it helped make them better.

    These patients have been in endless pain, and for them to

    see progress after taking Oriental medicine gives them hope,

    Lee says. Thinking there may be only one kind of medicine to

    cure certain conditions would be depressing. But just the

    knowledge that theres something else that can help gives you

    the extra breathing room.

    One woman, suffering from renal failure, was able to find

    this out for herself when she visited the public health center.

    ProBonoKorea(middle,

    bottom);GettyImages/MultibitsImage(opposite)

    Having donated one of her kidneys to her older brother 13

    years previously, her remaining kidney had recently deteriorat-

    ed. With kidney problems being so difficult to treat, and her

    quality of life dipping so dramatically, the woman was both sick

    and despondent. After several months of treatment with

    Oriental medicine, however, the woman began to see improve-

    ment in her condition. Lee now fondly recalls how, after seeing

    her in abject misery for so long, she one day smiled at him for

    the first time and thanked him for helping. Though she is now

    back on dialysis treatment, the experience, Lee says, gave her

    hope in facing her illness again.

    As it always was, the human kindness shown by volunteers

    such as Lee is a big factor in stirring hope in the sick and less

    fortunate. And because Oriental-medicine doctors spend at

    least half an hour with their patients, trying to discover not just

    what is wrong with them but also how they live and what

    makes them tick, they can offer the kind of warm, personable

    service that conventional doctors in Korea often cant.

    Lees group, the Bokchi Medical Society, places particular

    stock in trying to discover patients symptoms and diseases, a

    slightly different approach to standard Oriental medicine, whichlooks at physical constitution and the balance of yin and yang.

    Eschewing acupuncture and fire cupping (in which cups with

    reduced air pressure are placed on the skin), Lee and his asso-

    ciates believe that the patients insides contain the information

    needed for treatment, and so they press on different parts of

    the abdomen to locate the problem. Then, from 220 prescrip-

    tions, they select one based on the patients individual body

    make-up and also on their symptoms. This, says Lee, is what

    they did in the ancient times of Oriental medicine.

    Oriental medicine is very sensitive, he says. Western medi-

    cine will bring you fast overall effects depending on your condi-

    tion, but Oriental medicine needs very specific and accurate diag-

    noses in order to work. For instance, muscle relaxant in western

    medicine works on all muscles, but in Oriental medicine, wed

    use something that would only affect a certain area, such as a

    muscle on your inner arm. Oriental medicine can protect the body

    and improve your overall physical constitution at the same time.

    Someone who can attest to the efficacy of Lees brand of

    Oriental medicine is 16-year-old Seo Mi-ju. Suffering from a

    rare illness called lupus, Mi-ju lost all her hair and her face was

    covered in a rash. At a point of near desperation, Mi-ju turned

    to Oriental medicine, and after a course of treatment the infec-

    tion on her scalp cleared up almost completely. With the help

    of Lee and his associates, Mi-ju is now hopeful that her rash

    will soon be gone too.

    SHARING WHATS PRECIOUS Lees career as a volunteer

    dates back to his days as a student at Wonkwang University.

    Though all student doctors have plenty of opportunities to vol-

    unteer their services, Lee, being one of the far rarer Oriental

    medicine doctors, was in particularly high demand on islands

    or other remote parts of the country. Sometimes locals would

    be skeptical about the motives of the big-city types sweeping in

    to offer temporary care. But soon locals were convinced there

    were rewards one could only gain through voluntary work.

    After graduating, Lee spent several months working with

    local churches to offer free treatment to migrant workers.

    Saying he has a greed for volunteering, he is always looking

    for new ways in which to offer free treatment, and would like to

    travel someday to offer his services overseas.

    I think I should share whats most precious to me, says

    Lee. Sure, I can make more money now and volunteer when I

    am older. But that would only mean Id be sharing something

    thats left over. It diminishes the meaning of it all. Offering

    Oriental medicine treatment is what I do best today and volun-

    teering in that area makes it more meaningful.

    Clearly, Lees commitment to volunteering goes way beyond

    being merely a hobby or a diversion. At his request, his wife, Lim

    Eun-gyeong, herself an Oriental doctor who runs a clinic in Naju,

    is now also offering some free services through Pro Bono. As

    they help people with even chronic illnesses to get better, Lee

    believes that he and his wifes activism will do much to improve

    perceptions of Oriental medicine in general. Lee himself was

    inspired to become a doctor, and to cure debilitating illnesses,

    after his grandfather died of a heart attack. Through his voluntary

    work for Pro Bono, Lees dreams are coming true, too.

    WHAT IS PRO BONO KOREA?

    Launched on Dec. 17 last year, Pro

    Bono Korea is attempting to make

    pro bono work a key part of the

    third generation of Korean civic

    activism. The group has so far

    drawn volunteers including theater

    actors, art therapists, lawyers,

    teachers and firefighters. Pro Bono

    continues to offer help in an array

    of fields: The group has hosted a

    kimchi making event, offered free

    Oriental medicine treatments, and

    set up the so-called living library

    where people with extensive knowl-

    edge meet with those who need

    help in a particular area. Inquiries

    +82-(0)2-2168-0280Website

    www.probonokorea.com

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    TRAVEL

    Icheon, located in southeast Gyeonggi-doProvince, is the bona fide center of Koreanpottery and the home of Koreas highestquality rice. With more than 1 million visi-tors to the Icheon Ceramic Festival, heldfrom the end of April through mid-May,Icheons traditional pottery is a feast for theeyes, while its many restaurants provide abanquet for the taste buds.by Lee Se-mi | photographs by Kim Hong-jin

    ICHEON:

    The Soul ofPorcelain

    Pots are dried out in fresh air at the halfway point to their completion. After drying,

    firing in the kiln is the next step.

