©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Komatsu saves big, sells more, goes green at CONEXPO-CON/AGG and MINExpo

Overview

Komatsu needed a show-stopping, affordable, green way to exhibit at CONEXPO-CON/AGG and MINExpo. Global Experience Specialists (GES) customized a solution that included reconfigu-rable booth components, multiple SmartLeads℠ stations, and cost-saving, eco-friendly rental solutions. The resulting exhibit helped Komatsu connect with an untapped international audi-ence, realize substantial cost savings, demonstrate leadership in green exhibiting and collect a record number of qualified, actionable leads.

Case Study | Komatsu

©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Testimonial“GES gets that it’s about the experience, and they’re devoted to bringing our brand to life.”

—Steve Cihock, Advertising and Promotions Manager, Komatsu

Objectives

Create an exhibit customizable for different shows, audiences • and products, and showcase machinery of up to 530 tons.

Integrate recycled materials, reusable components • and rentals to highlight Komatsu’s green commitment; showcase eco-friendly practices and products.

Increase consideration of Komatsu as the one-source • solution for mining equipment and services.

Communicate Komatsu’s message of “Tradition, • Technology and Teamwork” in five different languages.

Collect 400 qualified, actionable leads.•

Solutions

GES designed a 30,000-square-foot exhibit space using • rented and reusable components, recycled carpet and padding, fabric signage, and renewable bamboo flooring.

16 SmartLeads℠ stations were seamlessly • incorporated into the exhibit.

A private presentation theater featured a 26-foot-• wide screen and satellite Google Earth imagery.

An engaging interactive activity let users select • product demos in the language of their choice.

1,390 tons worth of equipment was featured; each • piece was fully accessible for attendees to explore.

Results

Komatsu sold every featured piece of equipment and • collected 549 qualified leads (137% of their goal).

Komatsu realized considerable cost-savings and reduced • emissions through the use of rentals, reusable components, versatile design, and transshipment of properties.

Komatsu connected with customers and • prospects from over 30 countries.

Komatsu proved their leadership and commitment to • corporate social responsibility and the environment.

Case Study | Komatsu