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    Though not quite as thriving as it was in its late-1950s heyday,

    Icheon today remains one of the most important places in tra-

    ditional Korean pottery. Concentrated in the Saeum-dong and

    Sindun-myeon areas, Icheons pottery industry is now based in

    a village comprising 300 or so houses that are just an hours

    drive from the bustle of Seoul. A short trip on National Highway

    No. 3 will lead the visitor directly into downtown Icheon, where

    the Sindun-myeon pottery village is located.

    We arrived early at Handoyo, the shop and studio of Seo

    Gwang-soo, whose renown as a potter has seen him elevated

    to the position of Gyeonggi-do Provinces Intangible Cultural

    Properties No. 41. Located in the secluded end of Namjeong-ri,

    where bamboo leaves rustle gently in the spring breeze,Handoyos entrance is decorated with broken shards of pot-

    tery, giving hints of the owners passion.

    Seo entered the world of pottery in 1961, at just 14, and

    has devoted the rest of his life to his art. He is famous for

    Anyone can learn to create pottery in Icheon, as classes are available in order to fully

    experience the traditions of the city (above).

    Icheon Ceramic Festival welcomes foreign visitors who are interest-

    ed in learning the art (top, middle). Master potter Seo Gwang-soo

    handpaints his pieces (above).

    reviving the lost art of Korean traditional white porcelain, espe-

    cially the Muji Dal-Hangari (moon-shaped) white porcelain from

    the late Joseon Dynasty period (13921910). The deep milky

    color of Dal-Hangari is what makes this pottery distinct, and

    Seo insists on using a traditional kiln fired with pine trees,

    instead of the cheaper gas kilns that are mostly used today.

    Unlike gas kilns, which can make several pieces of neatly

    finished pottery at once, the traditional kilns success rate is

    only 30 percent or so. However, the traditional method leaves

    a distinct, earthy finish that gas could never emulate, even

    using the exact same material and glaze.

    Beginning with a bisque firing at 900 followed by a glaze

    firing at 1,300, the kilns fire changes from black to white tored, imparting a deep and mysterious hue to the porcelain. Seo

    teaches his students that the most important part of pottery is

    feeling the fire, yet admits that he still doesnt entirely under-

    stand it himself. Fiercely devoted to his art, Seo has kept many

    pieces in his gallery that he refuses to sell, whatever the price,

    because he feels they best capture this ineffable essence of

    traditional Korean porcelain making.

    Though many of the students here are themselves devotees,

    there is a host of programs for the more casual learner as well.

    The process begins with students flattening out the clay and

    forming a round bottom, which is then followed by the coiling

    method, an easy means of making pottery using long, thin

    strips of clay. Although each program is a bit different, all of

    them last about two hours and include elements of the spin-

    ning wheel, hand painting, tea ceremonies and lighting the pot-

    tery kilns. Whatever pottery you make is then sent to your

    home within a month.

    THE ART OF RICE Just 10 minutes away from the pottery vil-

    lage is Sansuyu Village, which, along with Sandong-myeon in

    Gurye-gun, is home to Koreas largest colonies ofsansuyu, or

    Korean Dogwood. The sansuyu colonies here are between 100-

    and 500-years-old, and every April they host special festivals to

    mark the blooming of the sansuyu flowers (although the red,

    autumn foliage is no less spectacular).

    At the entrance to the village, vendors sell sansuyu in fruit

    form and in tea, both of which are known to be effective at

    fighting fatigue. Nearby, painters and photographers await visi-

    tors, ready to capture them in pictures alongside the transcen-

    dent beauty of the Korean Dogwood.

    So engrossing are the nature and ceramics on show in the

    pottery and Sansuyu Village, it is easy to forget all about eating

    lunch. But this can be remedied in style as soon as you get to

    one of Icheons famous rice restaurants. Given that white rice

    is the staple of the Korean diet, Koreans are very exacting

    about its taste and quality. It takes something truly special for

    a regions rice to be renowned in Korea. But Icheons passes

    that test with flying colors.

    Korean rice differs from that found in Southeast Asia, which

    tends to be glutinous in character. For the distinct type of rice

    preferred here, the earth, climate and water of Icheon are all

    perfect. When cooked, the grain of Icheon rice becomes trans-

    parent and shiny, and when eaten, it is chewy, with a flavor

    that sweetens the longer it stays in your mouth. The rice of

    choice for kings in the Joseon Dynasty, Icheon rice has lost lit-

    tle of its luster today, with a string of restaurants in the city

    serving slight variations of their local specialty.

    Typical, local rice dinners consist of a bowl of cooked riceserved in a hot dolsot (stone pot) and is nicely presented with

    abundant side dishes including doenjang-jjigae (bean paste

    stew), kimchi, soy crabs, roasted fish, galbi(ribs),jeon (Korean

    traditional pancakes) andjapchae (glass noodles). After

    IcheonCeramicFestival(top,middle)

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    scooping the rice from the stone pot, water is added to make

    sungnyung(scorched-rice water), which is enjoyed after the

    meal. Though the rice tradition here is old, the restaurants,

    surprisingly, are not, with the first one popping up a little less

    than 20 years ago. Today, there are more than 40, and each

    one is constantly busy, even on weekdays.

    A REUNION WITH NATURE Relaxing after lunch begins with

    Seolbong Park, a 330,000-square-meter swath of land located

    in the Gwango-dong part of Icheon. The venue for such festi-

    vals as the World Ceramic Biennale, the Icheon Ceramic

    Festival and the Icheon Rice Cultural Festival, Seolbong Park

    includes Seolbongho Lake, the Seolbong International

    Sculpture Park, the Icheon Museum and the Icheon World

    Ceramic Center, which houses a wonderful collection of mod-

    ern pottery and porcelain. As well as being a pleasant nature

    retreat, Seolbong Park has some great educational venues

    for kids, with a wide selection of artistic and historical

    exhibits from around Korea and the world. At Toya Land,

    unusual looking sculptures catch the eyes, and none more

    so than the worlds largest ceramic instrument, Sorinamu, a

    12-meter-tall structure with 2,007 small ceramic bells chiming

    at the slightest breeze.

    Making pottery is a skill of pat ience and perfection. The art can become a finished

    good after meeting the approval of Seos fastidious eyes.

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    HOW TO GET TO ICHEON

    > By car 5 minutes from the Jungbu Expressway

    Seoicheon I.C. (Local Road No. 12)

    5 minutes from the Yeongdong Expressway Icheon I.C.

    (National Road No. 3)

    > By bus Buses depart the Dong Seoul Terminal from

    06:0022:40 (buses every 15 minutes, 50-minute ride)

    Buses depart the Seoul Express Bus Terminal from

    06:3021:30 (buses every 30 minutes, 1-hour ride)

    POTTERY HOUSES WITH POTTERY MAKING CLASSES

    > Yewon pottery house 192-7 Namjeong-ri, Sindun-myeon,

    Icheon-si, Gyeonggi-do Province Inquiries +82-(0)31-634-

    2144 www.yewonceramic.co.kr

    > Haegang Ceramics Museum 330-1 Sugwang-ri, Sindun-

    myeon, Icheon-si, Gyeonggi-do Province Inquiries +82-

    (0)31-634-2266 www.haegang.org

    ICHEON RICE RESTAURANTS

    > Taepyeongseongdae 573-1 Saeum-dong, Icheon-si,

    Gyeonggi-do Province Tel +82-(0)31-638-8088~9088

    > Cheongmok 626-11 Saeum-dong, Icheon-si, Gyeonggi-do

    Province Tel +82-(0)31-634-5414

    FESTIVALS

    > The 24th Icheon Ceramic Festival The Icheon Ceramic

    Festival has been running for 24 years, with some 23 mil-

    lion visitors from 1987 coming in 2009 in total. This year,

    the festival will be held in Seolbong park, Icheon from April

    24 through May 16. Under the theme Joyful Ceramic Trip

    to Icheon, the festival welcomes visitors to experience tra-

    ditional Korean ceramics with programs including pottery

    experiences, design exhibitions and superb pottery and

    porcelain exhibitions. Website www.ceramic.or.kr

    Handoyo kiln

    454-2 Namjeong-ri, Sindun-myeon, Icheon-si, Gyeonggi-do

    Province Tel +82-(0)31-632-7105

    Yeongwolam temple438 Gwango-dong, Icheon-si, Gyeonggi-do Province

    Tel +82-(0)31-635-3457

    Icheon World Ceramic Center

    69-1 Gwango-dong, Icheon-si, Gyeonggi-do Province

    Tel +82-(0)31-645-0614

    A view of Sansuyu Village is seen (opposite). The Buddha statue in

    Yeongwolam temple (top). Sorinamu, a structure with ceramic bells

    at Toya Land (above left). Icheon is the main producer of a famous

    type of Korean rice (above right).

    Also within Seolbong Park is Seolbongsan Mountain, which

    is scattered with numerous Buddhist relics. Shaped like a

    crane hovering over Icheon, Seolbongsan, at just 394-meters-

    high, takes no more than 30 minutes to climb. From the sum-

    mit, visitors are treated to tremendous scenery, with strange

    rock formations and a panoramic view of Icheon.

    Around 15 minutes walk further downhill, amid the chirping

    of countless birds, Seolbongsan reveals Yeongwolam, a beauti-

    ful, 1,300-year-old Buddhist temple from the Jogye Order of

    Korean Buddhism. After a drink from the mineral spring to

    quench your thirst, the temple steps lead to the

    Maaeyeoraeipsang (Buddha statue), designated a national

    treasure, carved into the rocks of the mountain. Better still,

    visit this month and Yeondeung (lotus lanterns) of different col-

    ors will illuminate the statue to mark the Buddhas birthday.

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    KINETIC STREET

    CUISINE

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    MY KOREA

    To tell the truth, street food in Korea is nothing new. On every corner andevery street, youll find food stalls selling the new, the bizarre and the play-ful. All the food is designed to travel and youll often see high-heeledwomen walking with a hot dog on a stick or suited men standing next to afood stall to grab a quick bite. In Korea, this is the original fast food.

    Korean street food is a wonderful fusion ofcreativity, culture, and mobility.

    Some of the foods,like braised silkworm larvae, are simply bizarre, while oth-

    ers are playful, such as the tornado potato:A whole potato cut to look like a

    spiral staircase. Others seem to have come straight out of the TV show

    MacGyver. The ColPop,for instance, is a soda cup with a bowl on top for a lid.

    Pieces of crispy fried chicken sit on top, so you can sip your soda and eat your

    chicken on the run.The Korean streets are a wonderland of interesting treats

    and you can eat three full meals (and between-meal snacks) on the go.

    The avenues of Myeongdong,besides being rammed with shoppers,are

    awash with fabulous street carts. Here, youll find thick ribbons offish cake

    skewered on long wooden poles and cooked in cr ab stock.Youll see savory

    hamburger patties wrapped around chewy white rice cakes. And youll cer-

    tainly smell the massive dried and smoked octopus tentacles that are sliced

    and grilled on heated black stones.

    With so many of them fighting for the attention ofpassersby, street foods

    in Myeongdong have to make a statement. One of my favorite treats when I

    visit is the dokkaebi hot dog, a hot dog on a stick that is battered, fried and

    then studded with crinkled French fries.I ask one of the vendors what

    dokkaebi are and she explains that they are prankster demons who carry

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    spiked clubs not unlike the hot dog I am eating which they bang on the

    ground to bring forth magical feasts or golden coins.

    I take my demon club hot dog and continue down the road to find my next

    treat. These days,seemingly every thing is available from street food vendors.

    As with the citys restaurants,street foods are increasingly picking up foreign

    influences,with Myeongdong itself home to vendors selling kebabs, thirty-

    centimeter-tall ice cream cones, hamburgers and much else besides.

    After I finally finish my hot dog,though, I know just what I want next:

    ppopgi. Served on a popsicle stick,ppopgi is a lollipop that smells just like

    crme brulee. Youll see old women squat on the ground as they heat up sugar

    in a small metal pot until it melts to a rich, caramel brown. Add a pinch of

    baking soda and the candy bubbles up and thickens.Theyll then put this

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    sticky mixture on a board,flatten it, and stencil a shape such as a cloud,a star,

    or maybe a bird. Now,ppopgi isnt just a food; its a game, too.If you can eat

    around the stenciled shape without breaking it,then the vendor will reward

    you with another ppopgi.I d ont succeed,but one was enough.

    Later,as dinnert ime approaches,I know Im going to need something more

    substantial. Luckily,at just this moment, I draw near a street cart selling spicy

    rice cakes and fried snacks. Sauteed along with fish cakes in a spicy and sweet

    red chili paste sauce, these rice cakes are typically served along with your

    choice ofbattered, fried treats including sweet potato slices, dumplings, egg,

    noodle rolls and vegetable fritters. Its all about the sauce with this streetside

    delicacy,so what I like to do is order a selection and have the vendor mix it up

    in the sauce.Yummy,very filling and cheap:only 3,000 won(US$2.73).

    In the evenings,tented food bars will open right on the edges ofSeouls

    streets. One of the best places to experience this is over by Jongno 3-ga near

    the middle oftown. Here, on most nights, the main drag will be lit up by a

    procession of orange tents and yellow lights.

    There is something peculiarly enticing about sitting in these tents at night

    with friends. The conversations are more down to earth and personal. The

    foods you order there are made to accompany alcohol typicallysoju,

    Koreas best-known fire water, but sometimes milky rice wine ( makgeolli) or

    beer.S oju is served in small glasses and throughout the evening everyone will

    propose continuous toasts and,more often than not, down the drink in one.

    It could be a toast ofcongratulations but often it is simply a toast of together-

    ness, of friendship.Koreans drink to build relationships and a sense of com-

    fort youll never see a Korean drink alone.

    As I look around the tent, I can see people of all backgrounds united under

    one plastic roof.Next to me sits a group of elegantly dressed women in busi-

    ness attire,bottles of beer spread around their table.They are wearing clear

    plastic gloves and eating chili sauce-coated chickens feet (supposedly full of

    gelatin, which is good for your skin).Adjacent to them is a middle-aged cou-

    ple in casual attire sitting across from a Korean man wearing a beret and,

    though night has fallen,sunglasses. A movie star, perhaps?

    They have plates of rolled egg omelette dishes specked with small pieces of

    carrot and green onion with a drizzling of ketchup on top.The soju has

    already begun flowing,and three green bottle s sit atop their small red plastic

    tabletop like emeralds on a royal carpet. Then, on the corner of the bench

    where my friend and I are eating, two older men, looking like theyve just fin-

    ished construction work, pull up a seat. Loud and boisterous, they seem on

    the verge of fighting each other,before their booming laughs clear the air.

    They sit and recount stories to one another as they take turns pouring white

    rice wine into little tin cups.

    Inside this roadside tent,in the middle of the night,I feel like I am seeing

    the real Korea.When people ask me to tell them stories of life here,I will

    invariably talk about the street foods and the atmosphere in these tented

    restaurants. Just like the city that they and I call home,street foods here are

    fast, piquant and always on the go. by Daniel Gray | photograph by Kim Nam-heon |

    illustrations by Jo Seung-yeon

    PROFILE

    Daniel Gray, a Korean-

    American, is the creator ofthe popular restaurantreview blog www.

    seouleats.com. When heis not writing about food,

    eating food, or taking pic-tures of food, he sleeps.

    He works at Ongo FoodCommunications where he

    writes books on Koreanfood and develops culinary

    tourism programs andcooking classes for travel-

    ers to Korea.

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    three international agencies the

    United Nations, the International

    Atomic Energy Agency and the

    European Union together in a single

    forum. Leaders from the five recognized

    nuclear power states the U.S.,

    Britain, China, France and Russia

    were joined by top figures from India,

    Pakistan and Israel, non-signatories of

    the Nuclear Non-proliferation Treaty

    who are either known or believed to

    have nuclear weapons. With such a

    large number of attendants, it was the

    biggest summit hosted by a U.S. presi-

    dent since the international conference

    to launch the UN was held in San

    Francisco in 1945.

    The summit was divided into various

    sessions under different topics, with theleaders free to discuss these issues

    with each other. Addressing the assort-

    ed world leaders at the Walter E

    Washington Convention Center,

    President Obama said, Just the small-

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    NUCLEAR SECURITY SUMMIT AGREES

    TO SECURE NUCLEAR MATERIAL

    KOREA TO HOLD NEXTSUMMIT IN 2012

    The first Nuclear Security Summit concluded last month after twodays of meetings. With the aim of preventing nuclear terrorism andpreparing safety measures for existing nuclear material, heads ofstate from around the world ga thered in Washington DC as U.S.President Barack Obama, the summits host, attempted to forgecommon ground for dealing with nuclear weapons on a global level.South Korea, meanwhile,was selected as the host of the nextNuclear Security Summit in 2012. by Kwon Kyeong-hui

    On April 13 in Washington DC, the

    first Nuclear Security Summit wrapped

    up its two-day session with leaders

    agreeing to implement new systems to

    prevent terrorists getting hold of

    nuclear materials. The first summit of

    its kind to deal with nuclear security

    issues, the conference was called in

    response to the perceived growing

    threat of nuclear terrorism since the

    September 11 attacks in 2001.

    The leaders in attendance endorsed

    a joint communiqu and a plan of

    action, with the goal of securing loose

    nuclear material around the world with-

    in four years. The communiqu called

    nuclear terrorism one of the most

    challenging threats to international

    security and reaffirmed the fundamen-

    tal responsibility of each state to pre-

    vent non-state actors, such as terror-

    ist groups, from obtaining nuclear

    materials.

    In another positive development,

    the United States and Russia reached

    an agreement to dispose of 34 metric

    tons of plutonium, enough to build

    17,000 nuclear weapons. Hailing it as

    an essential step in the nuclear dis-

    armament process, the U.S. State

    Department said the deal was signed

    to prevent the plutonium from ever

    being reused for weapons or any other

    military purpose.

    At the summit, the U.S. also adopt-

    ed a firm stance on North Korea.

    Sanctions are not a magic wand,

    said U.S. President Barack Obama,

    but it is our hope that as pressure

    builds for North Korea to improve its

    economic performance, for example, to

    break out of that isolation, that well

    see a return to the six-party talks and

    that we will see a change in behavior.

    ACHIEVEMENTS AND CHALLENGES

    Inviting 47 countries to this summit,

    the United States looked to bring themost important nuclear powers in

    terms of possession of nuclear materi-

    als, operational nuclear plants, plans

    to bring more plants online, and region-

    al balance plus representatives from

    SUMMIT DIPLOMACY

    Cheongwadae

    Yonhapnews

    Agency

    est amount of plutonium about the

    size of an apple could kill and injure

    hundreds of thousands of innocent peo-

    ple. Terrorist networks such as al-Qaida

    have tried to acquire the material for a

    nuclear weapon, and if they ever suc-

    ceeded, they would surely use it.

    Through a mixture of plenary ses-

    sions, with all leaders participating,

    and individual summit meetings,

    President Obama managed to secure

    all the agreements hed been looking

    for. In his summits with leaders of

    China, India and Pakistan, Obama

    offered a variety of tradeoffs to bring

    them on board. As the summit drew to

    a close, the 47 heads of state and

    three representatives of the interna-

    tional bodies agreed that nuclear ter-

    rorism was the biggest threat to inter-

    national security and that each coun-

    try should build a security system to

    control nuclear material.

    In the months and years ahead, the

    effectiveness of the communiqu willdepend entirely on the actions and

    intentions of its signatories. But the

    real significance of this summit is that

    it has formed a widely agreed basis on

    the nature of the threat and how to

    47 countries heads gathered at a round table for

    the first Nuclear Security Summit in Washington

    DC (opposite). Korean President Lee Myung-bak

    arrives in Washington DC with his presidential

    plane in April (above).

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    on Iran was inevitable. German

    Chancellor Angela Merkel also spoke

    up in favor of sanctions, further bol-

    stering U.S. efforts to isolate the

    Middle Eastern nation.

    However, with the host country, and

    many others, so eager to seal big

    agreements, the summit steered clear

    of several key contentious issues,

    including nuclear disarmament and

    nuclear non-proliferation. The New

    York Times reported that President

    Obama, in his summits with Indian

    Prime Minister Manmohan Singh and

    Pakistani Prime Minister Yousaf Raza

    Gillani, asked neither man about his

    plans for manufacturing new nuclear

    weapons. Administration officials said

    raising the issue would be too politi-

    cally divisive, but for many observers,

    encouraged by the sheer scope of the

    meeting, President Obamas reticence

    on this issue represented the biggest

    single failing of the summit.

    KOREAS TIME Of particular interest

    to the southern part of the Korean

    peninsula was the news that Korea

    would be the venue for the next

    Nuclear Security Summit. In his open-

    ing address, President Obama

    announced that President Lee Myung-

    bak has agreed to host the next

    Nuclear Security Summit in Korea.

    President Lee said I assure you I will

    do my best to make this summit a

    success, and added I hope to see

    all of you in Korea.

    The unanimous decision means that

    in two years, Korea will be at the cen-

    ter of world efforts to curb nuclear pro-

    liferation. Quite how this news will

    play in North Korea, whose own

    nuclear arsenal is one of the biggest

    challenges to global nonproliferation

    efforts today, remains to be seen.

    Participating leaders welcomed

    South Koreas hosting of the nextsummit. They showed a great deal of

    interest in the countrys planned oper-

    ation of a nuclear security training

    center as well as its stated intention

    of sharing its know-how in IT-based

    deal with it. Before the summit ended,

    leader after leader took to the podium

    to declare that his or her country

    would dispose of its nuclear material

    or would ship it out safely. The

    Ukraine, which possesses a huge

    amount of Soviet-era nuclear material,

    announced that it would destroy all of

    its highly-enriched uranium by the time

    of the next summit in 2012.

    And this was far from President

    Obamas only success. When heasked President Hu Jintao of China for

    cooperation in tackling Irans nuclear

    ambitions, Hu, in a big departure from

    regular Chinese policy, reportedly

    acknowledged that placing sanctions

    management of nuclear materials. In

    a special press conference after the

    decision was announced, President

    Lee said, The international communi-

    ty should strive toward the fundamen-

    tal goal of making this world without

    nuclear weapons, he continued. But

    perhaps whats more important for

    South Korea is to achieve a nuclear-

    free peninsula.

    Though denuclearization of the

    Korean peninsula remains a top priori-

    ty for President Lees administration,

    the North has traditionally refused to

    negotiate with Seoul on the matter,

    insisting it must be settled directly

    with the United States. But with

    Seouls new pre-eminence in the issue

    of global nuclear security, that may

    become a harder position for the

    North to maintain.

    In a press conference, President

    Lee referred to the North as he gave

    his feelings about the purpose of the

    summit. North Korea and Iran have

    been identified as countries that seek

    or hold nuclear weapons without join-

    ing the Nuclear Non-proliferation

    Treaty, he said. This meeting will

    form a big part of efforts to persuade

    them to abandon these weapons.

    President Lee also announced the

    Souths hosting of the 2011 Global

    Initiative to Combat Nuclear Terrorism.

    Proposed by the United States and

    and Russia during the G8 Summit in

    2006, this working-level conference is

    designed to help prevent the trading

    of illegal nuclear materials and to

    allow participants to exchange infor-

    mation on countermeasures to

    nuclear terrorism. Seventy-seven

    nations have now signed up.

    As the host of the 2012 Nuclear

    Security Summit, Korea is expected to

    enjoy a big boost in its international

    standing and in its exports of safe

    nuclear power plant technology. Therewere three major factors behind the

    decision to bring the summit to Korea:

    first, its solid track record in nuclear

    power development; second, the

    recent rejuvenation of the US-ROK

    alliance; and third, it sends a strong

    message to North Korea regarding its

    own nuclear ambitions.

    As the fifth largest producer of

    nuclear power, Korea was hailed at

    the summit for its world-class opera-

    tion of nuclear power facilities, and

    also for its unwavering commitment to

    nonproliferation. The first speaker at

    the inaugural summit, President Lee

    stressed how far South Koreas

    nuclear power had come, and added

    that the country planned to add anoth-

    er 19 nuclear plants by 2030, bringing

    the total in Korea to 39.

    President Lee also pointed out that

    South Korea has made great strides

    in nuclear security. He cited the 2006

    founding of the Korea Institute ofNuclear Non-proliferation and Control,

    an independent body overseeing pro-

    tection of nuclear material, and the

    setting up of an IT-based comprehen-

    sive control system to track down and

    monitor atomic materials. Regarding

    North Korea, President Lee said that

    the South Korean government has pre-

    pared a grand bargain approach to

    address North Koreas motives for

    possessing nuclear weapons, and is

    working to cooperate it with the other

    members of the six-party talks.

    Improvements in U.S.-Korea ties

    since Lee came to power in 2008

    were also instrumental in bringing the

    next summit to Seoul. In a summit

    between the two countries last June,

    the United States endorsed the Joint

    Vision for the Alliance of South Korea

    and the U.S., and has since recog-

    nized South Korea as a global partner.

    A high-ranking source in Washington

    said, The Obama administration sees

    South Korea as a country that shares

    the U.S. vision of a nuclear-free world

    and one that will responsibly try to

    bring this goal about.

    In 2012, presidential elections will

    take place in Korea and the UnitedStates, with changes in the Chinese

    leadership also scheduled. Along with

    the 2012 nuclear security summit in

    Korea, it promises to be a very inter-

    esting year.Cheongwadae

    Korean President Lee and US President Obama

    have a discussion during the conference.

    President Lee visited the Korean War Veterans

    Memorial during the Nuclear Security Summit, in

    Washington DC, with US Secretary of State Hillary

    Clinton.

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    KOREA HELPS DEVELOP

    NEW VILLAGES IN AFRICA

    A well-known Talmud saying has it that rather than just giving a hungryman fish, you should teach him how to catch them. And in Africa, where 33of the worlds 49 least developed nations are located,that kind of help isdesperately needed. Under the Seoul Declaration,agreed upon at the 2009Korea-Africa Forum, Korea promised to double its official developmentassistance to Africa by 2012. One year on, and that pledge is edging closer tobeing realized. by Oh Kyong-yon

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    GLOBAL KOREA

    Of the government and civil assis-

    tance programs that have taken place

    around the world, Koreas Saemaul

    Movement is a fine example of sup-

    porting people to help themselves.

    Implemented in the 1970s, Saemaul,

    or New Village, was a rural develop-

    ment program that made help condi-

    tional on villagers taking the initiative.

    Now considered a key part in Koreas

    economic rise, it now informs the

    countrys overseas relief activities.

    Since the Saemaul Movement was

    aimed at rural Korean areas in the

    1970s, it is often well-suited to condi-

    tions in agricultural communities else-

    where. In recent years, many local

    development programs in Africa have

    switched to the Saemaul method,

    which Hwang Chang-young, the head

    of international affairs at the Korea

    Saemaul Undong Center, insists is

    not just a relief program.

    Its not simply about providing pes-

    ticides or seeds, Hwang says. The

    townspeople hold meetings and draft

    action plans for regional development

    and then we support their implementa-

    tion. We pursue the localization of the

    Saemaul Movement.

    Last March, the Korea Saemaul

    Undong Center invited 25 representa-

    tives from Uganda, Tanzania,

    Cameroon, the Philippines and three

    other Asian countries to offer insights

    into the Saemaul Movement. The dele-

    gates were told about Korean agricul-

    tural communities, the countrys agri-

    cultural policy and specific cases of

    how Saemaul had worked. They also

    visited farming villages and agricultur-

    al schools, picking up some practical

    tips while they were there.

    The Saemaul training program

    could be enormously helpful for the

    development of poor countries, said

    Rubwiriza David from Uganda. I

    hope Koreas training continues and

    that they add a Korean language pro-

    gram, too.

    SAEMAUL MOVEMENT: MADE IN

    AFRICA Osmundi Zakaria Ndunguru, a

    village head in Tanzania, called the

    Saemaul Movement a theory to help

    overcome poverty, and added, I will

    disseminate the message movement

    across my country so everyone can

    draw on it to try and escape poverty.

    Congolese farmers, who are members of theSaemaul Movement Center, cultivate a corn farm

    (opposite). Ugandan fishers look on at a fish farm

    that is participating in a Saemaul-related project

    (below left). Koreas MIFAFF visited three countries

    on the African continent to support regional agricul-

    tural development in March and April (below right).

    KoreaSaemaulUndon

    gCenter(above,

    bottoml

    eft);MinistryforFood,

    Agriculture,

    ForestryandFisheries(bottomr

    ight)

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    had the most success with Saemaul.

    Set up in 2004, Congos Saemaul ini-

    tiative has successfully run programs

    such as the New Village Project, the

    Rich Village Project, Build Your Own

    Farm, Build Your Own Home, and the

    Goat and Pig Bank. Today, 1,075

    members across 18 villages are tak-

    ing part in Saemaul-related projects in

    Congo, and the Korean government

    now hopes to make the country the

    center of Saemaul activities for the

    whole of Africa.

    At present, there are 25 nations

    where the center is offering support to

    Saemaul programs, with another 51

    expressing interest. In the past three

    to four months, the vice foreign minis-

    ter of Cte dIvoire, the chief presiden-

    tial adviser from Burundi, and Ghanas

    minister of agriculture have visited the

    Saemaul center, with all showing con-

    siderable enthusiasm for the training

    program.

    Of the countries to have adopted it

    so far, Congo is considered to have

    The Saemaul Movement is also a

    spiritual one that instills confidence in

    people, said NKumu Frey Lungula,

    chairman of the Congo Saemaul

    Movement Center. A student in Korea

    in 2003, Lungula is credited with intro-

    ducing the movement to his country.

    COMMITTED TO AID Since the

    OECDs foundation in 1961, Korea is

    the first country to develop from a

    recipient nation into a donor, and is

    now a member of the exclusive donors

    club called the Development

    Assistance Committee. Today, in addi-

    tion to the Saemaul Movement, the

    government is continuing to provide

    aid through other channels, such as

    international organizations.

    One such organization, the Korea

    International Cooperation Agency

    (KOICA), has been running projects to

    increase productivity in farming and

    fishing villages, as well as to improve

    their market access and living condi-

    tions. KOICA plans to concentrate on

    sustainable programs led by African

    countries themselves, such as the

    Comprehensive African AgriculturalDevelopment Program. In the most

    impoverished countries, KOICA helps

    build basic living infrastructures, while

    more developed nations get help in

    agricultural and marine production,

    processing and distribution. This year,

    the agency plans to build shrimp

    farms in Algeria, help agricultural and

    marine product processing in Nigeria,

    and develop regional farming inEthiopia. Overall, KOICA will assist in

    29 projects over 16 countries, with

    more than US$33 million earmarked

    for the effort.

    Koreas Ministry for Food,

    Agriculture, Forestry and Fisheries

    (MIFAFF) is also taking steps to help

    Africa. During March and April, the

    Agriculture, Marine and Food

    Cooperation Agency visited three very

    different countries in the continent. In

    the Congo, the agency selected model

    villages for agricultural development.

    In Ghana, it agreed to pursue coopera-

    tive projects in food, livestock and

    fishing. While in Tunisia, the agency

    signed a memorandum of understand-

    ing over forestry cooperation in a bid

    to help strengthen the two countriesagricultural and marine cooperation.

    With projects such as these, Korea is

    sharing its own valuable experiences,

    and making good on its 2009

    promise.

    Saemaul Movement members hold a briefing ses-

    sion with locals in Tanzania, to explain the concept

    and meaning of the Saemaul Undong (opposite). A

    farmer participating in the project shows off his pro-

    duce in Congo (above left). KOICA now actively runs

    projects to help build farms and develop villages inZanzibar, Tanzania (above right).

    KoreaSaemaulUndong

    Center(below,right);

    KoreaInternationalCooperationAgency(farright)

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    NOW IN KOREA

    With spring comes the warm sunshine thatilluminates the waters of the Han River, thebody of water that bisects Seoul.Everyspring, city residents stream out to enjoy awhole range of sports and leisure activities bythe Han. Flowers are in full bloom by theriverside,as people take full advantage of anarea that is fast becoming the center of sportsand relaxation.Today,the Han is not just a barrier separatingthe north and south, but one of the majorspots for outdoor fun in the capital.WithSeoul having come so far so quickly,the Hanis a reminder to its people that the city,andlife here,are now meant to be enjoyed andreveled in. by Seo Dong-cheol | photographs by Kim Nam-heon

    A man practices his take-off for a day of paragliding on the grasses of the Han River Park.

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    beach volleyball. Seo Eun-gyeong, who recently moved from

    Incheon to Seoul because of her job, said excitedly, I didnt

    know you could do so much at the Han. I definitely want to

    learn how to windsurf on the Han this summer.

    BEYOND THE HAN Even away from the central stretch of the

    water, there is still plenty to do. Besides Jungrangcheon, which

    passes through the northeastern part of Seoul, branches of the

    Han River such as Tancheon, Anyangcheon, Bulgwangcheon

    and Hongjecheon all have jogging lanes and bicycle lanes that

    are teeming with people throughout the week.

    I mostly go to mountains to mountain bike, said Heo

    Geum-dong, a member of the cycling club Suwon MTB. But

    sometimes I use the path from the Han River to Anyangcheon

    in the west. There is no better place than this to enjoy long-dis-

    tance racing with such convenience. On weekends, mountains

    in Seoul such as Bukhansan, Dobongsan, Gwanaksan,

    Inwangsan and Cheonggyesan are crowded with people in col-

    orful hiking attire. At 836.5 meters above sea level,

    Bukhansan Mountain forms part of a national park whose

    One fine spring day, I visited Yeouidos recently completed Han

    River Park. Cyclers in figure-hugging gear, swarms of inline

    skaters and joggers running with friends greeted me upon my

    arrival. From the soccer field nearby I could hear players shout-

    ing. Tandem cyclists, with the rear rider looking suspiciously

    relaxed, then caught my eye, as did water skiers and wind-

    surfers splitting the waters of the Han in two.

    Choi Jin-gyu, who works in the sales department for LG Life

    Sciences, was busy cheering for his companys soccer team. We

    have goodwill matches with a soccer club from another LG affili-

    ate once every two weeks, Choi explained. Sometimes we rent

    a nearby elementary school playground, but we started coming tothe Han River a lot more after they built a few soccer fields here,

    where we can also get nice views and a lot of fresh air.

    I later met Oh Jong-ryeol, an assistant manager of People

    Who Commute by Bicycle (Koreas largest cycling club with

    more than 330,000 members), who has been cycling for over a

    decade. A few of us are planning to cycle back and forth

    between Yeouidos Han River Park and Gangseo Wetland

    Ecological Park, which borders Gimpo to the west of Seoul, he

    explained. Its safe and comfortable to travel this route

    thanks to the new bicycle lanes along the Han River. In recent

    years, cycling has become a lot more exciting because these

    bicycle-friendly facilities are being improved in Seoul.

    The reason the Han is attracting ever more fun-seekers lies

    in the large-scale refurbishment and expansion of related infra-

    structure taking place here. The total length of bicycle lanes

    along the Han in Seoul is over 41 kilometers on the south sideof the river, and roughly 30 kilometers on the north side. When

    you factor in the bicycle lanes along branches of the